MA Systems
MA Systems (M.A. Systems GmbH), founded 1999 in Wallenhorst, Germany, is a privately held event-technology and trade-fair construction services firm delivering trade-show booths, stage construction, custom Sonderbau, lighting/sound/video, and equipment rental to corporate, agency, festival, and government clients across Germany.
- Company typePrivate
- Founded1999
- HeadquartersWallenhorst, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MA Systems does
M.A. Systems GmbH is a German event-technology and trade-fair construction services firm founded in 1999 and headquartered in Wallenhorst near Osnabrück. The company delivers integrated event solutions across five service lines: Messebau (custom exhibition stand design and construction with 3D visualization and modular sustainable systems), Eventtechnik (lighting, sound/PA, and video technology with on-site technical support), Bühnenbau (stage construction including proprietary SL-Stage, GR-Stage 48, Arc-Stage, and Pultdach models), Sonderbau (bespoke special constructions executed through in-house wood, metal, and electrical workshops), and Vermietpark (equipment rental covering lighting, sound, video, stages, rigging, plus specialty items such as the Musiktruck mobile party vehicle, Infoscreens with battery backup, and 'happy disinfection' mobile hygiene stations).
The business operates from a 3,000 sqm warehouse of professional equipment with a 40t truck fleet, and as of 2023 generates approximately 50 MWh annually from an 83 kWp photovoltaic system that fully covers its operational electricity needs including electric and hybrid vehicles. Its customer base spans corporate exhibitors at major trade fairs (IFA, E-World, Smarter-E, IMM Cologne, Prolight + Sound), event agencies (BLOND Eventmarketing, Hull Dance, Actionlight, mediapool), festivals (Reggae Jam, Campus Festival Bielefeld, greenbeats tour), and government/public-sector clients (German Federal Government via mediapool for Tag der Deutschen Einheit). The firm is privately held by managing directors Marc Breckenkamp and Alexander Lanver, has delivered over 2,000 events across 25 years, and trades project-by-project on a customized quoting basis without publicly disclosed pricing.
MA Systems firmographics
Firmographics- Name
- MA Systems
- Legal name
- M.A. Systems GmbH
- Website
- https://masystems.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MA Systems (M.A. Systems GmbH), founded 1999 in Wallenhorst, Germany, is a privately held event-technology and trade-fair construction services firm delivering trade-show booths, stage construction, custom Sonderbau, lighting/sound/video, and equipment rental to corporate, agency, festival, and government clients across Germany.
- Ownership category
- akta.pro rank
MA Systems industry classification
Industry- Product category
- Event Technology and Trade Fair Services
- NAICS
- Convention and Trade Show Organizers (561920), Building Equipment Contractors (2382)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Event Technical Production Management & Crew (MPAGAKAH)
- akta.pro secondary industries
- Staging & Rigging Services (MPAGAKAA), Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG), Corporate Event Production & AV Services (HSACADAB), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)
Keywords
Where MA Systems is headquartered
LocationHeadquarters
- HQ city
- Wallenhorst
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
MA Systems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Event Technology Services: Project-based professional services including event technology setup, operation, and technical supervision for lighting, sound, video, and staging. Revenue generated through service contracts for events ranging from corporate functions to large festivals and government events.
- Equipment Rental: Rental of professional event equipment including lighting technology, sound technology, video technology, stages and roofing, exhibition construction, rigging, and infrastructure. Customers can rent individual components or complete systems.
- Custom Construction / Sonderbau: Design and construction of custom event structures and special installations, often involving unique creative concepts for special events and exhibitions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom quoting for event services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
MA Systems product offering
Product offeringCore offering
M.A. Systems GmbH provides full-service event technology and trade fair construction services from a single source, covering custom exhibition stand construction (Messebau), professional event technology including lighting, sound/PA, and video (Eventtechnik), stage construction with proprietary mobile and arch stage models (Bühnenbau), custom special constructions (Sonderbau) executed in in-house wood, metal, and electrical workshops, and professional equipment rental (Vermietpark) of lighting, audio, video, staging, rigging, and specialty items. Services are delivered to corporate clients, event agencies, festival organizers, and government entities across Germany, supported by a 3,000 sqm warehouse, 40t truck fleet, and certified technical staff.
Product overview
MA Systems is an event technology services company offering an integrated portfolio of services centered around Messebau (trade show/exhibition stand construction), Eventtechnik (lighting, sound, and video technology), Bühnenbau (stage construction), Sonderbau (custom special constructions), and Vermietpark (professional equipment rental). Their offering includes specific stage products such as the SL-Stage for festivals (up to 24x11m with 16t roof load), GR-Stage for city festivals, Arc-Stage with curved designs, and Pultdach for smaller events. The rental fleet covers lighting, audio, video, staging, rigging, and specialty items like the Musiktruck for parades and Infoscreens for real-time event communication. Services are complemented by in-house carpentry, metal, and electrical workshops enabling custom Sonderbau projects, while their 3,000 sqm warehouse stores professional equipment and a 40t truck fleet supports logistics.
Differentiator
Problem solved
Functional benefit
Products and services
- Messebau (Trade Show Construction) Custom exhibition stand design and construction services including 3D visualization, individual wood/metal constructions, modular sustainable systems, and complete trade show planning with digital printing, furniture, logistics, and technical support for corporate clients exhibiting at trade fairs.
- Eventtechnik (Event Technology) Professional event technology services including lighting, sound/PA systems, and video technology for business events, cultural events, and sports events with full planning, delivery, and on-site technical support.
- Bühnenbau (Stage Construction) Stage construction services ranging from mobile stages and festival stages to special constructions and complete open-air stages, individually planned and tailored to each event. Includes SL-Stage, GR-Stage, Arc-Stage, and Pultdach stage models.
- Sonderbau (Custom Construction) Custom special constructions for extraordinary events including in-house wood, metal, and electrical workshops. Examples include converting abandoned swimming pools into event venues, energy-independent remote-controlled info steles, cubes, oversized books, and hanging pink pianos.
- Vermietpark (Equipment Rental) Professional equipment rental service offering lighting technology, sound technology, video technology, stages & roofing, trade show construction materials, rigging, music truck, infrastructure, info screens, and mobile hygiene stations for rental to event organizers and corporate clients.
- SL-Stage Festival Stage Mobile festival stage with playing area of 14x11m, side extensions of 5x11m each, total area up to 24x11m, construction height 11m, light height 8m, max roof load 16t with Layher substructure.
- GR-Stage 48 City Festival Stage Compact city festival stage with playing area 8x6m, construction height 7m, light height 4.5m, roof load approximately 1.5t, optional banner/LED wings each 2.5m.
- Arc-Stage Arch Stage Rounded arch stage for special events, available in ARC 48 (6x8m), ARC 60 (10x6m), and ARC 80 (10x8m) configurations.
- Musiktruck (Music Truck) Mobile party truck for parades, CSD events, marches, raves, and demonstrations. Fully equipped with approximately 16.5m trailer including tractor unit with parade approval, driver, space for approximately 60 persons, 12KW sound system, 20KVA generator, lighting system, technician on board, and 2 refrigerators.
- Infoscreens Real-time information screens for large events with independent 12 kWh battery power supply, flexible content control via radio, and emergency messaging capabilities for weather warnings, missing persons, and evacuation instructions.
- happy disinfection Mobile Hygiene Station Mobile hygiene station for hand cleaning and disinfection that functions autonomously without electricity or water connection, compact and mobile at 55x55x150cm when unfolded, usable as standalone, wall-mounted, or in groups of four.
Quantifiable outcome
- Over 2,000 events successfully completed in 25 years
- +2 more outcomes
Companies that use MA Systems
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
MA Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MA Systems partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Actionlight GmbHcorePartnership for stage construction projects including Kaiserfestival Koblenz. Collaboration on SL-Stage construction with increased roof load requirements, additional backtruss, and supplementary towers.
- BLOND Eventmarketing GmbHcoreRegional event marketing agency partnership for event concepts and implementation. BLOND acts as intermediary bringing clients to MA Systems for technical execution.
- attn!creatorsminorCreative agency that hired MA Systems for Lexus corporate event. attn!creators brings clients requiring technical event solutions.
- Wiesmann GmbH & Co. KG (Catering)minorCatering company that engaged MA Systems for Windel Group 125th anniversary event.
- Hull Dance & Events GmbHcoreEvent and dance agency partnership for charity events like Swim for Peace. Hull Dance brings clients requiring full-service event technical support.
- VSW-EventminorEvent agency that contracted MA Systems for DFB Pokalfinale public viewing at Messe Berlin.
- Photovoltaic System (Internal)minor83 kWp photovoltaic system installed in 2023, producing approximately 50 MWh annually. Covers entire operational energy needs including electric and hybrid vehicles.
- IHK (Industrie- und Handelskammer)minorGerman Chamber of Industry and Commerce that recognizes MA Systems as an approved training company.
