Imegamedia
- Company typePrivate
- Founded2006
- HeadquartersBournemouth, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Imegamedia firmographics
Firmographics- Name
- Imegamedia
- Legal name
- Imega (trading name of NewDay Technology Limited)
- Website
- https://imegamedia.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Imegamedia industry classification
Industry- Product category
- Retail Finance Integration Software
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Activities Related to Credit Intermediation (5223)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)
- akta.pro secondary industries
- Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL), Retail Credit (Closed-End) & Promotional Financing (0%/Deferred Interest) (FSAKAFAF)
Keywords
Where Imegamedia is headquartered
LocationHeadquarters
- HQ city
- Bournemouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Imegamedia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Module Licensing: Annual subscription model for retail finance integration modules. Pricing varies by lender and platform combination. Includes setup fees and recurring annual license fees covering support and updates.
- Professional Installation Services: Mandatory or optional professional installation services for deeper integrations, including setup, configuration, and system testing by integration experts.
- Premium Merchant Services: Monthly retainer services offering higher support levels including 24x7 priority support, single point of contact, GDPR contracts, and discounted migration services for medium to large merchants.
- Corporate Packages: Custom enterprise packages including formal support contracts, multi-site licenses, preferential support, unlimited volumes, and dedicated account management from £999 per month.
- Bespoke Development Services: Custom integration development for unique requirements, platform migrations, and feature additions to existing modules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional Integration - £499 setup + £499 annually |
| One time/ perpetual license | Pay-as-you-go | Express Self-Installation - £499 setup fee |
| Subscription | Monthly | Premium Merchant Services - from £500 per month |
| Subscription | Monthly | Corporate Packages - from £999 per month |
| Other | Multi-year contract | Bespoke Development - Quote-based |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Imegamedia product offering
Product offeringCore offering
Imegamedia develops and licenses cloud-based retail finance integration modules that connect eCommerce platforms with finance lenders. The modules enable online retailers to offer interest-free credit, interest-bearing credit, and buy-now-pay-later options to their customers via finance calculators on product/cart pages and integrated checkout flows. The offering spans 22 eCommerce platforms and 14 finance lenders, available as Professional (fully-installed) or Express (self-installable) variants, with annual subscriptions, professional installation services, premium merchant support, and bespoke development.
Product overview
Imegamedia offers a suite of cloud-based retail finance modules that integrate market-leading finance lenders with eCommerce platforms. The core product is the Retail Finance Modules system (stored on high-performance cloud servers) that enables online retailers to offer finance options including interest free credit, interest bearing credit, and buy now pay later. The company provides two primary service offerings: Lender Services (integration solutions for finance lenders) and Merchant Services (premium support for retailers). Individual modules exist for 14 finance lenders including PayPal Credit, Barclays, V12 Finance, Novuna, Klarna, and others, with compatibility across 22 eCommerce platforms including Magento, Shopify, WooCommerce, BigCommerce, and custom/bespoke platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Finance Modules Cloud-based software modules that integrate market-leading retail finance lenders (Barclays, PayPal Credit, Klarna, V12 Finance, Novuna, Creation Finance, Snap Finance UK, Ideal4finance, Shermin Finance, PayItMonthly, Omni Capital, Payl8r, Click2Finance, Duologi, Newpay, Etika, Humm, Trust Payments, Fundsza, Divido) into eCommerce platforms (Magento, Shopify, WooCommerce, BigCommerce, OpenCart, PrestaShop, Zen Cart, CS-Cart, and others). Includes finance calculator widgets on product and cart pages, checkout integration, automated order status updates, and the ability to switch lenders without recoding the website.
- Merchant Services Premium merchant service offering for medium-to-large retailers featuring higher support levels, direct communications to lenders, a single point of contact for finance issues, up to 24x7 priority support, formal GDPR service contracts, priority installations, discounted migration services, multi-store support, and unlimited transaction volumes. Plans start from £500 per month.
- Lender Services Integration services for finance lenders providing a complete range of integration options for all retailer sizes. Includes a Standard tier for smaller lenders with under 50 retailers and a Professional tier for medium-to-large lenders with 50-500 retailers, helping lenders scale merchant onboarding across multiple eCommerce platforms.
- Retail Finance Consultancy Expert consulting service offering the company's retail finance expertise to help retailers harness data, enhance marketing, and increase sales through retail finance programmes.
- Professional Installation Services White-glove installation service performed by Imegamedia's integration experts, covering setup, configuration, system testing, and custom styling for retailers opting for the Professional integration tier (typically £499 setup fee).
- Bespoke Development Services Custom integration development services for retailers and lenders with unique requirements, including platform migrations and feature additions to existing modules. Quote-based pricing with multi-year contract cadence.
Quantifiable outcome
- Online sales typically increase by at least 20% for retailers using retail finance modules
- +2 more outcomes
Companies that use Imegamedia
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Imegamedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Feature5 records
Imegamedia partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- BarclayscoreBarclays retail finance modules integrated through Imegamedia's cloud-based platform, enabling eCommerce retailers to offer Barclays financing options including interest-free credit and standard finance plans.
- PayPal CreditcorePayPal Credit integration modules allowing retailers to offer PayPal's credit facility directly through their eCommerce checkout flow, with calculator widgets on product and category pages.
- KlarnacoreKlarna integration services enabling retailers to offer Klarna's buy-now-pay-later and instalment payment options through Imegamedia's professional integration modules.
