V4INK
V4INK (RELLY TRADING INC) is a US-based e-commerce retailer founded in 2013 that manufactures and sells compatible printer ink and toner cartridges for Brother, HP, Canon, Epson, and other major brands, serving SMBs, professional offices, and consumers across North America through its website, Amazon, and an affiliate network.
- Company typePrivate
- Founded2013
- HeadquartersLa Puente, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What V4INK does
V4INK (legal entity RELLY TRADING INC) is a US-based e-commerce retailer founded in 2013 that manufactures and sells compatible (third-party) printer ink and toner cartridges as a lower-cost alternative to OEM products. The company serves SMBs, individual consumers, and professional services (notaries, healthcare offices, print-heavy businesses) across North America, with warehouses in Los Angeles and New Jersey supporting coast-to-coast fulfillment. Its product portfolio spans compatible cartridges and drum units for major printer brands — Brother, HP, Canon, Epson, Dell, Samsung, Lexmark, Xerox, Okidata, Ricoh, Konica Minolta, KyoceraMita, Sharp, and Kodak — plus the Bentsai sub-brand for handheld inkjet printers and industrial marking ink. Core technology includes a patented DR630 drum unit design for Brother printers, ISO 9001/ISO 14001-certified manufacturing with STMC testing, and a patented universal shaft design claimed to enable 100% printer compatibility.
The business operates a multi-channel distribution model: direct-to-consumer sales through v4ink.com, third-party marketplace presence on Amazon, and an affiliate program via ShareASale. Pricing is positioned at 10–30% of OEM original prices with $0.02 average cost per page, and the company supports a free-shipping threshold of $30 alongside a 2-year warranty. A tiered Business Account program targets high-volume buyers (10+ packs/month, $200/month suggested minimum) with next-day delivery, bulk discounts, and a 45-day money-back guarantee. Revenue is generated primarily through one-time product sales, supplemented by affiliate/referral commissions; there is no disclosed subscription, SaaS, or recurring-contract model. The company is privately held with no disclosed institutional investment, operates 101–250 employees, and reports no public financials, M&A activity, or funding rounds.
V4INK firmographics
Firmographics- Name
- V4INK
- Legal name
- RELLY TRADING INC
- Website
- https://v4ink.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- V4INK (RELLY TRADING INC) is a US-based e-commerce retailer founded in 2013 that manufactures and sells compatible printer ink and toner cartridges for Brother, HP, Canon, Epson, and other major brands, serving SMBs, professional offices, and consumers across North America through its website, Amazon, and an affiliate network.
- Ownership category
- akta.pro rank
V4INK industry classification
Industry- Product category
- Compatible Printer Cartridges & Printer Supplies
- NAICS
- Printing Ink Manufacturing (325910), Printing Ink Manufacturing (32591), Photographic Film, Paper, Plate, Chemical, and Copy Toner Manufacturing (325992)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Digital & Specialty Inks (Inkjet, UV, Conductive) (IMAEAHAI)
- akta.pro secondary industry
- Printing Inks (IMAEAHAG)
Keywords
Where V4INK is headquartered
LocationHeadquarters
- HQ city
- La Puente
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
V4INK business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Direct sales of compatible printer ink cartridges and toner cartridges through e-commerce website. One-time purchase model with various product bundles and combo packs. Products sold at 10-30% of original OEM prices.
- Affiliate/Referral Revenue: Revenue generated through affiliate program where partners earn 18% commission on qualifying purchases through ShareASale network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard consumer pricing |
| Unit Pricing | Monthly | Business Account pricing |
| Transaction based/ take rate | Monthly | Affiliate Commission |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
V4INK product offering
Product offeringCore offering
V4INK manufactures and directly retails compatible (third-party) printer ink cartridges, toner cartridges, and drum units for major printer brands including Brother, HP, Canon, Epson, Dell, Lexmark, Xerox, Okidata, Ricoh, Samsung, Kodak, Konica Minolta, Kyocera Mita, and Sharp. The company also distributes Bentsai-branded handheld inkjet printers and original industrial ink cartridges (solvent fast-dry and water-based). Products are sold under the V4INK brand through V4ink.com, the Amazon marketplace, and a business-account program for high-volume buyers.
