PSA Business Group

What PSA Business Group does

PSA Business Group, LLC is a privately held logistics technology and professional services firm founded in 2010 by Paul Allen and headquartered in Las Vegas, NV (relocated from El Segundo, CA in April 2022). The company targets freight forwarders, logistics providers, aerospace companies, eCommerce/retail logistics operations, and the education sector across North America, Oceania, Europe, and Asia, with a 1-10 person team distributed across the USA, Australia, India, and Hong Kong. Its stated purpose is to connect people, business, and technology through system integration, business intelligence, and digital client-experience solutions.

The company's product portfolio is anchored by three proprietary cloud platforms. EDICAST is a system and data integration platform that ingests and translates multiple data formats (XML, API-JSON, X12, CSV/TXT, EDIFACT) over multiple communication protocols (FTP, SFTP, AS2, HTTPS, Webservices), with deep specialization as a certified CargowiseOne integration partner. ReportCast is a cloud-based business intelligence product built on Microsoft PowerBI, offering pre-defined datasets and a Business Report Pack of eight standard reports addressing operational, financial, sales/marketing, and client-facing analytics for logistics providers. ConnectCast.IO is a white-label digital Platform-as-a-Service (PaaS) frontend for freight forwarders, providing branded booking, shipment tracking, customs visibility, order management, and analytics modules to forwarders' own clients. A certified CargowiseOne partnership and an ecosystem of integration partners (Roanoke Insurance, Ex Works, Shipprimus, 7LFreight, Catapult QMS, Gravity Supply Chain, SPS Commerce, FreightSnap, BravoTran, Veem) extend the platform's interoperability.

Revenue is generated through recurring SaaS subscriptions on EDICAST, ReportCast, and ConnectCast.IO (with white-label/OEM deployment options), supplemented by managed cloud hosting and project-based business advisory and consulting services. The go-to-market is enterprise field sales, quote-based pricing (no public price list), supported by channel partner referrals and co-sell. No external funding, revenue, ARR, or headcount growth metrics are disclosed; the company website still displays placeholder client/project metrics of zero, and the only named senior personnel are Paul Allen (Founder), Leo Shuder (Manager, Integration Solutions and Delivery), Nikita Chen (Consultant, Finance and Accounting), and Mark Spender (Manager, Business Applications / Lead Developer).

Name

PSA Business Group

Legal name

PSA Business Group, LLC

Website

https://psa-bg.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

PSA Business Group is a private Las Vegas-based logistics technology firm that builds cloud integration (EDICAST), PowerBI-based business intelligence (ReportCast), and a white-label client visibility platform (ConnectCast.IO) for freight forwarders, logistics, aerospace, and eCommerce operators worldwide.

Ownership category

akta.pro rank

Product category

Logistics Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

akta.pro secondary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• Logistics software solutions
• System integration services
• Business intelligence analytics
• Cloud TMS platform
• Supply chain visibility

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscriptions (EDICAST, ReportCast, ConnectCast.IO): Recurring subscription revenue from cloud-based software platforms. EDICAST for data integration, ReportCast for business intelligence analytics, and ConnectCast.IO for digital visibility and client applications. White-label and OEM deployment options available for partners and resellers.
2. Professional Services – Business Advisory: Business advisory services covering business structure setup, financial analysis and guidance, software vendor evaluation and selection, process and productivity improvements. Trusted business advisor relationships with clients in logistics and supply chain industries.
3. Managed Services – Cloud Hosting: Cloud management and hosting services enabling clients to focus on their business while PSA handles technical infrastructure. EDICAST Cloud Platform enables clients to manage all integration settings themselves in the portal.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

PSA Business Group develops and delivers cloud-based SaaS platforms and professional services for the freight forwarding and logistics industry. Its three core products are EDICAST (cloud-hosted system and data integration platform connecting operating systems with clients and vendors across multiple data formats and protocols), ReportCast (PowerBI-based business intelligence platform with pre-defined analytics datasets for logistics), and ConnectCast.IO (white-label digital Platform-as-a-Service for booking, tracking, and shipment visibility). It complements these with business advisory and business application consulting services.

