James Edward

What James Edward does

James Edward Properties LTD is a privately held, independent estate and lettings agency operating across the Highbury, Finsbury Park, and Holloway corridor of north London, with its primary office at 100 Highbury Park (N5 2XE) and a registered office in New Barnet, Hertfordshire. The company is registered in England and Wales under company number 09357904 and operates with an estimated 11–50 employees. Its service portfolio covers residential sales, lettings, and property management, supplemented by rent guarantee, market appraisals, and tenant support services. Its customers are residential sellers, buyers, private landlords, and tenants in the north London submarket.

The company's technology stack is built on third-party integrations rather than proprietary systems. It syndicates listings across Rightmove, Zoopla, Prime Location, and PRS portals, embeds Val Pal for instant online valuations, and uses Fixflo as a tenant maintenance reporting portal. Property marketing combines social, digital, video, and drone channels. ARLA Propertymark, Propertymark, and Property Redress Scheme memberships deliver client money protection and regulatory standing.

Revenue is generated through transactional sales commissions, recurring property management fees, tenant-side charges (e.g., £50 administration fee per applicant, one-week holding deposits, £50 change-of-tenant fees), and rent guarantee products. The model is sales-led via direct office engagement, supplemented by self-serve online property search and lead capture. No revenue, funding, headcount trend, or ownership detail is publicly disclosed, limiting visibility into financial scale and trajectory.

Name

James Edward

Legal name

James Edward Properties LTD

Website

https://jamesedwardproperties.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

James Edward Properties LTD is a north London estate and lettings agency serving residential sellers, buyers, landlords, and tenants in Highbury, Finsbury Park, and Holloway. It offers sales, lettings, property management, and rent guarantee services via its Highbury Park office and online portals.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYFSAEAJAA

Residential Real Estate Brokerage (Buy/Sell)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYFSAEAJAN

Property Management Advisory & Leasing Administration

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

Keywords

• Residential property sales
• Residential lettings services
• Property management agency
• Estate agency services
• Rent guarantee insurance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Residential Property Sales Commission: The company earns commission on residential property sales transactions. Specific commission rates are not publicly disclosed on the website.
2. Lettings Fees and Management: Revenue from tenant holding deposits (one week's rent), change of tenant fees (£50 inc VAT), administration fees (£50 including VAT per individual applicant), and property management services for landlords. Landlord services include property management, rent guarantee, and general advice services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

James Edward is a north London estate and lettings agency delivering residential property sales, tenant sourcing, and full property management services for landlords across Highbury, Finsbury Park, and Holloway. The firm combines traditional high-street agency services (valuations, viewings, referencing, tenancy management, rent collection) with modern digital marketing (drone, video, social, portal syndication) and regulated client money protection via ARLA Propertymark.

Product overview

James Edward is a unified real estate agency offering a integrated portfolio of residential property services. The core offering combines Sales (estate agency for property sales), Lettings (tenant placement and management), and Property Management services. These are supported by complementary products including Rent Guarantee insurance, Market Appraisals (both in-person and ValPal-powered instant online valuations), and Tenant Services (application support, maintenance management, and tenant portal). The company operates primarily in Highbury, Finsbury Park, and Holloway areas of North London.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales

Quantifiable outcome

• 336 properties available for rent

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• RightmovecoreChannel Partner/ Reseller/ DistributorProperties listed on Rightmove, the UK's largest property portal, enabling maximum visibility to active property seekers. Properties are syndicated across the platform as part of the company's marketing strategy.
• ZooplacoreChannel Partner/ Reseller/ DistributorProperties listed on Zoopla, one of the UK's major property portals, complementing Rightmove listings for broader reach to prospective buyers and tenants.
• Prime LocationminorChannel Partner/ Reseller/ DistributorProperties listed on Prime Location, an additional property portal for property marketing and visibility.
• Val PalcoreTechnology or IntegrationIntegrated instant online property valuation tool providing automated estimated valuations for sales and lettings. Hosted on the company's website to generate valuation leads and enquiries from prospective sellers and landlords.
• FixflocoreTechnology or IntegrationTenant maintenance reporting platform enabling tenants to log maintenance issues online. The Fixflo system is embedded on the company's website for tenant use during tenancies.
• ARLA PropertymarkcoreStrategic or Co-development PartnerProfessional body membership providing client money protection, professional regulation, code of practice compliance, and access to complaints handling procedures. Key credential for the company's lettings operations.
• PropertymarkcoreStrategic or Co-development PartnerIndustry body membership covering conduct and membership rules that the company adheres to, providing consumer protection and professional standards compliance.
• Property Redress Scheme (PRS)coreStrategic or Co-development PartnerIndependent redress scheme providing free complaints resolution for consumers. Required membership for property agents to comply with consumer protection requirements.
• ARK EnvironmentalminorImplementation/ SI/ Consulting PartnerPest control provider recommended to tenants for eradication of infestations (rats, mice, bees, wasps, ants, bed bugs). Charges a call-out fee payable by the tenant per the tenancy agreement terms.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stirling Ackroyd: London-based estate agency with offices covering similar North and East London postcodes. Directly comparable on residential sales, lettings, and property management offerings.
• Foxtons: London-headquartered estate and lettings agency with deep North London coverage and similar sales/lettings/management stack. Directly comparable in geography, service mix, and target customer (residential sellers, buyers, landlords, tenants in London).
• Chestertons: London-focused residential sales, lettings and property management agency. Closely comparable in services, geography (London catchment) and customer segments.
• Winkworth: UK franchise-based estate and lettings agency with multiple North London offices. Comparable residential sales, lettings and management offering targeting the same buyer/landlord/tenant profile.
• Douglas & Gordon: Independent London estate and letting agent operating across prime and mid-market residential neighborhoods including North London. Same business model, geography and customer base as James Edward.

Broad incumbents

• Connells Group: One of the UK's largest estate agency and property services groups, with a London residential network. Competes directly for sales and lettings instructions in North London but at substantially greater scale.
• Savills: Global real estate services firm with substantial UK residential agency and property management operations. Overlaps with James Edward on residential sales/lettings but operates at significantly greater scale and breadth.
• Knight Frank: Global real estate consultancy with a strong London residential sales, lettings and property management practice. Comparable service portfolio but broader geographic and asset-class coverage than James Edward.
• Hunters: National UK estate agency franchise network with London branch coverage. Comparable sales and lettings offering; differentiated by franchise scale rather than single-office independent model.

Emerging players

• Strike: UK online/hybrid estate agency offering fixed-fee sales and lettings services. Competes with James Edward for London sellers and landlords on price and digital UX, representing the hybrid disruption threat.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JamesEdwardLettings
• Instagraminstagram.com/jamesedwardproperty
• LinkedInlinkedin.com/company/james-edward-properties

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about James Edward