MachForm

What MachForm does

MachForm, operated under the legal entity Appnitro Software, is a bootstrapped form-builder software company founded in 2007 by Yuniar Setiawan and headquartered in Malang, Indonesia. The product is an HTML form builder with drag-and-drop authoring, built on a PHP/MySQL stack and deployed via either a self-hosted perpetual license or a cloud-hosted SaaS subscription on AWS. Feature scope spans conditional logic, approval workflows, payment processing through Stripe and PayPal, file uploads up to 5GB, SSO/SAML, and enterprise compliance posture including GDPR and WCAG 2.2 AA.

The company operates a dual revenue model: one-time self-hosted licenses priced from $39 to $165, and cloud subscriptions starting at $15 per month, with an Enterprise Plus tier introduced to serve larger customers requiring SSO and compliance features. Customer evidence skews heavily toward SMBs with a handful of named mid-market accounts such as MGA Insurance and zMailCloud, indicating a long-tail distribution model rather than anchor-account dependency. Recent product investment has prioritized enterprise readiness, including SAML 2.0 SSO, EU data residency in Frankfurt, and an overhauled file-upload pipeline integrated with Transloadit.

The team remains small at approximately four core members, and the company has been bootstrapped since inception with no external funding disclosed. Go-to-market is primarily self-service via the MachForm website, supplemented by documentation and community channels rather than a formal sales organization, which keeps customer acquisition costs structurally low but caps the speed of enterprise expansion.

Name

MachForm

Legal name

Appnitro Software

Website

https://machform.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

MachForm is a bootstrapped PHP/MySQL form-builder offering drag-and-drop form creation, payment integration, file uploads, and SAML SSO via self-hosted licenses and cloud SaaS, serving SMBs and a handful of mid-market customers globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Malang

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Cloud Subscription: Monthly subscription for fully managed, hosted service with automatic updates and backups. Includes SSL, database encryption, and email encryption.
2. Self-Hosted Software License: One-time license fee for perpetual use. Customer hosts on their own server, manages updates and backups. Includes 1 year of updates with support contract.
3. Support Contract Renewal: Annual renewal for continued support and product updates after initial 1-year period expires.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

MachForm is a self-hosted and cloud-hosted HTML form builder that lets businesses and professionals create responsive web forms without coding using a drag-and-drop interface. The product supports 500+ fields per form, conditional logic, approval workflows, file uploads up to 5GB, payment collection via Stripe and PayPal, PDF generation, and integrations with Google Sheets, Google Calendar, and enterprise SSO providers. It is sold as MachForm Cloud (monthly SaaS subscription on AWS) or MachForm Self-Hosted (one-time PHP/MySQL perpetual license installed on the customer's own server).

Product overview

MachForm is an HTML form builder software offered in two deployment variants: MachForm Cloud (hosted SaaS at $15/month) and MachForm Self-Hosted (one-time $99 license). Both variants share the same codebase and core feature set centered on the MachForm drag-and-drop form builder. Key feature modules include Approval Workflow for multi-level form approvals, Report Builder for graphical analytics, and User Management with LDAP/SAML SSO support. The core product supports 500+ fields per form, multi-page forms with progress bars, conditional logic, file uploads up to 5GB (Cloud), payment processing via Stripe/PayPal/Authorize.net/Braintree, PDF generation, Google Sheets/Calendar integration, and enterprise SSO. Self-Hosted offers Standard (1 domain), Professional (10 domains), and Unlimited (unlimited domains) license tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• MachForm Cloud Fully managed hosted SaaS version of MachForm starting at $15/month, available in Personal, Small Business, Enterprise, and Enterprise Plus tiers with per-file upload limits from 1GB to 5GB. Includes automatic updates, daily backups, SSL, AES-256 database encryption, TLS email encryption, and works with all websites including WordPress, Squarespace, Wix, Weebly. Enterprise and Enterprise Plus tiers add SAML 2.0 SSO support.
• MachForm Self-Hosted Self-installed PHP/MySQL form builder sold as a perpetual one-time license (Standard, Professional, and Unlimited tiers). Customer hosts on their own server with PHP 8.1+ and MySQL 5.7+, manages updates and backups, and gets free installation service. The Unlimited tier adds LDAP authentication and SAML 2.0 SSO. Includes 1 year of updates with support and optional annual renewal thereafter.

