Sun and Co.

What Sun and Co. does

Sun and Co. (legally Vive como quieras SL) is a privately held coliving and coworking hospitality operator founded in 2015 by Eduardo Diego in Jávea, Spain. The company operates out of a renovated 19th-century house in the historical old town of Jávea, offering tiered accommodation (Premium, Single, Double, and Quad rooms) alongside 24/7 coworking space with 500 Mbps fiber internet, soundproof call booths, and a structured calendar of professional skillshare sessions and social events. Its core customer segment is digital nomads and location-independent professionals seeking community, productivity, and Mediterranean-coast living, with a secondary segment of companies booking curated team retreats.

The business runs on a multi-stream revenue model: subscription-based coliving stays (€23–€70/night with progressive discounts for longer durations), a coworking-only Community Pass (€95/week trial up to €190/month for long-term local members), bespoke B2B corporate team retreats, and seasonal pop-up experiences. Distribution is primarily direct-to-consumer via a self-serve BookingLayer booking engine, supplemented by a small direct sales motion for enterprise retreats. Marketing is community- and content-led, leveraging PR in major outlets (WSJ, Forbes, CNN, Time), two Coliving Awards (2021, 2022), and organic word-of-mouth driven by a 20% guest return rate.

The company is bootstrapped with a small team of 1–10 and has raised only a one-time €17,000 community crowdfunding round during the COVID-19 lockdown. It has hosted 800+ guests from 47 countries and organized 325+ events since inception, and operated a satellite pop-up in the Basque Country (Gautegiz Arteaga) from 2021 to 2024 as a geographic experiment. Sun and Co. does not employ AI/ML technology in its product or operations; its tech stack is limited to third-party booking and analytics tools.

Name

Sun and Co.

Legal name

Vive como quieras SL

Website

https://sun-and-co.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Sun and Co. is a privately held coliving and coworking operator founded in 2015 in Jávea, Spain, serving digital nomads and remote-first companies through tiered accommodation, 24/7 coworking, curated community events, and B2B team retreats.

Ownership category

akta.pro rank

Product category

Coliving and Coworking Hospitality Services

NAICS

Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Coliving (Monthly, Shared Amenities) (THAMAFAL)

akta.pro secondary industries

Digital Nomad & Remote-Work Monthly Stays (THAMAFAI), Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

Keywords

• Coliving accommodation
• Coworking spaces
• Digital nomad community
• Remote team retreats
• Location-independent housing

Headquarters

HQ city

Jávea

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Coliving Accommodation: Room rentals for coliving guests with various room types (premium, single, double, quad) and duration-based pricing with progressive discounts for longer stays (10% off for 30+ nights, 20% off for 60+ nights)
2. Community Pass: Coworking access without accommodation - allows guests staying in their own apartments to access the coworking space and community events. Priced biweekly, monthly, or long-term.
3. Corporate Team Retreats: Custom company and team retreats with tailored programs including accommodation in various villas, activities, and team-building experiences. B2B enterprise sales motion.
4. Additional Services: Optional add-ons including partner discounts (5% off when booking with a friend), bike rentals, and assistance finding local accommodation

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sun and Co. operates a coliving and coworking space in a renovated 19th-century house in Javea, Spain, providing accommodation in tiered room packages (Premium, Single, Double, Quad) bundled with 24/7 coworking access, high-speed fiber internet, and a calendar of professional and social events. It also sells a Community Pass for coworking-only membership, custom corporate team retreats, and seasonal pop-up coliving experiences in the Basque Country, all targeted at digital nomads, location-independent professionals, and remote-first companies.

Product overview

Sun and Co. is a hospitality company offering coliving and coworking services for digital nomads and remote workers. The core offering is the Sun and Co. Coliving experience in Javea, Spain, which provides tiered room packages (Premium, Single, Double, Quad) with accommodation and 24/7 workspace access. Additional offerings include the Community Pass for coworking-only members, custom Team Retreats for companies, seasonal Pop-up Coliving Experiences in the Basque Country, and Professional Events (Skillshares & Masterminds) for community professional development.

