The Village Agent

What The Village Agent does

Mays - The Village Agent Ltd is an independent, privately held residential estate agency headquartered at 64 Felpham Road, Felpham, West Sussex, United Kingdom. The firm operates a single office and serves home buyers and sellers across a defined coastal micro-market spanning Bognor Regis, Pagham, Aldwick, Felpham, Middleton on Sea and surrounding villages. Its functional focus is residential property sales and professional valuations across a diverse range of property types, from beach huts and bungalows to apartments, maisonettes, retirement properties and detached houses.

The service offering centers on traditional sales-led estate agency: free property valuations, comprehensive marketing, accompanied viewings, sales progression, and a buyer registration service that delivers instant property alerts from the firm's database. Underlying technology is the third-party Expert Agent estate agency software platform, which powers the company's website (maysagents.co.uk), listings management, CRM and customer engagement. Listings are syndicated to Rightmove and OnTheMarket as primary distribution channels, supplemented by Facebook and email/newsletter for prospect engagement. The firm is a member of RICS, The Property Ombudsman and TSI, and holds the Gold British Property Awards 2018 for Bognor Regis.

Commercially, the company generates revenue through transaction-fee commissions on completed residential sales. It does not publicly disclose fee structures. Ownership is founder/family operated under Bob May as Managing Director and Sam May as Senior Partner, with no disclosed external investment, parent company, or institutional shareholders. The business carries no subsidiaries, has no disclosed funding history, and operates exclusively within the United Kingdom.

Name

The Village Agent

Legal name

Mays - The Village Agent Ltd

Website

https://maysagents.co.uk

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

The Village Agent (Mays - The Village Agent Ltd) is an independent UK estate agency based in Felpham, West Sussex, providing residential property sales, valuations, and buyer registration services across the Bognor Regis coastal micro-market.

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential estate agency
• Property sales services
• Property valuation
• Home buying selling
• Local real estate

Headquarters

HQ city

Felpham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Property Sales Commission: Traditional estate agency commission from selling residential properties in the Bognor Regis coastal area. Services include property valuations, marketing, viewings, and sales progression.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mays - The Village Agent Ltd is a traditional residential estate agency based in Felpham, West Sussex, UK, providing property sales, marketing, and valuation services for private residential clients. The firm handles listings across a range of property types — from beach huts and chalets through to larger family homes and luxury mansions — in the Bognor Regis and surrounding coastal area. The agency also offers buyer registration, viewing arrangements, and accompanying clients through the sales process.

Product overview

Mays - The Village Agent Ltd operates as a traditional estate agency offering a unified property sales service. The core offering is residential property sales encompassing various property types (detached houses, bungalows, apartments, beach huts, retirement properties) across the Bognor Regis coastal area. Additional services include free property valuations, buyer registration for property alerts, and a moving home guide. The company does not appear to offer a modular software platform; instead, it provides services directly to customers through its website and physical office, powered by Expert Agent estate agent software.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Service
• Free Property Valuation
• Property Registration Service

Named customers3 records

Segments1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Expert AgentcoreTechnology or IntegrationExpert Agent provides the estate agency software platform powering the company's website, property database, listings management, and customer engagement tools.
• RightmovecoreChannel Partner/ Reseller/ DistributorProperty listings are syndicated to Rightmove, the UK's largest property portal, extending reach to millions of potential buyers.
• OnTheMarketcoreChannel Partner/ Reseller/ DistributorProperty listings are syndicated to OnTheMarket portal as a secondary major property distribution channel.
• RICS (Royal Institution of Chartered Surveyors)minorOthersRegulatory body membership providing professional standards and client protection scheme registration.
• The Property OmbudsmanminorOthersClient protection scheme providing dispute resolution services for consumers.
• TSI (Trading Standards Institute)minorOthersConsumer protection body providing additional regulatory compliance and assurance.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Emerging players

• Yopa: Yopa is a UK hybrid online estate agency combining local property experts with a lower fixed-fee model. It targets exactly the residential seller segment that The Village Agent services, representing a structural fee-pressuring threat rather than a direct branch-for-branch competitor.
• Sold.co.uk: Sold is a UK online estate agency that sells residential property for a fixed fee, often well below traditional high-street commission rates. Comparable as an emerging alternative model competing for the same seller instructions in the lower-value coastal stock handled by Mays.
• Purplebricks (legacy / Agents Together brand): Purplebricks pioneered the UK online estate agency model at a flat fee, fundamentally reshaping customer expectations of estate agency pricing. While its corporate structure has changed, the underlying model remains a directly comparable threat to traditional coastal independents like Mays.

Regional players

• Winkworth: Winkworth is a UK estate agency franchise network with strong southern coverage, including coastal South-East towns. Comparable as a localised residential sales brand structured around franchisees and local expertise, similar in feel to The Village Agent.
• Strutt & Parker (Chestertons subsidiary): Strutt & Parker operates a regional network of UK estate agencies focused on premium and rural residential stock, with offices across the South East. Comparable as a regionally-rooted, traditional agency model emphasising local expertise and higher-ticket residential sales.

Broad incumbents

• Hunters Property Group: Hunters runs a national network of franchised and branch-based estate agencies across the UK, with local offices covering parts of the South East. Comparable as another multi-branch residential sales competitor using portal-driven listings.
• Savills: Savills is a global real estate services firm with a strong UK residential sales network, including offices covering West Sussex. Comparable as a full-service residential sales competitor at the higher-value end of the housing stock that The Village Agent also handles.
• Connells Group: Connells is the UK's largest high-street estate agency network with hundreds of branches, including multiple offices in West Sussex. It is a broad incumbent competitor offering overlapping residential sales services, but operating at national scale rather than a single coastal patch.
• Countrywide (Connells-owned): Countrywide operates a large network of high-street estate agency brands across the UK and has direct branch presence in West Sussex towns. It competes for the same residential instructions as Mays, with a much wider brand and branch footprint.

Direct peers

• Arun Estates: Arun Estates operates a network of independent-feeling estate agency brands across the south of England, including many local offices in coastal West Sussex. It is a direct peer because it competes with Mays for seller instructions in the same towns using a similar locally-branched, traditional commission model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Mays.agents

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Village Agent