What Beresfords does

Beresfords is a family-owned estate and lettings agency founded in 1968 and headquartered in Chelmsford, Essex, operating across the South East of England and Greater London. The company runs an extensive network of 20+ physical branches and serves residential buyers, sellers, landlords, and tenants, with additional services covering country homes, land and new-build developments, buy-to-let advisory, build-to-rent, residential and commercial surveys, and independent mortgage brokerage through its related entity Flagstone Financial Management Limited. In 2024, Beresfords expanded into commercial property via the acquisition of Whybrow Chartered Surveyors.

The underlying technology stack is conventional for the estate agency sector: a property listing portal with search and saved-property functionality, a CRM for property and landlord/tenant management, and a digital marketing platform powering email, social media, and content marketing channels. The website is built on Reapit, a standard UK property industry platform. No proprietary AI, machine learning, or data flywheel components are evident. The group operates through wholly-owned subsidiaries including Beresfords Residential Limited, Beresfords Lettings Limited, and Flagstone Financial Management Limited, with a dedicated London office targeting capital-based buyers and investors.

Beresfords generates revenue across six core streams: residential sales commissions (transaction fees as a percentage of sale price), residential lettings and property management fees (recurring subscriptions), mortgage referral income via Flagstone, land and new-home commissions (transaction fees), commercial property transaction fees through Whybrow, and ancillary services. Pricing is quote-based and not publicly disclosed. Distribution is sales-led through branch offices combined with a self-serve online portal; the business reports approximately 70,000 monthly unique website visitors, ~3,954 viewings arranged monthly, and 99% of asking price achieved on sales.

Name

Beresfords

Legal name

Beresfords Group Limited

Website

https://beresfords.co.uk

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Beresfords is a family-owned estate and lettings agency, founded in 1968, operating 20+ branches across Essex and Greater London. It serves residential buyers, sellers, landlords, and tenants with sales, lettings, property management, mortgages, new homes, and commercial property services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Residential property sales
• Residential lettings
• Estate agency
• Property management
• Mortgage brokerage

Headquarters

HQ city

Chelmsford

HQ country

United Kingdom

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Residential Property Sales Commission: Commission earned on successful sale of residential properties. Estate agency fees typically charged as percentage of sale price or fixed fee.
2. Residential Lettings Fees: Fees charged to landlords for property management and tenant placement services.
3. Property Management Services: Ongoing property management services for landlords including maintenance coordination and tenant management.
4. Mortgage Services Referral: Referral fees from Flagstone Financial Management Limited for mortgage advisory services.
5. Land & New Homes: Commission from new build property sales and land sales to developers.
6. Commercial Property Services: Services related to commercial property transactions through Whybrow Chartered Surveyors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Beresfords is a multi-branch estate and lettings agency that facilitates residential property sales, residential lettings, and ongoing property management for landlords across Essex and Greater London. The firm supplements these core services with mortgage brokerage (via Flagstone Financial), commercial property services (via Whybrow Chartered Surveyors), surveys, land and new homes marketing, country home specialism, and build-to-rent advisory.

Product overview

Beresfords operates as a multi-service property platform offering residential sales, lettings, and property management as its core services. The company provides complementary modules including land and new homes sales, country and village property specialists, mortgage services (via Flagstone Financial), commercial property (through Whybrow Chartered Surveyors), surveys, buy-to-let investment advisory, build-to-rent services, and a dedicated London office. The platform also includes market intelligence resources, area guides, and property valuation tools. Established in 1968, Beresfords serves Essex and Greater London with 19 branch locations.

Differentiator

Problem solved

Functional benefit

Brands

• Whybrow: Commercial property surveys and services acquired by Beresfords Group in 2024
• Flagstone Financial

