Feeder

What Feeder does

Feeder SAS is a French value-added IT distributor (VAD) founded in 1985 and headquartered in La Ciotat (Bouches-du-Rhône). The company sells professional-grade IT hardware, software, and cybersecurity solutions exclusively to a B2B channel of certified resellers, system integrators, and value-added resellers (VARs). Feeder aggregates and distributes products from approximately 40 technology brands, with cornerstone vendor relationships including EIZO for professional monitors (since 1995), Wacom for graphics tablets, Epson for large-format printing, Sophos for cybersecurity, TEHTRIS for sovereign cybersecurity, Onyx for medical computing, Ergotron for ergonomic mounting, and PNY/NVIDIA for professional graphics cards. The catalog spans professional displays, interactive pen displays, medical and rugged computing, printing systems and consumables, video surveillance, network infrastructure, and cybersecurity. Feeder does not develop proprietary technology; its value-add lies in technical pre-sales consulting, certified support, logistics (24-48h delivery), reseller enablement, and vertical specialization across healthcare, graphics/creative, industry/defense, and SMB segments.

Feeder's revenue model combines one-time hardware sales (monitors, tablets, printers, rugged devices), recurring subscription revenue from cybersecurity software (Sophos, TEHTRIS EDR/XDR, Heimlane Prism), and professional services revenue from pre-sales consulting, training, and after-sales support. Pricing is bifurcated: public unit pricing is displayed on feeder.fr for selected products (e.g., EIZO ColorEdge CG2700X at €2,499.17), while reseller program pricing requires account registration, CGU/CGV acceptance, and certification, with enterprise and bulk orders handled via quotes through dedicated account managers and inside sales. Go-to-market is executed through a proprietary e-commerce platform (feeder.fr), a direct sales team reachable via 0811 198 400 and showroom visits, active participation in vertical trade shows (SANTEXPO, HIMSS, CPrint, MIFA), and a content/blog presence.

The company is privately held (SAS, share capital €1,150,000) with no disclosed institutional investors, parent company, or subsidiaries, and no public revenue figures. Operations span four documented sites: a La Ciotat headquarters and an AI/R&D facility in La Ciotat (Zone Athelia 4), a showroom in Vélizy-Villacoublay near Paris displaying 30+ EIZO models, and an international sales office in Rabat, Morocco (Av. Attine). Headcount is reported in the 11-50 band and the company is led by Pascale Allen (Directeur de la Publication). The firm has been an "expert distributor" for 40 years and continues to add vendor partnerships, most recently in cybersecurity, indicating a stable, specialist-distribution model rather than a high-growth technology platform.

Name

Feeder

Legal name

FEEDER SAS

Website

https://feeder.fr

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Feeder is a French value-added IT distributor (founded 1985) that sells professional hardware, software, and cybersecurity solutions from ~40 brands to certified resellers, integrators, and VARs across healthcare, graphics, industry, and SMB verticals in France and Morocco.

Ownership category

akta.pro rank

Headquarters

HQ city

Vitrolles

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hardware Distribution: Sale of IT hardware products including professional monitors, graphics tablets, medical displays, ruggedized computers, printing solutions, and peripherals to reseller partners.
2. Software and Security Solutions: Distribution of cybersecurity software (Sophos, TEHTRIS, Heimlane), including endpoint protection, MDR, firewall, and other security solutions to the reseller channel.
3. Professional Services: Pre-sales consulting, technical support, training programs, and after-sales service (SAV) for supported brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Feeder is a French value-added IT distributor that aggregates and resells professional IT products (monitors, graphics tablets, large-format printers, cybersecurity software, medical computing, rugged devices) from approximately 40 vendor brands to certified reseller partners, system integrators, and VARs. The company supplements distribution with pre-sales technical consulting, certified after-sales support, training programs, and 24-48 hour delivery on in-stock items. Sales are conducted through the feeder.fr e-commerce platform, dedicated account managers, inside sales, and physical showrooms in La Ciotat and Vélizy-Villacoublay.

