SOLD.CO.UK
Sold.co.uk is a UK hybrid online estate agency and cash house buyer, serving individual homeowners across England, Scotland, and Wales via a commission-free listing service and a direct cash purchase option completing within 7 days.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SOLD.CO.UK does
Sold.co.uk, legally Sold (Residential) Ltd, is a UK private limited company operating a hybrid online estate agency and cash house buying business targeting residential homeowners in England, Scotland, and Wales. The company offers two principal fulfilment paths from a single online lead capture funnel: a direct cash purchase service where Sold.co.uk buys the property itself at typically 10-20% below market value and completes within 7 days using its own balance sheet; and a commission-free online estate agency service on a 30-day contract with a flat fee payable on completion. Specialised sub-products cover probate property sales and tenanted property sales, addressing seller segments that are difficult to transact on the open market.
The technology stack centres on a proprietary multi-source valuation system that aggregates over 4,000 data sets — including Rightmove Plus and Land Registry data — to produce property valuations and lead routing decisions. Distribution is built around listings on the three dominant UK property portals (Rightmove, Zoopla, OnTheMarket), complemented by city-specific SEO landing pages across 12 UK cities and a content marketing programme. The company cites 11,000+ customers per year and a 38-day speed advantage over typical estate agency sale timelines.
The business model blends a low-fee transactional stream (flat fees from the online estate agency arm) with a capital-intensive spread business (cash buying margin on resale). The cash buying service carries implicit balance sheet exposure because the company holds inventory between purchase and resale. Sold.co.uk operates under parent company Castle Property Group (company number 13736699). Revenue, headcount, and funding history are not publicly disclosed in the available sources.
SOLD.CO.UK firmographics
Firmographics- Name
- SOLD.CO.UK
- Legal name
- Sold (Residential) Ltd
- Website
- https://sold.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sold.co.uk is a UK hybrid online estate agency and cash house buyer, serving individual homeowners across England, Scotland, and Wales via a commission-free listing service and a direct cash purchase option completing within 7 days.
- Ownership category
- akta.pro rank
SOLD.CO.UK industry classification
Industry- Product category
- Online Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industry
- Real Estate Auction Services (FSAEAJAL)
Keywords
Where SOLD.CO.UK is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
SOLD.CO.UK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Estate Agency Service: Provides full managed online estate agency service with no commission charged on property sales. Customers pay a single flat fee once the deal is completed. This is offered as a free service alternative to traditional high street estate agents.
- Cash House Buying: The company directly purchases properties from sellers for cash. Revenue is generated through the margin between purchase price (typically 10-20% below market value) and resale value. Sellers pay no fees for this service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Online Estate Agency - Commission Free |
| Transaction based/ take rate | Pay-as-you-go | Cash House Buyer Service |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SOLD.CO.UK product offering
Product offeringCore offering
Sold.co.uk is a hybrid online estate agent and cash house buyer in the UK. It sells properties directly for cash within 7 days (no fees to seller, purchase at 10-20% below market value) or markets properties on the open market via a commission-free online estate agency service. The company operates across England, Scotland, and Wales with dedicated local pages for 12 major UK cities.
Product overview
Sold.co.uk operates as a hybrid online estate agency and cash house buying company, combining three service models: a cash buying service (where they purchase properties directly for cash within 7 days), an online estate agency service (selling properties on the open market 38 days faster than traditional agents with no commission), and their flagship 'Sell House Fast' product that offers both routes. The company also offers specialized sub-products for probate property sales and tenanted property sales. Their core differentiator is guaranteed sales with no hidden fees, operating across major UK cities including Birmingham, Bristol, Cardiff, Coventry, Leeds, Leicester, Liverpool, London, Manchester, Newcastle, Nottingham, and Sheffield.
Differentiator
Problem solved
Functional benefit
Products and services
- Cash House Buyer Service
Quantifiable outcome
- Sale completed 38 days faster than typical estate agency
- +2 more outcomes
Companies that use SOLD.CO.UK
Customer profileSegments4 records
Ideal customer profiles2 records
SOLD.CO.UK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
SOLD.CO.UK partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered parent_company, core and supporting.
