Motochic Gear

What Motochic Gear does

MotoChic Gear LLC is a privately held, founder-led direct-to-consumer brand that designs and sells stylish motorcycle gear and accessories engineered for women riders. The catalog is anchored by The Lauren, a patented convertible backpack-to-tote bag available in Black ($325), White ($380), and the vegan Sport variant ($295), complemented by the lower-priced multi-way The Valerie ($55); the technology stack combines a design-patent-protected convertible architecture, weatherproof materials (YKK corrosion-resistant/AquaGuard zippers, signature water-resistant lining, built-in rain covers), reflective safety panels, integrated LED interior lighting, and provenance-marked Italian fabrics. The company has since extended into performance apparel (honeycomb-woven Italian cooling base layers at $135, antimicrobial MotoAngels® tees/tanks/underwear), accessories (Roper gloves, Brake Free helmet light, LED cap, face masks), and an adjacent skincare curation (Bask, Kinfield, Context).

The business model is omnichannel: revenue is generated primarily through motochicgear.com (free US shipping on orders >$75, global USPS shipping), supplemented by four US authorized stockists (Scuderia Apparel, SF Moto, Sierra Cycle, Side Hustle Moto) and one Australian stockist (Moto Femmes), an application-based wholesale program for chain and specialty retailers, and a structured affiliate program paying 5% on bags and 3% on other SKUs. The customer base is segmented horizontally across women motorcyclists, active women on the move, women athletes, and gift-buying male partners — with testimonials emphasizing on-bike and off-bike dual use. No funding rounds, no disclosed revenue, and no executive team beyond CEO Debra are on record, indicating a bootstrapped, founder-operated microbrand.

Name

Motochic Gear

Legal name

MotoChic Gear LLC

Website

https://motochicgear.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

MotoChic Gear is a privately held, founder-led DTC brand that designs and sells women-focused motorcycle gear — patented convertible backpack-tote bags, cooling base layers, antimicrobial apparel, accessories, and curated skincare — via its own e-commerce site, four US and one Australian stockist, and a wholesale/affiliate program.

Ownership category

akta.pro rank

Product category

Women's Motorcycle Gear and Accessories

NAICS

Clothing and Clothing Accessories Retailers (458110), Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Motor Vehicle Parts & Accessories (3714)

akta.pro industry

PRIMARYCRAMANAA

Motorcycle Riding Gear & Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Motorsports & Powersports Gear Retail

SECONDARYCRAMANAE

Riding Gloves & Hand Protection Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Motorsports & Powersports Gear Retail

SECONDARYCRAAAJAA

Handbags & Purses

Consumer Products & Retail/Apparel, Footwear & Accessories/Accessories (Bags, Belts, Hats, Scarves, Small Leather Goods)

Keywords

• Women motorcycle gear
• Convertible motorcycle bags
• Motorcycle performance apparel
• Women rider accessories
• Antimicrobial base layers

Headquarters

HQ city

Los Gatos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of motorcycle gear and accessories through e-commerce website and retail stockists. Product categories include bags, performance clothing, accessories, and skincare. One-time purchase model for physical products.
2. Affiliate Program Revenue: Commission-based revenue from affiliate partners. Affiliates earn 5% commission on bag sales and 3% on all other sales minus relevant taxes. Commissions paid monthly once $25 is earned.
3. Wholesale Distribution: Wholesale distribution through authorized retailers and stockists. Business types include department/chain stores, e-tailers, franchises, independent retailers/boutiques, and specialty retailers.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

MotoChic Gear designs, sources, and sells stylish, functional motorcycle gear and accessories targeted at women riders through its own e-commerce site and a network of authorized retailers. The product portfolio spans convertible patented backpack-tote bags, performance base layer apparel with cooling and antimicrobial fabrics, motorcycle accessories such as gloves and helmet lights, and curated outdoor skincare. The brand operates as a direct-to-consumer retailer complemented by wholesale distribution and an affiliate program.

Product overview

Motochic Gear is an e-commerce company selling stylish gear and accessories designed specifically for women motorcyclists and outdoor enthusiasts. The product portfolio centers on convertible backpack-tote bags (The Lauren in Black, White, and Sport variants, and The Valerie), performance clothing including cooling base layer tops, antimicrobial t-shirts, tees, and underwear, motorcycle accessories such as gloves, helmet lights, and face masks, and skincare products including sunscreen and cleansing wipes. The company positions itself as combining fashion with function, creating products that transition seamlessly from riding to everyday use.

Differentiator

Problem solved

Functional benefit

Brands

• MotoAngels®: A capsule collection of antimicrobial apparel for riders, including muscle tees, long sleeve tees, racerback tanks, and boyshorts featuring glow-in-the-dark angel wing designs.

