Pets on Q
Pets on Q is a licensed animal talent agency operating The Animal List marketplace and agency services to connect brands and production companies with vetted pet influencers, animal actors, and content creators across 1,500+ global clients.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pets on Q does
Pets on Q is a women-led, licensed, bonded, and insured animal talent agency founded in 2014 by Colleen Wilson and headquartered in Los Angeles, California. The company operates a two-pronged platform serving brands, marketing agencies, and production companies seeking vetted animal talent, including pet influencers, animal actors, therapy animals, and content creators. Its core offerings include The Animal List, a marketplace enabling direct self-service bookings of animal talent with a 5% transaction fee plus 15% platform fee, and tiered agency services ranging from short-term Agency Lite campaigns (starting at $1,000) to ongoing Full-Service retainers (starting at $500/month with a 3-month minimum).
The underlying technology stack includes a proprietary marketplace platform with integrated search, ratings, casting calls, and booking tools; the Petinfluencer.AI analytics platform offering influencer valuation, fake follower detection, and audience quality assessment; a tiered Animal Actor Rating System for standardized talent evaluation; and the Petfolio electronic media kit. Supporting the core business, Pets on Q has built an ecosystem including Pet Stars Academy (a Mighty Networks-based education community), Wrangler and Animal Actor certification programs, and notable brand visibility through co-producing the Netflix original series 'Pet Stars' (premiered April 2021). The company reports serving 1,500+ brands and 1,200+ global clients with 4,800+ completed jobs.
The business model combines marketplace transaction fees, agency retainer and project fees, and content licensing/sublicensing arrangements. Distribution occurs through direct enterprise sales (discovery calls for agency services), self-service marketplace access, community-led growth via Pet Stars Academy, and a channel partnership with Efluencer for TikTok Shop monetization. Customers span multiple verticals including pet products (Purina, Bark Box, Chewy, Blue Buffalo, Pretty Litter), technology (Google, Samsung, Netflix, EA), automotive (Mercedes-Benz, Nissan), retail (Target, Amazon, Casper), and consumer brands (Budweiser, ULTA).
Pets on Q firmographics
Firmographics- Name
- Pets on Q
- Legal name
- Pets on Q LLC
- Website
- https://petsonq.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pets on Q is a licensed animal talent agency operating The Animal List marketplace and agency services to connect brands and production companies with vetted pet influencers, animal actors, and content creators across 1,500+ global clients.
- Ownership category
- akta.pro rank
Pets on Q industry classification
Industry- Product category
- Animal Talent Agency and Pet Influencer Marketplace
- NAICS
- Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)
- akta.pro primary industry
- Pet Services (Grooming, Training, Daycare) (CRALAIAJ)
Keywords
Where Pets on Q is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pets on Q business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Marketplace Transaction Fees: 5% transaction fee on bookings made through The Animal List platform, paid by the buyer; additional 15% platform fee retained by The Animal List
- Agency Service Fees: Agency Lite (short-term campaigns, 4-6 weeks) starting at $1,000; Full-service agency (monthly retainer, minimum 3 months) starting at $500/month. Fees vary based on scope and campaign requirements
- Platform Commission: The Animal List is compensated by a 15% platform fee on transactions; Pets on Q retains portion of agreed-upon fee from brand/client collaborations through agency arrangements
- Content Licensing and Sublicensing: Rights to use influencer content, social media posts, and client-related content in perpetuity across platforms and marketing materials as part of campaign agreements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | The Animal List Marketplace - Direct Booking |
| Subscription | Pay-as-you-go | Agency Lite - Short-term Campaigns |
| Subscription | Monthly | Full-service Agency - Monthly Retainer |
| Freemium | Pay-as-you-go | Influencer/Creator - Free Platform Access |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Pets on Q product offering
Product offeringCore offering
Pets on Q is a licensed, bonded, and insured animal talent agency that operates The Animal List, a marketplace for direct self-service booking of pet influencers, animal actors, and content creators. The company complements the marketplace with full-service agency offerings that include talent sourcing, creative collaboration, negotiation, legal management, and project management for brand campaigns and production bookings. Revenue is generated through marketplace transaction fees (5% booking fee plus 15% platform fee), tiered agency service fees, and content licensing.
Product overview
Pets on Q is a women-led premier animal talent agency operating a two-pronged platform: (1) The Animal List, a marketplace for booking pet influencers, content creators, and animal actors with direct self-service bookings; and (2) agency services including Full-Service Agency (monthly retainer starting at $500) and Agency Lite (short-term campaigns at $1,000). The ecosystem includes Petinfluencer.AI for analytics/valuation, Pet Stars Academy for education, Pet Stars Netflix series for brand visibility, Wrangler and Animal Actor certification programs, and Petfolio digital portfolios. The company connects 1,500+ brands with vetted animal talent.
Differentiator
Problem solved
Functional benefit
Brands
- The Animal List: A marketplace platform for direct booking of animal talent, pet influencers, and animal actors.
- Pet Influencer.AI
- Pet Stars Academy
- Petfolio
Products and services
- The Animal List Marketplace Online marketplace and booking platform connecting pet influencers, content creators, and animal actors with businesses and production companies. Enables direct self-service talent bookings with a 5% transaction fee plus 15% platform fee, featuring casting calls, advanced search filters, ratings, certifications, and integrated analytics for influencer valuation.
- Full-Service Agency Comprehensive monthly retainer agency service with a minimum three-month commitment starting at $500/month. Provides personalized assistance, talent sourcing, creative collaboration, negotiation, legal management, and project management for ongoing brand partnerships with pet influencers and animal actors.
