Foodoteka

What Foodoteka does

Foodoteka S.r.l. is an Italian online marketplace founded in 2018 and headquartered in Milan that connects consumers across Italy with over 100 vetted artisan food and beverage producers ('Botteghe'). The platform is organized into two principal verticals — 'Alimentari' (groceries spanning meat, dairy, pasta, rice, fresh and dried fruits, preserves, baked goods, condiments, and specialty items) and 'Cantina' (beverages including wines, beers, spirits, and soft drinks) — with each vendor managing its own product listings and shipping schedule. Foodoteka curates for authenticity and recognized certifications (Organic, DOP, IGP, Demeter, Slow Food Presidio, Fair Trade) under its 'cibo autentico' positioning, and offers a 'Spesa Ricorrente' recurring-shopping feature for scheduled weekly or bi-weekly/4-week deliveries.

Underlying the marketplace is a standard e-commerce stack: vendor self-listing, customer-facing storefront, payment processing via Axerve/Banca Sella (128-bit SSL) and PayPal, and a logistics layer combining TNT for standard packages and STEF for refrigerated cold-chain transport of perishables. The technology footprint is conventional; no proprietary AI/ML, mobile app, or API is disclosed. Operations are domestic only — deliveries are explicitly limited to Italy, though international inquiries are routed to [email protected].

Foodoteka's business model is a classic marketplace take-rate: it collects payment on behalf of each vendor as their collection agent, deducts its commission, and remits the balance to the vendor. Pricing is set per product and per vendor (for example, Bio Melise ships at €6.00 with free shipping above €50; products range from yogurt at €2.40–€3.40 to sake at €16.50). Go-to-market is product-led via the website, supported by email newsletter and organic social, and a post-sale recurring-purchase channel for retention. The company is privately held, founder-controlled, operates with 1–10 employees, and has no disclosed external funding or M&A activity.

Name

Foodoteka

Legal name

Foodoteka S.r.l.

Website

https://foodoteka.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Foodoteka is a privately held Italian online marketplace that connects Italian consumers with over 100 vetted artisan food and beverage producers across all 20 Italian regions, taking a commission on transactions.

Ownership category

akta.pro rank

Product category

Online Food Marketplace

NAICS

Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Grocery & Specialty Food Marketplaces (CRAFABAE)

akta.pro secondary industries

Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ), Online Fresh Food Specialists (Produce/Meat/Seafood) (CRAHAIAF)

Keywords

• Artisan food marketplace
• Italian food e-commerce
• Specialty grocery delivery
• Artisan producer platform
• Italian grocery marketplace

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Marketplace commission and transaction fees: Foodoteka operates as a marketplace platform where third-party vendors ('Botteghe') sell their products. Foodoteka collects payments on behalf of vendors as their collection agent, deducting its commission before remitting the remainder to vendors. Revenue is generated through transaction fees and commissions on sales made through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Foodoteka operates an Italian online marketplace ('Foodoteka Marketplace') where over 100 verified artisan food producers ('Botteghe') list and sell authentic, traditional Italian and non-Italian agri-food products directly to consumers across all Italian regions. The platform categorizes offerings into Alimentari (groceries: meat, dairy, pasta, rice, preserves, baked goods, etc.) and Cantina (beverages: wine, beer, spirits, soft drinks), with home delivery handled by individual vendors using TNT for standard shipping and STEF for refrigerated cold-chain logistics. A subscription-style 'Spesa Ricorrente' (recurring shopping) service allows customers to schedule regular deliveries of selected products.

