Moran, Rowen & Dorsey

What Moran, Rowen & Dorsey does

Moran, Rowen & Dorsey, Inc. (MRD) is a physician-owned diagnostic medical imaging practice founded in 1969 as the first radiology group in Orange County, California. The company delivers a comprehensive portfolio of 12 imaging modalities—MRI, CT, X-Ray, Ultrasound, 3D Mammography (Digital Tomosynthesis), PET-CT, Nuclear Medicine, Breast MRI, Breast Ultrasound, Breast Biopsy & Aspiration, Bone Density (DXA), and Fluoroscopy—through six outpatient locations and on-site radiology departments at Providence St. Joseph Hospital, Providence Mission Hospital (Mission Viejo and Laguna Beach), Leonard Cancer Institute, and Garden Grove Hospital. Services are rendered by board-certified, subspecialty-trained radiologists recruited from elite training programs (UCSF, UCLA, Stanford, Georgetown, USC, UC Irvine), with same-day reporting to referring physicians and ACR accreditation across modalities. The Women's Imaging Center was the first fully accredited Orange County site to offer 3D tomosynthesis as routine screening, citing a 27% increase in overall cancer detection and 40% increase in invasive cancer detection versus 2D mammography.

MRD operates a fee-for-service revenue model: patients are referred by primary care physicians and specialists across Orange County or self-schedule through the website, with imaging procedures billed to insurance payors and patients under the No Surprises Act framework. Billing operations are outsourced to Zotec Partners. The go-to-market motion is sales-led and referral-driven: durable institutional revenue is anchored by exclusive hospital radiology group contracts at multiple Providence-affiliated facilities, complemented by a distributed long-tail of referring physicians and direct patient self-scheduling. The customer base spans three primary segments—patients (retail), referring physicians (B2B), and hospital partners (enterprise)—with the hospital segment representing the most concentrated portion of institutional revenue.

Ownership has remained private and physician-controlled since 1969; no private equity, venture capital, or parent-company ownership is indicated. The management team is composed of long-tenured physician-shareholders serving in dual clinical and governance roles (Chairman/Medical Director, CFO, Medical Directors of breast imaging, hospital departments, and regional sites). Recognition includes repeated Orange Coast Magazine "Physician of Excellence" awards spanning 2018-2023 and a 2009 Cedars Sinai Golden Apple Award for Teaching.

Name

Moran, Rowen & Dorsey

Legal name

Moran, Rowen and Dorsey, Inc.

Website

https://mrdimaging.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Moran, Rowen & Dorsey is a physician-owned diagnostic imaging practice founded in 1969 in Orange County, California, offering MRI, CT, mammography, PET-CT, and 11 other modalities across six locations and on-site hospital contracts.

Ownership category

akta.pro rank

Product category

Diagnostic Medical Imaging

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Women’s Imaging & Breast Health Centers (HLAFAJAJ)

Keywords

• Diagnostic medical imaging
• Radiology services
• MRI imaging
• Mammography screening
• Women's imaging

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Diagnostic Imaging Services: Fee-for-service diagnostic medical imaging services including MRI, CT, X-Ray, Ultrasound, Mammography, PET-CT, Nuclear Medicine, and specialized imaging procedures. Revenue generated through direct patient procedures billed to insurance or patients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Moran, Rowen & Dorsey, Inc. (MRD) is a physician-owned diagnostic medical imaging practice providing a comprehensive suite of radiology services including MRI, CT Scan, X-Ray, Ultrasound, 3D Mammography/Tomosynthesis, PET-CT, Breast MRI, Breast Ultrasound, Nuclear Medicine, Breast Biopsy & Aspiration, Bone Density (DXA), and Fluoroscopy. Services are delivered across six outpatient imaging locations and hospital radiology departments in Orange County, California by board-certified, sub-specialized radiologists, with same-day reports to referring physicians.

Product overview

Moran, Rowen & Dorsey, Inc. (MRD) is a diagnostic medical imaging practice offering a comprehensive portfolio of radiology services. The company operates as a unified medical services practice rather than a software platform, providing 12 distinct imaging services including MRI, CT Scan, X-Ray, Ultrasound, 3D Mammography/Tomosynthesis, PET-CT, Breast MRI, Breast Ultrasound, Nuclear Medicine, Breast Biopsy & Aspiration, Bone Density (DXA), and Fluoroscopy. These services are delivered across six locations in Orange County, California, through board-certified, sub-specialized radiologists. The practice emphasizes state-of-the-art imaging technology combined with personalized patient care, providing same-day results to referring physicians.

