HJV Equipment
HJV Equipment is an authorized agricultural equipment dealership operating eight locations across Eastern Canada and Michigan, distributing premium brands such as Fendt, Massey Ferguson, CLAAS, Grimme, and Valley to commercial farmers and specialty-crop growers.
- Company typePrivate
- Founded1991
- HeadquartersAlliston, Canada
- Headcount—
- GTM typeB2B
- OfferingServices
What HJV Equipment does
HJV Equipment is a specialized agricultural equipment dealer and authorized AGCO dealership operating eight physical locations across Eastern Canada and the United States — four in Ontario (Alliston, Exeter, Norwich, Winchester), one in New Brunswick (Grand Falls), one in Prince Edward Island (Charlottetown), and one in Michigan (Chesaning). Founded in 1991 and headquartered in Alliston, Ontario, the company serves commercial row-crop farmers, specialty-crop growers (potatoes, beets, vegetables), and hobby/property owners. Its portfolio of authorized brands spans Fendt and Massey Ferguson tractors, CLAAS combines and forage harvesters, HORSCH seeding/tillage/sprayers, Spudnik and Grimme potato and vegetable equipment, Valley center-pivot irrigation, PTx Trimble precision-agriculture technology, and minor lines (Amazone, TerraGator, Newton-Crouch, Doyle). A wholly-owned subsidiary, HJV Engineering, supplies custom stainless steel washline, sorting, and grading solutions under the "Cyber Sort" branded product line.
The company's technical footprint is fundamentally a distribution layer over partner-original precision-agriculture platforms — FendtONE for field-to-office integration, Valley 365/AgSense 365 for remote pivot management, ICON10/ICON5 control panels and Variable Rate Irrigation (up to 5,000+ zones), PTx Trimble NAV-960 guidance and FarmENGAGE fleet management, and the myGRIMME digital ecosystem for specialty-crop machinery. Equipment differentiation relies on manufacturer R&D (e.g., Spudnik's 683 HP TERRATRON at up to 500 tons/hour, Grimme's Varitron 470 self-propelled harvester, AirSep pneumatic separation, CLAAS LEXION APS SYNFLOW threshing). HJV contributes the certified technician bench, parts logistics, and dealer-level integration of these platforms.
HJV generates revenue across five streams: new equipment sales (hardware), pre-owned equipment sales (hardware), parts sales (OEM and aftermarket via AGCO Online Parts with same-day shipping), service and repairs (in-shop, field, preventative maintenance by certified technicians), and financing/leasing (manufacturer programs). Go-to-market is direct-to-consumer through dealerships with in-person consultation, plus online equipment browsing and parts ordering. Pricing is quote-based and not publicly disclosed. Customer testimonials on the company website are exclusively from individual farmers/SMB operators ("Trusted by Over 10K Customers"), with no enterprise-anchor customers disclosed.
HJV Equipment firmographics
Firmographics- Name
- HJV Equipment
- Legal name
- HJV Equipment
- Website
- https://hjvequip.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Short description
- HJV Equipment is an authorized agricultural equipment dealership operating eight locations across Eastern Canada and Michigan, distributing premium brands such as Fendt, Massey Ferguson, CLAAS, Grimme, and Valley to commercial farmers and specialty-crop growers.
- Ownership category
- akta.pro rank
HJV Equipment industry classification
Industry- Product category
- Agricultural Equipment Dealership
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
- akta.pro secondary industries
- Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB), Form-Fill-Seal (VFFS/HFFS) Machines (IMAHAOAA)
Keywords
Where HJV Equipment is headquartered
LocationHeadquarters
- HQ city
- Alliston
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
HJV Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- New Equipment Sales: Sales of new agricultural equipment including tractors, combines, sprayers, planters, tillage, and specialty crop equipment from premium brands like Fendt, Massey Ferguson, CLAAS, HORSCH, Spudnik, Grimme, and Valley.
- Pre-owned Equipment Sales: Resale of certified pre-owned agricultural equipment with inventory across all equipment categories including tractors, harvesters, and specialty crop machinery.
- Parts Sales: Sales of OEM and aftermarket parts through AGCO Online Parts platform, local warehouse inventory, same-day shipping with local delivery across territory.
- Service and Repairs: Certified technician services including in-shop repairs, field calls, scheduled preventative maintenance, and diagnostic services for all equipment sold.
