Holland's Family Cheese
Holland's Family Cheese is a Wisconsin-based farmstead cheese producer founded in 2006 that makes traditional Dutch-style Gouda under the Marieke brand, supplying specialty retailers such as Saxelby Cheesemongers with four premium cow's milk Gouda SKUs.
- Company typePrivate
- Founded2006
- HeadquartersThorp, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Holland's Family Cheese does
Holland's Family Cheese is a first-generation farmstead cheese operation founded in 2006 and headquartered in Thorp, Wisconsin. The company specializes in traditional Dutch-style Gouda cheese produced from cow's milk, marketed under the "Marieke" brand across a four-SKU portfolio: Marieke Premium Gouda, Marieke Truffle Gouda, Marieke Smoked Gouda, and Marieke Overjarige (aged) Gouda. Per-unit pricing on its primary retail channel ranges from $13.00 to $18.00, positioning the products in the premium American artisan cheese segment.
The company's go-to-market is wholesale-to-specialty-retail rather than direct-to-consumer. Its primary and most prominently documented distribution relationship is with Saxelby Cheesemongers, a New York-based American artisan cheese retailer founded in 2006, which carries Holland's Family Cheese products through both its Chelsea Market physical storefront in Manhattan and its nationwide e-commerce platform shipping to the contiguous 48 U.S. states. Holland's Family Cheese's website is hosted via the Saxelby Cheese domain, underscoring the channel partner's role in market access. The firm operates with 1–10 employees, consistent with a micro-scale farmstead producer.
The business model is straightforward unit-pricing wholesale with pay-as-you-go billing at the retail layer; no subscription, licensing, or technology-enabled revenue mechanics are evident. Revenue is a function of unit volume through specialty retail channels. The firm received a nominal, non-dilutive grant from the Center for Dairy Research in December 2023, consistent with engagement in dairy R&D infrastructure rather than growth-capital fundraising. No M&A activity, leadership changes, patents, certifications, or third-party awards are documented in the source material.
Holland's Family Cheese firmographics
Firmographics- Name
- Holland's Family Cheese
- Legal name
- Saxelby Cheesemongers
- Website
- https://saxelbycheese.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Holland's Family Cheese is a Wisconsin-based farmstead cheese producer founded in 2006 that makes traditional Dutch-style Gouda under the Marieke brand, supplying specialty retailers such as Saxelby Cheesemongers with four premium cow's milk Gouda SKUs.
- Ownership category
- akta.pro rank
Holland's Family Cheese industry classification
Industry- Product category
- Artisan Farmstead Cheese
- NAICS
- Cheese Manufacturing (311513), Dairy Product (except Frozen) Manufacturing (31151)
- SIC
- Dairy Products (2020), Food And Kindred Products (2000)
- akta.pro primary industry
- Cheese Manufacturing (AFAKAKAB)
- akta.pro secondary industries
- Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue) (AFAHABAB), Cheese Aging/Affineur Services (Maturation & Cave-Aging) (AFAHABAH), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)
Keywords
Where Holland's Family Cheese is headquartered
LocationHeadquarters
- HQ city
- Thorp
- HQ country
- United States
- HQ region
- North America
Markets served
Holland's Family Cheese business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Marieke Premium Gouda - Premium cow's milk Gouda cheese |
| Unit Pricing | Pay-as-you-go | Marieke Truffle Gouda - Cow's milk Gouda with truffle |
| Unit Pricing | Pay-as-you-go | Marieke Smoked Gouda - Smoked cow's milk Gouda |
| Unit Pricing | Pay-as-you-go | Marieke Overjarige Aged Gouda - Aged Gouda cheese |
Distribution channels2 records
Holland's Family Cheese product offering
Product offeringCore offering
Holland's Family Cheese is a first-generation farmstead cheese producer that manufactures and wholesales traditional Dutch-style Gouda cheese made from cow's milk under the Marieke brand. The product line consists of four varieties — Premium Gouda, Truffle Gouda, Smoked Gouda, and Overjarige (aged) Gouda — sold primarily through specialty cheese retailers such as Saxelby Cheese. The company does not sell directly to consumers but supplies premium American-made artisan Gouda to curated retail channels.
Product overview
Holland's Family Cheese is a cheese producer specializing in artisan Gouda cheeses marketed under the Marieke brand. Their product line includes Premium Gouda, Truffle Gouda, Smoked Gouda, and Overjarige (aged) Gouda varieties, all made from cow's milk. These products are distributed through specialty cheese retailers such as Saxelby Cheese, positioning the company as a supplier of premium American artisan Gouda rather than a direct-to-consumer retail platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Marieke Premium Gouda Cow's milk Gouda cheese produced by Holland's Family Cheese using traditional Dutch farmstead methods, available through specialty retail channels such as Saxelby Cheese.
