What Rig'Em Right does

Rig'Em Right is a privately held, family-owned manufacturer and direct-to-consumer retailer of waterfowl hunting gear, headquartered in Newport, North Carolina. Its product portfolio centers on premium duck decoys (the Mainline Series™ line, including a high-contrast BLACKOUTS™ variant) and the proprietary rigging ecosystem (anchors, Texas rigs, jerk rigs, gang rigs, weights) that supports them. The company has expanded downstream into decoy and blind bags, floating gun cases, layout and ground blinds (the HYDEOUT family), dog vests and dog blinds, seating, and licensed apparel. Many hard-goods products incorporate licensed camouflage platforms from GORE (GORE-TEX, OPTIFADE) and Mossy Oak, which materially define the brand's visual and functional identity.

Name

Rig'Em Right

Legal name

Rig'Em Right

Website

https://rigemright.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Rig'Em Right is a family-owned, Newport, North Carolina-based manufacturer and direct-to-consumer retailer of premium waterfowl hunting gear, including its Mainline Series™ decoys, rigging equipment, HYDEOUT ground blinds, bags, and dog gear, sold to duck and goose hunters.

Ownership category

akta.pro rank

Product category

Waterfowl Hunting Equipment

akta.pro primary industry

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

Keywords

• Waterfowl hunting gear
• Duck decoys
• Hunting blinds
• Decoy rigging
• Hunting apparel

Headquarters

HQ city

Newport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: The company generates revenue through direct-to-consumer e-commerce sales of hunting gear and apparel. Products are sold at fixed price points with free shipping on orders over $200.
2. Dealer/Wholesale Distribution: Products are also sold through a network of authorized dealers and retailers, allowing for wholesale distribution alongside direct sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rig'Em Right designs, manufactures, and sells waterfowl hunting gear including duck decoys, decoy rigging (anchors, weights, lines), decoy bags, blind bags, layout and ground hunting blinds, floating gun cases, dog vests and dog blinds, hunting chairs, and branded apparel. The product line is built around the Mainline Series™ decoys and HYDEOUT ground blind lines, using EVA and HDPE plastics along with licensed GORE-TEX fabrics and Mossy Oak/OPTIFADE camouflage patterns.