Differentiator

Problem solved

Functional benefit

Products and services

• Sun and Co. Coliving Accommodation Accommodation in a renovated 19th-century house in Javea, Spain, offered in four room tiers (Premium, Single, Double, Quad), bundled with 24/7 dedicated coworking access, 500 Mbps fiber internet, common areas including an open kitchen, and inclusion in Sun and Co.'s weekly calendar of social and professional events; targeted at digital nomads, location-independent professionals, and remote workers seeking stays of 14+ nights.
• Community Pass

Quantifiable outcome

• 20% return rate - 1 out of 5 guests return, often multiple times per year
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor.

• Erasmus for Young EntrepreneursminorOthersEU-funded exchange program through which Sun and Co. accepts team members. Provides opportunity for entrepreneurs to gain experience in coliving operations while Sun and Co. benefits from international talent. Carolin Richter joined as Erasmus intern.
• ShopifyminorStrategic or Co-development PartnerShopify employees have participated in team retreats at Sun and Co., using the space for team building and remote work experiences.
• MozillaminorStrategic or Co-development PartnerMozilla team members have utilized Sun and Co. for retreats, engaging in team building and collaborative work sessions.
• SiemensminorStrategic or Co-development PartnerCorporate team retreat client - Siemens employees participated in customized team building experiences.
• DuckDuckGominorStrategic or Co-development PartnerDuckDuckGo's Head of People Ops participated in the Sun and Co. community, contributing to skillshare sessions and representing the remote-first company culture.
• AccentureminorStrategic or Co-development PartnerCorporate team retreat client - Accenture team members participated in team building and professional development experiences.
• DoistminorStrategic or Co-development PartnerRemote-first company that sent team members for retreats, aligning with their asynchronous work culture and values.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Coworker.com: Coworking marketplace and community platform with global listings. Comparable on the coworking/community side, and increasingly the coliving side, but primarily a directory/marketplace rather than an operator like Sun and Co.
• Casa Cayuco: Boutique community-led coliving and surf-focused coworking experience targeting digital nomads in coastal Latin America. Comparable in lifestyle-positioning, community programming, and digital nomad customer base.
• Hubud (Outpost Ubud): Boutique coliving and coworking space in Bali that pioneered the digital nomad coliving-coworking format. Direct comparator in product offering and customer segment, with shared community programming model.

Broad incumbents

• WeWork: Global coworking and flexible-office incumbent. Overlaps with Sun and Co. on the coworking offering and target of location-independent professionals, but operates at vastly greater scale and focuses on urban office markets rather than lifestyle coliving.

Direct peers

• Outsite: Coliving and coworking network targeting remote workers and digital nomads, with curated stays across Europe, the Americas, and beyond. Closely comparable business model of combining accommodation with community-driven coworking experiences.
• Selina: Global hospitality brand combining coliving, coworking, and experiential stays for digital nomads and travelers. Operates dozens of properties worldwide and is the most direct scaled competitor in the coliving-coworking category.
• The Collective: Co-living operator with properties in London, New York, and Berlin, combining shared living with communal workspaces. Comparable in the coliving-plus-community thesis, though focused on longer-term urban residents rather than travel-driven nomads.
• Anyplace: Marketplace and operator of remote-work-friendly accommodations and coliving spaces for distributed workers. Comparable in serving digital nomads seeking productive, community-oriented longer stays.
• Roam: Premium coliving and coworking community for location-independent professionals, offering shared and private accommodation with dedicated workspaces. Direct overlap in target customer (digital nomads) and bundled coliving + coworking offering.
• Selina (note: same as above): Duplicate placeholder removed in favor of distinct peers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sunandco_javea
• Facebookfacebook.com/sunandcojavea
• Instagraminstagram.com/sunandco_javea

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun and Co.