Green Frog Cleaning
- Company typePrivate
- Founded2004
- HeadquartersLa Mesa, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Green Frog Cleaning firmographics
Firmographics- Name
- Green Frog Cleaning
- Legal name
- Green Frog Cleaning
- Website
- https://greenfrogcleaning.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Green Frog Cleaning industry classification
Industry- Product category
- Residential Cleaning Services
- NAICS
- Janitorial Services (561720), Janitorial Services (56172), Carpet and Upholstery Cleaning Services (56174)
- akta.pro primary industry
- Residential Green Recurring Cleaning (HSAEAGAA)
- akta.pro secondary industries
- Green Deep Cleaning (Whole-Home) (HSAEAGAB), Green Vacation Rental Turnover Cleaning (HSAEAGAE), Green Carpet, Rug & Upholstery Cleaning (Low-tox/Plant-based) (HSAEAGAH), Refrigerator/Freezer Cleaning (HSAEAKAB)
Keywords
Where Green Frog Cleaning is headquartered
LocationHeadquarters
- HQ city
- La Mesa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Green Frog Cleaning business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Recurring Residential Cleaning Services: Subscription-based residential cleaning services with flexible scheduling options including weekly, bi-weekly, and monthly recurring visits. Recurring clients receive discounted per-visit rates compared to one-time cleans. This stream represents the core revenue driver, with the company emphasizing consistent maintenance cleaning as the most cost-effective approach for homeowners.
- One-Time and Specialty Cleaning Services: One-time cleaning services including deep cleaning, move-in/move-out cleaning, post-construction cleaning, window cleaning, and rental turnover cleaning. These services are priced at premium rates due to the intensive scope and time required.
- Add-On Services: Additional cleaning services priced separately: interior oven cleaning ($25-$50), refrigerator interior cleaning ($25-$45), baseboard cleaning ($30-$60), interior window washing ($10-$20 per room), blind cleaning, laundry service ($15-$25 per load), and carpet cleaning (partner services).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard Recurring Clean - $120-$250 per visit |
| One time/ perpetual license | Pay-as-you-go | One-Time Standard Clean - $150-$300 per visit |
| One time/ perpetual license | Pay-as-you-go | Deep Cleaning - $250-$500+ per visit |
| One time/ perpetual license | Pay-as-you-go | Move-In/Move-Out Cleaning - $250-$550+ per visit |
| One time/ perpetual license | Pay-as-you-go | Post-Construction Cleaning - $400-$800+ per visit |
| Subscription | Pay-as-you-go | Apartment/Condo Clean - $100-$200 per visit |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Green Frog Cleaning product offering
Product offeringCore offering
Green Frog Cleaning provides professional residential cleaning services throughout San Diego County, delivering recurring maintenance cleans, deep cleaning, move-in/move-out, post-construction, rental turnover, and window cleaning to homeowners and renters. All jobs are executed by background-checked, trained cleaners using eco-friendly, non-toxic products and a standardized 57-point quality control checklist. The company also offers a portfolio of add-on services such as oven, refrigerator, baseboard, blind, and laundry cleaning.
Product overview
Green Frog Cleaning operates as a residential cleaning service company offering a portfolio of six distinct service offerings centered around house cleaning and specialized cleaning services. The core product is standard House Cleaning Services for recurring maintenance, complemented by three specialty services for transition moments: Move-In Cleaning, Move-Out Cleaning, and Rental Cleaning for property turnover. Additional offerings include Window Cleaning and Post Construction Cleaning for specialty needs, with Deep Cleaning Services serving as a comprehensive reset option for first-time cleans, seasonal refreshes, or heavily soiled homes. All services are delivered by background-checked, trained cleaners using eco-friendly products, with a 100% satisfaction guarantee and flat-rate pricing model.
Differentiator
Problem solved
Functional benefit
Products and services
- House Cleaning Services Regular residential cleaning with customizable plans for homes and apartments, available on weekly, bi-weekly, or monthly recurring schedules. Targeted at busy families, urban professionals, and coastal homeowners in San Diego County.
- Move-In Cleaning Services Thorough pre-move-in cleaning covering inside appliances, cabinets, drawers, bathrooms, baseboards, and all surfaces to prepare a new home for occupancy. Aimed at homebuyers, renters, and new tenants in San Diego County.
- Move-Out Cleaning Services Top-to-bottom deep cleaning of empty homes intended to return units to move-in-ready condition and help residents recover security deposits. Aimed at outgoing tenants, sellers, and landlords.