Differentiator

Problem solved

Functional benefit

Products and services

• MRI (Magnetic Resonance Imaging) Advanced diagnostic imaging exam using strong magnetic field and radio waves to capture detailed cross-sectional images of organs and tissues, helping diagnose conditions in soft tissues such as organs, cartilage, and muscles. Used for patients referred by physicians in Orange County.
• CT Scan (Computerized Tomography) X-ray imaging technique that takes multiple pictures (slices) from different angles and combines them into a single 3D image, providing detailed cross-sectional views of bones, blood vessels, and soft tissues.
• X-Ray Common diagnostic imaging procedure that captures pictures of internal structures using X-ray beams, primarily used for bone imaging to diagnose fractures, arthritis, osteoporosis, and bone cancer, as well as detecting lung infections and blocked blood vessels.
• Ultrasound Sonography imaging that uses high-frequency sound waves to examine internal organs such as the heart, blood vessels, liver, and kidneys, and commonly used during pregnancy to check fetal health.
• 3D Mammography / Digital Tomosynthesis

Quantifiable outcome

• 27% Increase in Overall Cancer Detection with 3D mammography vs 2D
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Women's Imaging CentercoreStrategic or Co-development PartnerA specialized partner imaging center focused on women's health and breast imaging. First fully accredited imaging center in Orange County to provide 3D mammography as routine screening.
• Imaging Partners of Orange CountycoreStrategic or Co-development PartnerOutpatient imaging center partnership providing comprehensive imaging services. Located at 1031 W. Chapman Ave, Suite 101, Orange, CA.
• APEX ImagingminorStrategic or Co-development PartnerPartner imaging center expanding accessibility of patient-centric imaging offerings in Orange County.
• St. Joseph HospitalcoreStrategic or Co-development PartnerNuclear medicine imaging services provided through partnership with St. Joseph Hospital. MRD provides on-site radiology services at this hospital location.
• Providence Mission Hospital Mission ViejocoreStrategic or Co-development PartnerHospital partnership providing on-site radiology group services including imaging at 27700 Medical Center Rd, Mission Viejo, CA 92691.
• Providence Mission Hospital Laguna BeachcoreStrategic or Co-development PartnerHospital partnership providing on-site radiology group services at 21872 Coast Hwy, Laguna Beach, CA 92651.
• Leonard Cancer InstitutecoreStrategic or Co-development PartnerCancer care partnership at 27799 Medical Center Rd, Mission Viejo, providing specialized oncology imaging services.
• Providence St. Joseph Hospital OrangecoreStrategic or Co-development PartnerPrimary hospital partnership with on-site radiology department staffed by MRD radiologists at 1100 W. Stewart Dr, Orange, CA 92868.
• Providence St. Joseph Hospital Women's Wellness CentercoreStrategic or Co-development PartnerWomen's health services partnership at 26732 Crown Valley Pkwy Ste 117, Mission Viejo, providing mammography and breast health services.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Akumin: Akumin operates outpatient diagnostic imaging centers across multiple US states including California, offering MRI, CT, PET/CT, ultrasound, and mammography — closely overlapping MRD's service portfolio and customer type.
• Envision Radiology: Envision Radiology is a multi-state outpatient imaging group offering the same modality mix as MRD (MRI, CT, mammography, ultrasound, X-ray) and serving similar referring-physician and patient populations.
• SimonMed Imaging: SimonMed is one of the largest outpatient imaging networks in the US, with significant California presence including MRI, CT, mammography, and PET/CT. It competes head-to-head with MRD for referrals across the same modality set.
• RadNet: RadNet is the largest US outpatient diagnostic imaging chain with significant Southern California density. MRD directly competes for the same referring physicians, patients, and payor contracts in Orange County, though RadNet operates at vastly greater scale.

Emerging players

• Prenuvo: Prenuvo is a venture-backed preventive whole-body MRI screening company targeting a different (cash-pay consumer) niche, but operates in the same MRI imaging modality and competes for share-of-mind among consumers seeking advanced imaging in California.
• Ezra: Ezra is a direct-to-consumer preventive MRI and CT screening provider. While its cash-pay model and technology-led positioning differ from MRD's fee-for-service hospital/physician referral base, both compete for advanced imaging volume in California.
• ProHealth Imaging: ProHealth Imaging is a regional outpatient imaging operator offering MRI, CT, ultrasound, and mammography. It is comparable to MRD as a regional, multi-modality, physician-referral-led imaging group, though smaller in scale.

Others

• Zotec Partners: Zotec Partners is the revenue cycle management and medical billing partner that handles MRD's patient billing (per the listed billing number). It is an enabling vendor rather than a competitor but is materially coupled to MRD's revenue collection operations.
• Providence Health & Services: Providence is the large not-for-profit health system that operates St. Joseph, Mission Viejo, and Laguna Beach hospitals where MRD provides on-site radiology. It is a key customer/partner rather than a direct competitor, but controls MRD's hospital-based volume.

Regional players

• PRIME Imaging: PRIME Imaging is a multi-modality outpatient imaging provider with a footprint concentrated in the Southeast US. While geography differs, its service portfolio (MRI, CT, mammography, PET/CT) and physician-referral GTM closely mirror MRD's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moran, Rowen & Dorsey