TrackAbout
TrackAbout is a SaaS asset tracking platform for enterprise process manufacturers, chemical distributors, and energy companies, sold as an integrated module within Datacor's Business Automation suite.
- Company typePrivate
- Founded2000
- HeadquartersCoal Township, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TrackAbout does
TrackAbout is a Software-as-a-Service platform that provides real-time tracking and optimization of portable physical assets for enterprise customers in process manufacturing, energy, and packaged gas distribution. The product delivers visibility into asset location, status, and utilization, enabling organizations to improve operational efficiency, productivity, and inventory accuracy (with case-study evidence of 10%+ improvement in inventory accuracy at Guttman Energy). It is positioned as a core module within Datacor's integrated Business Automation suite, sold alongside ERP, CRM, MES, WMS, Formulation Management, Regulatory Control, BLISS LIMS, and BLISS SQC+ products.
The underlying technology is an asset tracking layer tightly integrated with Datacor's enterprise software platform, sharing data with adjacent modules to deliver end-to-end operational visibility. Distribution is via Datacor's direct enterprise field sales force with global reach, using a consultative sales motion suited to complex ERP-style implementations. Pricing is quote-based and not publicly disclosed; revenue is generated through recurring software licensing and subscription fees typical of enterprise SaaS.
TrackAbout operates as a product brand under Datacor, Inc., a privately held US-based software company. The company was founded in 2000 and employs 11-50 people headquartered in Coal Township, Pennsylvania. Capital structure includes three disclosed funding rounds between 2015 and 2017 totaling approximately $2.1M, with Tamarind Hill participating as a named investor in 2017. Leadership comprises co-founder and CEO Timothy R. Fusco, co-founder and CTO/Executive Vice President Larry Silverman, and Chairman James S. Glessner.
TrackAbout firmographics
Firmographics- Name
- TrackAbout
- Legal name
- Not available - TrackAbout appears as a product/brand name of Datacor, Inc. rather than a separate legal entity
- Website
- https://corp.trackabout.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TrackAbout is a SaaS asset tracking platform for enterprise process manufacturers, chemical distributors, and energy companies, sold as an integrated module within Datacor's Business Automation suite.
- Ownership category
- akta.pro rank
TrackAbout industry classification
Industry- Product category
- Asset Tracking Software
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)
Keywords
Where TrackAbout is headquartered
LocationHeadquarters
- HQ city
- Coal Township
- HQ country
- United States
- HQ region
- North America
Markets served
TrackAbout business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Licensing/Subscription: TrackAbout is sold as part of Datacor's integrated business automation suite, which includes ERP, CRM, MES, WMS, and other enterprise software products. Revenue is generated through software licensing and subscription fees typical of enterprise software.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
TrackAbout product offering
Product offeringCore offering
TrackAbout provides Software-as-a-Service for tracking and optimizing the use of portable physical assets. The platform delivers real-time visibility into asset location, status, and utilization, enabling organizations to boost operational efficiencies, improve productivity, and strengthen customer relationships. It is offered as part of Datacor's integrated Business Automation suite for process manufacturers, chemical distributors, and energy companies.
Product overview
TrackAbout is offered as part of Datacor's Business Automation product portfolio. It is listed alongside other core products including ERP, CRM, MES, WMS, Formulation Management, Regulatory Control, BLISS LIMS, and BLISS SQC+. TrackAbout specifically addresses asset tracking needs, providing real-time visibility and location management capabilities for organizations in process manufacturing and related industries.
Differentiator
Problem solved
Functional benefit
Products and services
- TrackAbout TrackAbout is an asset tracking solution that provides real-time visibility into the location and status of assets, enabling organizations in process manufacturing, chemical distribution, energy, and packaged gas industries to boost efficiencies, improve productivity, and strengthen customer relationships.
