Echo Power Equipment
Echo Power Equipment is the Canadian distribution arm of ECHO Incorporated, manufacturing and selling professional-grade hand-held outdoor power equipment (chainsaws, trimmers, blowers, mowers, robotic mowers) through authorized dealers, Home Depot Canada, and direct channels to professional landscapers, commercial operators, and homeowners.
- Company typePrivate
- Founded1972
- HeadquartersLondon, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Echo Power Equipment does
Echo Power Equipment, operating as ECHO Canada, is the Canadian distribution and sales subsidiary of ECHO Incorporated, an Illinois-incorporated manufacturer that is itself a wholly owned subsidiary of Japanese conglomerate Yamabiko Corporation. The Canadian branch was established in 1984 in London, Canada, and functions as the primary North American channel for ECHO's professional-grade hand-held outdoor power equipment portfolio, which spans 20+ equipment categories including chainsaws, trimmers, brushcutters, blowers, lawn mowers, hedge trimmers, power pruners, pressure washers, generators, cut-off saws, augers, chippers, edgers, tillers, sprayers, and spreaders.
The company's core technology platforms are threefold: a 56V lithium-ion battery system for professional cordless equipment, traditional two-stroke and four-stroke gas engines (including the X Series premium line), and GPS-RTK-enabled autonomous robotic mowers and ball range pickers targeting sports fields, golf courses, and corporate campuses. Proprietary differentiators include the Pro Attachment Series (PAS) modular power head, Speed-Feed trimmer head, Cross-Fire trimmer line, and Red Armor fuel and maintenance solutions. ECHO Canada also distributes complementary brands including Crary Bearcat, Exmark Mowers, Shindaiwa, and Z-Turf Equipment through its Canadian dealer network.
The business model is hardware sales of professional-grade equipment and consumables (oils, lubricants, maintenance kits, accessories) distributed through an authorized dealer network across Canada, supplemented by Home Depot Canada retail presence, a B2B dealer business portal, and a direct website with parts catalog and dealer locator. The primary customer segment is professional landscapers and commercial operators, with secondary segments in homeowners and golf/sports turf managers. Pricing is quote-based through dealers rather than publicly disclosed, and revenue streams include initial equipment sales, recurring accessories and consumables, and parts and service support. The company has been in business for over 50 years under the ECHO brand, is recognized as a worldwide leader in professional-grade hand-held outdoor power equipment, and is a three-time 2025 industry award winner.
Echo Power Equipment firmographics
Firmographics- Name
- Echo Power Equipment
- Legal name
- ECHO Incorporated
- Website
- https://echo.ca
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Echo Power Equipment is the Canadian distribution arm of ECHO Incorporated, manufacturing and selling professional-grade hand-held outdoor power equipment (chainsaws, trimmers, blowers, mowers, robotic mowers) through authorized dealers, Home Depot Canada, and direct channels to professional landscapers, commercial operators, and homeowners.
- Ownership category
- akta.pro rank
Echo Power Equipment industry classification
Industry- Product category
- Outdoor Power Equipment
- NAICS
- Outdoor Power Equipment Retailers (444230), Pump and Compressor Manufacturing (33391)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Engines & Turbines (3510)
- akta.pro primary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
- akta.pro secondary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)
Keywords
Where Echo Power Equipment is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Echo Power Equipment business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Outdoor Power Equipment Sales: Sale of professional-grade handheld outdoor power equipment including chainsaws, trimmers, blowers, lawn mowers, hedge trimmers, and other outdoor equipment to dealers and end customers.
- Accessories and Consumables: Sales of accessories including 56V battery accessories, chainsaw accessories, blower accessories, oils, lubricants, personal protection equipment, and maintenance kits like YOUCAN.
- Parts and Service: Parts catalogs and replacement parts sales through dealer network and direct online parts lookup. Product warranty and support services.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Echo Power Equipment product offering
Product offeringCore offering
Echo Power Equipment (ECHO Canada) manufactures and distributes professional-grade handheld outdoor power equipment including gas-powered, 56V battery-powered, and GPS-RTK autonomous robotic solutions. The company sells its products through an authorized dealer network, Home Depot Canada retail, and a B2B dealer business portal, serving professional landscapers, commercial operators, homeowners, and municipal sports field managers. ECHO Canada also distributes complementary brands including Crary Bearcat, Exmark Mowers, Shindaiwa, and Z-Turf Equipment.
