Anderson Auto Group
Anderson Auto Group is a family-owned automotive and powersports dealership network operating eight automotive franchise stores and four powersports locations across Western Arizona and Reno, Nevada, representing nine automotive OEMs and six powersports brands.
- Company typePrivate
- Founded1998
- HeadquartersLake Havasu City, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Anderson Auto Group does
Anderson Auto Group is a family-owned and operated automotive and powersports dealership network headquartered in Lake Havasu City, Arizona. Founded in 1998 by Dick Anderson and since 2009 led by his son Jason Anderson, the group operates eight automotive franchise stores across the Colorado River tri-state region (Arizona, California, Nevada) representing nine major automotive OEMs: Toyota, Nissan, Chrysler-Dodge-Jeep-Ram, Ford (two locations), Honda, and Chevrolet. The company also operates four Anderson PowerSports locations in Parker, Lake Havasu City, Bullhead City (Arizona), and Reno (Nevada), representing Yamaha, Kawasaki, Polaris, Sea-Doo, Can-Am, and Mercury.
The company generates revenue through six principal streams: new vehicle sales, used/pre-owned and certified pre-owned vehicle sales, service and maintenance, OEM parts and accessories, finance and insurance products (commission-based on captive lender financing, extended service contracts, GAP and protection products), and powersports sales and service. Operational technology is standard for the franchise-dealership industry: DealerInspire-powered website with 24/7 inventory search, KBB Instant Cash Offer integration for transparent trade-in valuation across all store-level websites, and Capital One Auto Navigator pre-qualification for online financing. Anderson Auto Paint & Body operates as a collision repair sub-brand.
The business model is a traditional sales-led, relationship-driven franchise dealership model with a family-business service culture. Customer segments span individual consumers and families, business and commercial fleet customers, military personnel (with dedicated $500-$1,000 incentives), credit-challenged buyers, and powersports enthusiasts. Go-to-market combines physical dealership showrooms with a digital storefront (online browsing, scheduling, financing), third-party marketplace listings (Cars.com, AutoTrader, CarGurus), KBB ICO trade-in tools, and community engagement through the Kingman Chamber of Commerce and local sponsorships. Recent strategic activity (2022 powersports acquisition, 2024 Honda and Chevrolet franchise additions, 2025 Reno expansion) signals sustained growth through opportunistic franchise acquisition and geographic expansion.
Anderson Auto Group firmographics
Firmographics- Name
- Anderson Auto Group
- Legal name
- Anderson Auto Group
- Website
- https://andersonauto.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Anderson Auto Group is a family-owned automotive and powersports dealership network operating eight automotive franchise stores and four powersports locations across Western Arizona and Reno, Nevada, representing nine automotive OEMs and six powersports brands.
- Ownership category
- akta.pro rank
Where Anderson Auto Group is headquartered
LocationHeadquarters
- HQ city
- Lake Havasu City
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Anderson Auto Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- New Vehicle Sales: Sales of new vehicles from multiple automotive brands including Ford, Toyota, Nissan, Honda, Chevrolet, Chrysler, Dodge, Jeep, and Ram. Revenue generated from MSRP pricing minus dealer discounts plus dealer processing fees ($499).
- Used Vehicle Sales: Sales of pre-owned and certified pre-owned vehicles from all makes and models, including budget-friendly options under $15,000 and low-mileage late-model vehicles.
- Service and Maintenance: Factory-trained technicians provide expert maintenance and repairs for all vehicle brands. Service departments operate at each dealership location with state-of-the-art diagnostic equipment and genuine OEM parts.
- Parts and Accessories: Genuine OEM parts and accessories sales for all vehicle brands sold at dealership locations.
- Finance and Insurance Products: Financing commissions from manufacturer captive finance companies (Toyota Financial Services, Ford Credit, Nissan Motor Acceptance Corporation, Chrysler Capital, GM Financial, Honda Financial Services), credit unions, and banks. Extended vehicle service contracts, GAP insurance, tire and wheel protection, and other protection products offered through finance department.
