NowSignage
NowSignage is a UK-based cloud digital signage CMS that enables organizations to centrally manage content across digital displays, serving 5,000+ brands in retail, QSR, healthcare, education, and corporate sectors via a per-screen subscription model with broad hardware partner integrations.
- Company typePrivate
- Founded2013
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What NowSignage does
NowSignage is a UK-based cloud digital signage content management system (CMS) provider that enables organizations to centrally create, schedule, and distribute media across heterogeneous digital display estates. Founded in 2013 and headquartered in Cheadle Hulme, Manchester, the platform supports all major display operating systems — Android, Windows, Tizen (Samsung), webOS (LG), ChromeOS, BrightSign, macOS, Linux, and Amazon Fire TV Stick — via a web-based console paired with native apps on each endpoint. The architecture combines a REST API with bearer-token authentication, a JavaScript widget SDK ('NowSignage for Websites'), SSO integrations with Azure AD, Google Workspace, and Salesforce, and programmatic content triggers driven by sensors, APIs, and audiences. Feature breadth includes multi-zone layouts, screen synchronization, proof-of-play reporting, mass deployment tooling, and award-winning integrations with Microsoft Power BI and major social media platforms.
The business operates a per-screen subscription SaaS model — featuring all premium capabilities bundled in and free automatic upgrades — sold through self-serve online sign-up, direct enterprise sales, a reseller program, and embedded OEM channels via partnerships with Samsung, Sony, LG, Philips, BrightSign, and Amazon. NowSignage serves 5,000+ brands with deployments spanning 1 to 20,000+ screens across retail, QSR (Dominos, Dunkin, Wingstop), grocery/convenience (Amazon Fresh), sporting goods (Decathlon), live entertainment (Live Nation), healthcare and public sector (NHS), education (Oxford University), and corporate venues. Revenue mechanics come from SaaS platform subscriptions and per-screen licence activations (auto-renew and single-use), with separate Global and Middle East platform instances supporting regional deployment and data-residency requirements. The leadership team is anchored by Chairman Neil Pickstone, and the company has secured consecutive 'AV Winner' recognitions from 2021 through 2023.
NowSignage firmographics
Firmographics- Name
- NowSignage
- Legal name
- NowSignage Ltd.
- Website
- https://nowsignage.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NowSignage is a UK-based cloud digital signage CMS that enables organizations to centrally manage content across digital displays, serving 5,000+ brands in retail, QSR, healthcare, education, and corporate sectors via a per-screen subscription model with broad hardware partner integrations.
- Ownership category
- akta.pro rank
NowSignage industry classification
Industry- Product category
- Digital Signage Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Signage & Commercial Displays (HDACADAL)
- akta.pro secondary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where NowSignage is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
NowSignage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: True SaaS model where every user gets access to the exact same features and functionality at no extra cost. All premium features are included as standard. Customers receive free automatic upgrades whenever new improvements are released. The platform is described as the most affordable CMS choice with unmatched value-to-cost ratio.
- Screen Licences: Each screen requires a licence activation using a PIN code. Supports both Auto Renew and Single Use licence types. Mass licence activation is available for bulk screen deployments. The company follows a per-screen licensing model for their digital signage management platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-in-one SaaS platform with all features included |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
NowSignage product offering
Product offeringCore offering
NowSignage sells a cloud-based digital signage Content Management System (CMS) that lets organizations upload, schedule, and broadcast visual content to any number of screens from a single online dashboard, regardless of operating system or hardware brand. The platform is delivered as a true SaaS subscription with per-screen licences and is complemented by a REST Developer API and a JavaScript widget SDK ("NowSignage for Websites") for programmatic and embedded use. It is sold directly online, via enterprise sales, and through a network of authorized resellers and hardware OEM partners.
