Moneyball Sportswear

What Moneyball Sportswear does

Moneyball Sportswear is a privately held, Lansing, Michigan-based sportswear company founded in 2002 that designs, manufactures, and sells athletic apparel and custom team uniforms. The product portfolio spans men's, women's, and kids' apparel (T-shirts, joggers, hoodies, shorts, leggings), the MB 95 sneaker featuring Lansing's coordinates, and signature sub-collections including the Classic Collection (20+ years of refinement), Laser Collection (87% nylon/13% Spandex with laser-cut MB logo detailing), Property Of Collection, Activ Sport line, and recurring Juneteenth and NIL Pathway athlete collections (KJ Collection, Codey Bush Collection). The company operates a single retail store at 927 W. Saginaw St. in Lansing, an e-commerce storefront at shop.moneyballsportswear.com (with Square-powered loyalty rewards and free shipping over $100), and a B2B uniform division that delivers custom team uniforms for 11 sports (baseball, basketball, football, soccer, track, lacrosse, softball, volleyball, wrestling, golf, esports) on a 4-6 week turnaround to schools across Michigan and the Midwest.

The business runs on a hybrid B2C/B2B model: B2C revenue is one-time retail unit purchases (generally $15-$106 per item) augmented by loyalty rewards and seasonal drops, while B2B revenue comes from custom team uniforms and spirit wear sold through direct sales outreach to school athletic programs. Pricing for B2B uniforms is quoted rather than publicly disclosed. The customer base is segmented into individual consumers, school athletic programs (the primary B2B segment), and student athletes engaged through the NIL Pathway Program. Distribution relies on community events (Moneyball Shootout, 3-on-3, Pro-Am), brand-equity partnerships (Faygo as event sponsor), and NIL athlete collaborations that double as marketing and product lines.

The company is operationally active, privately held with no disclosed funding rounds, acquisitions, or public listing, and serves a regional footprint anchored in Lansing and the broader Midwest. Owned distribution is limited to a single retail store plus direct e-commerce, and brand-building is heavily dependent on local community engagement and school-relationship-driven sales rather than national marketing.

Name

Moneyball Sportswear

Legal name

Moneyball Sportswear

Website

https://moneyballsportswear.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Moneyball Sportswear is a Lansing, Michigan-based privately held sportswear company (founded 2002) that designs and sells athletic apparel and custom team uniforms to individual consumers and school athletic programs across Michigan and the Midwest via one retail store, e-commerce, and B2B sales.

Ownership category

akta.pro rank

Product category

Athletic Apparel

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team & School Athletic Uniforms Retail (CRAMACAJ)

akta.pro secondary industries

Athletic Footwear & Sport Apparel Retail (CRAMABAC), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Athletic apparel
• Custom team uniforms
• Sportswear manufacturing
• Team sports clothing
• Branded apparel

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Retail Sales: Individual one-time purchases of apparel products including T-shirts, hoodies, joggers, shorts, and accessories from retail store or e-commerce website.
2. Team Uniform Sales: Custom uniform orders for sports teams and schools, including baseball, basketball, football, soccer, track & field, lacrosse, softball, volleyball, wrestling, golf, and ESports. Orders have 4-6 week turnaround.
3. Limited Edition Collections: Special collection drops including KJ Collection (NIL Pathway Program), Codey Bush Collection, Juneteenth Collection, and seasonal releases drive one-time purchase revenue.
4. Footwear and Activewear: MB95 signature footwear line and Laser Collection activewear sold as one-time purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Moneyball Sportswear manufactures and retails branded athletic apparel — t-shirts, hoodies, joggers, shorts, and footwear — through a Lansing, MI storefront and an e-commerce site. The company also produces custom team uniforms and limited-edition sub-brand collections (Property Of, Classic, Laser, Juneteenth, KJ Collection, Codey Bush Collection, Activ Sport, MB 95) for individual consumers, schools, and sports teams.

Product overview

Moneyball Sportswear is a retail sportswear company offering a unified product portfolio centered on athletic apparel and custom team uniforms. The core offering includes men's, women's, and kids' clothing lines (T-shirts, hoodies, joggers, shorts) alongside branded sub-collections such as the Classic Collection, Laser Collection (activewear), Property Of Collection, and seasonal releases like the Juneteenth Collection and NIL Pathway Collections (KJ, Codey Bush). The company operates a B2B uniform division providing custom team uniforms for 11 sports (Baseball, Basketball, Football, Soccer, Track, Lacrosse, Softball, Volleyball, Wrestling, Golf, ESports) with a 4-6 week turnaround. Footwear includes the MB 95 sneaker. A loyalty program powered by Square provides early access to drops. The retail and wholesale operations are headquartered in Lansing, Michigan.

