Naghedi
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Naghedi firmographics
Firmographics- Name
- Naghedi
- Legal name
- NAGHEDI
- Website
- https://naghedinyc.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Naghedi industry classification
Industry- Product category
- Luxury Handbags & Fashion Accessories
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159)
- akta.pro primary industry
- Luxury Handbags & Leather Goods (CRAAAFAD)
- akta.pro secondary industries
- Handbags & Purses (CRAAAJAA), Luxury Leather Goods & Handbags (CRAKAFAB), Handbags & Fashion Bags Manufacturing (IMAOAHAA)
Keywords
Where Naghedi is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Naghedi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Direct Product Sales: One-time purchase model for handwoven neoprene bags, shoes, and accessories sold directly to consumers through e-commerce and retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tote Bags - Petit to Large sizes |
| Unit Pricing | Pay-as-you-go | Shoulder Bags and Crossbodies |
| Unit Pricing | Pay-as-you-go | Net Bags - Summer Collection |
| Unit Pricing | Pay-as-you-go | Footwear Collection |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | International Pop-Up Pricing (Japan) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Naghedi product offering
Product offeringCore offering
Naghedi designs, produces, and sells handwoven neoprene handbags, footwear, and small accessories. Its signature product is the St. Barths Tote, complemented by a broader collection of totes, shoulder bags, crossbodies, bucket bags, clutches, sandals, slides, and Mary Janes — all crafted from proprietary handwoven neoprene material that is lightweight, durable, water-resistant, and packable.
Product overview
NAGHEDI is a fashion brand specializing in handwoven neoprene bags and shoes, founded in 2016 by Sara Naghedi in New York City. The company introduced the original handwoven neoprene tote, defining a new category of effortless essential handbags. The product portfolio centers on the St. Barths Tote collection as the signature offering, complemented by diverse bag silhouettes including Nomad Hobo, Porto Half-Moon Bag, Mercer Bucket, Como Tote, Jetsetter Tote, Geneva Weekender, Gramercy Bucket, Soho Envelope Crossbody, Gala Clutch, and Kyoto Clutch. The Summer '26 collection introduced the Isola Net Bag as an exclusive open-weave summer style. In 2024, NAGHEDI expanded into footwear with styles including Sydney Mary Jane, St. Barths Slide, Gaia Sandal, and Hydra Flip Flop. Accessories include bag charms, belts, and cosmetic cases. Limited edition collections include the Double Weave textured line, Evil Eye Capsule, and the NAGHEDI x Cartolina rope collaboration. Products are crafted from signature handwoven neoprene with variations including Double Weave (combining neoprene with canvas or denim) and metallic-coated nylon options.
Differentiator
Problem solved
Functional benefit
Products and services
- St. Barths Tote The signature handwoven neoprene tote available in Petit, Small, Medium, and Large sizes, featuring an open top with woven top handles and a matching zippered pouch.
- Isola Net Bag Exclusive open-weave net bag handwoven from signature neoprene, designed for summer use from farmers markets to beach days, with a matching zippered interior pouch; available in Small and Large sizes.
- Como Tote Unisex handwoven neoprene tote with a slightly wider weave than signature St. Barths styles, featuring an interior zip pocket and flat over-the-shoulder straps; available in Large Tote and Shopper Tote variants.
- Nomad Hobo Spacious lightweight shoulder bag with a wide strap that sits flat on the shoulder, featuring an open top with magnetic snap closure and unlined interior for a soft, flexible feel; available in regular and Double Weave versions.
- Porto Half-Moon Bag Elegant day-to-night crescent-shaped bag handwoven from signature neoprene with zip closure, hand-stitched strap detailing, and custom hardware; available in Small and Medium sizes.
- Mercer Bucket Spacious versatile bucket bag with braided drawstring closure, woven shoulder strap, and removable adjustable leather crossbody strap.
- Jetsetter Tote Redesigned travel-adapted tote with top zip closure, leather handles, water-resistant neoprene, and interior zippered pocket; suitable for commute and long-haul travel.
- Geneva Weekender Weekender bag for short trips with top zip closure, leather handles, and detachable adjustable leather strap.
- Gramercy Bucket Relaxed everyday handbag with a modern minimalist silhouette, braided drawstring closure, and adjustable leather crossbody strap; available in regular and Double Weave versions.
- Soho Envelope Crossbody Sophisticated crossbody with dual zippered sections for organization and an adjustable leather crossbody strap for hands-free wear.
- Gala Clutch Elevated evening clutch with a sleek baguette silhouette in handwoven satin construction, featuring a removable chain shoulder strap for versatile styling.
- Kyoto Clutch Clutch featuring a secure slide-through loop closure, handwoven from signature neoprene.
- Sydney Mary Jane Contemporary handwoven neoprene Mary Jane flat with intricate crochet detailing and an adjustable strap with buckle closure for versatile workday-to-weekend wear.
- St. Barths Slide Single-strap handwoven neoprene slide sandal backed with natural tanned leather, featuring a square toe and versatile design for casual and resort wear.
- Gaia Sandal Minimal handwoven neoprene sandal secured by two slim straps crossing over the foot and around the heel, with a hammered metallic disc detail and signature neoprene insole.
- Hydra Flip Flop Elevated thong flip flop in signature handwoven neoprene, designed to move from poolside to sidewalk.
- Bag Charms Custom-designed bag charms including Bird of Paradise pin crafted in resin, gemstones, and brass with gold finish; pins between strands of any woven tote.
