LIVOO
LIVOO is a privately held French consumer lifestyle brand (operated by Delta, founded 1982) that designs and retails small household appliances, kitchen articles, outdoor products, and electronics via its livoo.fr e-commerce site and major French retailers, serving private domestic consumers across mainland France and Monaco.
- Company typePrivate
- Founded1982
- HeadquartersMundolsheim, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What LIVOO does
LIVOO is a French consumer lifestyle brand that designs, sources, and retails small household appliances, kitchen articles, outdoor products, and consumer electronics under the LIVOO mark. The brand is operated by Delta (SIREN 324 432 186, APE 4643Z), a privately held French company headquartered at 1 Rue Foch, Mundolsheim, France, and has been in continuous operation since 1982. The product portfolio is organized across five categories — Electrical Appliances, Home, Kitchen Articles, Outdoor, and Electronics — with individual SKUs typically priced in the €10–€200 band, spanning cooking appliances (raclettes, fondues, planchas, barbecues, crepe makers), food preparation tools, home care items (vacuum cleaners, fans, air conditioners, heaters), well-being and beauty products, kitchen utensils and cookware, outdoor and picnic goods, and a growing line of audio, charging, sport, and home-automation electronics. Brand positioning centers on a 'feel-good' lifestyle philosophy emphasizing shared, convivial product use across seasons.
The business runs on a dual-channel go-to-market model. Direct-to-consumer sales occur through the livoo.fr e-commerce storefront built on the open-source PrestaShop platform, supported by social media presence on Instagram (@livoo_officiel), Facebook, YouTube, and LinkedIn, and offering free delivery across mainland France. A parallel channel-partner model places LIVOO products in seven major French retail chains — Auchan, E Leclerc, Fnac, Amazon.fr, Boulanger, Monoprix, and Casino Group — providing in-store and marketplace visibility. Revenue mechanics are pure hardware unit sales (no subscription, services, or advertising revenue disclosed), with a secondary 'Second Chance' off-price range used to monetize demonstration, photo-shoot, and damaged-packaging inventory. Customer segmentation is horizontal, targeting private domestic consumers for personal and family use, with delivery currently restricted to metropolitan France and Monaco.
The company's scale is modest and unspecified: headcount sits in the 11–50 band, no revenue figures are publicly disclosed, no external funding rounds are documented, and no AI/ML capabilities, patents, proprietary technology platforms, or M&A activity are evidenced. Customer support and after-sales service are run from the Mundolsheim headquarters ([email protected], +33 3 90 22 61 22).
LIVOO firmographics
Firmographics- Name
- LIVOO
- Legal name
- Delta
- Website
- https://livoo.fr
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LIVOO is a privately held French consumer lifestyle brand (operated by Delta, founded 1982) that designs and retails small household appliances, kitchen articles, outdoor products, and electronics via its livoo.fr e-commerce site and major French retailers, serving private domestic consumers across mainland France and Monaco.
- Ownership category
- akta.pro rank
Where LIVOO is headquartered
LocationHeadquarters
- HQ city
- Mundolsheim
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
LIVOO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct product sales (e-commerce): LIVOO sells small household appliances, kitchen accessories, electronics, and outdoor products directly to consumers through its livoo.fr website. Products are sold at one-time purchase prices with free delivery in mainland France.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
LIVOO product offering
Product offeringCore offering
LIVOO is a consumer lifestyle brand that designs, sources, and sells small household appliances, kitchen articles, outdoor products, and consumer electronics under the Livoo brand. Its catalog covers raclette and fondue sets, planchas and barbecues, crepe and pancake makers, ice and slushie makers, vacuum cleaners, fans, personal care devices, audio equipment, and picnic/outdoor gear. The brand is positioned around a "feel-good" lifestyle philosophy, with products sold directly through its own e-commerce site and through major French retail chains.
Product overview
LIVOO is a consumer lifestyle brand specializing in small household appliances, kitchen articles, outdoor products, and electronics. The company offers a diverse portfolio organized into five main product categories: (1) Electrical Appliances including breakfast appliances, cooking equipment, food preparation tools, party/festive cooking items, blenders, grills, fryers, and drinks/freshness equipment; (2) Home products comprising household electrical items (vacuum cleaners, fans, air conditioners, heaters), well-being and beauty products, home decoration, and pet care; (3) Kitchen articles including cookware, utensils, knives, and drink preparation items; (4) Outdoor products for picnics, camping, terrace dining, mobility, and grilling (barbecues, planchas, ovens); and (5) Electronics including audio equipment, charging accessories, sport/leisure accessories, and home automation devices. The brand positions itself around a 'feel good' lifestyle philosophy, creating products that bring people together for sharing experiences, with a focus on both everyday cooking appliances and seasonal items like barbecues and party cooking equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Ice Cube Maker Countertop appliance for producing ice cubes at home, available in silver (€160.15) and white (€109.90) variants. Sold through the LIVOO e-commerce site to private domestic consumers.
