Two Tribes
Two Tribes is a London-based craft brewery founded in 2017 that sells canned craft beer via direct-to-consumer e-commerce subscriptions, its CAMPFIRE taproom and event venue, and exclusive on-trade partnerships including Eurostar and Dishoom.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Two Tribes does
Two Tribes is a London-based craft brewery founded in 2017 that produces a range of canned craft beers — including its year-round core range of DREAM FACTORY Pale Ale (4.4% ABV, Mosaic and Citra hops) and CLASSIC Premium Lager (4.0% ABV), plus specialty, seasonal, and collaboration SKUs such as CALYPSO Low-Carb IPA (using AMG enzyme technology to deliver 2.15g carbs per can), New Romantic Berliner Weisse, and Coal Drops Porter. The brewery's technical differentiation lies in experimental styles, sustainability (fully recyclable aluminum cans with a 60-day shelf-to-shelf loop), and enzyme-based low-carb brewing processes. All brewing, packaging, and product development run from a single production footprint at Tileyard Studios, King's Cross, London.
The company operates a multi-channel revenue model combining direct-to-consumer e-commerce (Shopify storefront with subscription tiers at 15%, 10%, or 5% recurring discounts and a 95% next-day delivery success rate within the UK), an owned and operated taproom and event space called CAMPFIRE (450-standing-capacity venue with fire kitchen and music programming, bookings via DesignMyNight), exclusive on-trade partnerships (Eurostar's NOMAD pale ale served across all routes including Business Premier, Dishoom's UK-wide Bombay Pink Hibiscus Pale Ale, Central Saint Martins Platform Bar's CSM Lager, Krankbrother festival partnership, and Voices Radio community collaboration), cause-marketing charity SKUs (TOGETHER Lager for Not A Phase, GRILLA for Red Cross Türkiye-Syria Earthquake Appeal), and merchandise and gift cards in £10-£100 denominations.
Primary customers are split between an urban creative-consumer base aged 25-45 purchasing through DTC channels and hospitality/event partners serving the same demographic in venues, festivals, and travel environments. The brand is built around integration with London's counterculture and creative communities — music, art, and DJ culture — using distinctive collage-style can artwork inspired by British pop artists (Peter Blake, Eduardo Paolozzi, Richard Hamilton). Founder Justin Deighton and Head Brewer Dom Lorberg anchor the operation; the employee band is 11-50 with no disclosed external funding, indicating privately held, founder-led organic growth.
Two Tribes firmographics
Firmographics- Name
- Two Tribes
- Legal name
- Two Tribes
- Website
- https://twotribes.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Two Tribes is a London-based craft brewery founded in 2017 that sells canned craft beer via direct-to-consumer e-commerce subscriptions, its CAMPFIRE taproom and event venue, and exclusive on-trade partnerships including Eurostar and Dishoom.
- Ownership category
- akta.pro rank
Two Tribes industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Regional & National Breweries (THAFALAD)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where Two Tribes is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Two Tribes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Beer Sales (Direct to Consumer): Online sales through Shopify e-commerce platform with subscription options. Products include canned beers in various pack sizes (single, 6pk, 12pk, 24pk, 48pk). Standard shipping within 2 working days, with 95% next-day delivery success rate.
- CAMPFIRE Taproom & Venue: On-site beer garden, outdoor bar, and fire kitchen at King's Cross location. Serves as both retail outlet and event space with capacity for up to 450 standing guests. Revenue from food and beverage sales plus private event bookings.
- Gift Cards & Merchandise: Gift cards sold in £10, £25, £50, and £100 denominations. Merchandise line including apparel.
- On-Trade & Branded Partnerships: Exclusive branded beers for partners like Eurostar (NOMAD pale ale), Dishoom (Bombay Pink Hibiscus), and Krankbrother. One-time or limited-run collaborative products sold through partner channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Dream Factory Pale Ale - Single can purchase |
| Unit Pricing | Pay-as-you-go | Two Tribes Gift Card |
| Other | Pay-as-you-go | CAMPFIRE Venue - Table Bookings |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels9 records
Two Tribes product offering
Product offeringCore offering
Two Tribes is a London craft brewery that produces, packages, and sells a range of canned craft beers (pale ales, lagers, IPAs, wheat ales, Berliner Weisse, low-carb, and gluten-free styles) directly to consumers through its own e-commerce webstore and at its CAMPFIRE taproom in King's Cross. The company also runs CAMPFIRE as a multi-space food, drink, and live-music event venue, and develops exclusive branded beer collaborations for hospitality and cultural partners such as Eurostar, Dishoom, and Central Saint Martins.
Product overview
Two Tribes is a London craft brewery founded in 2017, operating as a single unified brewery brand with two core beer products (DREAM FACTORY Pale Ale and CLASSIC Premium Lager) forming the year-round core range. The portfolio includes seasonal releases, collaboration beers with music venues, radio stations, restaurants, and event partners, plus specialty low-carb and gluten-free options. The company also operates CAMPFIRE, a taproom and multi-space event venue at King's Cross, and offers gift cards. The brand is built around the intersection of beer, music, and art, with most products featuring artistic can designs and music-inspired naming conventions.
Differentiator
Problem solved
Functional benefit
Brands
- Dream Factory Pale Ale: Award-winning American-style pale ale with mango, passionfruit and citrus notes, 4.4% ABV
- CLASSIC Premium Lager
- PARADISO Passionfruit American Wheat Ale
- CALYPSO Low Carbohydrate IPA
- New Romantic Berliner Weisse
- NOMAD Pale Ale
- VOICES RADIO PALE ALE
- Bombay Pink Hibiscus Pale Ale
- Metro Land NYC
- KRANKBROTHER Lager
- 7's Clash
- CAMPFIRE Fire Kitchen
Products and services
- DREAM FACTORY Pale Ale Award-winning American-style pale ale at 4.4% ABV featuring mango, passionfruit, and citrus flavors from Mosaic and Citra hops; named in tribute to Prince's unreleased album. Sold year-round as a core product via the Two Tribes webstore.
- CLASSIC Premium Lager Munich-style premium Helles lager at 4.0% ABV with sweet malt notes and a crisp finish, steeped in Munich brewing history. Sold year-round as a core product via the Two Tribes webstore.
- PARADISO Passionfruit American Wheat Ale Summer seasonal 4.9% ABV American wheat ale infused with passionfruit, delivering sherbet sweetness and ripe passionfruit character. Sold via the Two Tribes webstore during summer season.
- CALYPSO Low Carbohydrate IPA Specialty 3.5% ABV low-carb IPA brewed with AMG enzyme to reduce carbohydrates to 2.15g per can (75.17 kcals), featuring Nelson Sauvin and Hallertau Blanc hops with gooseberry, white grape, and passionfruit aromas. Named after the Caribbean music style. Sold via the Two Tribes webstore.
- Metro Land NYC Session IPA Seasonal 4.2% ABV session IPA in the Metro Land series inspired by American-style pale ales, with Mosaic, Citra, and Cashmere hops delivering summer berries, tropical fruits, and citrus. Sold via the Two Tribes webstore.
- New Romantic Raspberry and Lime Berliner Weisse Seasonal 4.0% ABV Berliner Weisse packed with raspberries for a puckering punch; electric pink color honors London's New Romantic subculture of the late 1970s and 1980s. Sold via the Two Tribes webstore.
- Coal Drops Porter Full-bodied seasonal porter brewed with 100% UK malts, hops, and yeast; released for cooler months and named after Coal Drops Yard in King's Cross. Sold via the Two Tribes webstore.
- Roxy Club Cold IPA Seasonal cold IPA honoring the legacy of the Roxy Club, London's first punk venue, and inspired by the London punk scene counter-culture. Sold via the Two Tribes webstore.
- CAMPFIRE Hazy Pale Seasonal fruity and hazy pale ale designed for campfire sessions with friends, with tropical flavors; released as a Christmas seasonal. Sold via the Two Tribes webstore.
- Power Plant Gluten Free Lager Specialty gluten-free lager inspired by Kraftwerk and Frankie Knuckles, named after the influential German electronic band and iconic house music nightclub. Sold via the Two Tribes webstore.
- NOMAD Pale Ale Exclusive 4.5% ABV collaboration pale ale brewed for Eurostar onboard services with Maris Otter malt, Belgian Chateau Biscuit malt, and Mandarina Bavaria hops; available on all Eurostar routes in Business Premier, Standard Premier, Café Metropole, and London Business Lounge.
- Bombay Pink Hibiscus Pale Ale Exclusive collaboration pale ale with Dishoom restaurants; dry, slightly tart pale ale with red berry flavors from Mosaic and Idaho 7 hops, colored pink with hibiscus flowers. Available exclusively at Dishoom locations across the UK.