Product overview

Rig'Em Right is a family-owned waterfowl hunting gear company based in Newport, North Carolina, offering a comprehensive portfolio of hunting products. The core product line centers on Mainline Series™ Decoys (including BLACKOUTS™, Mallard, Teal, Pintail, Wigeon, Black Duck variants, and combo packs) and decoy rigging equipment (anchors, Texas rigs, jerk rigs, weights). Supporting accessories include decoy bags (floater bags, slotted goose/duck bags), blind bags (Lock & Load™), floating gun cases (Flashpoint™, Nitro Deluxe, Sure Shot), ground blinds (HYDEOUT series), waterfowl blinds (Panel Blind), and dog gear (Bloodline Elite Dog Vest, Dog Blinds, Swamp Bully™ Dog Stand). Additional offerings include chairs/stools, shooting accessories (slings, shell savers), apparel, and replacement parts. Products feature GORE® OPTIFADE® and Mossy Oak® camouflage patterns. The company sells directly via Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Mainline Series™ Decoys Premium duck decoys made from durable EVA or HDPE plastic, featuring realistic profiles, weighted keels for natural water movement, and life-like paint schemes across Mallard, Green-winged Teal, Blue-winged Teal, Black Duck, Pintail, Wigeon, and combo pack variants. Sold to waterfowl hunters for decoy spreads.
• Mainline Series™ BLACKOUTS™ High-contrast all-black duck decoys made from HDPE plastic designed to increase long-distance visibility in decoy spreads by creating contrast in low light, cloudy conditions, and big-water situations. Sold to waterfowl hunters.
• Decoy Rigging Products Complete line of decoy rigging equipment including Xtreme Coated Cable Decoy Anchors, Original Decoy Anchors, Xtreme Texas Rigs, Jerk Rigs, Gang Rigs, strap weights, mushroom weights, J-weights, egg weights, and rigging components (swivels, carabiners, decoy line). Sold to waterfowl hunters deploying decoys.
• Decoy Bags Storage and transport bags for duck and goose decoys, including Floater Bags, Slotted Goose Decoy Bags, Slotted Duck Decoy Bags, and Deluxe Series bags in GORE OPTIFADE and Mossy Oak camo patterns. Sold to waterfowl hunters for transport and storage.
• Lock & Load™ Blind Bag Premium gear bag for hunting blind equipment available in GORE OPTIFADE Marsh and Timber and Mossy Oak Bottomland and Original Shadowgrass patterns. Sold to waterfowl hunters for storing and transporting blind accessories.
• Floating Gun Cases Waterproof floating gun cases including Flashpoint™, Nitro Deluxe, and Sure Shot models featuring Mossy Oak Habitat camouflage. Designed to protect firearms in wet hunting conditions. Sold to waterfowl hunters.
• Waterfowl Blinds Hunting blinds including Layout Blinds, Dog Blinds, and Panel Blinds designed for waterfowl hunting in various terrain and conditions. Sold to waterfowl hunters for concealment.
• Rig'Em Right® Panel Blind Versatile panel blind system for waterfowl hunting, priced at $359.99. Sold to hunters needing a portable concealment solution.
• HYDEOUT Ground Blinds Portable ground blind lineup including HYDEOUT, HYDEOUT XL, and HYDEOUT GO models for ground hunting in varied environments. Sold to hunters for concealment.
• Bloodline Elite Dog Vest Premium protective vest for hunting retrievers available in six GORE OPTIFADE and Mossy Oak camouflage patterns, designed for superior protection and comfort in the field. Sold to waterfowl hunters with retrievers.
• Dog Blinds Blinds designed for hunting dogs including the Field Bully Dog Blind in GORE OPTIFADE Marsh and Snow Cover, and the Swamp Bully™ Dog Stand at $159.99. Sold to waterfowl hunters who work retrievers.
• Lowdown Floating Backpack Top-selling floating backpack priced at $169.99 with 17 reviews, designed for water-based hunting with surprising storage capacity and well-designed pockets. Sold to waterfowl hunters.
• Hunting Chairs & Stools Hunting seating collection including HYDE 360, CAMPHUNTER Chair, HYDE STOOL, and THE GO Seat designed for comfort during extended hunts. Sold to waterfowl hunters.
• Rig'Em Right Apparel Branded hunting apparel including T-Shirts, Hats, Hoodies, and Beanies featuring the Rig'Em Right brand identity. Sold to consumers for casual and field wear.
• Hunting Accessories Miscellaneous hunting accessories including Game Straps, Hand Warmers, Flags, Call Lanyards, and other items. Sold to waterfowl hunters for field support.
• Replacement Parts Individual replacement parts for Rig'Em Right products sold to extend product lifespan and support existing customers.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Delta WaterfowlcoreStrategic or Co-development PartnerRig'Em Right is a corporate partner of Delta Waterfowl, offering products through their Preferred Vendor program for Delta Waterfowl chapters.
• Ducks UnlimitedcoreStrategic or Co-development PartnerCorporate partner with Ducks Unlimited through the Preferred Vendor program, supporting Ducks Unlimited chapters with product donations for fundraising.
• GuidefitterminorChannel Partner/ Reseller/ DistributorPlatform used for the Pro Purchase Program, allowing qualified professionals to access exclusive purchasing through the Rig'Em Right brand.
• ExpertvoiceminorChannel Partner/ Reseller/ DistributorPlatform used for the Pro Purchase Program, providing qualified professionals access to exclusive purchasing.
• GORE (GORE-TEX/OPTIFADE)coreTechnology or IntegrationLicensed technology partner providing GORE-TEX fabrics and OPTIFADE camouflage patterns used in Rig'Em Right products.
• Mossy OakcoreTechnology or IntegrationLicensed camouflage pattern partner providing Mossy Oak camo patterns (Bottomland, Original Shadowgrass, Habitat, Blades) used in products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Muddy Outdoors: Manufacturer of ground and layout blinds, treestands, and hunting accessories that directly competes with Rig'Em Right's HYDEOUT ground blind and waterfowl blind offerings.
• Greenhead Gear (GHG): One of the largest decoy manufacturers in North America, with a product portfolio that competes head-to-head with Rig'Em Right's Mainline Series decoys and supporting rigging accessories.
• Banded Holdings: Hunting brand offering waterfowl apparel, layout blinds, and decoy accessories; overlaps with Rig'Em Right's apparel, blind, and gear categories for similar waterfowl customers.
• Mojo Outdoors: Specializes in motion-spinning-wing decoys and waterfowl accessories, directly competing in the decoy category and adjacent rigging/accessory SKUs sold by Rig'Em Right.
• Final Approach: Waterfowl hunting specialist producing decoys, layout blinds, and field gear that directly competes with Rig'Em Right's decoy and blind product lines.
• ALPS OutdoorZ: Hunting accessories manufacturer producing gear bags, packs, and hunting furniture that overlap with Rig'Em Right's blind bags, floating backpacks, and chair/stool categories.
• Drake Waterfowl: Waterfowl-focused hunting apparel and accessories brand with a comparable hunter persona, camo-licensed product strategy, and DTC-plus-retail distribution model.
• Avery Outdoors: Long-established waterfowl hunting brand offering decoys, layout blinds, dog vests, and gear bags that overlap directly with Rig'Em Right's Mainline Series decoys, HYDEOUT blinds, and Bloodline dog vest lines.

Broad incumbents

• Bass Pro Shops / Cabela's: Largest U.S. hunting retail incumbents carrying competing waterfowl brands; relevant as both a potential wholesale channel for Rig'Em Right and as a benchmark for shelf-space competition.
• Sitka Gear: Premium hunting apparel brand using GORE OPTIFADE patterns and a similar DTC-plus-dealer model; broader big-game footprint but uses the same licensed camo technology and premium positioning strategy as Rig'Em Right.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RigEmRightWaterfowl
• Facebookfacebook.com/rigemright
• Instagraminstagram.com/rigemright
• TikTokticktok.com/rigemright
• Xx.com/RigEmRight

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rig'Em Right