- 2 in 1 Slushie Maker and Ice Crusher Combination countertop appliance that produces slushies and crushes ice, priced at €49.90 in white. Aimed at consumers seeking party/drinks preparation equipment.
- Ice Cream Maker Home appliance for making ice cream, available in white variants priced at €49.09 and €45.05. Targeted at families and home entertainers.
- Ice Crusher Standalone ice crushing appliance priced at €49.06 in white. Suited to home bar and party use cases.
- Beer Tender Home beer dispenser appliance priced at €180.10 in black, positioned for entertaining and gatherings.
- Maxi Crepes Maker Large-format crepe making appliance for parties and family meals. Targeted at home entertaining consumers.
- Hot-Dog Machine Compact countertop appliance for cooking hot dogs, priced at €29.90 in chili red, marketed for family and party cooking.
- Crepe Maker XXL Extra-large crepe maker priced at €55.09 in black. Designed for families and gatherings.
- Mini Crepes Maker Compact crepe maker for smaller portions, priced at €39.90 in grey. Targeted at individual users or small households.
- 2 in 1 Crepe and Griddle Maker Combination appliance for crepes and griddle cooking, priced at €54.90 in black. Marketed as a versatile home cooking solution.
- Cotton Candy Maker Festive countertop appliance for making candy floss at home. Positioned for parties and family events.
- Popcorn Machine Home popcorn appliance priced at €26.95 in blue. Aimed at family entertainment and movie nights.
- Chocolate Fountain Festive tabletop appliance for flowing melted chocolate for dipping fruits and snacks. Targeted at party/entertaining use.
- Barbecue Brazier on Table Table-top brazier style charcoal barbecue priced at €179.90, designed for outdoor grilling at the table.
- Charcoal Barbecue Traditional charcoal-powered barbecue priced at €54.95. Targeted at consumers seeking affordable outdoor grilling.
- 2-in-1 Electric Stand Barbecue Electric barbecue with stand that functions as both a grill and standing barbecue. Targeted at small outdoor spaces and balconies.
- Portable Charcoal Barbecue Compact, portable charcoal barbecue for outdoor use, including picnics and travel.
- Barrel Charcoal Barbecue Barrel-shaped charcoal barbecue priced at €129.90. Designed for family outdoor gatherings.
- Smoker 2 in 1 Combination smoker and barbecue appliance priced at €119.99, enabling both smoking and grilling in a single unit.
- Gas Griddle 3 Burners on Cart 3-burner gas-powered griddle mounted on a wheeled cart for outdoor cooking, priced at €199.90 in green.
- 3 Burners Gas Plancha 3-burner gas plancha with enamelled steel hotplate (61 x 38 cm) producing 7.5 kW for 6-8 persons. Available in green (€149.90) and grey (€139.90), with removable grease trap and automatic ignition.
- 2 Burners Gas Plancha Compact 2-burner gas-powered plancha in silver, intended for smaller households or terraces.
- Plancha Table Dedicated freestanding table for placing a plancha, priced at €130.00 in khaki and grey variants.
- Trolley for Plancha with Folding Shelf Mobile cart with folding shelf for storing and moving a plancha, priced at €99.90 in black.
- Universal Cover for Barbecue Protective weather cover for barbecues, priced at €36.05 in black.
- Set of 5 Accessories for Barbecue Complete accessory set for barbecues (tongs, forks, spatula, brush), priced at €29.95 in silver.
- Barbecue Thermometer Digital thermometer for checking food temperature during grilling, priced at €29.05.
- Set of 4 Accessories for Barbecue Four-piece barbecue accessory set priced at €22.99 in black.
- Cleaner Degreaser 750Ml 750ml barbecue cleaning degreaser with 92% natural origin ingredients, made in France, suitable for food contact surfaces.
- Powerful Portable Fan Multi-function portable air blower for pet care with motor up to 110,000 rpm, 3 power levels, dual 2000 mAh batteries, up to 45 m/s blowing speed, 5 accessories. Reference TEA338.
- Picnic Basket for 4 Persons Fully equipped picnic basket for four people including all required picnic items, intended for outdoor family leisure use.
- Misting Fan Combined fan and water-misting appliance for outdoor or indoor cooling during hot weather.
Companies that use LIVOO
Customer profileSegments1 record
Ideal customer profiles1 record
LIVOO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
LIVOO partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- Delta (company operating LIVOO brand)coreDelta is the parent/operating company behind the LIVOO brand. Delta is registered at 1 Rue Foch, 67450 Mundolsheim, France (SIREN 324 432 186, APE 4643Z) and is responsible for logistics, after-sales service, and brand operations.
