What Brands Lab does

Brands Lab is a privately held marketing boutique agency founded in 2013 in Volos, Greece, by a core team that previously held senior design and marketing roles at agencies serving world-renowned global brands. The firm offers an integrated portfolio of services—marketing strategy and consultancy, branding and graphic design, web design and application development, and social media management—delivered through an "outsourced marketing department" model in which a senior marketing manager is effectively embedded with the client alongside a full creative and digital execution team.

The company's target customers are small and medium-sized businesses that recognize the need to modernize their marketing but lack the in-house expertise to execute. Its publicly visible client base spans roughly fourteen named logos across technology, transport, design, and consumer goods, with the majority being Greek SMBs and one enterprise name (Oracle). Pricing is bespoke and not publicly disclosed, and the firm appears to monetize through customized professional-services retainers.

In 2019, Brands Lab extended its footprint to the United States by establishing a wholly owned subsidiary, HelloBL Inc., with offices in New York (120 Broadway) and Fort Lee, New Jersey, in order to source new partnerships and project opportunities in North America. The company also develops custom internal technology to support service delivery. Brands Lab has no disclosed external funding, operates as a privately controlled entity under its founders, and runs with a 1-10 person team across both geographies.

Name

Brands Lab

Legal name

HelloBL Inc. & Brands Lab PC

Website

https://brandslab.eu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Brands Lab is a privately held, Greece-based marketing boutique agency founded in 2013 that delivers an outsourced marketing department—strategy, branding, web, and social media management—to small and medium-sized businesses, with a US subsidiary (HelloBL Inc.) established in 2019.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

Keywords

• Marketing strategy services
• Branding and graphic design
• Web design services
• Social media management
• Outsourced marketing department

Headquarters

HQ city

Vólos

HQ country

Greece

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Outsourced Marketing Services: Complete outsourced marketing department services with experienced marketing manager and full marketing team. Services include branding, graphic design, social media management, and web development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Brands Lab provides an end-to-end outsourced marketing department service for small to medium sized businesses, headed by an experienced marketing manager and supported by a complete in-house team. The offering spans marketing strategy and consultancy, branding and graphic design, web design and app development, and social media management, with custom in-house technology used to deliver these services more efficiently.

Product overview

Brands Lab is a marketing boutique agency that offers a portfolio of integrated marketing services rather than a single software product. The core offering consists of four main service areas: Marketing Strategy & Consultancy, Branding & Graphic Design, Web Design & App Development, and Social Media Management. These services are delivered through an outsourced marketing department model, providing small to medium sized businesses with a complete marketing team headed by an experienced marketing manager. The agency also develops custom technology to support and enhance their service delivery. In 2019, Brands Lab expanded internationally by opening "HelloBL" in the USA with offices in New York and New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy & Consultancy
• Branding & Graphic Design
• Web Design & App Development
• Social Media Management
• Outsourced Marketing Department

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SmartSites: Digital marketing agency offering web design, SEO, PPC, and social media management to SMBs, directly comparable in service scope and target customer.
• WebFX: Digital marketing agency offering web design, SEO, social media, and content services to SMBs, mirroring Brands Lab's integrated SMB-focused model.
• Disruptive Advertising: Full-service digital marketing agency providing paid media, SEO, web design, and creative services to mid-market businesses, with similar bundled-service positioning.
• LYFE Marketing: Social media and digital marketing agency focused on small to medium sized businesses, offering end-to-end management similar to Brands Lab's outsourced marketing department model.
• Thrive Internet Marketing Agency: Full-service digital marketing agency serving SMBs with web design, SEO, social media, and branding services that closely overlap with Brands Lab's integrated offering.
• Brafton: Content marketing and branding agency providing strategy, design, and digital marketing services to mid-market and enterprise clients, comparable in service mix.
• Silverback Strategies: Performance marketing agency delivering strategy, creative, web, and analytics services to mid-market brands, comparable in full-stack marketing delivery.

Emerging players

• Lounge Lizard: Boutique digital agency specializing in web design, branding, and marketing strategy for SMBs and mid-market, overlapping Brands Lab's brand and web services.
• HubSpot: Marketing platform and agency partner ecosystem that serves as both a software competitor to custom marketing technology and a delivery model for SMB marketing services.

Broad incumbents

• Ogilvy: Global advertising and marketing services network offering branding, creative, digital, and PR services, representing the larger incumbent competitors that boutique agencies like Brands Lab position against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brands Lab