Differentiator

Problem solved

Functional benefit

Brands

• Property Of Collection: Signature series featuring the iconic 'Property of Moneyball Sportswear' graphic, celebrating identity and belonging.
• Classic Collection
• Laser Collection
• Juneteenth Collection
• KJ Collection
• Codey Bush Collection
• Activ Sport
• MB 95
• Moneyball NIL Pathway Program

Products and services

• Retail Athletic Apparel Branded athletic apparel line of t-shirts, hoodies, joggers, and shorts sold to individual consumers through the Lansing, MI retail store and the company e-commerce website.
• Athletic Footwear Branded athletic footwear sold alongside apparel to retail and team customers.
• Custom Team Uniforms Custom-designed and manufactured team uniforms, warmups, and apparel for schools, athletic programs, and organized sports teams, sold through a quote-based direct sales process with dedicated school store pages.
• Property Of Collection Sub-brand collection sold under the Moneyball Sportswear portfolio.
• Classic Collection Sub-brand collection sold under the Moneyball Sportswear portfolio.
• Laser Collection Sub-brand collection sold under the Moneyball Sportswear portfolio.
• Juneteenth Collection Cultural/heritage limited-edition sub-brand collection under the Moneyball Sportswear portfolio.
• KJ Collection Sub-brand collection sold under the Moneyball Sportswear portfolio.
• Codey Bush Collection Sub-brand collection sold under the Moneyball Sportswear portfolio.
• Activ Sport Collection Sub-brand collection sold under the Moneyball Sportswear portfolio.
• MB 95 Collection Sub-brand collection sold under the Moneyball Sportswear portfolio.

Quantifiable outcome

• 4-6 weeks turnaround for custom uniforms
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• KJ Torbert Jr. (KJ Collection)flagshipGTM or Marketing PartnerKJ Collection is an official signature collection created in partnership with KJ Torbert Jr. (Kelvin Torbert Jr.), a student athlete. This partnership is part of the Moneyball NIL Pathway Program, which supports student athletes as they build their careers both on and off the court. The collection represents a milestone in Moneyball's NIL strategy, providing an athlete with a branded product line.
• Codey Bush (Codey Bush Collection)flagshipGTM or Marketing PartnerCodey Bush Collection officially launches Codey's partnership with the Moneyball NIL Pathway Program, which supports student athletes as they build their careers both on and off the court. This collection represents Moneyball's broader strategy to partner with student athletes through signature product releases.
• Divine BourragecoreGTM or Marketing PartnerMoneyball Sportswear Welcomes Divine Bourrage: A Milestone Partnership in Women's High School Basketball. This partnership was characterized as a milestone in women's high school basketball, representing Moneyball's engagement with female student athletes through their NIL Pathway Program.
• FaygocoreGTM or Marketing PartnerFaygo has presented multiple Moneyball events including the BIG Money Golf Tournament and The Moneyball 3-on-3 Tournament. This is a mutual partnership where Faygo gets brand visibility at community sports events while Moneyball receives event sponsorship support.
• Lansing School DistrictcoreChannel Partner/ Reseller/ DistributorLansing School District has a dedicated school store page on Moneyball's website for purchasing spirit wear and uniforms. Moneyball provides custom branded merchandise for the school district's schools including Eastern HS, Everett HS, and Sexton HS.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Champion Teamwear: Champion's teamwear division offers custom school and team uniforms at scale, competing with Moneyball on price, brand recognition, and product breadth across all major sports.
• BSN Sports: One of the largest U.S. distributors of team sports apparel and equipment, serving schools and athletic programs with broad catalog and dedicated sales reps — a meaningful competitor to Moneyball in the school channel.
• Nike Team Sports: Global athletic apparel and footwear leader with team sport apparel and custom uniform programs for schools and leagues. Represents a large, well-capitalized competitor to Moneyball's team uniform business.
• Under Armour: Major athletic apparel incumbent with a team uniform and school athletic program business. Competes with Moneyball on athletic apparel and custom team uniforms at a broader scale.

Direct peers

• Holloway Sportswear: Manufacturer of custom team apparel and uniforms for schools, athletic programs, and teams. Competes directly with Moneyball in custom team apparel and team-side spirit wear.
• Augusta Sportswear: One of the largest U.S. manufacturers of custom team uniforms and athletic apparel, directly competing with Moneyball in the school and amateur team uniform segment across multiple sports categories.
• Alleson Athletic: Direct competitor specializing in custom sublimated and stock team uniforms for schools, leagues, and youth sports — overlapping with Moneyball's core B2B uniform business across many of the same sports.
• Boathouse Sports: Custom team apparel and uniforms maker with a strong school and youth sports customer base. Direct competitor to Moneyball's B2B custom uniform offering.
• Richardson Sports: Manufacturer of custom headwear, apparel, and team accessories branded by schools and athletic programs. Comparable to Moneyball in the custom team merchandise and accessories category.
• Game One: Custom team apparel and uniforms provider for schools and athletic teams, with a focus on fast turnaround and team store management — directly comparable to Moneyball's B2B uniforms and school store pages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/iamMoneyball
• YouTubeyoutube.com/@MoneyballSportswear
• Facebookfacebook.com/MoneyballSportswear
• LinkedInlinkedin.com/company/moneyball-sportswear
• Instagraminstagram.com/moneyballsportswear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moneyball Sportswear