Digital Salon
Digital Salon is an Ireland-based digital agency providing web design, managed website hosting, Google Ads management, SalonIQ software distribution, and Salonspy review software exclusively to hair salons, beauty salons, and aesthetic clinics across Ireland and the UK.
- Company typePrivate
- Founded2019
- HeadquartersNaas, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Digital Salon does
The business model combines one-time professional services revenue (web design builds) with multiple recurring subscription streams (website support tiers, SalonIQ distribution residuals, Salonspy, Google Ads management). Go-to-market is hybrid: a sales-led consultation motion for web design and digital marketing, self-serve online signup for support tiers, and a channel/distributor model for SalonIQ. The primary customer segment is vertical SMB (hair and beauty salons, aesthetic clinics), with secondary segments including dentists, nail bars, and freelancers. Pricing is published and accessible to small businesses, with the website support tier at €65/month positioned as 'less than €2 per day' to lower the entry barrier.
Digital Salon firmographics
Firmographics- Name
- Digital Salon
- Legal name
- Digital Salon Group
- Website
- https://digitalsalongroup.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Digital Salon is an Ireland-based digital agency providing web design, managed website hosting, Google Ads management, SalonIQ software distribution, and Salonspy review software exclusively to hair salons, beauty salons, and aesthetic clinics across Ireland and the UK.
- Ownership category
- akta.pro rank
Digital Salon industry classification
Industry- Product category
- Salon Digital Marketing and Web Design Services
- NAICS
- Beauty Salons (812112)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Haircutting & Styling Services (HSALAAAD)
Keywords
Where Digital Salon is headquartered
LocationHeadquarters
- HQ city
- Naas
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Digital Salon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Website Hosting and Support: Monthly recurring subscription service for website hosting, maintenance, updates, domain management, backups, and technical support. Pricing tiers based on service level.
- Web Design Services: One-time professional services for designing and building custom websites for salons and clinics. Process includes consultation, design drafts, revisions, and launch.
- Digital Marketing Services: Google Ads management services for salons and clinics, providing targeted advertising campaigns, campaign optimization, and reporting. Affordably priced packages for client acquisition.
- SalonIQ Software Licensing: SalonIQ salon booking software with flexible per-seat pricing model. Digital Salon is exclusive distributor in Ireland. Includes features for online bookings, SMS reminders, payroll, and card payments.
- Salonspy Review Software: Verified reviews platform for salons that collects, publishes, and extracts insights from client reviews across multiple platforms including Google, social media, and client websites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Website Support Basic - €65/month |
| Subscription | Monthly | Website Only for Small Salons |
| Subscription | Monthly | Website & Shop |
| Subscription | Monthly | Premium Support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Digital Salon product offering
Product offeringCore offering
Digital Salon designs and builds websites for hair salons, beauty salons, barbershops and clinics, and provides complementary digital marketing services (SEO, paid search, paid social). The firm also distributes SalonIQ salon management software in Ireland, offers Salonspy automated review/reputation management, and provides ongoing website hosting and support plans.
Product overview
Digital Salon is a digital agency specializing in web design and digital services for the salon and wellness sector. Its product portfolio comprises five distinct offerings: (1) Web Design Services — custom website design and build for salons and clinics; (2) SalonIQ — exclusive Irish distributor of SalonIQ, a comprehensive salon management software platform covering booking, POS, marketing, and team management; (3) Salonspy — a verified reviews and reputation management platform; (4) Digital Marketing — Google Ads and targeted online advertising services; and (5) Website Support — a managed hosting and maintenance service. These products are designed to work together as a connected ecosystem for salon digital operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design Services Bespoke website design and build for hair salons, beauty salons, barbershops and clinics, delivered as a one-time professional services engagement. Intended for salon owners who need a purpose-built site to drive online bookings and present their services.
- Digital Marketing Ongoing digital marketing service covering SEO, paid search (PPC) and paid social advertising for salons and clinics. Targeted at salon owners who want to increase local search visibility and bookings but lack in-house marketing capability.
- Website Support Recurring managed website hosting, security, backups, updates and technical support, sold via tiered monthly packages (Silver €65, Gold €150, Platinum €399, Diamond €899). For existing clients and new customers who want ongoing peace-of-mind hosting and on-demand changes.
