Montana

What Montana does

Montana Gestion SAS, operating as Groupe Montana, is a French multi-site operator of premium senior service residences (Résidences Services Seniors) under the "Montana" brand and the co-developed "CAZAM" sub-brand. Founded in 2012 with its first residence in Cholet, the company now operates 15 residences across France (with Wasquehal planned for 2026), serving autonomous, independent seniors through private furnished apartments ranging from studios (T1) to three-bedroom (T3/T4) units, complemented by approximately 1,000 m² of shared amenities per residence — including on-site gastronomic restaurants, swimming pools, fitness and wellness spaces, cinemas, libraries, beauty salons, and activity programming in arts, sport, and culture.

The business model is a hybrid subscription/recurring revenue stream built on monthly apartment rentals (priced publicly from ~€1,149/month in Avignon to ~€1,828/month in Paris-Clichy) plus a la carte ancillary services such as meal plans, personal assistance (services à la personne), concierge, beauty, and transportation, all anchored in 24/7 security and emergency response infrastructure. Underlying technology is conventional building systems — video intercom, access control, video surveillance, digital well-being spaces, Wi-Fi, and emergency call systems — with no proprietary software platform disclosed; the only third-party technology partnership is with Médadom for in-residence telemedicine. Revenue diversification includes short "discovery stays" (1–6 nights), longer vacation stays, and an intergenerational housing pilot in which students occupy select apartments in exchange for light services and companionship with senior residents.

The company distributes directly to consumers through residence websites, phone inquiries, in-person visits, open-house events, the Salon des Seniors trade show, and content marketing via "Montana Mag." On the supply side, Montana scales through a capital-light co-development model with institutional real estate partners — most notably a 50/50 joint venture with Eiffage Immobilier for the CAZAM brand (announced June 2021) and partnerships with Pitch Promotion and CDC Habitat subsidiary AMPERE Gestion for individual projects (e.g., Paris-Clichy, 108 apartments). The company holds the VISEHA quality label (developed with AFNOR Certification), an EcoVadis Bronze Medal for CSR, and the state-issued Agrément Services à la la Personne, which enables a 50% income tax reduction for residents on personal services expenditures.

Name

Montana

Legal name

Montana Gestion

Website

https://residences-montana.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Groupe Montana operates a network of 15 premium, non-medicalised senior service residences across France, renting furnished apartments with hotel-style amenities, dining, wellness, and 24/7 services to autonomous seniors, while scaling via institutional real-estate partnerships.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Other Residential Care Facilities (62399), Other Residential Care Facilities (623990)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Senior & Transitional Monthly Housing (THAMAFAJ)

Keywords

• Senior residence rentals
• Independent senior housing
• Personal assistance services
• Senior wellness activities
• Assisted living hospitality

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Apartment Rental: Monthly rental income from apartments ranging from studio (T1) to 3-bedroom (T3/T4), priced from ~1,149 €/month to 1,828 €/month depending on location. Apartments are available for permanent residency, short stays, and discovery visits.
2. Ancillary Services (à la carte): Optional services billed separately: restaurant meals (monthly subscription, daily pass, or per-meal), services à la personne (home help, personal assistance), concierge services, wellness activities, beauty salon, and transportation via residence shuttles.
3. Short-Stay / Discovery Visits: Discovery stays (1 night to several days/weeks) allow prospective residents to experience the residence before committing. Longer vacation stays are also offered as a paid product.
4. Intergenerational Housing (Student Rooms): Limited apartments reserved for students in exchange for light services and companionship with senior residents, providing a cross-generational living experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Montana operates a network of premium non-medicalised senior living residences across France, offering private furnished apartments (studios to 3-room units) for monthly rental in city-center locations. Each residence includes on-site restaurants, wellness facilities (pool, spa, fitness), cultural and recreational programming, concierge services, personal assistance (services à la personne), and 24/7 security with emergency call systems. The company also runs a CAZAM sub-brand through a 50/50 joint venture with Eiffage Immobilier and offers short discovery stays, vacation stays, and intergenerational student housing.