- Financing and Leasing: Financing and leasing options available through manufacturer programs to support equipment purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Equipment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
HJV Equipment product offering
Product offeringCore offering
HJV Equipment is a specialized agricultural equipment dealership distributing new and pre-owned farm machinery from premium brands including Fendt, Massey Ferguson, CLAAS, HORSCH, Spudnik, Grimme, Valley, and PTx Trimble across eight locations in Ontario, New Brunswick, Prince Edward Island, and Michigan. The company supports equipment sales with comprehensive parts distribution, certified technician service and preventative maintenance, in-field repair, and manufacturer-backed financing and leasing programs. Through its wholly owned subsidiary HJV Engineering, it also supplies custom stainless steel washline, sorting, and grading solutions for agricultural processing operations.
Product overview
HJV Equipment is a specialized agricultural equipment dealer and authorized AGCO dealership offering a comprehensive portfolio of new and pre-owned farm equipment across multiple locations in Ontario, New Brunswick, and PEI. The product lineup centers on premium brands including Fendt and Massey Ferguson tractors (spanning sub-compact to 673 HP tracked tractors), CLAAS LEXION and JAGUAR combine/forage harvesters, HORSCH precision seeding and tillage equipment with Leeb sprayers, and Spudnik and Grimme specialty crop machinery for potato and vegetable production. The company also offers Valley center pivot irrigation systems, PTx Trimble precision agriculture technology for guidance/steering/variable rate application, and HJV Engineering custom stainless steel washline and sorting solutions. Supporting the equipment sales are comprehensive parts distribution (including AGCO Online Parts integration), certified technician services, preventative maintenance programs, and a selection of certified pre-owned equipment. The multi-brand portfolio enables HJV to serve diverse farming operations from hobby farms to large-scale commercial agriculture.
Differentiator
Problem solved
Functional benefit
Brands
- HJV Engineering: Custom stainless steel washline equipment, sorting, and grading solutions for agricultural processing operations.
Products and services
- Fendt tractors and equipment
- Massey Ferguson tractors and equipment Distribution of Massey Ferguson agricultural tractors from sub-compact to high horsepower (23-425 HP), with smart-farming tools including MF Connect, MF Guide, Datatronic 5, and Fieldstar 5. For commercial, mid-range, and hobby farmers.
- CLAAS combines, forage harvesters, and hay/forage equipment Distribution of CLAAS combine harvesters (LEXION 549-779 HP, TRION), JAGUAR forage harvesters (462-1,100 HP), square and round balers, mowers, tedders, and rakes. For commercial row-crop and forage operations.
- HORSCH seeding, tillage, and crop protection equipment Distribution of HORSCH seeding, tillage, and crop protection equipment, including Leeb sprayers (1,050-2,350 gal tanks), Pronto disc drills, Avatar single-disc drills, Joker compact disc harrows, Tiger MT combination cultivators, Terrano universal cultivators, and Maestro planters. For commercial row-crop farmers.
- Spudnik specialty crop equipment Distribution of Spudnik potato and root-crop machinery, including AirSep harvesters with pneumatic separation, conventional and belt planters (4-8 row), windrowers, hillers, and tillage equipment, plus the four-row 683 HP TERRATRON harvester capable of up to 500 tons per hour. For potato and specialty crop growers.
- Grimme potato, beet, and vegetable technology Distribution of Grimme advanced potato, beet, and vegetable machinery, including Varitron 470 self-propelled harvesters (530 HP), Prios 440 precision planters, CS 150 stone separators, and RH series receiving hoppers, with the SmartView and myGRIMME digital ecosystem. For potato and vegetable growers.
- Valley center pivot and linear irrigation systems Distribution of Valley center-pivot and linear irrigation systems, including 7000 and 8000 Series pivots (up to 2,800 ft length), VFlex corner guidance, Bender attachments, DropSpan kits, ICON10/ICON5 control panels, Valley 365/AgSense 365 remote management, and Variable Rate Irrigation (VRI) supporting up to 5,000+ zones. For row-crop and specialty crop irrigators.
- PTx Trimble precision agriculture technology Distribution of PTx Trimble precision agriculture technology, including GFX and SMART570 displays, NAV-960/NAV-900/NAV-500 GNSS guidance controllers, Autopilot and EZ-Pilot Pro steering systems, Field-IQ crop input control, WeedSeeker 2 spot spraying, Trimble RTX correction services, and FarmENGAGE fleet management software integrated across brands via ISOBUS. For commercial farmers adopting precision agriculture.