Product overview

Feeder is a French value-added IT distributor (VAD) serving reseller partners and integrators with a catalog of professional IT solutions. The company operates primarily as a B2B e-commerce platform offering hardware products across multiple categories: professional graphics/creative displays (Wacom interactive pen displays including Cintiq Pro 27, Pro 22, Pro 17 and accessories), professional monitors (EIZO for business, graphics, medical, and industrial use), large-format printing solutions (Epson printers and consumables), cybersecurity products (Sophos, TEHTRIS EDR/XDR platform, HEIMLANE Prism), medical computing (Onyx panel PCs, medical displays, mobility solutions), industrial/rugged computing (Getac rugged laptops/tablets), video surveillance, network infrastructure, and ergonomic workplace solutions. Feeder does not manufacture its own products but serves as an authorized distributor and expert reseller for over 35 technology brands, providing pre-sales consultation, logistics, and after-sales support to its reseller network.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Monitors (EIZO distribution)
• Wacom Cintiq Pro 27 Interactive Pen Display
• Epson Large-Format Printing Solutions
• Sophos Cybersecurity Solutions Distribution
• TEHTRIS Sovereign Cybersecurity Distribution
• Heimlane Prism Cybersecurity Platform Distribution
• Onyx Healthcare Medical Computing Distribution
• Getac Ruggedized Computing Distribution
• PNY / NVIDIA Professional Graphics Cards Distribution
• Mobotix Video Surveillance Distribution
• Ergotron Mobility and Mounting Solutions Distribution
• Wacom Accessories (Pens, Cables, Stands, Cases)
• Pre-sales Consulting and Technical Support Services

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• HeimlaneminorChannel Partner/ Reseller/ Distributor · 1 June 2026First distribution agreement signed between Heimlane and Feeder to deploy the Heimlane Prism cybersecurity platform to resellers and MSPs.
• TEHTRIScoreChannel Partner/ Reseller/ Distributor · 1 February 2026Integration of TEHTRIS sovereign cybersecurity technologies into Feeder's catalog, offering automated threat detection, neutralization, and prevention solutions including EDR, MTD, SIEM, and more.
• EIZOcoreChannel Partner/ Reseller/ Distributor · 1 January 1995Feeder is the official representative of EIZO professional monitors in France since 1995, distributing monitors for office, graphics, medical, industry, and air traffic control applications.
• WacomcoreChannel Partner/ Reseller/ DistributorExpert distributor of Wacom graphics tablets and interactive displays in France, offering the full range of professional graphics tablets and accessories.
• EpsoncoreChannel Partner/ Reseller/ DistributorSpecialist distributor of Epson large format printing solutions for nearly 10 years, covering signage, CAD/GIS, sublimation, graphics arts, and DTG/DTF textile printing.
• SophoscoreChannel Partner/ Reseller/ DistributorDistribution of Sophos cybersecurity solutions including endpoint protection, firewall, MDR, and VPN services to the reseller channel.
• Onyx HealthcarecoreChannel Partner/ Reseller/ DistributorSpecialists in high-quality medical computing solutions offering medical panel PCs and related healthcare IT equipment.
• ErgotronminorChannel Partner/ Reseller/ DistributorDistribution of Ergotron mobility and monitor support solutions including arms, stands, and mounting systems for flat panel displays.
• PNY / NVIDIAminorChannel Partner/ Reseller/ DistributorDistribution of PNY professional graphics cards and NVIDIA-based solutions for professional visualization.

Scale indicators5 records

Expansion highlights4 records

Broad incumbents

• Arrow Electronics: Global technology distribution and services company with European operations including France. A broadline incumbent overlapping with Feeder's enterprise IT hardware and components distribution.
• Ingram Micro: Global IT distribution incumbent with a large French operation. Competes with Feeder at the broadline end and sources some of the same vendors, but operates at vastly greater scale and across all major product categories.
• TD SYNNEX: Global IT distributor formed from the merger of Tech Data and SYNNEX, with significant French operations. Provides a broadline alternative to resellers and competes with Feeder on general IT distribution while lacking Feeder's vertical specialization.
• Bechtle: German-headquartered IT distribution and systems integrator with a pan-European footprint. Comparable in serving resellers and end customers with professional IT products, though at much larger scale and with direct enterprise reach.

Direct peers

• ALSO Group: Swiss-headquartered value-added IT distributor with significant operations across Europe including France. Also operates a VAD model selling IT hardware, software, and cloud solutions to resellers and integrators — a directly comparable business model to Feeder.
• Exclusive Networks: French-headquartered cybersecurity-focused VAD with global operations. Directly comparable as a specialist value-added distributor selling through the reseller/MSP channel, with overlapping cybersecurity vendor relationships (Sophos, etc.) shared with Feeder.
• Westcoast: UK-based value-added IT distributor serving resellers with a similar broad-portfolio-plus-specialist-verticals approach. Comparable scale and channel model to Feeder, though serving the UK market.
• MA Systèmes (Micromedia): French VAD specializing in professional IT solutions distributed to resellers, with comparable vertical coverage in graphics, medical, and SMB channels. Closely mirrors Feeder's specialized French VAD profile.
• Dexxon: French IT distributor serving reseller and integrator partners with hardware, software, and printing solutions. A direct French-market peer to Feeder with overlapping vendor categories and channel motion.
• SoftwareOne: Swiss-headquartered software and cloud VAD. Comparable value-added distribution model focused on software and services channel, overlapping with Feeder's cybersecurity/software subscription distribution revenue stream.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/feeder_group
• LinkedInlinkedin.com/company/feeder

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feeder