- VOICES RADIO Pale Ale 4.5% ABV collaborative pale ale with HBC 630 and Mosaic hops delivering berry, citrus, and stone fruit notes; co-developed with Voices Radio community station with sales supporting radio station operations.
- KRANKBROTHER Lager Exclusive collaboration crisp lager with citrus and orange blossom flavors, brewed as the official beer of Krankbrother's 2023 summer street parties and festivals across London.
- CSM Lager Exclusive lager collaboration with Central Saint Martins; can design created by student Beth Turner through a collaborative design competition. Sold exclusively at the CSM Platform Bar in King's Cross.
- TOGETHER Lager PRIDE month collaborative lager supporting Not A Phase charity; partnership with Vinyl Cafe, Tileyard Education, and Tileyard Studios with all proceeds donated to Not A Phase.
- GRILLA Hazy Pale Ale Hazy pale ale with elderflower, grapefruit, and tangerine flavors, co-created with Chef Niklas Ekstedt; 100% of profits donated to the Red Cross Türkiye-Syria Earthquake Appeal.
- AI-PA (AI-Generated Beer Label Beer) Beer product whose label artwork was created via customer competition using Midjourney AI art generation; selected as the world's first AI-designed beer label, with winners chosen by Founder Justin Deighton and Head of Creative Leo Zero.
- Two Tribes Gift Card Digital gift cards available in £10, £25, £50, and £100 denominations for gifting Two Tribes beer and venue experiences.
- CAMPFIRE Taproom & Event Venue Two Tribes' taproom and outdoor multi-space event venue at Tileyard Studios in King's Cross, London, featuring a beer garden, fire kitchen serving barbecue, live music programming, and private event spaces accommodating 2 to 450 guests (whole-venue hire: 450 standing / 200 seated; group spaces include The Fire Pit 15-60, The Canopy 20-100, The Container 10-40, and The Balcony).
Quantifiable outcome
- £7,740 raised for Shelter England through 'A Willy Nice Day' event
- +3 more outcomes
Companies that use Two Tribes
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Two Tribes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Two Tribes partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Voices RadiocoreOngoing collaboration including sponsorship of DJ workshops for underrepresented groups, exclusive Voices Radio Pale Ale, and venue partnerships. Sales funnel directly back to supporting community radio operations.
- EurostarcoreExclusive collaboration to brew NOMAD pale ale (4.5% ABV) for Eurostar's on-board services across all routes. Uses British and European ingredients including Maris Otter malt and Mandarina Bavaria hops. Available in Business Premier, Standard Premier, Café Metropole, and London Business Lounge.
- DishoomcoreExclusive Bombay Pink Hibiscus Pale Ale developed for Dishoom's guest drinks list. Inspired by Indian sunsets with mosaic hops and hibiscus flowers. Available exclusively at all Dishoom restaurants across the UK.
- Central Saint MartinsminorStudent design competition for CSM Lager label. Winner Beth Turner's design featured on exclusive beer sold at CSM Platform Bar in King's Cross.
- KrankbrothercoreOfficial beer partner for 2023 summer street parties and festivals including Shoreditch Street Parties and Finsbury Park Summer Series. Exclusive Krankbrother Lager created for the partnership.
- Not A PhaseminorPRIDE month charity partnership. TOGETHER Lager proceeds donated to Not A Phase, a trans-led grassroots charity. Collaboration also includes Vinyl Cafe + Bar and Tileyard Education.
- Jameson UKminorEvent sponsor for 'A Willy Nice Day' at CAMPFIRE, contributing to fundraising for Shelter England (£7,740 raised).
- Fritz KolaminorEvent sponsor for 'A Willy Nice Day' at CAMPFIRE, supporting the charity food and music festival.
- What Willy CookminorInstagram food influencer hosted first-ever mini-festival 'A Willy Nice Day' at CAMPFIRE, raising £7,740 for Shelter England through ticket sales.
- Jealous GalleryminorSupported opening of My Dog Sighs x The Big Issue x Jealous exhibition 'Reclaiming The Lost' at Jealous Gallery in Shoreditch. Provided Dream Factory Pale Ale and Classic Lager for guests.
- The Big IssueminorSupported art exhibition celebrating Big Issue's work helping homeless people. Two Tribes beer served at gallery opening event.