- Marieke Truffle Gouda
- Marieke Smoked Gouda
- Marieke Overjarige Aged Gouda
Companies that use Holland's Family Cheese
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Holland's Family Cheese technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Holland's Family Cheese partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Saxelby CheeseprimaryHolland's Family Cheese products including Marieke Premium Gouda, Marieke Truffle Gouda, Marieke Smoked Gouda, and Marieke Overjarige Aged Gouda are distributed through Saxelby Cheese's e-commerce platform and physical retail locations. Saxelby Cheese serves as a key retail partner for distributing these artisan Gouda cheeses to consumers across the United States.
Recent moves1 record
Expansion highlights2 records
Holland's Family Cheese competitors and assessment
Company assessmentBroad incumbents
- Cabot Creamery: Large Vermont/New England dairy cooperative with broad cheese and butter product lines in retail and foodservice. Comparable as a dairy producer in overlapping categories but operates at far greater scale and breadth.
Direct peers
- Sartori Cheese: Wisconsin-based artisan and farmstead cheese producer with a multi-SKU specialty line (cheddar, Italian-style, aged varieties) sold through specialty retail and foodservice. Comparable as a similarly-sized Wisconsin artisan operation targeting premium cheese buyers.
- BelGioioso Cheese Company: Wisconsin-based specialty cheese manufacturer producing Italian-style and aged cheeses for retail and foodservice. Comparable in scale, Wisconsin origin, and craft-cheese positioning, though broader in product range.
- Vermont Creamery: Vermont-based artisan dairy (cheese and cultured butter) with national specialty retail distribution. Comparable as a craft dairy producer operating in the premium specialty segment.
- Roth Cheese: Wisconsin specialty cheese maker (Grand Cru, aged alpine-style, Gouda-adjacent) operating at similar artisan scale. Directly comparable as a Midwest premium cheese producer with retail and foodservice distribution.
- Rogue Creamery: Oregon farmstead creamery known for artisan blue and aged cheeses sold through specialty retail nationally. Comparable as a small farmstead operator with premium positioning and award-driven brand.
- Cypress Grove: California-based artisan cheese maker (notably Humboldt Fog) distributed through specialty retail and natural foods channels. Comparable as a craft cheese brand with premium positioning and multi-SKU artisan line.
- Jasper Hill Farm: Vermont-based farmstead creamery producing cave-aged artisan cheeses distributed nationally through specialty channels. Comparable as a farmstead-to-specialty-retail operator with aging-centric product line.
- Point Reyes Farmstead Cheese Company: California farmstead cheese producer with nationally distributed premium SKUs (e.g., Toma, Bay Blue). Directly comparable farmstead-to-specialty-retail model with premium pricing and multi-SKU line.
Others
- Saxelby Cheesemongers: NYC-based artisan cheese retailer and wholesaler serving as Holland's Family Cheese's primary distribution partner. Listed as an 'others' peer because, while not a producer peer, it is the central channel relationship shaping Holland's Family Cheese's commercial reality.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Holland's Family Cheese social profiles
Digital presenceHolland's Family Cheese financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holland's Family Cheese leadership team
Management profileNumber of profiles
Holland's Family Cheese funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holland's Family Cheese M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holland's Family Cheese
What does Holland's Family Cheese do?
Holland's Family Cheese is a first-generation farmstead cheese producer that manufactures and wholesales traditional Dutch-style Gouda cheese made from cow's milk under the Marieke brand. The product line consists of four varieties — Premium Gouda, Truffle Gouda, Smoked Gouda, and Overjarige (aged) Gouda — sold primarily through specialty cheese retailers such as Saxelby Cheese. The company does not sell directly to consumers but supplies premium American-made artisan Gouda to curated retail channels.
Is Holland's Family Cheese a public or private company?
Holland's Family Cheese is a private company. It is classified as family owned and is currently operating.
When was Holland's Family Cheese founded?
Holland's Family Cheese was founded in 2006. It employs 1 to 10 people.
Where is Holland's Family Cheese based?
Holland's Family Cheese is headquartered in Thorp, United States, in the North America region.
Who are Holland's Family Cheese's main competitors?
Cabot Creamery is listed as a broad incumbent. Direct peers are Sartori Cheese, BelGioioso Cheese Company, Vermont Creamery, Roth Cheese, Rogue Creamery, Cypress Grove, Jasper Hill Farm and Point Reyes Farmstead Cheese Company. Saxelby Cheesemongers is listed as an others.
Does Holland's Family Cheese have an API?
No public API is recorded for Holland's Family Cheese.
What industry is Holland's Family Cheese in?
Holland's Family Cheese's product category is Artisan Farmstead Cheese. Its primary akta.pro industry code is AFAKAKAB, Cheese Manufacturing, with a secondary code of AFAHABAB, Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue). Its NAICS code is 311513 and its SIC code is 2020.