Product overview

PSA Business Group offers a platform-plus-modules architecture centered on three core cloud products for the logistics and supply chain industry: EDICAST (cloud integration platform for system and data integration), ReportCast (cloud Business Intelligence platform for data analytics built on PowerBI), and ConnectCast.IO (visibility and execution platform for 3PL to offer digital tracking/booking solutions). These products are designed to work together seamlessly, with EDICAST handling data integration between operating systems and trading partners, ReportCast providing analytics and reporting across operational, financial, sales, and client-facing dimensions, and ConnectCast.IO serving as the white-label digital frontend for freight forwarders to provide booking, tracking, and visibility services to their customers.

Differentiator

Problem solved

Functional benefit

Brands

• EDICast: Cloud-hosted platform for managing messages in/out of operating systems - connecting businesses with clients and vendors through system and data integration.
• ReportCast
• ConnectCast.IO

Products and services

• EDICAST Cloud-hosted platform for managing messages in and out of operating systems, enabling businesses to connect with clients and vendors through system and data integration. Supports XML, API-JSON, X12, CSV/TXT, and EDIFACT data formats and FTP, SFTP, AS2, HTTPS, and Webservices protocols. Used by freight forwarders, customs brokers, logistics providers, aerospace companies, and eCommerce clients.
• ReportCast Cloud-based Business Intelligence platform built on PowerBI technology with a branded frontend web application, providing analytics and visual reports for logistics companies. Includes pre-defined datasets for Logistics Providers covering Operational, Financial, Sales and Marketing, and Client Facing analytics, with a Business Report Pack of 8 standard reports covering 85% of client reporting needs.
• ConnectCast.IO Digital frontend Platform as a Service (PaaS) solution for Freight Forwarders and Logistics providers, offering white-label booking, tracking, customs visibility, order management, and shipment visibility with seamless TMS integration. Combines API connections to TMS and tracking providers with PowerBI reporting and analytics, and can be rebranded with custom logos, color themes, and configurable modules.
• Business Advisory Service Advisory services covering business structure setup, financial analysis and guidance, evaluating and selection of software vendors, and process and productivity improvements. Provided to clients in the freight and logistics industry as a trusted-advisor engagement.

Quantifiable outcome

• 85% of client reporting needs covered by ReportCast Business Report Pack (8 standard reports)
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered major, core and standard.