Product overview

Foodoteka is an Italian online marketplace (marketplace model) that connects consumers with artisanal Italian producers called 'botteghe' (shops/workshops). The platform enables online grocery shopping for authentic, traditional Italian food products. The core product is the Foodoteka Marketplace, complemented by the Spesa Ricorrente (Recurring Shopping) subscription feature. Product categories include Alimentari (groceries with subcategories like Caffè, Carne, Pasta e Riso, Conserve, Dolci, Frutta e Verdure, etc.) and Cantina (beverages including wine, beers, and spirits). Notable products include organic products from Bio Melise (apple nectars, compotes, fresh apples from Alto Molise), artisanal rice varieties from Una Garlanda (including Rosa Marchetti, Bertone, Dellarole, Chinese Originario, and Eroico varieties, plus Saké products), and myrtle liqueur from Jana. The platform features over 100 verified Italian producers ('botteghe') across various regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Foodoteka Marketplace
• Spesa Ricorrente (Recurring Shopping)

Quantifiable outcome

• Products are verified and selected one by one to ensure they meet authenticity and quality standards beyond regulatory requirements

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TNTcoreOthersPrimary shipping and delivery partner for Foodoteka. Handles standard package deliveries for most orders. In situations where TNT service is inadequate for certain locations or periods, Foodoteka may select alternative reliable partners.
• STEFcoreOthersRefrigerated transport partner for temperature-sensitive and perishable products. Used for certain products requiring cold-chain logistics to ensure product quality during delivery.
• Axerve / Banca SellacoreOthersSecure payment processing service provider. Handles credit card transactions through a secure server-to-server SSL connection with 128-bit encryption. Foodoteka does not store credit card data on its servers.
• PayPalcoreOthersAlternative payment method partner. Unlike credit card payments which use pre-authorization, PayPal processes immediate payment at order placement. Supports refund processing for variable-weight products.
• TrustpilotminorOthersCustomer review and reputation platform where Foodoteka's service is reviewed by verified customers.
• Various Artisan Producers (Botteghe)coreChannel Partner/ Reseller/ DistributorSmall artisan food producers, cultivators, and artisans who sell their products through the Foodoteka marketplace. They include meat producers (Macelleria Fracassi), rice cultivators (Una Garlanda), fruit producers (Bio Melise), pasta makers, cheesemakers, beekeepers, and other specialty food artisans across Italy.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cortilia: Italian online grocery marketplace specializing in fresh, seasonal, and artisan Italian food from small producers — a near-identical curated-marketplace model to Foodoteka, also delivering nationwide in Italy.
• Everli (formerly Supermercato24): One of Italy's largest online grocery marketplaces, offering home delivery from local supermarkets and specialty stores. Comparable as a multi-vendor Italian e-grocery marketplace, though with a broader mass-market assortment and more capital.

Broad incumbents

• Eataly: Global Italian specialty food retailer with physical stores plus e-commerce. Sells curated Italian artisan food directly to consumers, overlapping with Foodoteka's authentic-Italian positioning, but at much larger scale and with own-brand products.
• Giordano Vini: Established Italian wine and specialty food e-commerce retailer with a large catalog and nationwide delivery — a larger-scale incumbent that competes with Foodoteka's Cantina and gourmet-gift offerings.

Emerging players

• Tannico: Italy's leading online wine marketplace. Comparable as a vertical Italian e-commerce marketplace for premium beverages — the Cantina (wine) portion of Foodoteka's catalog overlaps directly with Tannico's offering.
• Fruttaweb: Italian online retailer focused on fresh fruit, vegetables, and specialty produce boxes shipped nationwide. Comparable as a curated Italian fresh-food e-commerce operator serving the same artisan/organic buyer persona.
• Locali d'Italia: Italian e-commerce site aggregating small artisan food producers for direct-to-consumer shipping — directly comparable curated-marketplace model serving the same authentic-Italian buyer segment.
• Alveare che dice Sì: Italian branch of 'La Ruche qui dit Oui' — a community-based marketplace connecting local Italian producers with consumers. Comparable as an artisan-producer-to-consumer food marketplace, though with a stronger local-pickup/community angle.

Regional players

• Piazza Italia Food: Italian online food marketplace aggregating regional specialties, similar curation philosophy to Foodoteka. Comparable in product positioning though typically with a stronger regional/corporate gifting tilt.
• Quomi: Italian online food delivery platform offering a curated selection of restaurant and specialty food products to consumers, sharing a multi-vendor marketplace model with Foodoteka in the Italian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodoteka