MyCosmetik

What MyCosmetik does

MyCosmetik is a French direct-to-consumer e-commerce platform operating from Neuville-sur-Saône and founded in 2011, specializing in natural do-it-yourself cosmetics, aromatherapy, and household cleaning products. The company sells a broad catalog — essential oils, vegetable and carrier oils, butters, hydrosols, emulsifiers, preservatives, active ingredients, clays, micas, candles, and soap/base ingredients — alongside equipment, pre-packaged kits and gift sets, and a sub-brand of finished skincare called De Fleur à Peau. The customer base consists primarily of French-speaking DIY cosmetic enthusiasts and natural-wellness seekers who want to formulate their own skincare, haircare, body care, and home-care products at home, with secondary segments of eco-conscious home makers and gift shoppers.

Underlying technology centers on the BeautyMix smart cosmetic-making robot — a precision weighing appliance with integrated preparation programs — paired with an iOS and Android companion mobile application that offers recipe guidance, favorites, batch and expiration tracking, and community features. The recipe platform spans over 100 step-by-step formulations across face, body, hair, and household care, with downloadable guides and educational dossiers. Quality control is positioned around chémotypage and laboratory analysis of essential oils, with ECOCERT, COSMOS, and Agriculture Biologique (AB) certifications on a range of products.

Revenue is generated almost entirely through direct one-time product purchases on mycosmetik.fr, with pricing on a per-unit basis across low-priced consumables (€0.45-€5) and higher-priced equipment and hardware (the BeautyMix robot at €99). Sales are supported by a €35 free-shipping threshold, a points-based loyalty program (Points Fidélités), a referral program (Parrainage), email and social media marketing, and an educational blog. Distribution is single-channel and domestic, with fulfillment via Colissimo.

Name

MyCosmetik

Legal name

MyCosmetik

Website

https://mycosmetik.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

MyCosmetik is a French direct-to-consumer e-commerce platform, founded in 2011, that sells natural DIY cosmetic ingredients, recipes, equipment, and the BeautyMix smart robot to French-speaking consumers making their own skincare, haircare, aromatherapy, and household products at home.

Ownership category

akta.pro rank

Product category

DIY Cosmetic Ingredients and Natural Beauty Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• DIY cosmetic ingredients
• Essential oils retail
• Aromatherapy products
• Natural skincare supplies
• BeautyMix smart robot

Headquarters

HQ city

Neuville-sur-saône

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - Cosmetic Ingredients: Sale of raw materials including essential oils, vegetable oils, butters, actives, emulsifiers, preservatives, and other DIY cosmetic ingredients. Products are sold in various sizes with unit pricing.
2. Equipment and Materials: Sale of cosmetic-making equipment including bottles, containers, molds, fabrication tools, and the BeautyMix robot.
3. Books and Educational Content: Sale of books on aromatherapy, homemade cosmetics, DIY household products, and downloadable guides.
4. Gift Cards: Sale of gift cards (Chèque cadeaux) for recipients to purchase products.
5. Kits and Sets: Pre-packaged DIY cosmetic kits and gift sets for various occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MyCosmetik is a French e-commerce platform that retails DIY cosmetic raw ingredients (essential oils, vegetable/carrier oils, butters, emulsifiers, preservatives, actives, clays, micas, natural colorants), production equipment (bottles, jars, molds, tools), pre-packaged DIY kits, educational books, and herbal supplements. Its flagship offering is the BeautyMix precision cosmetic-making robot with a companion iOS/Android app, complemented by a library of step-by-step recipes and a ready-to-use De Fleur à Peau skincare line.

Product overview

MyCosmetik is a French e-commerce platform specializing in natural DIY cosmetics, aromatherapy, and household cleaning products. The company offers a comprehensive portfolio centered around essential oils, vegetable/carrier oils, and DIY cosmetic ingredients (emulsifiers, preservatives, active ingredients, clays, natural colorants), complemented by ready-to-use skincare lines like De Fleur à Peau. The ecosystem includes the BeautyMix precision robot appliance with mobile app for guided recipe preparation, over 100+ DIY cosmetic recipes for face, body, hair and household care, educational books and downloadable guides, pre-packaged kits and gift boxes, and production equipment/accessories. The platform targets natural cosmetics enthusiasts who want to make their own products at home using high-quality, organic-certified ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• De Fleur à Peau: A skincare product line offering face care, eye contour treatments, and natural deodorants.

Products and services

• Huiles essentielles (Essential Oils)

Quantifiable outcome

• Multiple products with 100+ customer reviews indicating strong market engagement

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BeautyMixcoreTechnology or IntegrationBeautyMix is a smart cosmetic-making robot that integrates with MyCosmetik's recipes and products. MyCosmetik sells the BeautyMix robot and offers adapted recipes for use with the device. The partnership includes a companion mobile application available on iOS and Android.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aroma-Zone: Aroma-Zone is the dominant French direct-to-consumer retailer of essential oils, vegetable oils, DIY cosmetic ingredients, and natural beauty products — virtually identical product/mission model to MyCosmetik with broader catalog and physical retail presence.
• La Compagnie des Sens: French online specialist in essential oils, hydrosols, carrier oils, and DIY cosmetic ingredients targeting the same natural wellness and DIY cosmetic customer as MyCosmetik with comparable product breadth.
• Huiles & Sens: French e-commerce specialist selling essential oils, vegetable oils, and aromatherapy products directly to consumers — a smaller-scale direct peer with overlapping ingredient + aromatherapy positioning.
• Bioflore: Belgian/French specialist in essential oils, hydrosols, and natural raw materials for aromatherapy and DIY cosmetics — comparable to MyCosmetik's aromatherapy-anchored ingredient catalog with similar cross-border ambitions.

Emerging players

• New Directions Aromatics: Canadian/Australian raw-ingredient specialist selling essential oils, carrier oils, and DIY cosmetic raw materials with global wholesale and DTC channels — comparable to MyCosmetik's ingredient supply model at larger scale.
• Bulk Apothecary: US-based retailer/wholesaler of essential oils, cosmetic ingredients, soap-making supplies, and DIY formulation products — directly mirrors MyCosmetik's ingredient-plus-equipment ecosystem in a different geography.

Broad incumbents

• Sephora: Global multi-category beauty retailer with growing clean/natural and personalization positioning — represents both competition and a retail-distribution end-game that MyCosmetik's DIY ingredients ecosystem could conceivably plug into.
• L'Occitane en Provence: Large established natural-ingredient beauty brand with French provenance and EU/global retail; comparable in the natural-ingredient storytelling, though its product format is finished goods rather than DIY ingredients.
• MyOrigines: French online retailer offering a broad assortment of natural and organic beauty, essential oils, and DIY cosmetic ingredients — broader incumbent that overlaps with MyCosmetik's catalog but with lower DIY specialization.

Others

• BeautyMix: Hardware partner company making the smart cosmetic-making robot distributed by MyCosmetik — ecosystem partner rather than competitor, but its roadmap directly affects MyCosmetik's hardware-dependent differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/My_Cosmetik
• Facebookfacebook.com/mycosmetik.fr
• Instagraminstagram.com/mycosmetik
• Pinterestpinterest.fr/mycosmetik
• LinkedInlinkedin.com/company/mycosmetik

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyCosmetik