Fusion Sourcing Group
Fusion Sourcing Group is a privately held manufacturers' representative firm representing 30+ electronic and electromechanical component suppliers across the Northeast United States and Eastern Canada, serving OEM, contract-manufacturer, and channel-partner customers on a commission basis.
- Company typePrivate
- Founded2004
- HeadquartersEdison, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fusion Sourcing Group does
Fusion Sourcing Group is a privately held manufacturers' representative firm serving the electronics industry across the Northeast United States and Eastern Canada. Founded in 2004 through the combination of two long-established predecessor firms — R.E. Breuer Co. (1930) and Bob Dean Inc. (1959) — the company is headquartered in Edison, New Jersey, with a second office in Ithaca, New York, and a team of approximately twelve professionals, nine of whom are outside sales engineers covering assigned territories from home offices.
The firm represents more than thirty manufacturers of electronic and electromechanical components, systems, and services, organized across six synergistic technology categories: Electronic Components, Power Electronics, Thermal Management, Packaging & Interconnect, User Interface Electronics, and Embedded Systems. The represented portfolio includes globally recognized principals such as TDK, TDK InvenSense, Mitsubishi Electric, Synaptics, Octavo Systems, Sequans, RECOM, Vox Power, LEM, Mercury Systems, Allied Motion, and Allegro Microsystems, spanning semiconductors, MEMS sensors, SiP solutions, power supplies, motion control, and PCB services.
Fusion operates as the outsourced field-sales force for these principals within its contracted territories — Metro NY, Empire NY, MidLantic, Chesapeake, New England, and East Canada (Ontario and Quebec) — generating revenue through commissions on territory sales. Its customer base consists of OEM engineering and purchasing departments, contract manufacturers, and channel partners (Arrow, Avnet, Digi-Key, Mouser, Future Electronics, TTI, Rutronik, and others) across verticals including aerospace and defense, clean energy, communications, consumer products, industrial automation, IoT, medical, transportation, and solid-state lighting. The firm's differentiators are its century-long regional relationships, the depth and breadth of its synergistic line card, and the technical expertise of its outside sales engineers.
Fusion Sourcing Group firmographics
Firmographics- Name
- Fusion Sourcing Group
- Legal name
- FUSION SOURCING GROUP, INC.
- Website
- https://fusionsourcing.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fusion Sourcing Group is a privately held manufacturers' representative firm representing 30+ electronic and electromechanical component suppliers across the Northeast United States and Eastern Canada, serving OEM, contract-manufacturer, and channel-partner customers on a commission basis.
- Ownership category
- akta.pro rank
Where Fusion Sourcing Group is headquartered
LocationHeadquarters
- HQ city
- Edison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fusion Sourcing Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Manufacturer Representative Commissions: As a manufacturers' representative, Fusion Sourcing Group generates revenue through commissions from the manufacturers they represent. They serve as the professional, outsourced field sales force for principals, handling specification and sale of products into contracted territories.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Fusion Sourcing Group product offering
Product offeringCore offering
Fusion Sourcing Group is a manufacturers' representative firm that acts as the outsourced field sales force for leading manufacturers of electronic and electromechanical components, systems, and services. The firm earns commissions by representing principals across six technology categories and six sales territories spanning the Northeast United States and Eastern Canada, with outside sales engineers engaging customer engineering and purchasing departments directly.
Product overview
Fusion Sourcing Group is a manufacturers' representative firm serving the Electronics Industry in the Northeast United States and Eastern Canada. The company represents leading manufacturers of electronic and electromechanical components, systems and services through six synergistic technology categories: Electronic Components (passive, active, electromechanical, display), Power Electronics (semiconductors, power supplies, management and distribution products), Thermal Management (heaters, heat sinks, sensors), Packaging & Interconnect (enclosures, PCBs, bus bars, custom fabrication), User Interface Electronics (keyboards, touch screens, displays, printed electronics), and Embedded Systems (single board computers, panel PCs, assembly services). Their portfolio of represented manufacturers includes 30+ companies providing specialized products ranging from Octavo Systems SiP solutions and TDK InvenSense MEMS sensors to complete power supply solutions from Vox Power and RECOM, display technologies from Emerging Display Technologies, and motion control components from Allied Motion. The company serves diverse market segments including Aerospace & Defense, Clean Energy, Communications, Consumer Products, Industrial, IoT, Medical, Power Electronics, Transportation, and Solid State Lighting.