- Sonora Belt Leather belt, the newest accessory offering from Naghedi.
- Atlas Cosmetic Case Cosmetic case in handwoven neoprene with wrap-around zip closure and unlined interior.
- Double Weave Collection Texture collection featuring doubled strands of materials including neoprene combined with cream canvas, denim, or metallic-coated nylon, offering subtle texture and a softer silhouette.
- Evil Eye Capsule Collection Limited edition capsule featuring a modern take on the iconic protective talisman, including St. Barths Tote with coordinating Evil Eye Bag Charm in neoprene and resin.
- St. Barths Rope Collection (Naghedi x Cartolina) Limited-edition capsule collaboration with Cartolina featuring St. Barths Small Tote and St. Barths Medium Tote woven with natural rope, available in Cable (cream) and Admiral (navy blue) colorways.
Quantifiable outcome
- One-of-a-kind category creation with handwoven neoprene totes
Companies that use Naghedi
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Naghedi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Naghedi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CartolinaminorLimited-edition capsule collaboration with Cartolina featuring the St. Barths Small Tote and St. Barths Medium Tote woven with natural rope. The collection includes two colorways - Cable (cream) and Admiral (navy blue) - with handwoven neoprene and natural rope construction, matching zippered pouches, and detachable crossbody straps.
Scale indicators3 records
Recent moves3 records
Naghedi competitors and assessment
Company assessmentDirect peers
- Clare V. Los Angeles-based direct-to-consumer handbag and accessories brand selling premium totes, crossbodies, and small leather goods. Comparable DTC-first distribution model, founder-led brand storytelling, and accessible-luxury price band overlapping Naghedi's $245–$425 range.
- Staud: Los Angeles DTC fashion label with a strong handbag business (Boudin, Bissett, Sutton) at accessible-luxury price points. Comparable DTC-led growth model, fashion-forward design, and brand-driven storytelling aimed at the same fashion-conscious female customer.
- Senreve: Direct-to-consumer luxury handbag brand with convertible, function-led designs (Maestra, Midi) at premium prices. Comparable female-founder-led DTC premium positioning, convertible/carrier versatility as a key feature, and convertible-strap value proposition similar to Naghedi's detachable straps.
- Mansur Gavriel: New York-based premium handbag brand known for the iconic bucket bag and minimalist leather totes. Comparable founder-led DTC origin, premium positioning, and reputation for launching a single signature silhouette that defined a category — a direct parallel to Naghedi's St. Barths Tote.
- Bottega Veneta: Global luxury maison whose signature Intrecciato woven leather technique is the most analogous reference point for Naghedi's handwoven construction and woven-as-luxury aesthetic. Comparable premium positioning, totes and small leather goods, and category-creating woven craft identity.
- Dragon Diffusion: Belgian maker of hand-woven leather bags that built a cult following around artisanal weaving at premium prices. Most direct aesthetic and construction parallel to Naghedi's handwoven neoprene approach, with a similarly tight product line and founder-led DNA.
- Cult Gaia: Los Angeles-based designer brand whose Ark bamboo clutch and woven constructions built a viral premium DTC brand. Comparable category-creating signature silhouette, social-media-driven discovery, and expansion from bags into adjacent accessories and footwear.
- Cuyana: Direct-to-consumer premium handbag and accessories brand with a focus on work totes, travel bags, and sustainable materials. Comparable DTC model, comparable work/commuter use cases, and overlapping price band targeting the same professional female customer.
- Loewe: Luxury fashion house under LVMH with a strong woven craft identity (Paco bag, woven leather basket bags). Comparable artisanal woven handbag positioning, premium price points, and brand-led category narrative similar to Naghedi's neoprene story.
Emerging players
- JW Pei: DTC fashion accessories brand selling handbags, shoes, and small leather goods with a viral social-media-driven model. Comparable category extension from bags into footwear and accessories, comparable DTC-led distribution, but at a lower price band than Naghedi.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Naghedi social profiles
Digital presenceNaghedi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naghedi leadership team
Management profileNumber of profiles
Profiles1 record
Naghedi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naghedi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naghedi
What does Naghedi do?
Naghedi designs, produces, and sells handwoven neoprene handbags, footwear, and small accessories. Its signature product is the St. Barths Tote, complemented by a broader collection of totes, shoulder bags, crossbodies, bucket bags, clutches, sandals, slides, and Mary Janes — all crafted from proprietary handwoven neoprene material that is lightweight, durable, water-resistant, and packable.
Is Naghedi a public or private company?
Naghedi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Naghedi founded?
Naghedi was founded in 2016. It employs 1 to 10 people.
Where is Naghedi based?
Naghedi is headquartered in New York, United States, in the North America region.
How does Naghedi make money?
One revenue line is on record: direct Product Sales.
Who are Naghedi's main competitors?
Direct peers on record are Clare V., Staud, Senreve, Mansur Gavriel, Bottega Veneta, Dragon Diffusion, Cult Gaia, Cuyana and Loewe. JW Pei is listed as an emerging player.
Does Naghedi have an API?
No public API is recorded for Naghedi.
What industry is Naghedi in?
Naghedi's product category is Luxury Handbags & Fashion Accessories. Its primary akta.pro industry code is CRAAAFAD, Luxury Handbags & Leather Goods, with a secondary code of CRAAAJAA, Handbags & Purses. Its NAICS code is 3159.