Aktor Interactive

What Aktor Interactive does

Aktor Interactive, operating through the legal entity KONDUCO SAS, is a France-based HR communication and marketing consulting agency founded in 1999 and headquartered in Rillieux-la-Pape (Lyon metropolitan area). The firm advises enterprise and mid-market employers on talent attraction, employer branding, and recruitment campaign optimization, working with clients across 20+ countries and across sectors including aerospace and defense (Airbus), rail (Alstom), retail (Beaumanoir), food services (Compass Group), and the public sector (Ville de Paris, AFPA, Expertise France). Its service portfolio spans HR audit and diagnostic, employer brand strategy, talent attraction in France and abroad, career site and SEO optimization, social-media sourcing, and Qualiopi-certified training, supported by a B2B sales motion executed through expert consultations and signed proposals (devis).

The technical backbone consists of proprietary HR software developed and maintained within the Inasoft group — most notably Gestmax (an ATS and multiposting platform that distributes job ads across multiple job boards and manages the candidate workflow), Robopost (social-media posting automation for recruitment campaigns), Jobboardfinder (a job-board discovery and analytics tool aggregating audience and performance data across France and Germany), and Jobtools (recruitment-campaign performance analytics). These tools underpin a programmatic recruitment advertising offering that uses real-time bidding (RTB) to target both active and passive candidates, and they are deployed as integrated service delivery layers rather than standalone self-serve SaaS products.

Monetization combines project-based agency fees (design, media buying, training, consulting billed at day or hourly rates and aligned to industry indices such as the Syntec benchmark), recurring SaaS subscriptions to Gestmax and related platforms (billed monthly, quarterly, or annually), transactional media-buying pass-through revenue (with FX conversion fees for non-Euro buys), and Qualiopi-certified training services eligible for OPCO financing. The company is founder-led (co-founders Olivier Courtois and François de Boutray), privately held with no disclosed external funding, and holds EcoVadis 'Engagé' sustainability recognition.

Name

Aktor Interactive

Legal name

KONDUCO SAS

Website

https://aktor.fr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Aktor Interactive is a France-based HR communication and marketing agency founded in 1999 that helps enterprise and mid-market employers attract talent through employer branding, multiposting, programmatic recruitment advertising, and career site optimization, supported by its own proprietary ATS and analytics tools.

Ownership category

akta.pro rank

Product category

HR Marketing & Recruitment Communication Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Recruitment Marketing & Employer Branding for RPO (BPACABAL)

Keywords

• HR marketing agency
• Recruitment communication services
• Employer branding consulting
• Talent attraction campaigns
• Programmatic recruitment advertising

Headquarters

HQ city

Crépieux-la-pape

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Software Licensing & Subscriptions (SaaS): KONDUCO SAS sells software licenses and SaaS subscriptions (abonnements d'accès à un service) for its ATS (Gestmax), multiposting, and other HR technology platforms. Subscriptions are billed monthly, quarterly, or annually, with the full period's fee due at the start of each renewal cycle.
2. Communication Agency Services: Graphic design, advertising creation, websites, web management, community management, SEO, hosting, and media buying for recruitment communication campaigns. Billed via project quotes/devis, day rates, or hourly rates.
3. Recruitment Consulting: HR consulting services including employer branding strategy, talent attraction, HR audit & diagnostic, and data & performance consulting. Billed via day rates, hourly rates, or fixed project fees.
4. Media Buying / Media Planning: Purchase and intermediation of media advertising space for recruitment communication campaigns. Media purchases in non-Euro currencies require prior agreement and incur conversion fees.
5. Training Services (as Training Organization): Training services as a Qaliopi-certified training organization (organisme de formation). Training is billed at receipt, and can be financed via OPCO (skills development funds).
6. Hosting & Technical Services: Hosting services and additional technical support for software deployments, billed as part of the SaaS subscription or as separate line items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Aktor Interactive is a B2B HR communication and marketing agency that helps employers attract, capture, and convert talent through data-driven recruitment campaigns. It combines proprietary HR technology platforms (Gestmax ATS/multiposting, Robopost social posting, Jobboardfinder job-board analytics, Jobtools campaign analytics) — developed within its Inasoft sister brand — with agency services covering employer branding, talent attraction (France and international), programmatic RTB recruitment advertising, career site/SEO optimization, HR audit & diagnostic, and RH community management. Commercial delivery combines signed devis-based agency engagements with monthly/quarterly/annual SaaS subscriptions for its platforms.

Product overview

Aktor Interactive is a HR communication and marketing agency founded in 1999, operating under the legal entity KONDUCO SAS, which also functions as a software publisher and Qualiopi-certified training organization. The company offers a portfolio of proprietary software products through its Inasoft sub-brand — notably Gestmax (ATS/multiposting platform), Robopost (social media automation), Jobboardfinder (job board media planning), and Jobtools (campaign performance analytics) — alongside a suite of agency services covering employer branding, talent attraction, data-driven HR marketing, career site optimization, programmatic recruitment, and RH community management. The products and services are positioned as an integrated ecosystem where the software tools power the agency services, and the agency's data-driven approach informs product development.

