Tea Shop
Tea Shop is a Spain-based omnichannel retailer serving individual tea consumers, hospitality businesses, franchisees, and gift buyers with bulk teas, infusions, accessories, food, supplements, and lifestyle products through e-commerce, stores, mobile apps, and HORECA services.
- Company typePrivate
- Founded1990
- HeadquartersBarcelona, Spain
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Tea Shop does
Tea Shop is a private, for-profit omnichannel tea retailer founded in 1990 and headquartered in Spain, with 101-250 employees. It serves individual tea enthusiasts and gift buyers as well as hotels, restaurants, cafes, and prospective franchisees. Its catalog includes more than 130 varieties of bulk tea and infusions, spanning black, green, red or Pu-erh, oolong, white, yellow, rooibos, matcha, and herbal products, alongside cold tea, bubble tea, sparkling tea, accessories, gift sets, food and beverages, supplements, and selected home and beauty products.
The company's commerce and marketing infrastructure is based mainly on third-party tools rather than disclosed proprietary technology. Its Shopify-powered multilingual e-commerce store includes integrated payments, in-store pickup, Klaviyo email marketing, Hotjar and Microsoft Clarity analytics, and Cloudflare security. Tea Shop also operates physical stores in Spain, a franchise program, a dedicated HORECA channel, and iOS and Android shopping applications, creating several customer paths across consumer, hospitality, and retail-operator use cases.
Tea Shop primarily generates revenue through one-time product sales, franchise participation, and B2B hospitality services. Specific listed products range from €4.20 to €43.00, with free-shipping thresholds of €20 for Spain, Italy, and Portugal and €45 for the rest of the Eurozone. The free Tea Club loyalty program has more than 400,000 members and uses purchase stamps, a 10% second-purchase discount, birthday benefits, exclusive promotions, and early access to support repeat purchasing; it is a retention mechanism rather than a disclosed paid subscription.
Tea Shop firmographics
Firmographics- Name
- Tea Shop
- Legal name
- Tea Shop
- Website
- https://teashop.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tea Shop is a Spain-based omnichannel retailer serving individual tea consumers, hospitality businesses, franchisees, and gift buyers with bulk teas, infusions, accessories, food, supplements, and lifestyle products through e-commerce, stores, mobile apps, and HORECA services.
- Ownership category
- akta.pro rank
Tea Shop industry classification
Industry- Product category
- Specialty Tea Retail
- NAICS
- Other Specialty Food Retailers (44529), Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
- akta.pro secondary industries
- Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD), Tea Blending & Flavoring (AFAFADAG), Bubble Tea (Boba) Shops (THAFAKAC)
Keywords
Where Tea Shop is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Tea Shop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Retail Tea and Infusion Sales: Primary revenue from selling bulk teas, infusions, rooibos, matcha, and accessories through online and physical stores. Products are sold in various formats including bulk, mini tins, and gift packs.
- Franchise Revenue: Revenue from franchise partnerships where entrepreneurs open Tea Shop branded retail locations under the company's franchise model.
- B2B HORECA Services: B2B services targeting the hospitality sector including hotels, restaurants, and cafes through the Tea Shop Horeca program.
- Loyalty Program: Tea Club loyalty program generating repeat purchases through stamp collection system (1 stamp per 10€ purchase, 12 stamps = free 100g tea). Members receive exclusive discounts, birthday offers, and early access to promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with volume discounts |
| Subscription | Pay-as-you-go | Tea Club loyalty program benefits |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Tea Shop product offering
Product offeringCore offering
Tea Shop is a specialty tea retailer selling over 130 varieties of bulk teas and infusions (black, green, white, oolong, yellow, Pu Erh, rooibos, matcha), tea accessories (teapots, cups, thermoses, infusers, milk frothers), iced/cold teas, bubble tea, sparkling tea, curated gift sets, and complementary food and lifestyle products through its own e-commerce store, branded physical stores in Spain, and a B2B HORECA channel. The company also licenses its brand through a franchise program and operates the Tea Club loyalty scheme with over 400,000 members.
Product overview
Tea Shop is a comprehensive online tea retailer offering over 130 varieties of bulk tea and infusions, operating both as an e-commerce platform and physical store network. The product portfolio centers on core tea offerings (Té Negro, Té Verde, Té Rojo/Pu Erh, Té Oolong, Té Blanco, Té Amarillo, Té Matcha, Rooibos) complemented by a diverse range of accessories (teteras, tazas, termos, infusores), food and beverage products (chocolates, honey, spices), health supplements, and lifestyle/home products. The company also operates a mobile app, loyalty program (Tea Club), and B2B/HORECA services, along with a franchise program for retail expansion. The business model combines direct-to-consumer online sales with physical retail stores throughout Spain and other European countries.
Differentiator
Problem solved
Functional benefit
Brands
- Tea Club: Loyalty program offering stamps, discounts, and exclusive promotions for registered customers.
- PLÁSTICO 0
Products and services
- Bulk Tea and Infusions (Tés e Infusiones a granel) Over 130 varieties of bulk tea and infusions including Té Negro, Té Verde, Té Rojo (Pu Erh), Té Oolong, Té Blanco, Té Amarillo, Rooibos, and herbal infusions with various flavor profiles, sold to individual consumers and HORECA customers.