Product overview
NowSignage is a cloud-based digital signage content management system (CMS) designed as a unified platform providing enterprise-level screen management capabilities. The core NowSignage CMS serves as the central platform enabling content management across screens, with integrated feature modules including Ad Booker (advertising management), Menu Boards (restaurant digital displays), Content Triggers (automated content activation via sensors/APIs), Proof of Play (analytics), Screen Sync (synchronized playback), Microsoft Power BI Integration (business intelligence dashboards), IPTV Streams (live video), and Multi-Zone (layout management). The platform supports all major operating systems (Android, Windows, BrightSign, Tizen, webOS, Chrome OS, Linux, macOS) and integrates with hardware from Sony, Samsung, LG, Philips, Vestel, Sharp, Bluefin, Allsee, BrightSign, Amazon, Giada, Amino, and ViewSonic. NowSignage also offers the Developer API for programmatic integrations and the NowSignage for Websites JavaScript widget SDK for embedding content on external sites.
Differentiator
Problem solved
Functional benefit
Products and services
- NowSignage CMS Cloud-based digital signage CMS sold as a SaaS subscription that enables organizations to upload, schedule, and broadcast content to any number of screens from a single online dashboard, across Android, Windows, BrightSign, Tizen, webOS, ChromeOS, macOS, Linux, and Amazon Fire TV Stick. Sold per-screen with a true SaaS bundle in which all premium features are included as standard.
- NowSignage Developer API REST API product for programmatic access to NowSignage functionality, including the Content Triggers endpoint that allows external systems to send trigger commands to playlists using Bearer-token authentication. Targeted at developers and integrators building custom signage workflows.
- NowSignage for Websites (JavaScript Widget SDK) JavaScript widget SDK (with jQuery plugin) that lets customers embed NowSignage content on their own websites, with configurable layout, loadMore, setCTA, and setItemsPerPage functions. Sold as a standalone offering for extending signage content to web channels.
Quantifiable outcome
- End-users can become fully trained and confident in 30 minutes
- +1 more outcomes
Companies that use NowSignage
Customer profileNamed customers20 records
Segments8 records
Ideal customer profiles5 records
NowSignage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature15 records
NowSignage partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- SonycoreSolution Partner providing Sony Bravia SoC displays that run NowSignage software. Includes detailed installation guides and Remote Device Management (RDM) support for Sony Bravia devices. The partnership enables seamless digital signage deployment on Sony commercial displays.
- SamsungcoreSolution Partner providing Samsung Tizen displays and signage devices. Comprehensive support including SSSPv6 installation, dual-side screen deployment (OMN-DS model), auto-provisioning for Tizen 6.5+, and Remote Device Management. Key hardware partner for NowSignage deployments worldwide.
- LGcoreSolution Partner providing LG webOS displays. NowSignage supports LG WebOS 6.0 with detailed installation guides and optimization for the platform. Partnership enables deployment on LG commercial signage screens.
- PhilipscoreSolution Partner providing Philips commercial displays. Installation guides available for Philips 3550Q, 10BDL4151T, 4550D, Q-Line, D-Line, and B-Line SoC displays. Broadens hardware compatibility for NowSignage deployments.
- BrightSigncoreBrightSign media players are supported with dedicated NowSignage app. Supports BrightSign Series 5 with touch-free mass deployment capability using serial numbers. Comprehensive installation guides and mass screen deploy tool available.
- AmazoncoreNowSignage is the pioneer digital signage application on Amazon's App Store, available on Fire TV Stick. Also supports Amazon Signage Stick with dedicated setup guides. Enables low-cost digital signage deployment using Amazon hardware.
- Microsoft Power BIcoreAward-winning direct integration with Microsoft Power BI. Enables secure display of business dashboards and live metrics on digital signage. Robert Walters specifically selected NowSignage as the only offering providing a secure Power BI solution for digital signage.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
NowSignage competitors and assessment
Company assessmentDirect peers
- Yodeck: Yodeck is a cloud-based digital signage CMS that competes head-to-head with NowSignage across SMB and mid-market segments, offering a per-screen SaaS model with similar feature parity including screen management and content scheduling.