Products and services

• Residential Sales Traditional estate agency service covering property valuation, marketing, viewings, negotiation, and completion support for homeowners selling residential property across Essex and Greater London.
• Residential Lettings Rental property services for landlords and tenants including property marketing, tenant finding, rent collection, and tenant placement across Essex and Greater London.
• Property Management Comprehensive property management service for landlords covering tenant relations, maintenance coordination, rent collection, and portfolio oversight on a recurring basis.
• Land & New Homes Specialist service for marketing new housing developments and land transactions to developers and buyers across Essex, including consultancy on land acquisition and new-build sales.
• Country & Village Homes Specialist sales service focused on rural properties, country estates, and village homes throughout the Essex countryside, including larger rural holdings.
• Mortgage Services Independent mortgage advice and brokerage service provided through wholly-owned subsidiary Flagstone Financial Management Limited, offering lending recommendations to property buyers.
• Commercial Property Commercial property sales, lettings, and survey services for commercial property clients, delivered through wholly-owned subsidiary Whybrow Chartered Surveyors acquired in 2024.
• Surveys Residential and commercial property surveys including valuations, building surveys, and energy assessments for buyers, sellers, and commercial clients.
• Buy to Let Advisory Investment advisory service for landlords purchasing property to rent, including access to the latest property investment opportunities across Essex.
• Build to Rent Specialist service for developers and institutional investors operating in the build-to-rent sector, supporting new-build rental developments across Essex.
• The London Office Dedicated London office serving London-based buyers and investors seeking residential property in Essex, extending the agency's reach into the capital market.

Quantifiable outcome

• 99% of sales asking price achieved
• +1 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Whybrow Chartered SurveyorscoreStrategic or Co-development PartnerBeresfords Group acquired Whybrow Chartered Surveyors, adding commercial property capabilities to the group. Whybrow provides commercial property services including commercial sales, lettings, and surveys.
• Flagstone Financial Management LimitedcoreStrategic or Co-development PartnerRelated party providing independent mortgage advice services. Beresfords branches offer mortgage services through Flagstone Financial. Part of the Beresfords Group of companies with registered office at same location.
• MESO EnergyminorStrategic or Co-development PartnerEnergy partnership providing savings on home energy costs for property buyers and sellers.
• Randall WattscoreStrategic or Co-development PartnerDeveloper partner for new homes developments including Hanningfield Park. Randall Watts has over 60 years of experience in the property industry and develops sustainable new build homes marketed through Beresfords Land & New Homes.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Purplebricks: UK online-first estate agency offering flat-fee sales and lettings with limited physical branch presence. Represents the digital-native model that pressures traditional branch-led economics and is the structural counter-position to Beresfords' premium full-service approach.

Broad incumbents

• Knight Frank: Global real estate consultancy with a strong UK residential sales, lettings, and country houses offering. Comparable premium brand and country homes specialty but with international reach and broader service portfolio.
• Connells Group: Largest UK estate agency group, encompassing multiple brands across sales, lettings, mortgage services, and surveying. Directly overlaps on every service line Beresfords offers, but at a much larger national scale with extensive resources.
• Savills: Major UK and international estate agency offering residential and commercial property services at a broader scale. Overlaps with Beresfords on prime country, new homes, and commercial brokerage but operates at significantly larger scale and geography.

Direct peers

• Romans Estate Agents: Regional independent estate agency covering the South and South East of England with a similar mix of residential sales, lettings, mortgage services, and land/new homes. Closely comparable in size, geographic footprint, and product breadth.
• Winkworth: UK estate agency franchise network specialising in prime London and Southern England residential sales and lettings. Comparable mix of sales, lettings, and property management with a regional branch presence.
• Hunters Property Group: UK-wide network of estate agency branches offering sales, lettings, and property management through a franchise/hybrid model. Comparable mid-market branch-based service with similar customer segments.
• Hamptons International: Premium UK estate agency offering sales, lettings, and country house expertise across the South of England. Comparable premium positioning, geographic focus, and country homes specialty that overlaps with Beresfords' Country & Village desk.
• haart: Large UK estate agency chain (part of the Spicerhaart group) offering residential sales, lettings, and mortgage services nationally. Directly comparable on full-service branch model, lettings scale, and mortgage referral income.
• Foxtons: London-centric full-service estate agency offering sales, lettings, and property management with a comparable premium, branch-led service model. Closest direct analogue to Beresfords in terms of service breadth and brand-led positioning, though Foxtons is more London-dense.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/beresfordsgroup
• LinkedInlinkedin.com/company/beresfords
• Instagraminstagram.com/beresfords_group
• Xx.com/Beresfords

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beresfords