itemit
- Company typePrivate
- Founded2006
- HeadquartersCambridge, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
itemit firmographics
Firmographics- Name
- itemit
- Legal name
- RedBite Solutions Ltd
- Website
- https://itemit.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
itemit industry classification
Industry- Product category
- Asset Tracking Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- akta.pro primary industry
- IoT Sensor-Enabled Asset Monitoring (BLE/UWB/LoRaWAN/NB-IoT; Temp/Shock/Tilt) (TLAEAMAK)
- akta.pro secondary industry
- Asset Tracking, RTLS & Equipment Monitoring (Facilities) (HSAPAPAJ)
Keywords
Where itemit is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
itemit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Operations
Revenue model
- Subscription SaaS (Software): Primary revenue stream from tiered subscription plans. Pricing is based on the number of assets tracked. Plans include free tier for basic tracking, with paid tiers offering advanced features including API access and RFID integration. Monthly and annual billing cycles with automatic renewal.
- Hardware (Asset Tags): Sale of physical tracking hardware including QR code tags, RFID tags, and GPS trackers. Tags are available in durable vinyl or anodised aluminium formats designed for various environmental conditions.
- Professional Services (Onboarding): Paid onboarding and implementation services including discovery workshops, platform configuration, data migration, and team training. Standard onboarding timeline of 3-10 business days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for basic asset tracking |
| Subscription | Annual | Paid tiers with advanced features (API access, RFID integration) |
| Freemium | Pay-as-you-go | 14-day free trial on all paid plans |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
itemit product offering
Product offeringCore offering
itemit is a cloud-based asset tracking SaaS platform that enables organizations to track, manage, and audit physical assets using QR codes, barcodes, RFID tags, and GPS trackers. The platform supports real-time asset visibility, equipment booking/checkout, immutable audit trails, depreciation calculations, and custom reporting across iOS, Android, and web interfaces. Complementary offerings include physical Asset Tags (hardware), PowerUps modular add-ons (integrations, inspections), and a Developer REST API for ERP/BI integration.
Product overview
itemit is a cloud-based asset tracking software platform designed to track, manage, and audit physical assets across organizations. The core itemit platform provides real-time asset visibility using QR codes, barcodes, RFID tags, and GPS trackers, with supporting hardware products (Asset Tags) for physical identification. Modular PowerUps extend functionality with compliance tools, third-party integrations (Slack, Xero), and collaboration features. A native mobile app (iOS/Android) with offline capability enables field operations. The platform supports use cases including IT asset management, fixed asset registers, equipment checkout, construction equipment tracking, and education device management across multi-site organizations.
Differentiator
Problem solved
Functional benefit
Brands
- itemit: Cloud-based asset tracking software platform enabling organisations to track, manage, and audit physical assets using QR codes, barcodes, RFID, and GPS technology.
Products and services
- itemit (Core Platform) Cloud-based asset tracking software platform providing real-time tracking of equipment, tools, and inventory across locations using QR codes, barcodes, RFID, and GPS. Features include asset management, equipment booking/checkout, audit trails, issue reporting, maintenance scheduling, custom fields, attachments, and reporting. Target users include IT managers, operations teams, and asset coordinators in construction, education, healthcare, manufacturing, and media.
- Asset Tags Physical tagging products including QR code stickers (vinyl), barcodes, RFID tags, and GPS trackers used to label and identify assets for tracking within the itemit software platform. Available in durable vinyl or anodised aluminium formats designed for various environmental conditions.
- PowerUps
Quantifiable outcome
- Reduces lost assets by up to 80%
- +4 more outcomes
Companies that use itemit
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles5 records
itemit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature9 records
itemit partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- University of Cambridgeflagshipitemit's parent company RedBite Solutions was co-founded as a spin-out from the University of Cambridge in 2006. Co-founders Prof. Duncan McFarlane (Head of Cambridge Auto-ID Lab 2004) and Dr. Alex C. Y. Wong (Cambridge engineering PhD) brought academic excellence in RFID and EPC standards to commercial application.
- United NationsflagshipParent company RedBite Solutions trusted by United Nations for asset tracking solutions. One of the global enterprise clients for large-scale tracking deployments.
- BoeingcoreParent company RedBite Solutions powers asset tracking for Boeing, demonstrating enterprise-grade capabilities for aerospace and manufacturing sectors.
- SonycoreParent company RedBite Solutions trusted by Sony for asset tracking solutions across their operations.
- Rolls-RoycecoreParent company RedBite Solutions has delivered bespoke tracking solutions for Rolls-Royce, one of the world's most demanding engineering organizations.