Scale indicators5 records
Recent moves3 records
Expansion highlights5 records
MA Systems competitors and assessment
Company assessmentDirect peers
- Nüssli Group: Swiss-headquartered provider of event construction, temporary structures, stage building, and grandstand solutions for trade shows, sporting events, and public ceremonies. Directly comparable to MA Systems across Bühnenbau/Sonderbau scope and serves many of the same government and corporate event clients across Europe.
- Habegger: Swiss/German event technology specialist delivering staging, rigging, lighting, and sound for trade fairs, corporate events, and public ceremonies. Comparable to MA Systems on Bühnenbau and event technology scope, with similar government and large trade-show reference projects.
- Gahrens + Battermann: German event technology and equipment rental company offering lighting, sound, video, stage, and rigging services alongside in-house technical crews. Highly comparable to MA Systems on the Eventtechnik/Vermietpark side and a frequent competitor for the same German corporate and trade-show clients.
- Lang AG: German provider of trade fair and event technology, including LED/video solutions, staging, and rigging for major German trade shows. Comparable to MA Systems on the Messebau/Eventtechnik overlap and a frequent competitor at large Frankfurt/Düsseldorf trade fair venues.
- Neumann&Müller: German event technology service provider offering staging, lighting, sound, video, rigging, and crew for corporate events, trade shows, and live productions. Closely comparable to MA Systems' full-service Eventtechnik/Bühnenbau delivery model and similarly German-centric footprint.
- BÜTEC: German manufacturer and provider of modular stage and grandstand systems used at festivals, public events, and trade fairs. Directly comparable to MA Systems' SL-Stage/GR-Stage/Arc-Stage modular staging product line and overlapping customer base in festival and government events.
- Wilhelm + Willhalm: German event technology firm providing lighting, sound, video, and stage solutions for trade fairs, congresses, and live events. Comparable to MA Systems across the Eventtechnik/Messebau services and competing for the same German trade-show and corporate event contracts.
Broad incumbents
- MCI Group: Global association, congress, and event management company that plans and executes large-scale corporate and association events. Comparable to MA Systems as a counterpart on the production/delivery side of major corporate and government events, though MCI operates upstream as the organiser rather than the technical subcontractor.
- PRG (Production Resource Group): Global provider of entertainment and event technology solutions including lighting, audio, video, rigging, and staging with a broad portfolio that extends well beyond MA Systems' regional focus. Comparable as an incumbent supplier to the same corporate/government event category, but operates at materially larger scale and geographic reach.
Emerging players
- Eventec GmbH: Smaller German event technology and equipment rental provider focused on lighting, sound, and staging for regional events. Comparable to MA Systems on the regional event tech and rental service line, though with a narrower Sonderbau/custom-construction capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MA Systems social profiles
Digital presenceMA Systems compliance and trust
Trust signalCompliance1 record
MA Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
MA Systems leadership team
Management profileNumber of profiles
Profiles10 records
MA Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MA Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MA Systems
What does MA Systems do?
M.A. Systems GmbH provides full-service event technology and trade fair construction services from a single source, covering custom exhibition stand construction (Messebau), professional event technology including lighting, sound/PA, and video (Eventtechnik), stage construction with proprietary mobile and arch stage models (Bühnenbau), custom special constructions (Sonderbau) executed in in-house wood, metal, and electrical workshops, and professional equipment rental (Vermietpark) of lighting, audio, video, staging, rigging, and specialty items. Services are delivered to corporate clients, event agencies, festival organizers, and government entities across Germany, supported by a 3,000 sqm warehouse, 40t truck fleet, and certified technical staff.
Is MA Systems a public or private company?
MA Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MA Systems founded?
MA Systems was founded in 1999. It employs 11 to 50 people.
Where is MA Systems based?
MA Systems is headquartered in Wallenhorst, Germany, in the Europe region.
How does MA Systems make money?
Three revenue lines are on record. Event Technology Services are the primary driver. The others are equipment Rental and custom Construction / Sonderbau.
Who are MA Systems's main competitors?
Direct peers on record are Nüssli Group, Habegger, Gahrens + Battermann, Lang AG, Neumann&Müller, BÜTEC and Wilhelm + Willhalm. Broad incumbents are MCI Group and PRG (Production Resource Group). Eventec GmbH is listed as an emerging player.
Does MA Systems have an API?
No public API is recorded for MA Systems.
What industry is MA Systems in?
MA Systems's product category is Event Technology and Trade Fair Services. Its primary akta.pro industry code is MPAGAKAH, Event Technical Production Management & Crew, with a secondary code of MPAGAKAA, Staging & Rigging Services. Its NAICS code is 561920 and its SIC code is 7350.