• VeemmajorGTM or Marketing Partner · 20 December 2022Leading global payments provider. Veem's pay widget integrated with ConnectCast.IO platform for freight forwarders to enable simple and convenient global payment receipts from customers. Helps freight forwarders get paid easily and faster with integrated online invoice payment.
• BravoTranmajorTechnology or Integration · 12 January 2022Leading provider of document automation technology for freight forwarders using AI-driven platform. Partnership allows collaboration on existing and potential clients, with PSA deploying pre-built EDICAST connections for rapid client onboarding to BravoTran platform.
• CargowisecoreTechnology or IntegrationCertified partner for CargowiseOne Freight and Logistics software. PSA team specializes in integrating CargowiseOne client systems with their vendors and customers. Products EDICAST, REPORTCAST, and CONNECTCAST.IO complement the CargowiseOne system.
• Roanoke InsurancecoreTechnology or IntegrationLeading provider of cargo insurance for Freight and Logistics Providers. Partnered with PSA Business Group to provide standard integration product between CargowiseOne and Roanoke CoverageDock for insurance bookings, coverage verification, and certificate automation.
• Ex Works, Inc.majorTechnology or IntegrationProvides software for managing first and last mile transport of Full Containers, connected to approximately 3000 transport providers in North America. PSA developed standard integration for CargowiseOne clients to connect via API for rating, booking, status updates, POD, and invoicing.
• ShipprimusmajorTechnology or IntegrationNeutral TMS software for managing LTL, FTL, and Small Pack (Courier) shipments, connected to approximately 200 transport providers in North America. PSA provided standard integration for CargowiseOne clients to connect via API for courier rating/booking, labels, and tracking.
• 7LFreightstandardTechnology or IntegrationProvides online rate and quote management system for Airline Rates and Local pickup and delivery. PSA partnered to provide standard integration for freight and logistics providers to connect their operating system to 7L Freight rate system.
• Catapult QMS (Accelya Group)standardTechnology or IntegrationCatapult – an Accelya Group Company – provides technology-enabled solutions for freight forwarders, shippers, and carriers worldwide, managing over 16 billion cargo rates. PSA partnered to provide standard integration for freight forwarders to connect operating systems to Catapult QMS.
• Gravity Supply ChainmajorTechnology or IntegrationCloud-based real-time visibility and execution platform connecting and digitizing parties in the supply chain for Purchase Order Management and Shipment Tracking. PSA partnered to provide standard API integration connecting freight forwarders' operating systems to Gravity Supply Chain.
• SPS CommercemajorTechnology or IntegrationWorld's leading retail network connecting trading partners around the globe, with over 90,000 companies in retail, distribution, grocery, and e-commerce. PSA partnered to provide standard API integration connecting freight forwarders to SPS Commerce for EDI connections with major retailers (Walmart, Target, Costco, etc.).
• FreightSnapstandardTechnology or IntegrationDesigns and builds package and pallet dimensioning solutions for shippers, carriers, 3PLs, and freight forwarders. PSA partnered to provide standard integration between dimension/scanning units and CargowiseOne, auto-populating shipment packing line data.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BravoTran: BravoTran offers AI-driven document automation for freight forwarders and is a PSA integration partner. It targets the same forwarder base with adjacent automation, making it both a partner and a partial competitor in workflow automation.
• Aljex Software: Aljex provides cloud TMS and freight forwarding management software to North American freight forwarders. It competes with PSA for the same operational software wallet and overlaps on CargowiseOne ecosystems.
• Turvo: Turvo is a SaaS TMS and supply chain visibility platform for 3PLs and freight brokers. It overlaps with PSA's ConnectCast.IO white-label visibility ambitions and competes for digital transformation budgets at forwarders.
• MercuryGate International: MercuryGate provides TMS software for shippers, 3PLs, and brokers. Its TMS-centric offering competes with the operational backbone around which PSA builds integrations, particularly in North America.
• Magaya: Magaya provides freight forwarding and logistics software (TMS, CRM, visibility) for forwarders and 3PLs. Like PSA, it competes for the digital transformation budget of small-to-mid freight forwarders, though Magaya is broader and more product-scaled.

Broad incumbents

• FourKites: FourKites is a leading real-time transportation visibility platform with predictive ETA capabilities. It competes with PSA's visibility offering at far greater scale and with deeper predictive analytics.
• Descartes Systems Group: Descartes is a large logistics technology provider covering TMS, visibility, customs, and trade compliance. It competes with PSA's broader digitalization narrative at much greater scale and breadth.
• project44: project44 is a leading supply chain visibility platform serving shippers, LSPs, and carriers with API-first tracking and visibility. It is a well-capitalized competitor to PSA's ConnectCast.IO visibility ambitions.
• WiseTech Global (CargoWise): WiseTech owns CargowiseOne, PSA's core integration platform. While PSA is a certified partner, WiseTech is the broader incumbent whose platform strategy dictates PSA's go-to-market and could subsume integration functionality over time.

Emerging players

• ClearOps: ClearOps is an emerging SaaS platform helping small and mid-sized freight forwarders digitize operations and client experience. Like PSA, it targets the underserved SMB forwarder segment with white-label-friendly tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSA Business Group