Product overview

Montana operates a network of premium senior service residences across France, offering independent living with comprehensive support services. The core offering centers on private rental apartments (studios to 3-room units) at city-center locations, complemented by on-site restaurants, wellness facilities (pools, spas, fitness), diverse activity programs, 24/7 security, and personal assistance services. The company also holds a 50% stake in the CAZAM brand developed with Eiffage Immobilier. Properties span from established locations (Cholet 2012, Avignon 2014) to planned openings through 2026, with expansion targeting 25 new residences within 5 years.

Differentiator

Problem solved

Functional benefit

Brands

• CAZAM: A premium but accessible senior living brand developed in partnership with Eiffage Immobilier, offering residences with services for seniors enabling them to remain active community members.

Products and services

• Résidences Services Seniors Montana Premium senior living residences offering independent furnished apartments (studios to 3-room units), on-site restaurant dining, wellness facilities (pool, spa, fitness), cultural activities, concierge services, and 24/7 security across city-center locations in France. Targeted at autonomous, independent seniors seeking hotel-like services without medicalisation.
• CAZAM Senior Residences Joint-venture senior living sub-brand with Eiffage Immobilier offering next-generation senior service residences in urban locations with accessible luxury positioning. Five residences in development: Pontoise, Saint-Ouen, Clermont-Ferrand, Vernon, and L'Haÿ-les-Roses.
• Montana Apartments (Rental Units) Private furnished rental apartments ranging from studios (T1) to 3-room units (T3/T4), featuring modern design, equipped kitchens, walk-in showers, balconies/terraces, and emergency call systems. Pricing varies by residence from approximately 1,149 €/month to 1,828 €/month depending on location and size.
• Montana Restaurant Services On-site gastronomic restaurant offering chef-prepared meals using fresh, locally-sourced ingredients. Service options include monthly subscriptions, daily dining passes, per-meal pricing, and room service available to residents and external visitors.
• Montana Activities Program Comprehensive year-round activity program including sports (yoga, pilates, aquagym, Nordic walking, gym), arts (painting, theatre, music), educational workshops, conferences, and social events. Open to residents and external visitors, accessible via monthly subscription, daily pass, or per-session pricing.
• Montana Services à la Personne State-certified personal assistance services including housekeeping, laundry, meal delivery, small home repairs, personal care, mobility assistance, and administrative support. Eligible for 50% income tax reduction under French Agrément Services à la Personne framework.
• Montana Security & 24/7 Assistance Continuous security and assistance service with video surveillance, controlled access, personal videophone, emergency call necklace/bracelet, and trained security team available day and night.
• Montana Conciergerie Concierge services including moving assistance, utility setup, appointment scheduling, shuttle services to shops, mail and package reception, and companionship visits.
• Montana Stay Programs Flexible stay options including discovery stays (1-6 nights to experience the residence), self-care stays, vacation stays, and permanent residency. Discovery stays function as both a paid product and a marketing/lead conversion channel.
• Intergenerational Student Housing Select apartments in Montana residences offered to university students in exchange for light services and companionship with senior residents, creating a cross-generational living experience and affordable student housing.

