Care of CRM AB

What Care of CRM AB does

Care of CRM AB, operating under the brand Cirrus CRM, is a privately held Swedish software company founded in 2001 and headquartered in Malmö, Sweden. The company sells a cloud-based CRM platform, Cirrus CRM, that combines traditional customer relationship management — lead generation, pipeline management, quote and order handling, campaign tracking, and customer segmentation — with deep ERP integration intended to unify CRM and operational business data in real time. The product is positioned as a minimalist, intuitive alternative to legacy ERP-heavy workflows, covering the full customer journey from lead capture through loyalty building, with real-time analytics and goal-driven campaign visualization.

The business is monetized through subscription-based, quote-priced annual contracts, with implementation and ongoing optimization services embedded in the customer journey. Go-to-market is sales-led and direct: the company runs multi-channel digital marketing (Insights blog, Google Ads, Facebook, LinkedIn, YouTube, Mailchimp newsletters) and uses a 'digital coffee' discovery motion to convert prospects via personalized demos. The disclosed customer base is small and horizontally focused on Nordic SMBs across tools/manufacturing, photography services, and marketing, with three named testimonials and no disclosed enterprise anchors.

The company operates with 1-10 employees, has no disclosed funding rounds, no institutional investors, no parent company, no patents or trademarks, and no AI/ML capabilities described in available materials. The primary product differentiator is the ERP+CRM integration narrative, supported by 20+ years of regional CRM implementation experience. Geographic reach is described as European, and the bilingual Swedish/English website indicates intent to sell beyond the Swedish domestic market, though there is no evidence of material international scale at this point.

Name

Care of CRM AB

Legal name

Cirrus CRM AB

Website

https://careofcrm.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Care of CRM AB, trading as Cirrus CRM, is a Swedish software company founded in 2001 that sells a cloud-based, ERP-integrated CRM platform to Nordic and European B2B SMBs via annual subscriptions and a direct, sales-led model.

Ownership category

akta.pro rank

Product category

Customer Relationship Management (CRM) Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Success & Account Management CRM (HDAEAFAD)

akta.pro secondary industries

Customer Service, Support & Contact Center CRM (HDAEAFAC), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Customer relationship management
• CRM software
• ERP integration
• Sales automation software
• Lead management platform

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CRM Software Subscription: Subscription-based access to the Cirrus CRM platform with various tiers based on features and team size. The company provides implementation services as part of the customer journey, offering guidance from implementation through continuous development and optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Care of CRM AB sells Cirrus CRM, a cloud-based customer relationship management software platform that integrates with ERP systems to manage the full customer journey from lead generation through conversion, engagement, and loyalty. The platform is delivered as a subscription service with annual billing and includes real-time analytics, quote and order management with customer-specific pricing, campaign management with goal tracking, lead capture, customer segmentation, and an intuitive minimalist interface, accompanied by implementation, development, and optimization services.

Product overview

Cirrus CRM is a single unified CRM product offered by Care of CRM AB. The platform provides a comprehensive set of CRM capabilities including lead generation, customer engagement, conversion tracking, and customer loyalty management, supported by ERP integration for real-time business data synchronization, real-time analytics and insights for data-driven decision-making, quote and order management with customer-specific price lists, and campaign management with goal-setting and sales result visualization. The company was established in 2001 and is headquartered in Malmö, Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Cirrus CRM A professional cloud-based customer relationship management (CRM) software subscription for businesses to manage the entire customer journey from lead generation through engagement, conversion, and loyalty. Combines deep ERP integration, real-time analytics, quote and order management with customer-specific price lists, lead generation and tracking, campaign management with sales goal visualization, and advanced customer segmentation in a minimalist intuitive interface, supported by implementation, development, and optimization services and personal customer service.

Quantifiable outcome

• Fast implementation and quick onboarding reported by customers

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SugarCRM: CRM platform focused on sales, marketing, and customer service for mid-market and enterprise with deep customization and ERP-like integrations. Comparable to Cirrus CRM on configurable CRM workflows and ERP-adjacent capabilities.
• Lime CRM: Swedish CRM company providing CRM for sales, marketing, and customer service to Nordic B2B customers. Comparable as a regional direct competitor with similar SMB/mid-market focus and Swedish/Nordic roots.
• Pipedrive: Sales-focused CRM platform built for SMBs and mid-market companies with pipeline management and workflow automation. Comparable to Cirrus CRM in SMB sales-led positioning, SaaS subscription pricing, and quote-to-cash workflows.
• Pipeliner CRM: Visual sales-focused CRM for SMB and mid-market with pipeline management, lead nurturing, and reporting capabilities. Comparable to Cirrus CRM in sales-led CRM positioning and subscription SaaS delivery.
• SuperOffice: Nordic-headquartered CRM vendor serving SMB and mid-market customers across Europe with sales, marketing, and service modules. Directly comparable to Cirrus CRM in geographic focus, target segment, and subscription SaaS model.

Broad incumbents

• HubSpot: Global CRM platform offering sales, marketing, service, and operations hubs with a broad app marketplace and free-tier onboarding. Comparable as a much larger incumbent competing in the same SMB CRM category with far greater scale and ecosystem.
• Salesforce: Global CRM incumbent with Sales Cloud, Service Cloud, and the AppExchange ecosystem spanning SMB to enterprise. Comparable as the dominant CRM alternative Cirrus competes against across all segments.
• Microsoft Dynamics 365: Microsoft's enterprise CRM/ERP suite offering tightly integrated CRM with finance and operations modules. Comparable to Cirrus CRM on the ERP+CRM integration value proposition, though aimed at larger enterprises.

Emerging players

• Vtiger: SMB-focused CRM with sales, marketing, and help desk modules plus workflow automation. Comparable to Cirrus CRM in targeting smaller B2B customers with subscription CRM and supporting modules.
• Zoho CRM: Broad CRM offering from the Zoho suite targeting SMBs with competitive pricing, integrations, and AI features. Comparable to Cirrus CRM in SMB SaaS positioning and feature breadth at a lower price point.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/care-of-crm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care of CRM AB