Awesome Table
Awesome Table, operated by Luxembourg-based Talarian S.à.r.l., is a Google Workspace Marketplace SaaS platform that lets users import data from 35+ sources into Google Sheets via Connectors and publish that data as interactive, embeddable websites via Apps, serving 70,000+ organizations from SMBs to enterprises.
- Company typePrivate
- Founded2015
- HeadquartersBrussels, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Awesome Table does
Awesome Table is a cloud-based SaaS platform operated by Talarian S.à.r.l. (Luxembourg; formerly Awesome Gapps S.à.r.l.) that enables Google Workspace users to import data from third-party systems into Google Sheets and publish that data as interactive, embeddable websites. The platform consists of two core products: Awesome Table Connectors, a Google Sheets add-on providing pre-built integrations with 35+ data sources (Salesforce, HubSpot, QuickBooks, Jira, Stripe, Shopify, BigQuery, PostgreSQL, Google Analytics, REST APIs, and others) with scheduled refresh up to every 15 minutes; and Awesome Table Apps, a web application that transforms spreadsheet data into interactive visualizations (Tables, Cards, Google Maps, Org Charts, Charts, Geocharts, Gantt, Slideshows) embeddable in Google Sites, SharePoint, WordPress, Confluence, and other CMS/intranet platforms. The company complements these paid products with seven free add-ons (GeoCode, Files Cabinet, Photo Gallery, Advanced Summary, People Directory, Publication Workflow) that drive adoption into paid tiers.
The business operates on a freemium product-led growth model distributed primarily through the Google Workspace Marketplace, where it claims 10M+ users, 70,000+ organizations, and a 4.6/5 rating. Pricing is tiered: a free trial of 10 requests, Starter at $16/month ($192/year, 1 user, daily scheduling), and Power at $64/month ($768/year, up to 5 users, 15-minute scheduling), with enterprise custom pricing for additional users, vendor security assessments, and compliance documentation. The company is ISO 27001 certified, FERPA and COPPA compliant via iKeepSafe, and HIPAA-ready with BAA availability, enabling expansion into regulated verticals.
Awesome Table is privately held and bootstrapped, with no disclosed external funding. It operates from a Luxembourg legal HQ, a Brussels office, and a New York entity (Talarian Labs, Inc.), and is part of a broader Talarian product portfolio that includes Yet Another Mail Merge, Form Publisher, and GPT for Work. Customer logos include Epic Games, Twitter, Intuit, John Lewis, WWF, and LafargeHolcim, spanning SMB to enterprise segments.
Awesome Table firmographics
Firmographics- Name
- Awesome Table
- Legal name
- Talarian S.à.r.l.
- Website
- https://awesome-table.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Awesome Table, operated by Luxembourg-based Talarian S.à.r.l., is a Google Workspace Marketplace SaaS platform that lets users import data from 35+ sources into Google Sheets via Connectors and publish that data as interactive, embeddable websites via Apps, serving 70,000+ organizations from SMBs to enterprises.
- Ownership category
- akta.pro rank
Where Awesome Table is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
Awesome Table business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Connectors (Starter): Annual or monthly subscription for the Connectors add-on providing access to all 35+ data sources, daily scheduling, and 1 user. Priced at $16/month billed annually.
- Subscription - Connectors (Power): Premium subscription with access to all sources, up to 15-minute scheduling, and up to 5 users with priority email support. Priced at $64/month billed annually.
- Subscription - Apps: Paid plans for Awesome Table Apps based on number of applications created and pageviews. Plans available for team purchases with shared quota.
- Enterprise/Custom Pricing: Custom pricing available for additional users, custom legal agreements, vendor security assessments, and compliance documentation needs. Contact sales for quotes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial - 10 requests for evaluation |
| Subscription | Annual | Starter - $16/month billed annually |
| Subscription | Annual | Power - $64/month billed annually |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Awesome Table product offering
Product offeringCore offering
Awesome Table provides a cloud-based SaaS platform with two main products: (1) Connectors, a Google Sheets add-on that automatically imports data from 35+ third-party sources (Salesforce, HubSpot, QuickBooks, Jira, Stripe, Shopify, etc.) into Google Sheets on scheduled refresh; and (2) Apps, a web platform that transforms spreadsheet data into interactive, embeddable visualizations (Tables, Cards, Maps, Org Charts, Gantt, Slideshows) viewable on any website or intranet. The platform serves businesses wanting to publish spreadsheet-backed data without coding or uploading their data.