Quantifiable outcome

• 118 apartments fully occupied at Montana Cholet (pre-extension)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Eiffage ImmobiliercoreStrategic or Co-development Partner · 10 June 2021Eiffage Immobilier and Montana Gestion formed a joint venture for the CAZAM brand (Résidences Services Seniors nouvelle génération). Capital split 50/50. Eiffage contributes development and construction expertise; Montana Gestion provides operational and service expertise. Five residences in development: Pontoise, Saint-Ouen, Clermont-Ferrand, Vernon, and L'Haÿ-les-Roses. The partnership aims to scale CAZAM nationwide.
• Pitch PromotioncoreStrategic or Co-development Partner · 21 July 2020Pitch Promotion partnered with Montana Gestion and CDC Habitat/AMPERE Gestion to develop Montana Clichy (108 apartments, ~1,000 m² of common areas, opened 2023). Designed by Jean-Michel Wilmotte (Willmotte & Associés Architectes). This was their 2nd joint operation after Villemomble, with a 3rd project planned for Toulouse. Pitch Promotion provides property development and construction capabilities.
• AMPERE Gestion (CDC Habitat)coreStrategic or Co-development Partner · 21 July 2020AMPERE Gestion, a subsidiary of CDC Habitat, invested alongside Montana Gestion and Pitch Promotion for the Montana Clichy project. CDC Habitat manages over €200 million in Senior Residence Services assets. Their investment supports Montana's development strategy in the Paris region.
• SYNERPA RSS / SNRAminorOthersMontana participated in creating the VISEHA quality label in collaboration with the SYNERPA RSS and SNRA professional syndicates, with AFNOR Certification support. Montana is a member and administrator of SYNERPA and SYNERPA RSS.
• Cyril LignacminorGTM or Marketing PartnerCelebrity chef Cyril Lignac featured Montana Avignon on his M6 TV show 'Tous en Cuisine' in May 2020, reaching 2.1 million viewers. Montana Avignon resident Josette Dufour appeared alongside Lignac, sending a message of support to seniors during COVID-19 lockdown. The appearance generated significant press coverage and brand visibility.

Scale indicators4 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Domitys: Largest operator of premium résidences services seniors (non-medicalised independent living with hotel services) in France, owned by Nimbus Group. Directly comparable on product (T1–T3 apartments, restaurant, wellness, concierge), target resident (autonomous seniors), and franchise-style multi-residence footprint.
• Les Jardins d'Arcadie: Premium non-medicalised senior residences operator across France, part of the Clariane (formerly Korian) group. Competes head-to-head with Montana on city-centre locations, à la carte services, and cultural programming aimed at autonomous seniors.
• Senioriales (Les Senioriales): French senior residences operator (now branded Les Senioriales, owned by Fonds de Modernisation du Logement et Territoires / CDC group) offering independent senior living with services. Comparable to Montana on resident profile, geographic coverage (multi-site France), and services-led model.
• Logea Groupe: Independent French operator of résidences services seniors for autonomous seniors, active in metropolitan France. Directly comparable to Montana on private-pay, non-medicalised positioning and apartment (T1–T3) service model.

Emerging players

• Heurus: French non-medical senior residences operator focused on premium independent living with services. Smaller and earlier-stage than Montana but competes in the same autonomous-senior, hotel-services segment and signals emerging competitive supply.

Broad incumbents

• Korian (Clariane): One of Europe's largest senior care operators (CCRCs, assisted living, home care) rebranded to Clariane, with a résidences seniors footprint (including Les Jardins d'Arcadie and Petites Foucades). Overlaps with Montana on resident services, but operates a much broader clinical/residential portfolio.
• Orpea (Emeis): Major European operator of nursing homes, assisted living, and home care services (now operating as Emeis post-restructuring). Comparable as a broad incumbent in French senior residential services, though more clinically oriented than Montana's hotel-style model.
• Colisée: European senior care operator with nursing homes, assisted living, and home care across France and beyond. Comparable as a large-scale incumbent in French senior residential services, though its primary focus is clinical rather than hotel-style premium independent living.
• DomusVi: French-based, internationally operating senior care group (nursing homes, assisted living, home care). Serves as a broad incumbent peer whose résidences seniors and assisted living offerings overlap with Montana's resident segment.

Regional players

• Villa Sully (Sairenor's premium residences): French senior residences operator with a regional premium-residence concept comparable in positioning to Montana. Smaller footprint and primarily regional, providing a useful comparable on unit economics and pricing for the non-medicalised premium model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/montanaCompiegne
• Xx.com/groupemontana
• LinkedInlinkedin.com/company/groupe-montana

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montana