- Castle Property Groupparent_companyCastle Property Group is the parent company of Sold.co.uk (Sold (Residential) Ltd). Sold.co.uk is registered as a company under Castle Property Group. The parent company is registered under company number 13736699.
- RightmovecoreProperties are listed on Rightmove, one of the UK's largest property portals. Rightmove Plus data is used as part of Sold.co.uk's valuation methodology with over 4,000 data sets.
- ZooplacoreProperties listed on Zoopla property portal for maximum buyer reach. Zoopla data is used in the valuation process.
- OnTheMarketsupportingProperties listed on OnTheMarket portal as part of the multi-portal listing strategy.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
SOLD.CO.UK competitors and assessment
Company assessmentDirect peers
- We Buy Any House: UK cash house buyer purchasing properties quickly below market value, targeting the same distressed and time-pressured sellers Sold.co.uk's cash buyer arm serves.
- National Homebuyers: Established UK cash house buying company offering fast property purchases with similar below-market-value pricing. Directly comparable to Sold.co.uk's 7-day cash offer product.
- Emoov: UK online estate agent that pioneered the fixed-fee model and re-launched under new ownership. A direct competitor in the no-commission online agency segment Sold.co.uk addresses.
- Purplebricks: One of the UK's largest online estate agents offering commission-free or low-fee property sales with digital listing and local agent support. Directly comparable to Sold.co.uk's online estate agency offering in product, target customer, and value proposition.
- Yopa: UK hybrid online estate agent combining a digital platform with local agent support, charging a fixed fee rather than commission. Closely comparable to Sold.co.uk's flat-fee agency model and digital-first GTM.
- The Property Buying Company: UK cash buyer specializing in fast property purchases, including probate and tenanted sales. Overlaps with Sold.co.uk's specialized sub-products (probate, tenanted) and core cash buyer offering.
- Quick Move Now: UK cash house buyer with over two decades of experience purchasing properties quickly. Comparable to Sold.co.uk's cash buyer service for time-pressured sellers.
- House Simple: UK online estate agent offering fixed-fee property sales with online listing and optional add-on services. Competes head-to-head with Sold.co.uk's online estate agency route on price and service model.
Broad incumbents
- Foxtons: Established London-centric high-street estate agency offering full-service sales and lettings. Serves the same UK seller base but with a traditional, full-commission, branch-led model rather than Sold.co.uk's digital-first approach.
Emerging players
- Strike (formerly Housesimple): UK proptech combining fixed-fee online estate agency with cash buying/instant offer capabilities, mirroring Sold.co.uk's hybrid model and operating in similar geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SOLD.CO.UK social profiles
Digital presenceSOLD.CO.UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOLD.CO.UK leadership team
Management profileNumber of profiles
SOLD.CO.UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOLD.CO.UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOLD.CO.UK
What does SOLD.CO.UK do?
Sold.co.uk is a hybrid online estate agent and cash house buyer in the UK. It sells properties directly for cash within 7 days (no fees to seller, purchase at 10-20% below market value) or markets properties on the open market via a commission-free online estate agency service. The company operates across England, Scotland, and Wales with dedicated local pages for 12 major UK cities.
Is SOLD.CO.UK a public or private company?
SOLD.CO.UK is a private company. It is classified as corporate owned and is currently operating.
When was SOLD.CO.UK founded?
SOLD.CO.UK was founded in -1. It employs 11 to 50 people.
Where is SOLD.CO.UK based?
SOLD.CO.UK is headquartered in London, United Kingdom, in the Europe region.
How does SOLD.CO.UK make money?
Two revenue lines are on record. Estate Agency Service is the primary driver. The others are cash House Buying.
Who are SOLD.CO.UK's main competitors?
Direct peers on record are We Buy Any House, National Homebuyers, Emoov, Purplebricks, Yopa, The Property Buying Company, Quick Move Now and House Simple. Foxtons is listed as a broad incumbent. Strike (formerly Housesimple) is listed as an emerging player.
Does SOLD.CO.UK have an API?
No public API is recorded for SOLD.CO.UK.
What industry is SOLD.CO.UK in?
SOLD.CO.UK's product category is Online Real Estate Services. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of FSAEAJAL, Real Estate Auction Services. Its NAICS code is 5312 and its SIC code is 6531.