- Certified pre-owned agricultural equipment Sale of certified pre-owned agricultural equipment, including tractors, combines, sprayers, tillage, hay and forage, specialty crop equipment, and planters, with inventory across all dealership locations. For hobby farmers and value-conscious commercial operators.
- Parts distribution and service support Comprehensive OEM and aftermarket parts distribution through the AGCO Online Parts platform and local warehouse inventory, with same-day shipping and local delivery across the territory, plus the HJV Parts Box and Emergency Parts programs, certified technician in-shop repairs, field calls, scheduled preventative maintenance, and diagnostic services. For all farming customers across the territory regardless of original equipment purchase location.
- HJV Engineering custom washline, sorting, and grading solutions Custom stainless steel washline equipment, sorting, and grading solutions for agricultural processing operations, including the proprietary Cyber Sort system, manufactured to exceed customer expectations. For potato, vegetable, and other agricultural processing operations.
- Certified technician service and preventative maintenance Certified technician service and repair offering in-shop repairs, field calls, scheduled preventative maintenance (PMI), diagnostic services, and prioritized in-season support with on-call availability, supported by an apprenticeship workforce development program. For all agricultural equipment customers across the territory.
- Equipment financing and leasing programs Financing and leasing options available through manufacturer programs (including AGCO and other brand partners) to support customer equipment purchases. For commercial and mid-market farm equipment buyers.
Quantifiable outcome
- Same-day parts shipping with local delivery across territory
- +2 more outcomes
Companies that use HJV Equipment
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
HJV Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
HJV Equipment partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Fendt (AGCO)coreAuthorized AGCO dealership for Fendt tractor brand. HJV Equipment sells the full Fendt tractor lineup including 200, 300, 500, 600, 700, 800, and 900 series tractors, Fendt IDEAL combines, Fendt Momentum planters, and Fendt Rogator sprayers.
- Massey Ferguson (AGCO)coreAuthorized AGCO dealership for Massey Ferguson equipment. Full lineup including MF 9S, 8S, 7S, 6S, 5S, 5M, 4700, 2600H series tractors, backed by AGCO.
- CLAAScoreAuthorized CLAAS dealership offering LEXION and TRION combine harvesters, JAGUAR forage harvesters, mowers, tedders, rakes, square and round balers. CLAAS is a German family-owned agricultural machinery manufacturer.
- HORSCHcoreAuthorized HORSCH dealership offering Leeb sprayers, Pronto seed drills, Avatar disc drills, Joker compact disc harrows, Terrano cultivators, Tiger MT combination cultivators, and Maestro planters. German family-owned manufacturer founded in 1984.
- Spudnik (Grimme Group)coreAuthorized Spudnik dealership for potato and root-crop machinery including conventional and belt planters, AirSep harvesters, windrowers, hillers, cultivators, and TERRATRON harvesters. Part of the Grimme Group.
- GrimmecoreAuthorized Grimme dealership for potato, beet, and vegetable technology including Varitron self-propelled harvesters, Prios planters, CS150 stone separators, and RH receiving hoppers. German manufacturer with over 150 machine types.
- Valley Irrigation (Valmont)coreAuthorized Valley dealership for center pivots (7000 and 8000 series), VFlex corners, Bender attachments, DropSpan kits, and ICON control systems. Valley pioneered commercial center-pivot irrigation in 1954.
- PTx TrimblecoreAuthorized PTx Trimble dealership for precision agriculture technology including GFX and SMART570 displays, NAV-960/900/500 guidance controllers, Autopilot and EZ-Pilot steering systems, Field-IQ crop input control, WeedSeeker 2, and FarmENGAGE operations management.
- AMAZONEminorAuthorized Amazone dealership for spreaders and agricultural equipment.
- TerraGator (AGCO)minorAuthorized TerraGator dealership for floaters and agricultural application equipment.
- Newton-CrouchminorAuthorized Newton-Crouch dealership for spreaders.
- Doyle ManufacturingminorAuthorized Doyle dealership for spreaders and tenders.
- HJV EngineeringcoreSister company providing custom stainless steel washline equipment, sorting, and grading solutions. Manufactured to exceed customer expectations with custom solutions like Cyber Sort.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
HJV Equipment competitors and assessment
Company assessmentBroad incumbents
- RDO Equipment Co. One of the largest John Deere dealership groups in North America with full-line ag, construction, and used equipment operations. Comparable to HJV as a large-scale multi-location ag equipment dealer, but operating a much broader portfolio across geographies.
