What Salonspy does

Salonspy is a UK-based private limited company (Reg No. 07953308) that operates a cloud-based review management platform targeted at the hairdressing and salon industry. The platform enables salons to collect verified customer reviews automatically by linking with existing salon software systems, distribute those reviews across multiple channels including Google, the salon's own website, and social media, and generate AI-assisted personalised responses to reviews via a feature called reply.with.ai.

The product suite includes a core review management platform, native Google Reviews integration, team performance dashboards, automated team engagement emails, private feedback collection, KPI tracking questions, and an annual customer service awards program. The platform is distributed primarily through a product-led growth model with a free 30-day trial and self-serve onboarding, supplemented by a sales-assisted Calendly-based demo booking flow for enterprise salon chains.

The company operates country-specific sites for the UK, Ireland, and Australia, and serves a customer base of over 2,000 salons. Notable enterprise logos include TONI&GUY, Saks UK, Regis Group, HOB Salons, Taylor Taylor London, KH Hair Group, and John Frieda Salons, alongside a long tail of small and mid-market salons. Revenue is generated through a SaaS subscription model with monthly and annual billing and no contractual lock-in.

Name

Salonspy

Legal name

salonspy Limited

Website

https://salonspy.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Salonspy is a UK-based SaaS review management platform serving over 2,000 hair salons and salons chains, offering verified review collection, AI-powered reply generation, Google Reviews integration, and team engagement tools across the UK, Ireland, and Australia.

Ownership category

akta.pro rank

Product category

Salon Reputation Management Software

NAICS

Beauty Salons (812112)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

Keywords

• Review management software
• Customer feedback platform
• Reputation management
• Salon management software
• Verified review collection

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Monthly or annual subscription-based model for salon review management platform access. No contracts or small print mentioned, suggesting flexible subscription terms with a 30-day free trial for new customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Salonspy is a verified review management platform purpose-built for hair salons, hairdressers, beauty salons, and spa businesses. It enables salon owners to collect genuine, verified customer reviews after appointments, manage team and location-level performance, route private feedback to staff, and surface public reviews on Google. The platform also offers an AI-powered tool, reply.with.ai, that helps salon teams draft professional responses to customer reviews.

Product overview

Salonspy is a unified review management platform for the salon and hairdressing industry. The platform consists of a core review management system that integrates with Google Reviews, a proprietary AI-powered reply tool called reply.with.ai for generating personalized review responses, team engagement tools including dashboards and auto-emailing features, private feedback collection, KPI tracking, and annual customer service awards. The platform enables salons to collect verified reviews automatically from clients via salon software integration, display reviews across salonspy, Google, social media, and the salon's own website, and engage teams through review-based communication.

Differentiator

Problem solved

Functional benefit

Brands

• reply.with.ai: AI-powered personalized reply function for writing review responses in 3 seconds

Products and services

• Salonspy Platform
• reply.with.ai

Quantifiable outcome

• Trusted by over 2,000 salons indicating significant market adoption
• +3 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Google ReviewscoreTechnology or IntegrationBi-directional integration with Google Reviews that allows reviews collected on salonspy to be automatically published to Google, doubling Google Reviews presence for salons. Maximizes review visibility across both platforms.
• Salon Software ProviderscoreTechnology or IntegrationIntegration partnerships with various salon software systems that enable automatic verified review collection from clients. The platform links with existing salon software to trigger review requests after appointments.
• Social Media PlatformsminorGTM or Marketing PartnerDistribution partnerships with social media platforms (Instagram, Facebook) for sharing reviews and maximizing social media visibility of verified salon reviews.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• NiceJob: NiceJob is a reputation marketing platform for service businesses that automates review collection, displays reviews on websites, and offers similar features to Salonspy. It serves home services (HVAC, plumbing, roofing) primarily but overlaps with Salonspy's review management and AI response functionality.

Broad incumbents

• Reputation.com: Reputation.com is an enterprise reputation management platform serving multi-location businesses including retail, healthcare, and service industries. It competes with Salonspy at the high end of the market, offering review management, social listening, and customer feedback tools for larger chains.
• Trustpilot: Trustpilot is a global consumer review platform used by many salons (and Salonspy itself displays its Trustpilot rating). It serves as an alternative review collection and display mechanism that competes for the same marketing budgets as Salonspy, but lacks salon-specific software integration and verified review mechanics.
• Yotpo: Yotpo is a customer content marketing platform with strong review management capabilities, primarily serving e-commerce but expanding into local services. While more focused on DTC brands, its AI-powered review response features and review syndication to Google compete with Salonspy's core offering.
• Birdeye: Birdeye is a leading review management and customer experience platform serving multi-location local businesses across verticals including salons. Like Salonspy, it focuses on review collection, AI-powered responses, and Google Reviews integration, but operates as a horizontal solution across many industries rather than specializing in salons.
• Podium: Podium is a customer communication and review management platform widely used by local service businesses including salons. It offers review collection, AI-assisted responses, and customer messaging - directly overlapping Salonspy's core feature set, but as a horizontal platform targeting many verticals.

Others

• Phorest Salon Software: Phorest is a leading salon management software platform used by many of the same enterprise salons as Salonspy (including TONI&GUY and other premium UK chains). It is a potential partner/competitor - it could integrate reviews directly into its platform, threatening Salonspy's integration dependency advantage.
• Fresha: Fresha is a global salon and beauty marketplace and software platform with a large user base. Like Phorest, it represents both a potential integration partner and a competitive threat, as it could embed native review functionality and eliminate the need for Salonspy's overlay product.

Direct peers

• ReviewTrackers: ReviewTrackers is a review management software specifically designed for multi-location businesses. Like Salonspy, it helps businesses monitor, manage, and respond to reviews across platforms with dashboard analytics - making it a closer functional peer in the salon/multi-location review management space.
• Grade.us: Grade.us is a white-label review management and marketing platform for agencies and local businesses. It enables verified review collection, response templates, and multi-platform syndication, overlapping directly with Salonspy's core features but offering white-label distribution rather than a vertical salon focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/salonspy
• LinkedInlinkedin.com/company/salonspy
• Instagraminstagram.com/salonspy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salonspy