- WilmarcoreParent company RedBite Solutions trusted by Wilmar for large-scale asset tracking deployments.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
itemit competitors and assessment
Company assessmentDirect peers
- Cheqroom: Cheqroom is a SaaS for equipment checkout, reservations, and asset tracking used by media, education, and AV teams — overlapping with itemit's equipment booking and check-out use cases.
- Asset Panda: Asset Panda is a cloud-based asset tracking and management platform serving IT, education, healthcare, and construction with mobile scanning workflows — directly competing with itemit on asset register, depreciation, and multi-site visibility use cases.
- Sortly: Sortly is a mobile-first asset and inventory tracking app using QR and barcode scanning, targeting SMBs and mid-market — closely aligned with itemit's QR/barcode-led workflow and PLG motion.
- Reftab: Reftab is a modern IT asset management SaaS with lending, reservations, and API integrations — competing directly with itemit on IT asset tracking and integrations-led workflows.
- EZOfficeInventory: EZOfficeInventory (now EZO) provides cloud asset tracking, reservations, and maintenance management for IT, facilities, and operations teams — a direct horizontal peer in the same SMB/mid-market segment.
Broad incumbents
- Samsara: Samsara provides IoT-based asset, fleet, and equipment tracking at scale using GPS and sensors — competing with itemit's GPS-enabled tracking for higher-value mobile assets and site equipment.
- ServiceNow IT Asset Management: ServiceNow's ITAM and Hardware Asset Management modules compete at the enterprise end of itemit's IT and fixed asset register use cases as part of a broader service management platform.
- Ivanti (IT Asset Management): Ivanti offers an enterprise ITAM suite covering hardware, software, and contract asset management — a broad incumbent whose IT asset workflows overlap with itemit's ITAM use case at larger enterprises.
Regional players
- TrackAbout: TrackAbout focuses on rental, returnable transport items, and physical asset tracking — overlapping with itemit's RFID and RTI capabilities, primarily serving North American rental and pooling markets.
Emerging players
- AirTag (Apple): Apple AirTag offers consumer-grade location tracking that businesses increasingly repurpose for small asset and tool tracking — an emerging, partial-overlap substitute for itemit's GPS/tag offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
itemit social profiles
Digital presenceitemit financial estimates
Financial estimateRevenue estimate
Valuation estimate
itemit leadership team
Management profileNumber of profiles
Profiles4 records
itemit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
itemit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about itemit
What does itemit do?
itemit is a cloud-based asset tracking SaaS platform that enables organizations to track, manage, and audit physical assets using QR codes, barcodes, RFID tags, and GPS trackers. The platform supports real-time asset visibility, equipment booking/checkout, immutable audit trails, depreciation calculations, and custom reporting across iOS, Android, and web interfaces. Complementary offerings include physical Asset Tags (hardware), PowerUps modular add-ons (integrations, inspections), and a Developer REST API for ERP/BI integration.
Is itemit a public or private company?
itemit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was itemit founded?
itemit was founded in 2006. It employs 1 to 10 people.
Where is itemit based?
itemit is headquartered in Cambridge, United Kingdom, in the Europe region.
How does itemit make money?
Three revenue lines are on record. Subscription SaaS (Software) is the primary driver. The others are hardware (Asset Tags) and professional Services (Onboarding).
Who are itemit's main competitors?
Direct peers on record are Cheqroom, Asset Panda, Sortly, Reftab and EZOfficeInventory. Broad incumbents are Samsara, ServiceNow IT Asset Management and Ivanti (IT Asset Management). TrackAbout is listed as a regional player. AirTag (Apple) is listed as an emerging player.
Does itemit have an API?
Yes. The itemit REST API provides authenticated access to operational asset data, enabling developers to integrate item profiles, items, locations, collections, bookings, reminders, tags, and related operational records directly into internal systems. Common use cases include ERP sync to keep finance and asset records aligned, BI analytics for internal dashboards without manual exports, operational automation to trigger workflows when asset states change, and custom portals for field teams or customers. The API is accessible via OpenAPI spec, with documentation loaded from the published specification and updated automatically when the API changes. Developer documentation is at itemit.com/api-reference.
What industry is itemit in?
itemit's product category is Asset Tracking Software. Its primary akta.pro industry code is TLAEAMAK, IoT Sensor-Enabled Asset Monitoring (BLE/UWB/LoRaWAN/NB-IoT; Temp/Shock/Tilt), with a secondary code of HSAPAPAJ, Asset Tracking, RTLS & Equipment Monitoring (Facilities). Its NAICS code is 51821.