Product overview
Echo Power Equipment (ECHO) is a professional outdoor power equipment manufacturer offering a comprehensive portfolio of handheld and walk-behind machines for commercial landscapers and homeowners. The core product line centers on the ECHO 56V Battery System, ECHO Robotics (GPS-RTK autonomous mowers), and ECHO X Series (best-in-class professional gas equipment). The full product portfolio spans 20+ equipment categories including blowers, chainsaws, trimmers, lawn mowers, hedge trimmers, power pruners, pressure washers, generators, cut-off saws, augers, chippers, edgers, tillers, sprayers, spreaders, and related accessories. The Pro Attachment Series (PAS) modular power head system enables multiple tools from a single engine. ECHO also distributes complementary brands including Crary Bearcat, Exmark Mowers, Shindaiwa, and Z-Turf Equipment. Accessory offerings include 56V battery accessories, maintenance supplies (Red Armor fuel solutions, YOUCAN maintenance kits), personal protection equipment, oils and lubricants, and product-specific attachments across all equipment lines.
Differentiator
Problem solved
Functional benefit
Brands
- ECHO Robotics: Autonomous mowers and ball range pickers for professional landscaping and sports field maintenance.
- ECHO X Series
- ECHO Battery System
- Red Armor
- Pro Attachment Series
- Cross-Fire
Products and services
- ECHO 56V Battery System A 56-volt battery-powered system delivering ECHO-grade power for professional trimmers, blowers, mowers, and other outdoor equipment, marketed to commercial landscapers and homeowners seeking reduced noise and environmentally friendly operation.
- ECHO Robotics (Autonomous Mowers & Ball Range Pickers) Autonomous robotic mowers and ball range pickers using GPS-RTK technology for precision navigation, deployed on sports fields, corporate campuses, and golf courses for automated turf maintenance.
- ECHO X Series Best-in-class professional-grade outdoor power equipment for commercial landscapers, featuring powerful, lightweight, and productive characteristics for demanding jobs.
- Pro Attachment Series (PAS) A modular power head system accepting multiple interchangeable attachments for trimming, edging, blowing, and cultivation tasks, allowing professionals to use a single engine across multiple tools.
- Blowers Professional backpack and handheld gas and battery-powered blowers for debris and leaf clearing, including the X Series PB-9010T 79.9cc backpack blower.
- Chainsaws Professional-grade gas and battery-powered chainsaws for tree care, logging, and land clearing operations.
- Trimmers & Brushcutters Gas and battery-powered string trimmers and brushcutters including the DSRM-225 battery trimmer and Cross-Fire trimmer line for vegetation cutting and edging.
- Lawn Mowers Self-propelled gas and battery lawn mowers including the DLM-2100SP 21-inch 3-in-1 battery mower and LM-2119SP gas mower for residential and commercial turf maintenance.
- Hedge Trimmers Gas and battery-powered hedge trimmers for professional vegetation management, including the 56V X-Series DHC-2800.
- Power Pruners Pole-mounted pruning saws for overhead branch and limb trimming from the ground, used in tree care and arborist operations.
- Pressure Washers Professional pressure washers for cleaning outdoor surfaces, equipment, and vehicles.
- Generators/Inverters Portable power generators including the EG-10000 10,000-watt generator for professional and jobsite use.
- Cut-Off Saws Gas-powered cut-off saws including the CSG-7410 concrete saw for masonry and metal cutting.
- Augers & Engine Drills Earth augers and engine drills for fence post installation, planting, and ice drilling.
- Chippers/Shredders
Companies that use Echo Power Equipment
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Echo Power Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Echo Power Equipment partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, distributed brand and minor.
- Yamabiko CorporationcoreYamabiko Corporation is the parent company of ECHO Inc. ECHO Inc. is a subsidiary of Yamabiko Corporation, a Japanese company. ECHO's Canadian branch was established in 1984 as ECHO Power Equipment (Canada).
- Crary Bearcatdistributed brandECHO distributes Crary Bearcat products through its Canadian network as part of the distributed brands portfolio.
- Exmark Mowersdistributed brandECHO is the distributor for Exmark Mowers trademarks in Canada, distributing commercial mowing equipment.
- Shindaiwa Canadadistributed brandShindaiwa products are marketed and sold under the Shindaiwa trademark as part of ECHO's distributed brands in Canada.
- Z-Turf Equipmentdistributed brandECHO distributes Z-Turf Equipment products through its Canadian dealer network.