- AuchanmajorMajor French hypermarket chain selling LIVOO products in-store and online.
- E LeclercmajorMajor French retail cooperative selling LIVOO products in stores across France.
- FnacmajorFrench electronics and entertainment retailer selling LIVOO electronics and appliances.
- Amazon FrancemajorMarketplace distribution of LIVOO products through Amazon.fr.
- BoulangermajorFrench electronics and household appliance retailer selling LIVOO products.
- MonoprixmajorFrench urban retail chain selling LIVOO products in their supermarkets.
- Casino GroupmajorFrench retail conglomerate including Casino, Geant, and other supermarket brands selling LIVOO products.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
LIVOO competitors and assessment
Company assessmentDirect peers
- Krups: SEB-owned German-French brand for cooking appliances (crepe makers, waffle makers, breakfast items, blenders), overlapping with several of LIVOO's hero SKUs across the breakfast and party-cooking segments and sold in the same retailer footprint.
- Russell Hobbs: Mid-market European small-appliance brand (kettles, toasters, grills, breakfast items) with comparable pricing and target consumer to LIVOO. Often co-listed alongside LIVOO in French mass-market retailers.
- Tefal: Flagship SEB consumer brand for cookware and small kitchen appliances, including raclettes, fondue sets, grills, and crepe makers that directly overlap LIVOO's hero categories. Competes head-to-head on French retail shelves in the same price-and-feature band.
- De'Longhi: Italian maker of small kitchen and home appliances (coffee machines, fryers, heating, barbecues) with comparable price positioning to LIVOO and a strong presence in French retail. Direct competitor in electrical appliances and planchas.
- Moulinex: French heritage SEB brand specializing in food preparation and friendly cooking appliances — nearly identical category overlap with LIVOO, including raclettes, fondues, crepe makers, and blenders. Distributed through the same French retail networks.
- Riviera & Bar: French specialty brand for kitchen and 'convivial' lifestyle appliances (crepe makers, raclettes, juicers), positioning similarly to LIVOO around shared cooking moments and widely distributed across French retail — a closely comparable domestic specialist.
Regional players
- Brandt: French heritage home appliance brand with a deep domestic retail footprint, including small kitchen and cooking appliances that overlap with LIVOO's hero categories. A useful regional comparability benchmark on French shelf competition.
Broad incumbents
- SEB Group: The dominant French small-appliance maker (parent of Tefal, Moulinex, Krups, Rowenta), operating the same French retail channels and product categories (raclettes, fondue sets, planchas) as LIVOO. Comparable in product breadth and go-to-market, but vastly larger and globally scaled.
- Bosch (BSH) Small Appliances: BSH (BSH Hausgeräte) small-domestic-appliances range sold in Fnac, Boulanger, and Amazon.fr — direct competitor in vacuum cleaners, kitchen machines, and food preparation equipment that constitute parts of LIVOO's Home and Kitchen articles ranges.
- Philips (Small Domestic Appliances): Global incumbent in small kitchen and home appliances (kettles, coffee makers, vacuum cleaners, air fryers) sold through the same French retailers (Fnac, Boulanger, Amazon.fr). Overlaps directly with LIVOO's electrical appliances and home categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
LIVOO social profiles
Digital presenceLIVOO financial estimates
Financial estimateRevenue estimate
Valuation estimate
LIVOO leadership team
Management profileNumber of profiles
LIVOO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LIVOO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LIVOO
What does LIVOO do?
LIVOO is a consumer lifestyle brand that designs, sources, and sells small household appliances, kitchen articles, outdoor products, and consumer electronics under the Livoo brand. Its catalog covers raclette and fondue sets, planchas and barbecues, crepe and pancake makers, ice and slushie makers, vacuum cleaners, fans, personal care devices, audio equipment, and picnic/outdoor gear. The brand is positioned around a "feel-good" lifestyle philosophy, with products sold directly through its own e-commerce site and through major French retail chains.
Is LIVOO a public or private company?
LIVOO is a private company. It is classified as corporate owned and is currently operating.
When was LIVOO founded?
LIVOO was founded in 1982. It employs 11 to 50 people.
Where is LIVOO based?
LIVOO is headquartered in Mundolsheim, France, in the Europe region.
How does LIVOO make money?
One revenue line is on record: direct product sales (e-commerce).
Who are LIVOO's main competitors?
Direct peers on record are Krups, Russell Hobbs, Tefal, De'Longhi, Moulinex and Riviera & Bar. Brandt is listed as a regional player. Broad incumbents are SEB Group, Bosch (BSH) Small Appliances and Philips (Small Domestic Appliances).
Does LIVOO have an API?
No public API is recorded for LIVOO.