Quantifiable outcome

• Boosts checkout conversion rate by up to 2.5x with Apple Pay integration (based on Stripe claim)

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability4 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core infrastructure, core and supporting.

• Amazon Web Services (AWS)core infrastructureTechnology or IntegrationMachForm Cloud is hosted on Amazon's Web Services (AWS). AWS provides EC2 compute, S3 storage, and RDS database services. AWS data centers are ISO 27001, SOC 1/2, PCI Level 1, FISMA Moderate, and Sarbanes-Oxley compliant.
• StripecoreTechnology or IntegrationStripe integration allows forms to accept Apple Pay, Google Pay, credit/debit cards, and 40+ payment methods including ACH. Supports single/multi-item transactions, recurring payments, trial periods, coupon codes, and sales tax calculation. MachForm uses Stripe Elements for PCI compliance.
• TransloaditcoreTechnology or IntegrationTransloadit provides file processing for MachForm Cloud, enabling massive 5GB file uploads and 20x concurrent processing. Integration offloads heavy lifting from forms without slowing them down.
• FastSpringsupportingTechnology or IntegrationFastSpring provides billing and order processing services. Handles PCI compliance and securely processes credit card data. All FastSpring servers are PCI compliant and adhere to PCI DSS regulations.
• GooglecoreTechnology or IntegrationNative integration with Google Sheets (auto-save form entries) and Google Calendar (create events from forms). Direct integration without third-party services or additional fees.
• MailChimpsupportingTechnology or IntegrationWebhook integration allows forms to add subscribers to MailChimp lists, unsubscribe emails, edit list members, and create campaigns via MailChimp API.
• Light BluesupportingTechnology or IntegrationIntegration with Light Blue studio management software (popular in UK). Allows forms to create contacts and shoot records in Light Blue accounts via HTTP API.
• MonitissupportingTechnology or IntegrationThird-party monitoring service providing independent insight into server performance, uptime statistics, and server health.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• JotForm: Leading online form builder offering drag-and-drop form creation with a freemium tier and paid plans. Closest direct competitor to MachForm across SMB and enterprise segments, with similar payment integrations and form features.
• Typeform: Conversational form and survey platform popular for lead generation and customer feedback. Competes in the same horizontal form-builder category with stronger brand and venture funding, but lacks a self-hosted option.
• Formstack: Enterprise-focused form builder with workflow automation, e-signature, and document generation. Targets the same enterprise segment MachForm is moving toward via SAML SSO and compliance features.
• Cognito Forms: Online form builder with similar feature set including calculations, file uploads, payment integrations, and compliance features. Closely comparable on pricing tiers and SMB/enterprise positioning.
• Formsite: Established online form builder with similar feature coverage (file uploads, payments, conditional logic) and long operating history. Comparable horizontal SMB/enterprise positioning.
• Wufoo: Classic form builder (now owned by SurveyMonkey) — direct historical competitor. MachForm explicitly compares its pricing against Wufoo's, citing a ~6x cost advantage.
• 123FormBuilder: Drag-and-drop online form builder with payment integrations, conditional logic, and embeddable forms. Comparable horizontal product targeting SMB through enterprise.

Broad incumbents

• Google Forms: Free form builder bundled into Google Workspace. Massive incumbent that anchors the low end of the market and competes with MachForm for SMB and education customers.
• Microsoft Forms: Free form/survey tool bundled with Microsoft 365. Competes in enterprise environments where MachForm is positioning its SSO and compliance features.
• Zoho Forms: Form builder within the Zoho productivity suite with payment integrations and offline forms. Competes for SMB and enterprise customers as part of a broader CRM/suite offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/machform
• Facebookfacebook.com/machform

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MachForm