- PowerSports Sales and Service: Sales and service of powersports vehicles including ATVs, UTVs, motorcycles, side-by-sides, personal watercraft, and marine products. Brands include Yamaha, Kawasaki, Polaris, Sea-Doo, Can-Am, and Mercury.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New vehicle MSRP pricing with dealer discounts |
| Unit Pricing | Pay-as-you-go | Certified Pre-Owned (CPO) vehicles with manufacturer-backed warranties |
| Subscription | Monthly | Special financing rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Anderson Auto Group product offering
Product offeringCore offering
Anderson Auto Group is a family-owned multi-brand automotive and powersports dealership network selling new vehicles, certified pre-owned and used vehicles, and powersports products from more than 15 manufacturer brands through physical showrooms across Western Arizona and Nevada. The group also offers in-house financing through manufacturer captives and outside lenders, factory-trained maintenance and repair service, genuine OEM parts and accessories, and collision repair through Anderson Auto Paint & Body.
Product overview
Anderson Auto Group is a family-owned automotive and powersports dealership network operating multiple branded dealerships across Western Arizona and Reno, Nevada. The portfolio includes nine automotive dealerships (Anderson Chrysler Dodge Jeep Ram, Anderson Toyota, Anderson Nissan, Anderson Honda, Anderson Ford Bullhead City, Anderson Ford Kingman, Anderson Chevrolet) and Anderson PowerSports with four locations. The group offers new vehicles, pre-owned vehicles, certified pre-owned programs, vehicle financing, service and maintenance, parts, collision repair, and powersports vehicles (ATVs, UTVs, motorcycles, personal watercraft). Core offerings are organized by brand franchise, with supporting services in financing, maintenance, and online purchasing tools.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales
Quantifiable outcome
- Toyota President's Award recipient 8 times
- +2 more outcomes
Companies that use Anderson Auto Group
Customer profileSegments5 records
Ideal customer profiles5 records
Anderson Auto Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Anderson Auto Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Toyota Motor CorporationcoreAnderson Auto Group operates as an authorized Toyota dealership (Anderson Toyota in Lake Havasu City). The partnership provides access to Toyota's full lineup of cars, trucks, SUVs, and hybrids. Toyota represented one of the group's original brands and remains a core part of their business, having received the Toyota President's Award 8 times.
- Ford Motor CompanycoreAcquired Ford dealerships in Bullhead City and Kingman in 2016, operating as Anderson Ford Bullhead City and Anderson Ford Kingman. Offers Ford's complete lineup including F-Series trucks, SUVs, crossovers, and performance vehicles.
- Nissan Motor CorporationcoreAnderson Nissan established in Lake Havasu City in 2010. Authorized Nissan dealer offering the complete Nissan lineup including cars, trucks, and SUVs. Has received the Nissan Award of Excellence.
- American Honda Motor Co.coreAdded Honda dealership (Anderson Honda) in Kingman in 2024. Offers Honda's complete lineup including cars, SUVs, and crossovers. Provides Honda Certified Pre-Owned vehicles with comprehensive warranty coverage.
- General Motors (Chevrolet)coreAdded Chevrolet dealership (Anderson Chevrolet) in Kingman in 2024. Offers Chevrolet's full lineup including Silverado trucks, SUVs, and performance vehicles. CPO vehicles available through GM's CarBravo program.
- Stellantis (Chrysler, Dodge, Jeep, Ram)coreOriginal founding partnership dating to 1998 when Dick Anderson acquired the Chrysler, Dodge, Jeep dealership in Lake Havasu City. Anderson Chrysler Dodge Jeep Ram is the group's flagship store. Has received the Chrysler Customer First Award 4 times.
- PowerSports Manufacturers (Yamaha, Kawasaki, Polaris, Sea-Doo, Can-Am, Mercury)coreExpanded into powersports in 2022 with acquisition of four powersports stores, added Anderson PowerSports Reno in 2025. Represents multiple powersports brands including Yamaha, Kawasaki, Polaris, Sea-Doo, Can-Am, and Mercury for marine engines and boat motors. Locations in Parker AZ, Lake Havasu City AZ, Bullhead City AZ, and Reno NV.
- Kelley Blue Book (Cox Automotive)coreIntegrated KBB Instant Cash Offer (ICO) tool across all Anderson Auto Group dealership websites, enabling customers to receive fair, transparent trade-in values. The KBB ICO is valid at any Anderson location for 7 days.
- Kingman Chamber of CommerceminorCommunity partnership supporting local business community and economic development in the tri-state region. Part of Anderson Auto Group's commitment to community engagement.