- SalonIQ Software Distribution Subscription-based distribution of the SalonIQ salon management software (appointments, client and business management) in Ireland, sold via Digital Salon as the exclusive Irish partner. For salon owners wanting an all-in-one operations platform.
- Salonspy Automated customer review and reputation management platform that captures, monitors and displays salon and clinic reviews. For salon owners looking to build social proof and improve local search visibility.
Quantifiable outcome
- 46% of consumers searched online for a local business in 2024
- +2 more outcomes
Companies that use Digital Salon
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles1 record
Digital Salon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Digital Salon partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SalonIQcoreDigital Salon is the exclusive distributor of SalonIQ salon software in Ireland. This is a core distribution partnership for their software product line. SalonIQ provides booking software, SMS reminders, payroll, and payment features for salons.
- SalonspycoreSalonspy is a verified reviews platform for salons and clinics that Digital Salon offers as part of their product portfolio. The platform collects reviews and publishes them to multiple platforms including Google, social media, and client websites.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Digital Salon competitors and assessment
Company assessmentDirect peers
- Phorest Salon Software: Ireland-based vertical SaaS for salons and spas, offering booking, payments, marketing and client management. Closest direct peer given shared Irish salon-tech focus and overlapping product surface (booking, reviews, marketing).
- Salonized: UK-based salon and spa management software with online booking, website builder and marketing features; directly comparable vertical SaaS targeting the same SMB salon customer.
- Simple Sites: Irish web design agency credited as the developer of Digital Salon's own website; a small Irish SMB web design competitor operating in an overlapping vertical.
Broad incumbents
- Treatwell: European salon booking and marketplace platform with which Digital Salon is a listed integration partner; competes indirectly by offering its own salon profiles, bookings and marketing tools to salons.
- Fresha: Global salon and beauty SaaS platform offering free booking, payments and marketplace services; overlaps with SalonIQ distribution and threatens Digital Salon's agency value proposition.
- Vagaro: US-headquartered salon, spa and fitness SaaS with website builder, booking and marketing tools; broader geographic reach but comparable vertical product stack.
- Booksy: International salon and barbershop booking SaaS expanding into payments and marketing; comparable vertical targeting and a potential channel-partner or competitor to SalonIQ distribution.
- Mindbody: Large incumbent wellness SaaS covering salons, spas and fitness with booking, marketing and payments; broad competitor with overlapping SMB salon value proposition.
Emerging players
- Boulevard: US-based salon and spa management platform with client experience and marketing features; overlapping vertical product functionality targeting premium salons.
Others
- Wix: DIY website builder with salon-specific templates, booking apps and marketing tools; not a direct competitor but represents the disruptive alternative that threatens Digital Salon's web-design service layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Digital Salon social profiles
Digital presenceDigital Salon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Salon leadership team
Management profileNumber of profiles
Profiles1 record
Digital Salon subsidiaries and ownership
Company hierarchySubsidiaries2 records
Digital Salon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Salon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Salon
What does Digital Salon do?
Digital Salon designs and builds websites for hair salons, beauty salons, barbershops and clinics, and provides complementary digital marketing services (SEO, paid search, paid social). The firm also distributes SalonIQ salon management software in Ireland, offers Salonspy automated review/reputation management, and provides ongoing website hosting and support plans.
Is Digital Salon a public or private company?
Digital Salon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digital Salon founded?
Digital Salon was founded in 2019. It employs 1 to 10 people.
Where is Digital Salon based?
Digital Salon is headquartered in Naas, Ireland, in the Europe region.
How does Digital Salon make money?
Five revenue lines are on record. Website Hosting and Support is the primary driver. The others are web Design Services, digital Marketing Services, salonIQ Software Licensing and salonspy Review Software.
Who are Digital Salon's main competitors?
Direct peers on record are Phorest Salon Software, Salonized and Simple Sites. Broad incumbents are Treatwell, Fresha, Vagaro, Booksy and Mindbody. Boulevard is listed as an emerging player. Wix is listed as an others.
Does Digital Salon have an API?
No public API is recorded for Digital Salon.
What industry is Digital Salon in?
Digital Salon's product category is Salon Digital Marketing and Web Design Services. Its primary akta.pro industry code is HSALAAAD, Haircutting & Styling Services. Its NAICS code is 812112 and its SIC code is 7311.