Product overview
Awesome Table is a cloud-based SaaS platform consisting of two core products: Awesome Table Connectors (a Google Sheets add-on) for importing data from 35+ third-party sources into Google Sheets with scheduled automatic refresh, and Awesome Table Apps (a web platform) for transforming spreadsheet data into interactive, embeddable website visualizations. The platform is complemented by seven free add-on tools (GeoCode, Files Cabinet, Photo Gallery, Advanced Summary, People Directory, Publication Workflow) that address specific use cases. The Connectors and Apps products work together in a workflow where users import data via Connectors and then display it using Apps. All products integrate with Google Workspace and are distributed through the Google Workspace Marketplace. The company is operated by Talarian Sàrl, a Luxembourg-based software company.
Differentiator
Problem solved
Functional benefit
Products and services
- Awesome Table Connectors Google Sheets add-on that enables automatic data import from 35+ third-party sources (Salesforce, HubSpot, QuickBooks, Stripe, Jira, Shopify, etc.) into Google Sheets with scheduled refresh capabilities up to every 15 minutes. Supports OAuth2, API key, and basic authentication plus a generic REST API connector.
- Awesome Table Apps Web application platform that transforms Google Sheets or Excel data into interactive, filterable visualizations including Tables, Cards, Google Maps, Org Charts, Charts, Slideshows, Geocharts, and Gantt views. Data is fetched directly from the user's browser using their spreadsheet permissions. Embeddable in Google Sites, SharePoint, WordPress, Wix, Confluence, Lumapps, Happeo, Webflow, Weebly, and Squarespace.
- GeoCode Free Google Sheets add-on that geocodes addresses (converts addresses to latitude and longitude coordinates) to enable Awesome Table map display functionality.
- Files Cabinet Free Google Sheets add-on that lists all files in a Google Drive folder in a spreadsheet and automatically displays them in an Awesome Table view for document discovery.
- Photo Gallery Free Google Sheets add-on that lists all pictures from a given folder in a spreadsheet and creates a photo gallery view using Awesome Table.
- Advanced Summary Free Google Sheets add-on that generates charts and filters based on Google Form responses for data visualization and analysis.
- People Directory Free Google Workspace add-on that lists all users on a Google Apps domain and creates an interactive organizational address book for website display.
- Publication Workflow Free Google Sheets add-on that sets up a basic publication workflow based on requests submitted via Google Forms, with results displayed in an Awesome Table view.
Quantifiable outcome
- Trusted by 70,000+ organizations worldwide
- +2 more outcomes
Companies that use Awesome Table
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Awesome Table technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration45 records
Feature4 records
Awesome Table partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Google Cloud PlatformcoreInfrastructure hosted on Google Cloud Platform using Google's secure-by-design infrastructure, built-in protection, and global network. Enables tight integration with Google Workspace products.
- Google Workspace MarketplacecorePrimary distribution channel listing Awesome Table as a Google Sheets add-on, reaching millions of Google Workspace users directly within the platform.
- Internet Keep Safe Coalition (iKeepSafe)minorThird-party certification body for FERPA and COPPA compliance verification, providing independent validation of data privacy practices.
- Data Source Integrations (Salesforce, QuickBooks, HubSpot, Zendesk, Jira, Stripe, Shopify, etc.)core35+ pre-built connectors enabling data import from major SaaS platforms including CRM (Salesforce, HubSpot), accounting (QuickBooks, Xero), support (Zendesk), project management (Jira), e-commerce (Shopify), and payment (Stripe).
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Awesome Table competitors and assessment
Company assessmentDirect peers
- Airtable: Airtable is a leading no-code spreadsheet-database hybrid that lets teams build interactive apps and views on top of structured data. It directly overlaps with Awesome Table Apps for the no-code data visualization use case, though Awesome Table is uniquely positioned within Google Sheets.