- Greenway Equipment: Large multi-state John Deere dealer group. Comparable dealer model (new/pre-owned sales, parts, service) but competes in adjacent US geographies and is part of a wider ag retailer portfolio.
Direct peers
- Brandt Tractor Ltd. Canada's largest AGCO dealer and a major multi-brand agricultural equipment retailer. Directly comparable to HJV as an authorized AGCO (Fendt/Massey Ferguson) dealer with parts, service, and financing across a wide Canadian footprint.
- Stotz Equipment: US-based AGCO dealership group carrying Massey Ferguson, Fendt, and other premium brands with parts, service, and precision-ag offerings. Comparable to HJV in multi-brand premium positioning and full-line dealer operations.
- Ag West Equipment: Canadian agricultural equipment dealership with CLAAS and other premium franchises. Directly comparable specialty-crop and hay/forage equipment positioning to HJV's CLAAS and HORSCH lines.
- Mazergroup: Canadian agricultural equipment dealer group operating across Manitoba and Saskatchewan with Case IH, New Holland, and other franchises. Comparable multi-brand dealer business model with parts/service infrastructure and rural customer base.
- Rocky Mountain Equipment (formerly Cervus Equipment): Canadian multi-brand agricultural equipment dealership group operating John Deere, Case IH, and other OEM franchises. Closely comparable business model to HJV in dealership scale, multi-brand strategy, parts/service operations, and geographic concentration in Western and Central Canada.
Others
- AGCO Corporation: Manufacturer of Fendt, Massey Ferguson, and other brands that HJV Equipment distributes. Not a direct competitor but the principal OEM supplier; comparable because AGCO's dealer-network strategy directly determines HJV's addressable market and margins.
- Grimme Group: Manufacturer of Grimme and Spudnik potato/vegetable equipment that HJV distributes as an authorized dealer. Comparable because Grimme's product roadmap and North American dealer allocation directly shape HJV's specialty-crop business.
- Valmont Industries (Valley Irrigation): Manufacturer of Valley center pivot irrigation systems that HJV distributes. Comparable as the upstream OEM whose dealer agreements underpin HJV's irrigation business line.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
HJV Equipment social profiles
Digital presenceHJV Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
HJV Equipment leadership team
Management profileNumber of profiles
HJV Equipment subsidiaries and ownership
Company hierarchySubsidiaries1 record
HJV Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HJV Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HJV Equipment
What does HJV Equipment do?
HJV Equipment is a specialized agricultural equipment dealership distributing new and pre-owned farm machinery from premium brands including Fendt, Massey Ferguson, CLAAS, HORSCH, Spudnik, Grimme, Valley, and PTx Trimble across eight locations in Ontario, New Brunswick, Prince Edward Island, and Michigan. The company supports equipment sales with comprehensive parts distribution, certified technician service and preventative maintenance, in-field repair, and manufacturer-backed financing and leasing programs. Through its wholly owned subsidiary HJV Engineering, it also supplies custom stainless steel washline, sorting, and grading solutions for agricultural processing operations.
Is HJV Equipment a public or private company?
HJV Equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HJV Equipment founded?
HJV Equipment was founded in 1991.
Where is HJV Equipment based?
HJV Equipment is headquartered in Alliston, Canada, in the North America region.
How does HJV Equipment make money?
Five revenue lines are on record. New Equipment Sales are the primary driver. The others are pre-owned Equipment Sales, parts Sales, service and Repairs and financing and Leasing.
Who are HJV Equipment's main competitors?
Broad incumbents on record are RDO Equipment Co. and Greenway Equipment. Direct peers are Brandt Tractor Ltd., Stotz Equipment, Ag West Equipment, Mazergroup and Rocky Mountain Equipment (formerly Cervus Equipment). Others are AGCO Corporation, Grimme Group and Valmont Industries (Valley Irrigation).
Does HJV Equipment have an API?
No public API is recorded for HJV Equipment.
What industry is HJV Equipment in?
HJV Equipment's product category is Agricultural Equipment Dealership. Its primary akta.pro industry code is AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools), with a secondary code of IMACAFAB, Agricultural Tractor & Field Machinery Vehicle Manufacturing. Its NAICS code is 333111 and its SIC code is 3523.