ABW Auto

What ABW Auto does

ABW Auto (legal name: A Better Way Wholesale Autos-CT; DBA "A Better Way Wholesale Autos") is an independent, privately held used automobile retailer founded in 1999 and operating from a single showroom at 49 Raytkwich Rd, Naugatuck, Connecticut. The company self-describes as Connecticut's highest-volume independent auto dealer and offers over 700 pre-owned vehicles spanning economy to luxury segments, with publicly listed prices from under $15,000 to $90,985 across 30+ makes including Acura, Audi, BMW, Mercedes-Benz, Toyota, and Volvo.

The dealership runs on the AutoRevo dealer website platform, which powers online inventory browsing (currently showing 397 listed vehicles), filtering by price, make, mileage, transmission, and body style, and supports phone and walk-in sales 7 days a week. Core revenue is generated from one-time pre-owned vehicle sales (margin on acquisition vs. sale price), with secondary income from third-party financing origination (Dealercentric/CreditPlus), an ITIN auto-loan lender network serving non-SSN and subprime borrowers, extended warranty products, and a service department for maintenance and repairs. Supporting integrations include Kelley Blue Book Instant Cash Offer for trade-in capture, Edmunds MyAppraise for valuation, and DealerRater for consumer reviews, with a 2023 DealerRater Consumer Satisfaction Award and 2020 DealerRater Satisfaction Award as reputational credentials alongside ASE service certification.

Go-to-market is a hybrid direct-to-consumer retail model combining a physical showroom with an online browse-and-phone inquiry funnel. The customer base spans all credit tiers and household profiles within the Connecticut market, including a distinct ITIN-borrower segment; no enterprise or B2B customers are disclosed. Headcount is reported at 1-10 and revenue is undisclosed in available sources.

Name

ABW Auto

Legal name

A Better Way Wholesale Autos-CT

Website

https://abwautos.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

ABW Auto is a privately held independent used car dealership in Naugatuck, Connecticut, founded in 1999, selling 700+ pre-owned vehicles with financing for all credit tiers, including ITIN borrowers, plus extended warranties and service.

Ownership category

akta.pro rank

Headquarters

HQ city

Naugatuck

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Pre-Owned Vehicle Sales: One-time sales transactions of pre-owned vehicles. Revenue generated from the margin between acquisition cost and sale price. Inventory spans over 700 vehicles across multiple price points from under $15k to $90k+.
2. Financing Services: Financing solutions provided through third-party lenders for all credit tiers including ITIN borrowers
3. Extended Warranties: Sale of extended warranty products to vehicle buyers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ABW Auto is a single-location independent used car dealership in Naugatuck, Connecticut, selling over 700 pre-owned vehicles spanning economy to luxury price points ($5,985 to $90,985). It supplements vehicle sales with financing solutions for all credit tiers (including ITIN financing for customers without Social Security numbers), extended warranty products, and an ASE-certified vehicle service department.

Product overview

A Better Way Wholesale Autos is a single-location independent used car dealership in Naugatuck, Connecticut, operating as a traditional automobile retailer rather than a software platform. The company offers a core product of pre-owned vehicle sales with over 700 vehicles in stock spanning various makes. Supporting services include financing solutions for all credit tiers (including ITIN financing for non-SSN holders), extended warranties, and vehicle service. The business integrates third-party automotive services including Kelley Blue Book Instant Cash Offer for trade-ins, Edmunds MyAppraise for vehicle valuation, and DealerRater for customer reviews. The dealership is positioned as Connecticut's highest volume independent auto dealer and operates on the AutoRevo dealer platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Owned Vehicle Sales Sale of over 700 quality pre-owned vehicles including cars, SUVs, trucks, and vans from manufacturers such as Acura, Audi, BMW, Chevrolet, Ford, Honda, Mercedes-Benz, Toyota, and Volvo, with per-vehicle prices ranging from $5,985 to $90,985. Targeted at individual retail consumers in Connecticut.
• Financing Solutions Auto financing solutions for all credit tiers, delivered via third-party lenders (Dealercentric/CreditPlus) including a dedicated ITIN financing program for customers without Social Security numbers and customers with little, no, or blemished credit history. Applications submitted online through the Dealer's financing portal.
• Extended Warranties Extended warranty products sold alongside vehicle purchases to provide additional coverage beyond standard manufacturer warranties, available on individual vehicle listings.
• Vehicle Service ASE-certified vehicle maintenance and repair service department for customers, accessed via the Service page on the dealership website.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• CarMax: The largest U.S. used-vehicle retailer with omnichannel browse-and-buy, in-house financing, and extended warranties. Directly comparable to ABW on core activity (used-car retail) and F&I attach model, but at vastly greater scale and geography.
• Carvana: Online-first used-vehicle retailer with home delivery and in-house financing. Comparable product/market overlap with ABW, but competing on a digital experience and national footprint the single CT lot cannot match.
• DriveTime: Used-vehicle retailer that specializes in subprime and non-prime financing — directly analogous to ABW's ITIN/blemished-credit positioning. Comparable customer segment, financing-led model, and integrated F&I attach.
• Vroom: Online used-vehicle retailer with home delivery and financing partnerships. Comparable core offering (used-car marketplace with third-party financing) though at much larger scale than ABW's single physical lot.
• Enterprise Car Sales: Sells used vehicles retired from Enterprise's rental fleet through a multi-location retail network with financing. Directly comparable on used-vehicle retail model and broad price-point inventory.
• Hertz Car Sales: Sells used vehicles formerly in Hertz's rental fleet at fixed no-haggle prices, with financing offered to multiple credit tiers. Comparable used-car retail model including non-prime financing access.

Broad incumbents

• AutoNation: Largest U.S. auto dealer group with franchised new-car, used-car, financing, and F&I product lines. Overlaps with ABW in used-vehicle retail and F&I but competes across a much broader portfolio and geography.
• Lithia Motors: Large franchised dealer group with a growing used-car and digital-retail footprint (Driveway). Competes with ABW on used-vehicle selection and finance attach but at national scale and with OEM backing.
• Penske Automotive Group: Major franchised dealer group with premium-brand new-car and certified pre-owned used-car operations. Comparable on used-vehicle retail and F&I attach but at premium-brand scale well above ABW's independent-lot model.
• Sonic Automotive: Franchised dealer group with EchoPark used-car stores and integrated F&I. Comparable in offering used vehicles and financing solutions but operates at significantly larger scale and across multiple geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/a-better-way-wholesale-autos

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABW Auto