Scale indicators5 records
Recent moves13 records
Expansion highlights5 records
Anderson Auto Group competitors and assessment
Company assessmentBroad incumbents
- Group 1 Automotive: U.S./U.K. automotive retailer with 200+ franchises representing Toyota, Honda, Ford, BMW, and others. Comparable broad incumbent with overlapping OEM relationships and active acquisition program in the Southwest.
- AutoNation: Largest U.S. automotive retailer, with ~300 franchises across 19 brands nationally. Comparable as a multi-brand dealership operator with overlapping brands (Ford, Toyota, Honda, Chevrolet, Chrysler/Dodge/Jeep/Ram) and represents the dominant national consolidator competing for the same OEM allocations.
- Lithia Motors (Lithia & Driveway): Largest U.S. automotive retailer by revenue, operating hundreds of franchises across the U.S. with an aggressive acquisition strategy targeting regional dealer groups like Anderson. Sets the industry benchmark for growth-by-acquisition and digital retailing.
- Asbury Automotive Group: Major U.S. automotive retailer with 150+ franchises including Larry H. Miller dealerships in the Southwest. Overlaps with Anderson in brand mix and acquired Larry H. Miller's Arizona dealer footprint, making it a direct acquirer-type competitor in the region.
Direct peers
- Earnhardt Auto Centers: Family-owned, Arizona-based multi-brand automotive dealership group with multiple new-vehicle franchises across the Phoenix metro and surrounding markets. Directly comparable as a Southwest family-owned dealer group of similar scale and brand-breadth strategy.
- Galpin Motors: Long-established, family-influenced multi-brand dealer group based in the Los Angeles area with an unusually broad franchise portfolio including Ford, Honda, Mazda, Subaru, and Volvo. Comparable in multi-brand breadth strategy and family-business heritage.
- Berge Auto Group: Family-owned multi-franchise dealership group operating across the Phoenix metro and Arizona. Comparable as a regional Arizona dealer group using the multi-brand, multi-location strategy.
- Henry Brown Auto Group: Arizona-based, family-owned automotive dealer group with multiple franchise rooftops in the Phoenix/Gilbert/Chandler area. Comparable in operating model and Southwest regional focus.
- RideNow Powersports: One of the largest multi-brand powersports dealer groups in the U.S., carrying Honda, Yamaha, Kawasaki, Polaris, Can-Am, and Sea-Doo across Arizona and other states. Closest direct peer for Anderson's PowerSports segment, with overlapping brand mix and Southwest footprint.
Regional players
- Rydell Auto Group: Family-owned multi-brand dealership group based in the Pacific Northwest (Washington). Comparable in family-owned, multi-brand strategy and similar regional scale, though geographically distinct from Anderson's Southwest footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Anderson Auto Group social profiles
Digital presenceAnderson Auto Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anderson Auto Group leadership team
Management profileNumber of profiles
Profiles2 records
Anderson Auto Group subsidiaries and ownership
Company hierarchySubsidiaries9 records
Anderson Auto Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anderson Auto Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anderson Auto Group
What does Anderson Auto Group do?
Anderson Auto Group is a family-owned multi-brand automotive and powersports dealership network selling new vehicles, certified pre-owned and used vehicles, and powersports products from more than 15 manufacturer brands through physical showrooms across Western Arizona and Nevada. The group also offers in-house financing through manufacturer captives and outside lenders, factory-trained maintenance and repair service, genuine OEM parts and accessories, and collision repair through Anderson Auto Paint & Body.
Is Anderson Auto Group a public or private company?
Anderson Auto Group is a private company. It is classified as family owned and is currently operating.
When was Anderson Auto Group founded?
Anderson Auto Group was founded in 1998. It employs 101 to 250 people.
Where is Anderson Auto Group based?
Anderson Auto Group is headquartered in Lake Havasu City, United States, in the North America region.
How does Anderson Auto Group make money?
Six revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, service and Maintenance, parts and Accessories, finance and Insurance Products and powerSports Sales and Service.
Who are Anderson Auto Group's main competitors?
Broad incumbents on record are Group 1 Automotive, AutoNation, Lithia Motors (Lithia & Driveway) and Asbury Automotive Group. Direct peers are Earnhardt Auto Centers, Galpin Motors, Berge Auto Group, Henry Brown Auto Group and RideNow Powersports. Rydell Auto Group is listed as a regional player.
Does Anderson Auto Group have an API?
No public API is recorded for Anderson Auto Group.