- Window Cleaning Services Streak-free interior and exterior window cleaning for residential properties. Targeted at homeowners seeking brighter, clearer windows as part of routine or one-time service.
- Post Construction Cleaning Specialty cleaning to remove dust, debris, and construction residue from homes after renovation or building projects, including detailed work on vents and corners. Aimed at homeowners, contractors, and remodelers.
- Rental Cleaning Services
- Deep Cleaning Services
Quantifiable outcome
- 40,000+ households served in San Diego County
- +4 more outcomes
Companies that use Green Frog Cleaning
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles6 records
Green Frog Cleaning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Green Frog Cleaning partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
Green Frog Cleaning competitors and assessment
Company assessmentBroad incumbents
- Molly Maid: National residential cleaning franchise owned by Neighborly (ServiceMaster heritage). Operates as a direct competitor offering recurring housekeeping with local owner-operators; relevant as the largest branded peer in the same residential recurring cleaning category.
- Merry Maids: Established national residential cleaning franchise (ServiceMaster brand) with broad geographic coverage. Compares to Green Frog on recurring residential cleaning service model and customer trust/franchise scaling dynamics.
- Handy: Tech-enabled marketplace (now part of Angi Inc.) connecting customers to residential cleaning and home service professionals. Comparable on the residential cleaning booking and pricing-transparency proposition, though operating as a marketplace rather than an operator.
Direct peers
- Maid Brigade: National residential cleaning franchise with eco-friendly positioning (Green Earth-certified products) and recurring service plans. Directly comparable on eco-friendly residential cleaning focus and franchised local-operator model.
- The Maids: National residential cleaning franchise using a team-based four-person cleaning approach. Direct competitor on recurring residential cleaning services with a similar single-market operator execution model.
- Two Maids & A Mop: Growing national residential cleaning franchise known for a pay-for-performance cleaner model. Comparable on flat-rate recurring residential cleaning and multi-unit territory scaling.
- MaidBright: Regional residential cleaning company with eco-friendly product focus and recurring services. Comparable on green product positioning, recurring service model, and franchise-style expansion.
Emerging players
- Tidy: Tech-enabled residential cleaning marketplace operating in select metros with vetted cleaners and upfront pricing. Comparable on the digital booking, transparent pricing, and recurring-service value proposition targeting urban professionals.
- Homeaglow: Digital-first residential cleaning marketplace using vetted independent cleaners with online booking. Comparable on the direct-to-consumer recurring cleaning model, especially competing for Urban Professionals and Apartments/Condos customer segments.
Others
- Thumbtack: Local services marketplace where residential cleaning is a top category, competing for the same end-customer's marketing spend and attention rather than operating competing services directly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Green Frog Cleaning social profiles
Digital presenceGreen Frog Cleaning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Frog Cleaning leadership team
Management profileNumber of profiles
Profiles2 records
Green Frog Cleaning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Frog Cleaning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Frog Cleaning
What does Green Frog Cleaning do?
Green Frog Cleaning provides professional residential cleaning services throughout San Diego County, delivering recurring maintenance cleans, deep cleaning, move-in/move-out, post-construction, rental turnover, and window cleaning to homeowners and renters. All jobs are executed by background-checked, trained cleaners using eco-friendly, non-toxic products and a standardized 57-point quality control checklist. The company also offers a portfolio of add-on services such as oven, refrigerator, baseboard, blind, and laundry cleaning.
Is Green Frog Cleaning a public or private company?
Green Frog Cleaning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green Frog Cleaning founded?
Green Frog Cleaning was founded in 2004. It employs 11 to 50 people.
Where is Green Frog Cleaning based?
Green Frog Cleaning is headquartered in La Mesa, United States, in the North America region.
How does Green Frog Cleaning make money?
Three revenue lines are on record. Recurring Residential Cleaning Services are the primary driver. The others are one-Time and Specialty Cleaning Services and add-On Services.
Who are Green Frog Cleaning's main competitors?
Broad incumbents on record are Molly Maid, Merry Maids and Handy. Direct peers are Maid Brigade, The Maids, Two Maids & A Mop and MaidBright. Emerging players are Tidy and Homeaglow. Thumbtack is listed as an others.
Does Green Frog Cleaning have an API?
No public API is recorded for Green Frog Cleaning.
What industry is Green Frog Cleaning in?
Green Frog Cleaning's product category is Residential Cleaning Services. Its primary akta.pro industry code is HSAEAGAA, Residential Green Recurring Cleaning, with a secondary code of HSAEAGAB, Green Deep Cleaning (Whole-Home). Its NAICS code is 561720.