Products and services

• The Lauren: Black Convertible backpack-to-tote bag made from durable lightweight polyester with leather accents, featuring YKK corrosion-resistant zippers, water-resistant lining, built-in rain cover with reflective logo, reflective front and back panels, and multiple organizer pockets. Designed for women motorcycle riders who want a single bag that works on and off the bike.
• The Lauren: White
• The Lauren Sport Weatherproof convertible backpack-tote made from 100% vegan materials featuring YKK AquaGuard water repellent zippers, built-in LED interior light for visibility, and multiple organizer pockets. Designed for women riders seeking an animal-product-free option.
• The Valerie Compact multi-way bag that can be worn cross body, hand, shoulder, waist, or around the wrist, featuring six card slots, interior zip pocket with moto print lining, and adjustable straps. Designed for women riders who want a small, versatile everyday bag.
• Ladies Cooling Base Layer Top Seamless cooling compression top made from proprietary honeycomb-woven Italian fabric that cools the body by drying 8x faster than cotton and 4-6x faster than other base layers. Designed with hourglass fit and antimicrobial properties in consultation with a physiotherapist.
• Men's Cooling Base Layer Top Cooling compression top for men made from technologically advanced fabrics that reduce muscle fatigue during high-performance sports or motorcycle riding.
• MotoAngels Antimicrobial Muscle Tee Flowy muscle tee made from super soft antimicrobial fabric with glow-in-the-dark wings on white variant, part of the MotoAngels Capsule Collection for women riders.
• MotoAngels Ladies Antimicrobial Long Sleeve Tee Classic crew neck long sleeve tee made from 100% soft cotton treated with antimicrobial agent, featuring glow-in-the-dark angel wings on white variant.
• Antimicrobial T-Shirt: Unisex

Quantifiable outcome

• Cooling base layer fabric dries 8x faster than cotton and 4-6x faster than other base layers
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered minor and core.

• SPM Design WorksminorOEM/ Whitelabel/ Licensing PartnerSPM Design Works is the artisan manufacturer of the Quinn Leather Key Ring. They handcraft the key rings in the USA using high quality, hand-dyed leather. Each key ring develops a unique patina with use.
• Lauren HuttoncoreStrategic or Co-development PartnerThe Lauren bag is inspired by style icon and adventure lover Lauren Hutton. This collaboration brings her timeless style sensibility to the convertible backpack-tote design.
• VNM SportminorOthersWomen-led brand partner mentioned in International Women's Day recognition. VNM Sport designs gear with the fit and function women riders deserve.
• Hightail HairminorOthersWomen-led brand partner mentioned in International Women's Day recognition.
• Stellar Moto BrandminorOthersWomen-led brand partner mentioned in International Women's Day recognition.
• Wind & ThrottleminorOthersWomen-led brand partner mentioned in International Women's Day recognition.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• VNM Sport: Women-led motorcycling apparel and gear brand explicitly named as a MotoChic community partner; competes directly for the same woman-rider customer with riding-focused apparel and gear.
• Stellar Moto: Women-motorcyclist-focused brand and MotoChic community partner producing riding apparel and accessories for the same target persona.
• Fox Creek Leather: Heritage US leather moto apparel maker offering women's leather riding jackets, gloves, and chaps; overlaps with MotoChic's on-bike apparel/accessory offering for women riders.
• Roland Sands Design: Lifestyle motorcycle apparel and accessories brand carrying women's lines (jackets, gloves, helmets, bags) targeting the same style-conscious rider.
• Wind and Throttle: Women-led motorcycle apparel brand listed as a MotoChic community partner; competes for the same women-rider lifestyle customer with curated moto apparel and accessories.

Broad incumbents

• Klim: Major US-based technical riding apparel and gear brand with women's lines across jackets, base layers, gloves, and bags — competes for the same end customer but offers a far broader SKU set.
• Alpinestars: Global motorsports apparel and protection brand with a dedicated women's product line (jackets, gloves, suits) competing for the same women-rider wallet with significantly larger marketing budgets.
• Dainese: Italian heritage motorcycle protection brand offering women's jackets, suits, gloves, and bags; serves the same premium rider segment with broader category depth.
• REV'IT!: European technical motorcycle apparel maker with prominent women's collections (jackets, gloves, base layers) overlapping with MotoChic's performance apparel category.

Emerging players

• Helite: Motorcycle airbag vest specialist with women's fits; complementary to MotoChic's safety-focused positioning (reflective panels, visibility) and an emerging safety category player.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MotoChicGear
• Facebookfacebook.com/MotoChicGear
• Instagraminstagram.com/motochicgear
• Pinterestpinterest.com/MotoChicGear
• LinkedInlinkedin.com/company/motochic-gear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motochic Gear