Differentiator
Problem solved
Functional benefit
Products and services
- Electronic Components Representation Board-level active, passive, electromechanical, and display products represented for principals in the Northeast US and Eastern Canada.
- Power Electronics Representation Products to supply, control, distribute or manage system power, represented for principals in the Northeast US and Eastern Canada.
- Thermal Management Representation Products for removing, adding, or managing heat (heat sinks, thermal interface materials, heaters, thermal sensing), represented for principals in the Northeast US and Eastern Canada.
- Packaging & Interconnect Representation Products for connecting system components and enclosure solutions, represented for principals in the Northeast US and Eastern Canada.
- User Interface Electronics Representation Products enabling user interaction with electronics (keyboards, printed electronics, touch screens, displays), represented for principals in the Northeast US and Eastern Canada.
- Embedded Systems Representation Integrated hardware products (single board computers, panel PCs, network appliances/PoE, product assembly/sub-assembly services), represented for principals in the Northeast US and Eastern Canada.
- Manufacturers' Representative Services (Outsourced Field Sales) Professional outsourced field sales engineering and channel representation services for electronics manufacturers, covering specification and sale of products into contracted territories across the Northeast US and Eastern Canada.
Companies that use Fusion Sourcing Group
Customer profileSegments2 records
Ideal customer profiles2 records
Fusion Sourcing Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fusion Sourcing Group partnerships and signals
Strategic signalPartnerships
34 partnerships are on record, tiered standard, major, core and principal.
- America II ElectronicsstandardDistributor partner for delivering electronic components and products to the marketplace.
- Arrow ElectronicsmajorMajor global distributor partner for Octavo Systems products represented by Fusion Sourcing Group.
- AvnetmajorGlobal distributor partner for Octavo Systems products.
- Digi-Key ElectronicsmajorGlobal electronic component distributor partner for Octavo Systems.
- Mouser ElectronicsmajorGlobal electronic component distributor partner for Octavo Systems.
- RutronikstandardEuropean distributor partner listed in Fusion's channel partner network.
- Rochester ElectronicsstandardAuthorized distributor partner in Fusion's channel partner network.
- Sager ElectronicsstandardDistributor partner for Vox Power products.
- Electronics Representative Association (ERA)coreIndustry association membership providing networking, standards, and professional development for manufacturers' representatives. Fusion Sourcing Group is a member.
- MANA (Manufacturers' Agents National Association)coreNational association for manufacturers' representatives. Fusion Sourcing Group is a member.
- MRERF (Manufacturers' Representative Educational Research Foundation)standardEducational foundation supporting the manufacturers' representative industry.
- Empowering SystemsstandardProvider of Empowering Systems Account Manager - a fully integrated CRM, Opportunity Management, and Sales Tracking system used by Fusion Sourcing Group.
- Spyre GroupstandardRep firm solutions provider. Fusion Sourcing Group is associated with Spyre Group for rep site services.
- TRC ElectronicsstandardDistributor partner for Vox Power products.
- Future ElectronicsstandardGlobal distributor partner for Synaptics products.
- Master ElectronicsstandardDistributor partner for Anderson Power Products.
- Newark element14 ElectronicsstandardDistributor partner for Anderson Power Products.
- PEI GenesisstandardDistributor partner for Anderson Power Products.
- RS ElectronicsstandardDistributor partner for Anderson Power Products.
- Component Distributors Inc.standardDistributor partner for TDK InvenSense products.
- SymmetrystandardDistributor partner for TDK InvenSense products.
- MHWstandardDistributor partner for TDK products.
- TTI ElectronicsmajorMajor authorized distributor partner for TDK products.
- AtcomstandardDistributor partner for Mitsubishi Electric US products.
- DEC (Darrah Electric)standardDistributor partner for Mitsubishi Electric US products.
- Marsh ElectronicsstandardDistributor partner for Mitsubishi Electric US products.
- Richardson RFPDstandardDistributor partner for Mitsubishi Electric US products.
- MacnicastandardDistributor partner for Nisshinbo Micro Devices products.
- Online ComponentsstandardDistributor partner for Nisshinbo Micro Devices products.
- Pik PowerstandardDistributor partner for Nisshinbo Micro Devices products.