Differentiator

Problem solved

Functional benefit

Brands

• Gestmax: Recruitment software and ATS (Applicant Tracking System) developed by the company's technology division.
• Robopost
• Jobboardfinder

Products and services

• Audit & Diagnostic RH HR audit and diagnostic engagement that analyzes existing recruitment processes and employer branding to surface improvement opportunities and optimization recommendations. Delivered by Aktor's HR experts to enterprise and mid-market employers.
• Marque Employeur (Employer Branding) Employer branding service that helps companies build and promote an authentic employer brand aligned with corporate values and culture, including messaging, graphic identity, and content strategy. Delivered to enterprise and mid-market HR teams.
• Attraction de Talents (Talent Attraction) Talent attraction service covering both French and international recruitment, including targeted communication strategies and sourcing campaigns. Aimed at employers competing in tight labor markets across multiple geographies.
• Data & Performance Marketing RH HR data-marketing and performance analytics service that measures recruitment channel effectiveness, optimizes campaign ROI, and delivers actionable insights from recruitment data. Sold as consulting plus dashboards tied to Aktor's Jobtools analytics.
• Technologie RH & Sites Carrières HR technology and career site optimization service, including career site analysis, SEO, and ATS integration to enhance digital recruitment presence and conversion.
• Programmatic Recruitment Advertising Automated job advertising service using big-data and AI-driven algorithms to target active and passive candidates across the web in real time via RTB (Real-Time Bidding) auctions. Built on Aktor's proprietary programmatic recruitment tooling.
• Gestmax (ATS / Multiposting Platform) Applicant Tracking System and multiposting platform that distributes job offers across multiple job boards and manages the full recruitment process (candidates, career site hosting, workflows, talent pool, analytics) from a single interface. Sold as a SaaS subscription / license to employers.
• Robopost (Social Posting Automation) Social media automation tool that schedules and publishes recruitment-related content across multiple social networks to amplify employer brand and job-ad reach. Sold as part of the Aktor/Inasoft software portfolio.
• Jobboardfinder (Job Board Discovery & Analytics) Job board aggregator and media-planning tool that identifies the most relevant job boards for a hiring need, backed by audience and performance data. Sold as part of the Aktor/Inasoft portfolio, including as standalone media-planning input.
• Jobtools (Campaign Performance Analytics) Recruitment campaign performance analytics platform that tracks and reports on job-ad performance across media channels, enabling data-driven optimization of recruitment media spend.
• Community Management RH Social media management service dedicated to HR recruitment, animating employer brand presence on social networks and responding to candidate inquiries.
• Training Services (Qualiopi-certified) Vocational training programs on recruitment marketing, HR data, and recruitment technology topics, delivered as a Qualiopi-certified training organization and fundable via OPCO skills-development mechanisms.

Quantifiable outcome

• +40% more qualified candidate applications through targeted communication strategies and advanced sourcing tools
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Ville de Paris (City of Paris)coreStrategic or Co-development Partner · 6 February 2024Aktor Interactive and Inasoft partnered with the City of Paris to design and launch the city's official employment portal (travaillerpourparis.paris.fr). The site was created ahead of the Paris 2024 Olympic Games and has seen strong candidate application volumes since launch. This is a flagship public sector reference for the group.
• InasoftcoreTechnology or IntegrationInasoft is a sister company and core technology partner of Aktor Interactive, both belonging to the same corporate group. Inasoft develops and owns proprietary HR technology platforms including Gestmax (ATS), Robopost, and Jobboardfinder, which Aktor Interactive uses as core tools in delivering its recruitment communication services. The two entities operate as an integrated group, with Inasoft providing the software platform layer and Aktor providing the agency/communication layer.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cielo: Cielo is a leading RPO and talent acquisition partner combining consulting, employer branding, and recruitment marketing services—overlapping directly with Aktor's recruitment communication and employer brand offering.
• Havas People: Havas People is the Havas network's specialist division for employer branding, HR communications, and recruitment campaigns—offering agency services highly comparable to Aktor Interactive's core proposition.
• Radancy: Radancy (formerly TMP Worldwide) is the global leader in recruitment media, employer branding, and talent acquisition technology, directly competing with Aktor Interactive in HR marketing agency services and proprietary recruitment tech.

Broad incumbents

• Workday: Workday is a global enterprise HCM and recruitment (Workday Recruiting) platform that competes broadly with Aktor/Inasoft's ATS and talent acquisition offerings, particularly with large enterprise HR buyers.
• Cornerstone OnDemand: Cornerstone is a broad talent management suite with recruitment and learning capabilities that competes with parts of Aktor's HR technology stack for mid-market and enterprise buyers.
• ManpowerGroup: ManpowerGroup is a global workforce solutions and recruitment services incumbent whose talent acquisition and RPO offerings partially overlap with Aktor's enterprise recruitment marketing services.
• Cegid: Cegid is a leading French cloud HR and payroll software provider whose HR suite overlaps with Aktor/Inasoft's recruitment technology offering for French enterprise and mid-market buyers.

Regional players

• Hellowork: Hellowork is a leading French job board and recruitment platform offering multiposting and career site technology, directly competing with Aktor/Inasoft's Gestmax and Jobboardfinder products in the French market.
• JobTeaser: JobTeaser is a French-origin recruitment platform focused on early-career employer branding and career sites, overlapping with Aktor's employer branding and career site optimization services in France and Europe.

Emerging players

• SmartRecruiters: SmartRecruiters is a global recruitment platform with built-in ATS, multiposting, and CRM capabilities, competing with Aktor's Gestmax ATS and recruitment marketing workflow tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aktor-interactive
• Xx.com/AktorFR

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aktor Interactive