Quantifiable outcome
- 10%+ improvement in inventory accuracy
- +1 more outcomes
Companies that use TrackAbout
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
TrackAbout technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TrackAbout partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
TrackAbout competitors and assessment
Company assessmentDirect peers
- Samsara: Samsara provides IoT-based asset, fleet, and equipment tracking with strong sensor and analytics capabilities. It competes with TrackAbout for industrial asset visibility, although it operates as a standalone platform rather than inside an ERP suite.
- Verizon Connect: Verizon Connect offers fleet and asset tracking with telematics, GPS, and utilization analytics. It is a direct comparable to TrackAbout's equipment and asset visibility proposition, particularly for distributed industrial assets.
- Geotab: Geotab is a fleet telematics and asset tracking platform with strong utilization analytics and OEM integrations. It overlaps with TrackAbout on equipment and asset visibility use cases for industrial customers.
- Asset Panda: Asset Panda is a SaaS asset tracking and management platform used by facilities, manufacturing, and field service organizations. It targets the same portable-asset and equipment-tracking use cases as TrackAbout.
- UpKeep: UpKeep provides CMMS and asset operations management for manufacturing and facilities teams, including asset tracking, work orders, and utilization insights. It is a direct competitor in industrial asset visibility and management.
Broad incumbents
- Trimble (Asset Tracking): Trimble offers enterprise-grade asset, fleet, and resource tracking solutions as part of a broader industrial technology portfolio. It overlaps with TrackAbout for industrial and process industry customers but competes as a large incumbent suite.
- Fiix (by Rockwell Automation): Fiix is a CMMS and asset operations platform now part of Rockwell Automation, targeting manufacturing and industrial customers. It competes with TrackAbout on equipment visibility and maintenance workflows.
- Oracle NetSuite WMS: NetSuite provides warehouse and asset management modules within a broader cloud ERP suite, similar to how TrackAbout operates inside Datacor's Business Automation suite. It is a broad incumbent alternative for asset visibility.
- Infor CloudSuite (WMS/Asset Management): Infor delivers industry-specific ERP, WMS, and asset management solutions, including for process manufacturing. It competes with Datacor/TrackAbout's integrated suite approach for industrial mid-market customers.
Emerging players
- Cheqroom (Rentman): Cheqroom (now part of Rentman) provides equipment and asset tracking software for rental operations, AV, education, and facilities. It is an emerging player with partial overlap to TrackAbout's portable asset tracking use cases.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
TrackAbout social profiles
Digital presenceTrackAbout financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrackAbout leadership team
Management profileNumber of profiles
Profiles3 records
TrackAbout funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrackAbout M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrackAbout
What does TrackAbout do?
TrackAbout provides Software-as-a-Service for tracking and optimizing the use of portable physical assets. The platform delivers real-time visibility into asset location, status, and utilization, enabling organizations to boost operational efficiencies, improve productivity, and strengthen customer relationships. It is offered as part of Datacor's integrated Business Automation suite for process manufacturers, chemical distributors, and energy companies.
Is TrackAbout a public or private company?
TrackAbout is a private company. It is classified as corporate owned and is currently operating.
When was TrackAbout founded?
TrackAbout was founded in 2000. It employs 11 to 50 people.
Where is TrackAbout based?
TrackAbout is headquartered in Coal Township, United States, in the North America region.
How does TrackAbout make money?
One revenue line is on record: software Licensing/Subscription.
Who are TrackAbout's main competitors?
Direct peers on record are Samsara, Verizon Connect, Geotab, Asset Panda and UpKeep. Broad incumbents are Trimble (Asset Tracking), Fiix (by Rockwell Automation), Oracle NetSuite WMS and Infor CloudSuite (WMS/Asset Management). Cheqroom (Rentman) is listed as an emerging player.
Does TrackAbout have an API?
No public API is recorded for TrackAbout.
What industry is TrackAbout in?
TrackAbout's product category is Asset Tracking Software. Its primary akta.pro industry code is TLABAJAD, Equipment & Tool Tracking (Powered/Non-Powered). Its SIC code is 7370.