- ScreenCloud: ScreenCloud is a direct competitor in cloud digital signage CMS with strong PLG motion, broad hardware compatibility, and enterprise customer base — competing directly with NowSignage in retail, corporate, and education verticals.
- OptiSigns: OptiSigns is a direct digital signage CMS competitor with similar cloud-based architecture, broad device support, and tiered SaaS pricing — competing for the same SMB and enterprise signage customers as NowSignage.
- Rise Vision: Rise Vision is a cloud digital signage platform focused on education and enterprise, offering templated content and centralized management — directly comparable to NowSignage's CMS capabilities and customer segments.
- NoviSign: NoviSign is a direct digital signage CMS competitor with cloud-based content management, social media integrations, and similar per-display pricing — competing directly with NowSignage across verticals.
Broad incumbents
- Samsung MagicINFO: Samsung MagicINFO is a hardware-bundled digital signage CMS from a major OEM that is also a NowSignage partner. As a broad incumbent, it competes in the same CMS layer with the advantage of native hardware integration.
- BrightSign: BrightSign is a media player OEM and CMS provider (BSN.cloud) that competes in the same digital signage CMS space while also partnering with NowSignage for player compatibility — making it both ally and competitor.
- Scala: Scala is an established enterprise digital signage incumbent offering CMS, content design, and analytics — competing with NowSignage in the enterprise tier with broader portfolio capabilities.
- Broadsign: Broadsign is a DOOH-focused digital signage platform with CMS and programmatic ad-serving capabilities — competing with NowSignage in retail media networks and large-scale outdoor signage deployments.
Emerging players
- Kitcast: Kitcast is an Apple TV-focused digital signage CMS targeting SMBs, with a smaller feature set but overlapping use cases with NowSignage — particularly relevant in retail and SMB segments.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NowSignage social profiles
Digital presenceNowSignage financial estimates
Financial estimateRevenue estimate
Valuation estimate
NowSignage leadership team
Management profileNumber of profiles
Profiles3 records
NowSignage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NowSignage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NowSignage
What does NowSignage do?
NowSignage sells a cloud-based digital signage Content Management System (CMS) that lets organizations upload, schedule, and broadcast visual content to any number of screens from a single online dashboard, regardless of operating system or hardware brand. The platform is delivered as a true SaaS subscription with per-screen licences and is complemented by a REST Developer API and a JavaScript widget SDK ("NowSignage for Websites") for programmatic and embedded use. It is sold directly online, via enterprise sales, and through a network of authorized resellers and hardware OEM partners.
Is NowSignage a public or private company?
NowSignage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NowSignage founded?
NowSignage was founded in 2013. It employs 11 to 50 people.
Where is NowSignage based?
NowSignage is headquartered in Manchester, United Kingdom, in the Europe region.
How does NowSignage make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are screen Licences.
Who are NowSignage's main competitors?
Direct peers on record are Yodeck, ScreenCloud, OptiSigns, Rise Vision and NoviSign. Broad incumbents are Samsung MagicINFO, BrightSign, Scala and Broadsign. Kitcast is listed as an emerging player.
Does NowSignage have an API?
Yes. NowSignage provides a REST API for programmatic content management and integrations. The Content Triggers API endpoint (POST https://api.nowsignage.com/v2/apps/triggers/events) allows external systems to send trigger commands to playlists. Authentication uses Bearer token in Authorization header. The platform also offers a JavaScript widget embed code (NowSignage for Websites) with jQuery plugin API supporting functions like layout, loadMore, setCTA, and setItemsPerPage. Users can generate API keys with Read/Write access through My Account > API Keys in the CMS. The platform also supports Google Slides integration for content embedding. Developer documentation is at www.nowsignage.com/resources/developer-api-docs.
What industry is NowSignage in?
NowSignage's product category is Digital Signage Software. Its primary akta.pro industry code is HDACADAL, Digital Signage & Commercial Displays, with a secondary code of MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms. Its NAICS code is 513210 and its SIC code is 7372.