Product overview
V4INK is a compatible printer ink and toner cartridge supplier offering third-party manufactured cartridges that replace OEM products for Brother, HP, Canon, Epson, Dell, Samsung, Lexmark, Xerox, Okidata, Ricoh, Konica Minolta, KyoceraMita, Sharp, Kodak, and Bentsai printers. The company operates as both a manufacturer and direct-to-consumer retailer with warehouses in Los Angeles and New Jersey, selling primarily through its e-commerce platform and Amazon. The product portfolio centers on compatible toner cartridges (both black and color) and drum units, supplemented by handheld inkjet printers under the Bentsai brand, bundled combo packs, and business/account services including a dedicated business account program and affiliate marketing program. The company claims ISO9001 and ISO14001 quality verification for its cartridges, offers free shipping over $30, a 2-year warranty, and positions its compatible cartridges at 10-30% of OEM prices.
Differentiator
Problem solved
Functional benefit
Brands
- Bentsai: Handheld Inkjet Printer brand sold through V4INK
Products and services
- Compatible Brother Toner Cartridges Third-party compatible toner cartridges designed for Brother laser printers, available in standard and high-yield variants including popular models such as TN660, TN760, TN450, TN730, TN750, TN850, TN880, TN830, TN433, and TN436 series, sold in multi-pack configurations.
- Compatible Brother Drum Units (DR series) Compatible drum units for Brother printers including DR630, DR730, DR360, DR420, DR520, DR820, DR221CL, DR310CL, and DR431CL models, designed to work with corresponding toner cartridges in the Brother line.
- Compatible HP Toner Cartridges Compatible toner cartridges for HP laser printers including CF248A, CF410X, CF226A, CF280X, 12A Q2612A, 53A/53X, 49A/49X, and 414A/414X series, suitable for HP LaserJet and Color LaserJet devices.
- Compatible Canon Ink & Toner Cartridges Compatible ink and toner cartridges for Canon printers including imageCLASS series and PIXMA printers, with models such as Canon 137, Canon 118, PGI-280XXL, and PGI-281XXL.
- Compatible Epson Ink Cartridges Compatible ink cartridges for Epson printers including WorkForce series with models like T902XL and T822XL.
- Bentsai Handheld Inkjet Printers and Original Industrial Ink Cartridges Portable handheld inkjet printers and corresponding original ink cartridges including BT-2580P solvent fast-dry ink and EB21B water-based black ink for industrial marking applications.
Quantifiable outcome
- Print 100 pages for $2 with compatible toner
- +3 more outcomes
Companies that use V4INK
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
V4INK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
V4INK partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ShareASalecoreAffiliate marketing partnership through ShareASale.com network. V4INK offers 18% commission, 120-day tracking cookie, catalog of hundreds of products, dedicated program management, and monthly coupons and promotions for affiliates.
- AmazoncoreMarketplace partnership where V4INK sells compatible toner cartridges through Amazon, having operated for 3 years and earning customer reputation.
- BentsaiminorPartnership for Bentsai handheld inkjet printers and original ink cartridges including solvent fast dry ink (BT-2580P) and water-based EB21B black ink cartridges.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
V4INK competitors and assessment
Company assessmentDirect peers
- 4inkjets: US online specialist in compatible and remanufactured ink/toner cartridges. Direct overlap with V4INK on catalog (multi-OEM), discount pricing, and SMB/consumer e-commerce motion.
- CompAndSave: Online-first retailer of compatible ink and toner cartridges offering products across Brother, HP, Canon, Epson, Dell, Lexmark, and more. Closely matches V4INK's value proposition of steep OEM-discounted compatible cartridges sold via owned e-commerce site.