- Coupler.io: Coupler.io is a data integration and automation platform with pre-built connectors that pull data from SaaS apps into Google Sheets, Excel, and BigQuery. Its connector and scheduled-refresh functionality directly mirrors Awesome Table Connectors.
- Sheet.best: Sheet.best turns Google Sheets into a backend with an API and provides connectors to push data into Sheets, addressing a closely adjacent use case to Awesome Table's spreadsheet-as-database and visualization workflows.
- Supermetrics: Supermetrics is a market-leading data pipeline that pulls marketing, analytics, and CRM data into Google Sheets, Looker Studio, Excel, and data warehouses. It competes directly with Awesome Table Connectors for marketing-analytics data import into Sheets.
Broad incumbents
- Retool: Retool is a low-code internal-tools platform that builds dashboards and apps from databases and APIs. It is a broader, more developer-oriented incumbent that overlaps with Awesome Table Apps for internal dashboards and data-driven applications.
- Zapier: Zapier is the largest no-code automation and integration platform, with thousands of app connectors and workflow automation. It is a broad incumbent whose connector and scheduled-trigger capabilities overlap with Awesome Table Connectors, though it focuses on cross-app workflow rather than spreadsheet-first visualization.
- Make (formerly Integromat): Make is a visual no-code integration and automation platform with a broad connector library and scenario-based workflows. It competes with Awesome Table's connector and scheduling capabilities, particularly for users looking to move data between SaaS apps and into spreadsheets.
- Fivetran: Fivetran is a leading fully-managed ELT data integration platform that centralizes SaaS data into warehouses. It is a larger, enterprise-oriented incumbent that overlaps with Awesome Table Connectors at the data-ingestion layer, but targets data teams rather than business users in Google Sheets.
Emerging players
- n8n: n8n is an open-source workflow automation platform with a node-based integration approach. It is an emerging player that competes with Awesome Table Connectors for technical users who want to automate SaaS-to-spreadsheet data flows with more flexibility.
Others
- AODocs: AODocs (Altirnao, Inc.) is a sister company within the Talarian group of affiliated companies, focused on document management on Google Workspace. It is thematically adjacent and provides ecosystem context for the broader Talarian product family, but does not directly compete with Awesome Table's data integration and visualization core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Awesome Table social profiles
Digital presenceAwesome Table compliance and trust
Trust signalCompliance3 records
Awesome Table financial estimates
Financial estimateRevenue estimate
Valuation estimate
Awesome Table leadership team
Management profileNumber of profiles
Profiles2 records
Awesome Table funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Awesome Table M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Awesome Table
What does Awesome Table do?
Awesome Table provides a cloud-based SaaS platform with two main products: (1) Connectors, a Google Sheets add-on that automatically imports data from 35+ third-party sources (Salesforce, HubSpot, QuickBooks, Jira, Stripe, Shopify, etc.) into Google Sheets on scheduled refresh; and (2) Apps, a web platform that transforms spreadsheet data into interactive, embeddable visualizations (Tables, Cards, Maps, Org Charts, Gantt, Slideshows) viewable on any website or intranet. The platform serves businesses wanting to publish spreadsheet-backed data without coding or uploading their data.
Is Awesome Table a public or private company?
Awesome Table is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Awesome Table founded?
Awesome Table was founded in 2015. It employs 11 to 50 people.
Where is Awesome Table based?
Awesome Table is headquartered in Brussels, Belgium, in the Europe region.
How does Awesome Table make money?
Four revenue lines are on record. Subscription - Connectors (Starter) is the primary driver. The others are subscription - Connectors (Power), subscription - Apps and enterprise/Custom Pricing.
Who are Awesome Table's main competitors?
Direct peers on record are Airtable, Coupler.io, Sheet.best and Supermetrics. Broad incumbents are Retool, Zapier, Make (formerly Integromat) and Fivetran. n8n is listed as an emerging player. AODocs is listed as an others.
Does Awesome Table have an API?
No public API is recorded for Awesome Table.