- TRG ComponentsstandardDistributor partner for Nisshinbo Micro Devices products.
- WPG AmericasstandardDistributor partner for Nisshinbo Micro Devices products.
- Memphis ElectronicsstandardEuropean distributor partner for Intelligent Memory products.
- LEMprincipalMarket leader in providing innovative and high quality solutions for measuring electrical parameters. Core products include current and voltage transducers used in drives & welding, renewable energies & power supplies, traction, and automotive businesses.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Fusion Sourcing Group competitors and assessment
Company assessmentBroad incumbents
- Arrow Electronics: Global Fortune 500 electronic components distributor and value-added services provider. Competes with Fusion in the Northeast U.S. channel for the same principal and customer relationships, with far greater scale, inventory, and embedded design services.
- Mouser Electronics: Global catalog distributor of electronic components and authorized distributor for many of the same manufacturers Fusion represents (e.g., TDK, Synaptics ecosystem). Competes on the design-in/specification funnel, particularly with engineering buyers in Fusion's served verticals.
- TTI Inc. Specialty distributor of passive, connector, electromechanical, and discrete components owned by Berkshire Hathaway. Active in the same Northeast territory as Fusion and a major authorized distributor for many of Fusion's represented principals (e.g., TDK).
- WPG Americas: Americas arm of Asia's largest electronic components distributor. Listed as a Fusion channel partner for Nisshinbo Micro Devices and a broad-line competitor for design-in wins across the Northeast U.S. and Eastern Canada.
- Sager Electronics: North American specialty distributor of electronic components with strong power and electromechanical product franchises. Listed as a Fusion channel partner (for Vox Power) but also a direct competitor to Fusion's rep services in the Northeast U.S. and Eastern Canada.
- Future Electronics: One of the world's largest electronic components distributors with a global field engineering and sales force. Comparable to Fusion as a competing channel for component design-in, though operating a high-volume, inventory-carrying distribution model rather than a pure rep model.
- Digi-Key Electronics: Among the largest global electronic component catalog distributors with extensive design-in resources. Represents many of the same principals as Fusion and is the most direct digital-channel threat to rep-firm-led specification selling.
- Avnet: One of the largest global electronic component distributors, offering design chain and supply chain services. Overlaps with Fusion's Northeast U.S. and Eastern Canada territory and overlapping principal relationships (e.g., components from the same manufacturers).
Emerging players
- Heilind Electronics: Mid-sized North American electronic components distributor with strong connector and electromechanical product franchises. Operates in many of the same end markets as Fusion (industrial, transportation, A&D) and competes for similar Northeast U.S. customers, though at a smaller scale than the broad incumbents.
- Symmetry Electronics: Technical distributor focused on semiconductors, IoT, and embedded solutions, and a Fusion channel partner for TDK InvenSense. Comparable to Fusion in serving embedded systems and IoT design-in opportunities in overlapping territories, though operating a hybrid distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fusion Sourcing Group social profiles
Digital presenceFusion Sourcing Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fusion Sourcing Group leadership team
Management profileNumber of profiles
Profiles2 records
Fusion Sourcing Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fusion Sourcing Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fusion Sourcing Group
What does Fusion Sourcing Group do?
Fusion Sourcing Group is a manufacturers' representative firm that acts as the outsourced field sales force for leading manufacturers of electronic and electromechanical components, systems, and services. The firm earns commissions by representing principals across six technology categories and six sales territories spanning the Northeast United States and Eastern Canada, with outside sales engineers engaging customer engineering and purchasing departments directly.
Is Fusion Sourcing Group a public or private company?
Fusion Sourcing Group is a private company. It is classified as unknown and is currently operating.
When was Fusion Sourcing Group founded?
Fusion Sourcing Group was founded in 2004. It employs 11 to 50 people.
Where is Fusion Sourcing Group based?
Fusion Sourcing Group is headquartered in Edison, United States, in the North America region.
How does Fusion Sourcing Group make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are Fusion Sourcing Group's main competitors?
Broad incumbents on record are Arrow Electronics, Mouser Electronics, TTI Inc., WPG Americas, Sager Electronics, Future Electronics, Digi-Key Electronics and Avnet. Emerging players are Heilind Electronics and Symmetry Electronics.
Does Fusion Sourcing Group have an API?
No public API is recorded for Fusion Sourcing Group.