- Matcha Tea (Té Matcha)
Quantifiable outcome
- Over 400,000 Tea Lovers enrolled in loyalty program
- +2 more outcomes
Companies that use Tea Shop
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Tea Shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tea Shop partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- ShopifycoreE-commerce platform powering Tea Shop's online store, enabling product catalog management, shopping cart functionality, secure checkout, and payment processing.
- KlaviyocoreEmail marketing platform used for managing mailing lists, newsletters, product promotions, and personalized customer communications including abandoned cart recovery.
- CloudflarecoreWebsite security and performance platform providing DDoS protection, bot management, and content delivery network services.
- Meta Platforms (Facebook/Instagram)majorSocial media advertising partner for targeted customer acquisition and retargeting campaigns across Facebook and Instagram platforms.
- GooglemajorDigital advertising partner for Google Ads and Google Analytics implementation for paid search, display advertising, and website analytics.
- TradedoublerminorAffiliate marketing network used for tracking conversions and managing affiliate partnerships for customer acquisition.
- TaboolaminorContent discovery and native advertising platform for reaching new audiences through recommended content placements.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Tea Shop competitors and assessment
Company assessmentDirect peers
- Teapigs: UK-based premium loose-leaf tea brand sold through DTC e-commerce, supermarkets, and foodservice. Directly comparable to Tea Shop as a specialty tea retailer emphasizing quality sourcing, broad varietal assortment, and European omnichannel distribution.
- Whittard of Chelsea: British specialty tea and hot-beverage retailer with a strong DTC website, physical flagship stores, and a broad catalog of teas plus accessories. Closely mirrors Tea Shop's physical-store-plus-DTC-plus-accessories model.
- Kusmi Tea: French-origin premium tea brand with DTC e-commerce, branded boutiques, and broad European retail presence. Comparable as a European specialty tea retailer with proprietary blends and a lifestyle/gifting positioning.
- Mariage Frères: Historic Parisian specialty tea house operating DTC, boutiques, and tea salons with hundreds of proprietary blends. Highly comparable to Tea Shop on assortment depth, European heritage positioning, and tea-room/retail hybrid format.
- DAVIDsTEA: Canadian specialty tea retailer with DTC e-commerce and a large North American retail footprint. Comparable on assortment breadth (loose-leaf, matcha, iced tea), accessory bundling, and loyalty-driven repeat purchase model.
- Harney & Sons: US family-owned specialty tea company selling DTC and wholesale with a broad varietal catalog and gift-pack focus. Comparable on assortment breadth, gifting strategy, and family/founder-run specialty positioning.
- T2 Tea: Australian specialty tea retailer with flagship stores, broad varietal catalog, accessories, and DTC. Mirrors Tea Shop's boutique-retail-plus-accessories-plus-lifestyle-merchandise approach.
- Pukka Herbs: UK-based organic herbal tea and wellness brand sold DTC, in supermarkets, and in HORECA across Europe. Comparable on organic/sustainability positioning, herbal/infusion breadth, and European distribution.
- Clipper Tea: UK-based ethical, Fairtrade-certified tea brand distributed through grocery and DTC. Comparable on sustainability-led positioning and European specialty/grocery distribution overlap with Tea Shop.
Broad incumbents
- Twinings: Iconic British tea brand owned by AB Foods, with mass-market grocery, foodservice, and DTC presence. Comparable as a broad incumbent in the same category Tea Shop operates in, though at far larger scale and lower price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tea Shop social profiles
Digital presenceTea Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tea Shop leadership team
Management profileNumber of profiles
Tea Shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tea Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tea Shop
What does Tea Shop do?
Tea Shop is a specialty tea retailer selling over 130 varieties of bulk teas and infusions (black, green, white, oolong, yellow, Pu Erh, rooibos, matcha), tea accessories (teapots, cups, thermoses, infusers, milk frothers), iced/cold teas, bubble tea, sparkling tea, curated gift sets, and complementary food and lifestyle products through its own e-commerce store, branded physical stores in Spain, and a B2B HORECA channel. The company also licenses its brand through a franchise program and operates the Tea Club loyalty scheme with over 400,000 members.
Is Tea Shop a public or private company?
Tea Shop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tea Shop founded?
Tea Shop was founded in 1990. It employs 101 to 250 people.
Where is Tea Shop based?
Tea Shop is headquartered in Barcelona, Spain, in the Europe region.
How does Tea Shop make money?
Four revenue lines are on record. Retail Tea and Infusion Sales are the primary driver. The others are franchise Revenue, B2B HORECA Services and loyalty Program.
Who are Tea Shop's main competitors?
Direct peers on record are Teapigs, Whittard of Chelsea, Kusmi Tea, Mariage Frères, DAVIDsTEA, Harney & Sons, T2 Tea, Pukka Herbs and Clipper Tea. Twinings is listed as a broad incumbent.
Does Tea Shop have an API?
No public API is recorded for Tea Shop.
What industry is Tea Shop in?
Tea Shop's product category is Specialty Tea Retail. Its primary akta.pro industry code is CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories), with a secondary code of THAFAKAD, Specialty Tea Shops (Loose-Leaf, Tea Bars). Its NAICS code is 44529 and its SIC code is 2080.