- Agency Lite Short-term agency service for campaigns averaging 4-6 weeks, starting at $1,000. Provides hands-on agency support including talent sourcing, creative collaboration, negotiation, legal management, and project management for specific short-term campaign needs.
- Petinfluencer.AI Analytics Platform Internal technology platform providing influencer analytics including valuation tools, fake follower detection, engagement rate analysis, and demographic/geographic insights for evaluating pet influencer audience quality before hiring.
- Wrangler Certification Program Professional certification program for animal wranglers working in production environments, ensuring industry standards for quality and professionalism in handling animal talent on set.
- Animal Actor Certification Program Professional certification for animal actors with in-person evaluation by experienced professionals, rating animals based on health, behavior, and performance capabilities using a four-tier system (Temperament Approved, Animal Actor, Advanced Animal Actor, Elite Animal Actor).
Quantifiable outcome
- 4.8K+ jobs completed
- +4 more outcomes
Companies that use Pets on Q
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles3 records
Pets on Q technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature4 records
Pets on Q partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- EfluencercorePartnership with official TikTok partner Efluencer to help pet creators monetize through TikTok Shop. Includes launching a dedicated TikTok group within Pet Stars Academy offering free products, LIVE training sessions twice weekly, and commission opportunities for pet influencers.
- NetflixflagshipCo-produced Netflix original series 'Pet Stars' showcasing animal talent agency operations, featuring founders Colleen Wilson and Melissa Curtis. Series premiered April 30, 2021, highlighting the pet influencer industry and Pets on Q's platform.
- Pet Stars AcademycoreEducational platform and community for pet influencers featuring courses, webinars, and resources for pricing, content creation, and career development. Includes Mighty Networks community for networking and support.
- The Animal ListflagshipRelated marketplace platform operated by Pets on Q for hiring animal talent directly. Free marketplace with 5% booking fee and 15% platform fee. Enables casting calls, direct bookings, and talent management.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Pets on Q competitors and assessment
Company assessmentDirect peers
- The Dog Agency: Established pet talent agency specializing in representing dogs (and other animals) for advertising, film, TV, and brand campaigns. Closest direct competitor to Pets on Q, with overlapping services (talent representation, brand partnerships, influencer marketing) and a similar target customer base of brands and production companies seeking animal talent.
Broad incumbents
- Aspire: Influencer marketing platform serving brands and agencies with creator discovery, campaign management, and analytics. Comparable to Pets on Q's petinfluencer.ai capabilities (valuation, audience analysis, fake follower detection) but operates across all verticals rather than specializing in pet/animal talent.
- IZEA: Public influencer marketing technology company providing a marketplace connecting brands and creators with managed services and software. A broad incumbent that competes for the same enterprise marketing budgets as Pets on Q's agency services, with far larger scale and capital base.
- Later: Social media marketing and influencer management platform with creator marketplace, analytics, and link-in-bio tools. Comparable to The Animal List marketplace mechanics (booking, profile, analytics) and overlaps with Pets on Q's influencer valuation capabilities, but across all creator verticals.
- Viral Nation: Global influencer marketing and talent agency with managed services, talent representation, and a creator marketplace. Competes with Pets on Q's full-service agency for the same brand budgets and operates a comparable talent-booking platform, though across all creator categories.
Emerging players
- Obviously: Full-service influencer marketing agency running campaigns for major consumer brands across Instagram, TikTok, and YouTube. Comparable to Pets on Q's Agency Lite and Full-Service Agency offerings (campaign sourcing, creative collaboration, project management), with stronger scale but no pet specialization.
Regional players
- Rover: Largest online marketplace for pet care services (dog walking, pet sitting, boarding, grooming). Adjacent rather than direct — both Pets on Q and Rover operate a two-sided marketplace connecting pet-related supply and demand, but Rover's domain is pet care services rather than pet talent and influencer marketing.
- Wag!: On-demand pet care platform connecting pet owners with dog walkers, sitters, and boarders. Comparable to Pets on Q's marketplace mechanics (two-sided platform with transaction fees) but focused on pet care services rather than pet talent representation and brand campaigns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pets on Q social profiles
Digital presencePets on Q compliance and trust
Trust signalCompliance4 records
Pets on Q financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pets on Q leadership team
Management profileNumber of profiles
Profiles6 records
Pets on Q funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pets on Q M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pets on Q
What does Pets on Q do?
Pets on Q is a licensed, bonded, and insured animal talent agency that operates The Animal List, a marketplace for direct self-service booking of pet influencers, animal actors, and content creators. The company complements the marketplace with full-service agency offerings that include talent sourcing, creative collaboration, negotiation, legal management, and project management for brand campaigns and production bookings. Revenue is generated through marketplace transaction fees (5% booking fee plus 15% platform fee), tiered agency service fees, and content licensing.
Is Pets on Q a public or private company?
Pets on Q is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pets on Q founded?
Pets on Q was founded in 2014. It employs 1 to 10 people.
Where is Pets on Q based?
Pets on Q is headquartered in Los Angeles, United States, in the North America region.
How does Pets on Q make money?
Four revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are agency Service Fees, platform Commission and content Licensing and Sublicensing.
Who are Pets on Q's main competitors?
The Dog Agency is listed as a direct peer. Broad incumbents are Aspire, IZEA, Later and Viral Nation. Obviously is listed as an emerging player. Regional players are Rover and Wag!.
Does Pets on Q have an API?
No public API is recorded for Pets on Q.
What industry is Pets on Q in?
Pets on Q's product category is Animal Talent Agency and Pet Influencer Marketplace. Its primary akta.pro industry code is CRALAIAJ, Pet Services (Grooming, Training, Daycare). Its NAICS code is 81291.