Asat
Asat Inc. is a privately held, early-stage technology company founded in 2023 in San Jose, California. It offers VigiTrax, a direct-to-consumer vehicle-based tracking and analytics subscription product targeted at individuals and families seeking personal safety monitoring during journeys.
- Company typePrivate
- Founded2023
- HeadquartersSan Jose, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Asat does
Asat Inc. is a privately held, early-stage technology company founded in 2023 and headquartered in San Jose, California, operating in the consumer asset tracking space. The company's sole product, VigiTrax, is marketed as a real-time tracking and safety solution that delivers vehicle-based tracking information and analytics directly to users, with positioning centered on protecting family members during journeys such as children driving for the first time. The company's first-party website material is consistent throughout in describing an asset tracking and family-safety offering; a firmographic field describing the company as a "semiconductor manufacturing" entity conflicts with all other available data and is treated as inaccurate per first-party-source precedence.
The product layer consists of a data analytics platform built for asset tracking, with the stated technical differentiator being domain specialization in journey/safety tracking rather than disclosed machine learning architecture, sensor hardware, or firmware stack. Distribution is exclusively direct-to-consumer via the company's website (asatinc.com), which includes an email newsletter subscription and a contact form for inquiries; there is no disclosed mobile app, retailer channel, OEM integration, or insurance partnership. Revenue is described as flowing from asset tracking solutions under a recurring/subscription model, but no pricing tiers, customer counts, or contractual terms are publicly disclosed.
Management, hiring, organizational structure, and capital-markets activity are not disclosed in the available data. There are no funding rounds, named institutional investors, board composition details, certifications, patents, trademarks filings, regulatory actions, M&A activity, or partnerships on record. The company appears to operate as a small founder-stage team (1-10 employees) with a single product, a self-serve website funnel, and unsubstantiated claims of analytics differentiation. Note: a single firmographic field in the input describes Asat as a semiconductor assembly, testing, and package design services company; this is inconsistent with all other data including the company's own website, product name (VigiTrax), investor-relations text, and structured product metadata, and is therefore excluded from the operational characterization of the business.
Asat firmographics
Firmographics- Name
- Asat
- Legal name
- Asat Inc.
- Website
- https://asatinc.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Asat Inc. is a privately held, early-stage technology company founded in 2023 in San Jose, California. It offers VigiTrax, a direct-to-consumer vehicle-based tracking and analytics subscription product targeted at individuals and families seeking personal safety monitoring during journeys.
- Ownership category
- akta.pro rank
Asat industry classification
Industry- Product category
- Asset Tracking Software
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Asset Tracking, RTLS & Equipment Monitoring (Facilities) (HSAPAPAJ)
Keywords
Where Asat is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Markets served
Asat business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Asset Tracking Solutions: Revenue generated through asset tracking technology solutions. The company offers tracking information and analytics services, with a product marketed under the VigiTrax brand.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Asat product offering
Product offeringCore offering
Asat Inc. develops and markets VigiTrax, an asset tracking and safety platform that provides real-time tracking information and in-depth analytics delivered directly to vehicles. The solution is designed to help users protect loved ones during journeys, such as monitoring children navigating roads for the first time or ensuring driver safety on every drive.
Product overview
Asat Inc. offers a single unified product called VigiTrax, an asset tracking solution designed for personal safety and monitoring of loved ones. The company, established in 2023, provides cutting-edge tracking information and in-depth analytics capabilities that deliver unparalleled insights for asset tracking purposes.
Differentiator
Problem solved
Functional benefit
Brands
- VigiTrax: A product brand focused on family safety during journeys, helping protect loved ones including children navigating the road for the first time.
Products and services
- VigiTrax
Companies that use Asat
Customer profileSegments1 record
Ideal customer profiles1 record
Asat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Asat partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Asat competitors and assessment
Company assessmentDirect peers
- Life360: The dominant consumer family-location and safety app with a large installed base and subscription tiers; the most direct competitor to VigiTrax's stated family-safety-in-vehicle use case.
- Jiobit: Dedicated small-form-factor GPS tracker for kids and pets; acquired by Life360. Represents the dedicated-hardware variant of the same family-safety positioning Asat is pursuing.
- Tile: Consumer asset tracking brand using Bluetooth trackers and a network-effect finding app; overlaps with Asat's 'asset tracking' positioning at the consumer level.
- Tracki: Direct-to-consumer GPS tracker vendor targeting families, vehicles, and assets with subscription plans — overlapping product, GTM motion, and revenue model with Asat.
- Bouncie: Connected-car device and subscription service for families and small fleets — directly overlaps with Asat's vehicle-based family-safety tracking positioning.
Broad incumbents
- Apple (Find My): Platform incumbent with a free, deeply integrated location-sharing and item-tracking network across iPhone, AirTags, and Apple Watch — a structural competitor any consumer tracking startup must contend with.
- Google Family Link: Free family location and device-management service bundled into Android — overlaps directly with Asat's child-safety-in-vehicle use case and benefits from platform-level distribution.
- Garmin: Established GPS hardware manufacturer with personal/vehicle tracking products and a deep retail footprint; comparable as a navigational/measuring-device manufacturer in Asat's likely device category.
- Verizon Hum: Carrier-offered connected-car safety and diagnostics service; comparable as a vehicle-native consumer safety/tracking subscription bundled with a major US telecom.
- Samsung SmartThings: IoT platform with location and device tracking features reaching a large Android consumer base; comparable as a broad platform incumbent offering asset/location tracking within a larger ecosystem.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights4 records
Customer concentration
Asat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asat leadership team
Management profileNumber of profiles
Asat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asat
What does Asat do?
Asat Inc. develops and markets VigiTrax, an asset tracking and safety platform that provides real-time tracking information and in-depth analytics delivered directly to vehicles. The solution is designed to help users protect loved ones during journeys, such as monitoring children navigating roads for the first time or ensuring driver safety on every drive.
Is Asat a public or private company?
Asat is a private company. It is classified as unknown and is currently operating.
When was Asat founded?
Asat was founded in 2023. It employs 1 to 10 people.
Where is Asat based?
Asat is headquartered in San Jose, United States, in the North America region.
How does Asat make money?
One revenue line is on record: asset Tracking Solutions.
Who are Asat's main competitors?
Direct peers on record are Life360, Jiobit, Tile, Tracki and Bouncie. Broad incumbents are Apple (Find My), Google Family Link, Garmin, Verizon Hum and Samsung SmartThings.
Does Asat have an API?
No public API is recorded for Asat.
What industry is Asat in?
Asat's product category is Asset Tracking Software. Its primary akta.pro industry code is HSAPAPAJ, Asset Tracking, RTLS & Equipment Monitoring (Facilities). Its NAICS code is 3345 and its SIC code is 3829.