Concept International
Concept International GmbH is a Munich-based value-added distributor that customizes and supplies industrial PCs, digital signage players, Android POS systems, rugged tablets, and LED videowalls from brands such as GIADA, DT Research, and Sunmi exclusively to resellers and system integrators across DACH and Spain.
- Company typePrivate
- Founded2004
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Concept International does
Concept International GmbH is a Munich-based value-added distributor (VAD) founded in 2004 that sources, customizes, and delivers industrial PCs, digital signage players, Android POS systems, rugged tablets, panel PCs, medical PCs, and LED videowalls exclusively to resellers and system integrators rather than end customers. The company represents at least eight hardware brands — most notably GIADA for digital signage, plus DT Research for rugged tablets, FutureLED for videowalls, Sunmi for Android POS, QBIC for room signage, AirServer for wireless presentation, and several proprietary 'Future' sub-brands (FutureIPC, FuturePPC, FutureSIGN, FuturePAD, FutureRASPI, FutureNUC) — assembling and configuring them in Munich for plug-and-play deployment. Its proprietary Total Preparation Service installs operating systems, configures software, and tests each device before shipment, and an On-Site Service with tiered multi-year contracts (€39/€49/€69 for 2/3/5 years) guarantees 48-hour field repair across DACH and Spain.
The company operates an enterprise field-sales motion layered onto a pure channel-partner distribution model, with no direct end-customer sales. Revenue is generated primarily through one-time hardware transactions with resellers and system integrators, supplemented by professional services (configuration, customization, quality control) and recurring on-site service contracts. Customer segmentation is vertical-led across industry (manufacturing and automation), retail/POS, healthcare, and gastronomy, with marketing executed through trade shows (ISE, EuroCIS, DMEA, embedded world, DSS Europe, BITAM, Advanced Factories), newsletters, webinars, and case-study content. Concept International is led by managing director Michael Finckh and operates as an independent, founder/management-owned GmbH with no disclosed external investors, subsidiaries, or M&A activity.
Concept International firmographics
Firmographics- Name
- Concept International
- Legal name
- CONCEPT International GmbH
- Website
- https://concept.biz
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Concept International GmbH is a Munich-based value-added distributor that customizes and supplies industrial PCs, digital signage players, Android POS systems, rugged tablets, and LED videowalls from brands such as GIADA, DT Research, and Sunmi exclusively to resellers and system integrators across DACH and Spain.
- Ownership category
- akta.pro rank
Where Concept International is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Concept International business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Primary revenue stream from sale of configured and customized industrial PCs, digital signage players, POS systems, medical IT, rugged tablets, and LED videowalls. Products are sourced from multiple manufacturers (GIADA, DT Research, FutureLED, etc.) and customized/assembled before delivery. Revenue is generated through one-time hardware transactions with commercial customers (resellers and system integrators).
- Value-Added Services: Additional revenue from product customization, individual configuration, quality control, total product preparation, and on-site repair services. Services include OS installation, software configuration, testing, and plug-and-play preparation.
- On-Site Service Contracts: Tiered service packages for on-site device repairs: 2 Years at €39, 3 Years at €49, 5 Years at €69. 24-hour On-Site Service available by consultation for projects and tenders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | On-Site Service - 2 Year Package |
| Other | Multi-year contract | On-Site Service - 3 Year Package |
| Other | Multi-year contract | On-Site Service - 5 Year Package |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Concept International product offering
Product offeringCore offering
Concept International is a value-added distributor (VAD) of industrial PCs, digital signage players, rugged tablets, panel PCs, medical PCs, Android POS systems, and LED videowalls for resellers and system integrators. The company sources hardware from multiple manufacturers (GIADA, DT Research, FutureLED, Sunmi, QBIC, AirServer), then customizes, assembles, and configures each unit with its Total Preparation Service before delivery to commercial partners serving industry, retail/POS, gastronomy, and healthcare sectors.
Product overview
CONCEPT International is a value-added distributor (VAD) offering a diversified portfolio of fixed and mobile computing hardware for industrial, retail/POS, hospitality, and healthcare sectors. The portfolio is organized around core product categories — Digital Signage PCs (including GIADA and FutureRASPI branded players), Industrial PCs (FutureIPC branded rugged systems), Rugged Tablets & Handhelds (FuturePAD branded), Panel PCs & POS-Displays (FutureSIGN/FuturePPC branded), Medical PCs, Android POS Systems (Sunmi distributed), LED Videowalls (FutureLED branded), AirServer Connect wireless presentation hardware, and ChromeOS Flex PCs. CONCEPT also distributes third-party brands including GIADA (digital signage mini PCs), Sunmi (Android POS terminals), DT Research (rugged tablets), and Qbic (room signage displays). Services include an On-Site Service for 48-hour device repair and a Total Preparation Service for pre-configuration. The company assembles and customizes GIADA-branded products and has delivered over 150,000 systems since its founding in 2004.
Differentiator
Problem solved
Functional benefit
Brands
- GIADA: Digital Signage PCs brand represented by CONCEPT International, positioned as market leader in German-speaking region
- FutureRASPI
- FutureIPC
- FuturePPC
- FutureSIGN
- FutureNUC
- FuturePAD
- FutureLED
- FutureAIO
- AirServer
Products and services
- Digital Signage PCs
Quantifiable outcome
- Over 150,000 mobile and fixed PC systems delivered since 2004
- +1 more outcomes
Companies that use Concept International
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles1 record
Concept International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Concept International partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, secondary and minor.
- GIADAcorePrimary brand partnership for digital signage PCs and industrial PCs. GIADA mini PCs are the leading products in the German-speaking region. Concept International assembles and configures GIADA products including entry-level players (F108D), high-performance players (D613/D614), and Android players (DN74/DN75/DN76).
- DT ResearchcoreDistribution partner for rugged tablets and industrial computing solutions from DT Research brand.
- FutureLEDcorePartnership for LED videowall systems. FutureLED products distributed through Concept International for digital signage deployments.
- FutureSIGNsecondaryPanel PCs for demanding environments from FutureSIGN brand.
- FuturePADsecondaryRugged tablets and handhelds from FuturePAD brand, distributed through rugged-tablet.de.
- AirServersecondaryAirServer Connect for wireless presentation and screen mirroring solutions.
- SunmisecondarySUNMI POS systems for point of sale and retail technology.
- QBICsecondaryQbic room signage and time recording displays for room booking and attendance tracking.
- InvidisminorDigital signage consultancy. Concept International is optimally networked with Invidis as a key stakeholder in the digital signage ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Concept International competitors and assessment
Company assessmentDirect peers
- BrightSign: Specialist manufacturer of digital signage media players — the exact product category in which Concept International is a DACH leader via GIADA. Competes for the same signage integrator deals.
- Advantech: Industrial PC and embedded computing manufacturer with European channel. Comparable as both a Concept supplier-competitor and an alternative brand resellers can choose, particularly in factory automation and signage.
- Elo Touch Solutions: Touch-screen and POS/signage hardware vendor with strong European presence. Overlaps directly with Concept's POS and panel-PC categories.
Emerging players
- iiyama: European display vendor with growing large-format and signage display lines. Comparable as a competing hardware brand sold through similar SI channels and as an alternative to LED videowall + signage-player bundles.
Broad incumbents
- ALSO Group: One of Europe's largest IT distribution and VAD groups, headquartered in Switzerland and operating across DACH. Directly comparable as a multi-vendor value-added distributor covering digital signage, POS and industrial computing categories.
- Bechtle AG: German-headquartered IT system house and distributor with strong DACH footprint. Comparable as a competing channel for industrial PCs, signage and healthcare IT hardware.
- TD SYNNEX: Global IT distributor formed from the merger of Tech Data and SYNNEX. Overlaps with Concept in POS, signage and industrial computing distribution at scale across European markets.
- Ingram Micro: Global IT distributor with broad hardware catalog including signage players, POS and embedded computing. Comparable as a competing channel partner for the same manufacturer brands (e.g., signage mini-PC vendors) in Europe.
Regional players
- Wortmann AG: German IT distributor focused on business hardware including PCs, POS and signage. Comparable as a DACH-focused value-added competitor in overlapping categories.
- Eno (European Network of Opticians / European signage distributor): European distributor active in digital signage and embedded computing. Comparable as a regional VAD competing for the same SI and reseller relationships in digital signage hardware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Concept International social profiles
Digital presenceConcept International compliance and trust
Trust signalCompliance2 records
Concept International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Concept International leadership team
Management profileNumber of profiles
Profiles1 record
Concept International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Concept International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Concept International
What does Concept International do?
Concept International is a value-added distributor (VAD) of industrial PCs, digital signage players, rugged tablets, panel PCs, medical PCs, Android POS systems, and LED videowalls for resellers and system integrators. The company sources hardware from multiple manufacturers (GIADA, DT Research, FutureLED, Sunmi, QBIC, AirServer), then customizes, assembles, and configures each unit with its Total Preparation Service before delivery to commercial partners serving industry, retail/POS, gastronomy, and healthcare sectors.
Is Concept International a public or private company?
Concept International is a private company. It is classified as family owned and is currently operating.
When was Concept International founded?
Concept International was founded in 2004. It employs 11 to 50 people.
Where is Concept International based?
Concept International is headquartered in Munich, Germany, in the Europe region.
How does Concept International make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are value-Added Services and on-Site Service Contracts.
Who are Concept International's main competitors?
Direct peers on record are BrightSign, Advantech and Elo Touch Solutions. iiyama is listed as an emerging player. Broad incumbents are ALSO Group, Bechtle AG, TD SYNNEX and Ingram Micro. Regional players are Wortmann AG and Eno (European Network of Opticians / European signage distributor).
Does Concept International have an API?
No public API is recorded for Concept International.