- Home Depot CanadaminorHome Depot Canada serves as a retail distribution channel for ECHO outdoor power equipment products.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Echo Power Equipment competitors and assessment
Company assessmentDirect peers
- Stihl: Stihl is the global leader in professional-grade chainsaws, trimmers, and blowers, directly competing with ECHO across nearly every handheld OPE category. Both target professional landscapers through authorized dealer networks and emphasize two-stroke engine durability.
- Husqvarna Group: Husqvarna is a major direct competitor in chainsaws, trimmers, robotic mowers (Automower), and professional turf equipment. Both companies serve commercial landscapers and homeowners through dealer networks and overlap heavily on GPS-enabled autonomous mowing.
- Exmark Manufacturing: Exmark is a sister brand distributed by ECHO in Canada, focused on commercial zero-turn and stand-on mowers. As a peer brand in the same distribution umbrella, it competes in the same professional landscaper channel.
- Briggs & Stratton: Briggs & Stratton is a major manufacturer of small engines used in OPE, plus its own branded outdoor equipment. It competes with ECHO in engine supply and finished handheld OPE for residential and commercial markets.
- Shindaiwa: Shindaiwa is a sister brand distributed by ECHO Canada itself, but is also a direct competitor in professional handheld OPE. The brand offers comparable chainsaws, trimmers, and blowers targeted at the same professional landscaper segments.
Broad incumbents
- John Deere (Deere & Company): John Deere dominates commercial and residential turf equipment through extensive dealer networks. While less focused on handheld OPE than ECHO, it competes strongly on riding mowers, commercial mowing, and full landscape solutions.
- Toro Company: Toro is a broad incumbent in outdoor power equipment, including commercial mowers, trimmers, blowers, and snow blowers. It competes with ECHO in commercial landscaping equipment but has a much larger product breadth including ride-on mowers and irrigation.
- Yamabiko Corporation: Yamabiko is the Japanese parent company of ECHO Inc., manufacturing the same core handheld OPE under multiple global brands. As the upstream manufacturer and owner, it is the broadest comparable entity to ECHO Power Equipment at a corporate level.
Emerging players
- EGO Power+: EGO Power+ (Chervon) is a fast-growing battery-only OPE challenger with a 56V platform mirroring ECHO's voltage choice. EGO competes on residential and prosumer battery mowers, blowers, and trimmers with strong retail distribution.
- Makita: Makita is rapidly expanding from corded/cordless power tools into professional battery-powered outdoor equipment (LXT platform), competing directly with ECHO's 56V Battery System. Both target professional landscapers with battery-first product strategies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Echo Power Equipment social profiles
Digital presenceEcho Power Equipment compliance and trust
Trust signalCompliance5 records
Echo Power Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Echo Power Equipment leadership team
Management profileNumber of profiles
Echo Power Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Echo Power Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Echo Power Equipment
What does Echo Power Equipment do?
Echo Power Equipment (ECHO Canada) manufactures and distributes professional-grade handheld outdoor power equipment including gas-powered, 56V battery-powered, and GPS-RTK autonomous robotic solutions. The company sells its products through an authorized dealer network, Home Depot Canada retail, and a B2B dealer business portal, serving professional landscapers, commercial operators, homeowners, and municipal sports field managers. ECHO Canada also distributes complementary brands including Crary Bearcat, Exmark Mowers, Shindaiwa, and Z-Turf Equipment.
Is Echo Power Equipment a public or private company?
Echo Power Equipment is a private company. It is classified as corporate owned and is currently operating.
When was Echo Power Equipment founded?
Echo Power Equipment was founded in 1972. It employs 51 to 100 people.
Where is Echo Power Equipment based?
Echo Power Equipment is headquartered in London, Canada, in the North America region.
How does Echo Power Equipment make money?
Three revenue lines are on record. Outdoor Power Equipment Sales are the primary driver. The others are accessories and Consumables and parts and Service.
Who are Echo Power Equipment's main competitors?
Direct peers on record are Stihl, Husqvarna Group, Exmark Manufacturing, Briggs & Stratton and Shindaiwa. Broad incumbents are John Deere (Deere & Company), Toro Company and Yamabiko Corporation. Emerging players are EGO Power+ and Makita.
Does Echo Power Equipment have an API?
No public API is recorded for Echo Power Equipment.
What industry is Echo Power Equipment in?
Echo Power Equipment's product category is Outdoor Power Equipment. Its primary akta.pro industry code is CRAIADAG, Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers), with a secondary code of CRAIAIAA, Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers). Its NAICS code is 444230 and its SIC code is 3564.