- LD Products: One of the largest US online retailers of compatible and remanufactured ink and toner cartridges across Brother, HP, Canon, and Epson. Directly comparable D2C e-commerce model, broad OEM-compatible catalog, and similar SMB/consumer target buyer — the most directly competitive peer to V4INK.
- Image Toner: Online retailer of compatible toner cartridges and printer supplies, primarily serving SMBs. Directly competes with V4INK on Brother, HP, and Canon compatible toner SKUs at OEM-discounted prices.
- 123inkcartridges (123 Inks): Large US-based online retailer of compatible ink and toner cartridges selling across virtually every major printer brand. Overlaps with V4INK on product breadth, pricing model (deep discount to OEM), and online D2C + marketplace distribution.
Broad incumbents
- Staples: Large office-supplies retailer offering compatible and remanufactured cartridges alongside OEM. Serves similar SMB buyers as V4INK but as part of a much wider catalog and omnichannel footprint.
- The ODP Corporation (Office Depot / OfficeMax): Major office-supplies retailer with own-brand compatible cartridges alongside OEM. Overlaps with V4INK in SMB/consumer ink/toner but at much broader scale and through physical retail plus online, not as a pure-play compatible specialist.
- AmazonBasics (compatible cartridges sold by Amazon): Amazon's private-label compatible printer cartridges represent a significant low-price substitute in the same product category. Competes with V4INK's Amazon marketplace listings and benefits from Amazon's preferred placement economics.
- Cartridge World: Franchise-based remanufactured ink and toner retailer with North American footprint. Overlaps with V4INK on compatible cartridge supply and SMB/consumer buyers but relies on physical retail and remanufacturing service versus D2C e-commerce.
Emerging players
- PrinterPix: Online retailer of compatible ink/toner cartridges with a focus on subscription/auto-replenishment models. Comparable in product category and online D2C channel, though differentiated by subscription-led customer retention rather than transactional catalog.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
V4INK social profiles
Digital presenceV4INK compliance and trust
Trust signalCompliance2 records
V4INK financial estimates
Financial estimateRevenue estimate
Valuation estimate
V4INK leadership team
Management profileNumber of profiles
V4INK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V4INK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V4INK
What does V4INK do?
V4INK manufactures and directly retails compatible (third-party) printer ink cartridges, toner cartridges, and drum units for major printer brands including Brother, HP, Canon, Epson, Dell, Lexmark, Xerox, Okidata, Ricoh, Samsung, Kodak, Konica Minolta, Kyocera Mita, and Sharp. The company also distributes Bentsai-branded handheld inkjet printers and original industrial ink cartridges (solvent fast-dry and water-based). Products are sold under the V4INK brand through V4ink.com, the Amazon marketplace, and a business-account program for high-volume buyers.
Is V4INK a public or private company?
V4INK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was V4INK founded?
V4INK was founded in 2013. It employs 101 to 250 people.
Where is V4INK based?
V4INK is headquartered in La Puente, United States, in the North America region.
How does V4INK make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are affiliate/Referral Revenue.
Who are V4INK's main competitors?
Direct peers on record are 4inkjets, CompAndSave, LD Products, Image Toner and 123inkcartridges (123 Inks). Broad incumbents are Staples, The ODP Corporation (Office Depot / OfficeMax), AmazonBasics (compatible cartridges sold by Amazon) and Cartridge World. PrinterPix is listed as an emerging player.
Does V4INK have an API?
No public API is recorded for V4INK.
What industry is V4INK in?
V4INK's product category is Compatible Printer Cartridges & Printer Supplies. Its primary akta.pro industry code is IMAEAHAI, Digital & Specialty Inks (Inkjet, UV, Conductive), with a secondary code of IMAEAHAG, Printing Inks. Its NAICS code is 325910 and its SIC code is 3950.