- Red Cross (Türkiye-Syria Earthquake Appeal)minor100% of profits from GRILLA hazy pale ale donated to Red Cross Türkiye-Syria Earthquake Appeal.
- House of St BarnabasminorBeer partner for 'Spinnin' Wax' vinyl record day at House of St Barnabas' secret garden. Charity helps London's homeless back into work through hospitality training.
- Ekstedt at The YardminorScandinavian wood-fire cooking restaurant partnered on GRILLA beer collaboration. Draw prize of three-course meal for two offered with can purchases.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Two Tribes competitors and assessment
Company assessmentBroad incumbents
- Heineken UK: Multinational brewer with broad UK craft and mainstream portfolio (including Beavertown). Competes for the same on-trade accounts, retail shelf space, and consumer occasions in the UK, but at vastly larger scale.
- BrewDog: UK's largest craft brewery, operating brewpubs, D2C, and global distribution. Overlaps with Two Tribes on craft pale ales and subscription D2C, but at vastly larger scale and broader portfolio.
Direct peers
- Camden Town Brewery: Major London craft brewery producing pale ales, lagers, and Hells Lager, with on-trade and D2C channels. Direct competitor for venue listings, retail shelf space, and urban millennial drinkers in the same geography.
- Pressure Drop Brewing: Hackney-based independent craft brewery producing experimental IPAs, pale ales, and lagers with strong design branding. Comparable in size, East London creative-community positioning, and on-trade presence.
- Hackney Brewery: East London craft brewery producing lagers, IPAs, and pale ales with taproom and on-trade focus. Direct geographic and product competitor within the London craft segment.
- Anspach & Hobday: London craft brewery focused on sessionable, design-forward beers with taproom operations in Bermondsey and Borough. Closely comparable in brand-led positioning, product style mix, and London on-trade/D2C distribution model.
- Northern Monk: Northern England craft brewery with London taproom (Northern Monk Refectory) and direct-to-consumer e-commerce plus subscription. Comparable craft beer portfolio, taproom-plus-D2C model, and brand-led positioning.
- Beavertown Brewery: London-based craft brewery with strong brand identity, on-trade presence, and D2C distribution. Highly comparable in product range (IPAs, lagers), London-centric cultural positioning, and target audience of urban creative drinkers.
- Fourpure Brewing: London craft brewery (now part of Lion) producing IPAs, pale ales, and pilsners with a taproom and D2C channel. Comparable product mix, London-centric distribution, and on-trade partnerships.
- Lost and Grounded Brewers: Bristol-based independent craft brewery with taproom, on-trade distribution, and design-forward branding. Comparable product mix (lager, pale ales, IPAs) and craft-taproom-plus-D2C operating model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Two Tribes social profiles
Digital presenceTwo Tribes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two Tribes leadership team
Management profileNumber of profiles
Profiles8 records
Two Tribes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two Tribes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two Tribes
What does Two Tribes do?
Two Tribes is a London craft brewery that produces, packages, and sells a range of canned craft beers (pale ales, lagers, IPAs, wheat ales, Berliner Weisse, low-carb, and gluten-free styles) directly to consumers through its own e-commerce webstore and at its CAMPFIRE taproom in King's Cross. The company also runs CAMPFIRE as a multi-space food, drink, and live-music event venue, and develops exclusive branded beer collaborations for hospitality and cultural partners such as Eurostar, Dishoom, and Central Saint Martins.
Is Two Tribes a public or private company?
Two Tribes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Two Tribes founded?
Two Tribes was founded in 2017. It employs 11 to 50 people.
Where is Two Tribes based?
Two Tribes is headquartered in London, United Kingdom, in the Europe region.
How does Two Tribes make money?
Four revenue lines are on record. Beer Sales (Direct to Consumer) is the primary driver. The others are CAMPFIRE Taproom & Venue, gift Cards & Merchandise and on-Trade & Branded Partnerships.
Who are Two Tribes's main competitors?
Broad incumbents on record are Heineken UK and BrewDog. Direct peers are Camden Town Brewery, Pressure Drop Brewing, Hackney Brewery, Anspach & Hobday, Northern Monk, Beavertown Brewery, Fourpure Brewing and Lost and Grounded Brewers.
Does Two Tribes have an API?
No public API is recorded for Two Tribes.
What industry is Two Tribes in?
Two Tribes's product category is Craft Beer. Its primary akta.pro industry code is THAFALAD, Regional & National Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.