- V12 FinancecoreV12 Finance retail finance modules with full integration including product page calculators, checkout integration, and automated order status updates.
- Novuna Personal FinancecoreNovuna Personal Finance integration modules for eCommerce platforms, supporting interest-free and interest-bearing credit options with full checkout integration.
- Creation Finance (BNP Paribas)coreCreation Finance (part of BNP Paribas) retail finance integration providing retailers with access to BNP Paribas-backed financing options through Imegamedia modules.
- DuologicoreDuologi integration modules with professional installation services and white-glove support for lenders expanding their retail network.
- MagentocoreMagento and Magento 2 integration modules developed and maintained by Imegamedia, with full professional installation and ongoing support services.
- ShopifycoreShopify and Shopify Plus integration modules allowing retailers to offer finance options through Imegamedia's cloud-hosted solution.
- WooCommercecoreWooCommerce WordPress integration modules with product tag controls for finance options and exclusions.
- BigCommercecoreBigCommerce integration modules for retailers seeking to add retail finance options to their stores.
- NewDay Technology LimitedcoreParent company and trading name partner. Imega is a trading name of NewDay Technology Limited (company number 08812602), providing the corporate structure for Imegamedia's operations.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Imegamedia competitors and assessment
Company assessmentBroad incumbents
- Klarna: Global BNPL provider and named Imegamedia partner. Comparable because Klarna ships its own direct eCommerce integrations (Shopify, WooCommerce, Magento), competing with Imegamedia for the same merchant integration budget on its own merchant network.
- Afterpay (Block): BNPL provider owned by Block with deep direct integrations into Shopify (a sibling within Block) and many other platforms. Comparable because it competes for the same POS financing integration slots on merchant sites that Imegamedia targets.
- Stripe: Global payments infrastructure provider now offering BNPL-style installment options and out-of-the-box eCommerce integrations. Comparable as a broad incumbent that increasingly absorbs the integration/intermediation function Imegamedia performs, on the same platforms (Shopify, WooCommerce, Magento).
- Affirm: US-headquartered BNPL provider with native eCommerce integrations and merchant-direct onboarding. Comparable as a broad incumbent POS financing player that merchants and platforms can integrate with directly, bypassing specialist integrators like Imegamedia.
- Clearpay (Block): UK-focused BNPL provider under Block/Afterpay with direct eCommerce integrations. Comparable as a UK BNPL incumbent competing for the same merchant finance-integration slot that Imegamedia enables through its modules.
- PayPal (PayPal Credit / Pay in 4): PayPal Credit is a named Imegamedia integration partner, but PayPal also ships first-party checkout and 'Pay in 4' integrations natively across the same eCommerce platforms. Comparable as both partner and competitor for the same POS credit integration wallet.
Emerging players
- Lendio: Online lending marketplace that aggregates multiple lenders for SMB borrowers. Comparable as an emerging intermediary in the multi-lender credit space, similar in 'match borrower to lender' function though focused on SMB rather than consumer retail credit.
- FreedomPay: Commerce integration platform connecting merchants to payments, loyalty and credit providers through a unified integration. Comparable as an emerging player in the same 'integration intermediary for retail finance' niche that Imegamedia occupies, with a broader commerce scope.
- Zilch: UK-based BNPL provider building direct merchant integrations for online and offline retail. Comparable as a UK-emerging POS financing player whose direct integrations overlap with the merchant-facing functionality Imegamedia delivers.
Direct peers
- ChargeAfter: Multi-lender POS financing platform that connects merchants to multiple lenders through a single integration. Most directly comparable to Imegamedia in product functionality and target merchant/lender ecosystem, with both acting as integration intermediaries in retail credit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Imegamedia social profiles
Digital presenceImegamedia compliance and trust
Trust signalCompliance2 records
Imegamedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imegamedia leadership team
Management profileNumber of profiles
Imegamedia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Imegamedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imegamedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imegamedia
What does Imegamedia do?
Imegamedia develops and licenses cloud-based retail finance integration modules that connect eCommerce platforms with finance lenders. The modules enable online retailers to offer interest-free credit, interest-bearing credit, and buy-now-pay-later options to their customers via finance calculators on product/cart pages and integrated checkout flows. The offering spans 22 eCommerce platforms and 14 finance lenders, available as Professional (fully-installed) or Express (self-installable) variants, with annual subscriptions, professional installation services, premium merchant support, and bespoke development.
Is Imegamedia a public or private company?
Imegamedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Imegamedia founded?
Imegamedia was founded in 2006. It employs 1 to 10 people.
Where is Imegamedia based?
Imegamedia is headquartered in Bournemouth, United Kingdom, in the Europe region.
How does Imegamedia make money?
Five revenue lines are on record. Software Module Licensing is the primary driver. The others are professional Installation Services, premium Merchant Services, corporate Packages and bespoke Development Services.
Who are Imegamedia's main competitors?
Broad incumbents on record are Klarna, Afterpay (Block), Stripe, Affirm, Clearpay (Block) and PayPal (PayPal Credit / Pay in 4). Emerging players are Lendio, FreedomPay and Zilch. ChargeAfter is listed as a direct peer.
Does Imegamedia have an API?
No public API is recorded for Imegamedia.
What industry is Imegamedia in?
Imegamedia's product category is Retail Finance Integration Software. Its primary akta.pro industry code is FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines), with a secondary code of FSAGAHAL, Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching). Its NAICS code is 52231 and its SIC code is 6163.