Citelia

What Citelia does

Citelia is a privately held Spanish telecommunications operator headquartered in Madrid that provides integrated voice, connectivity, and cloud services to businesses across Spain. Its core portfolio centers on a cloud-hosted IP PBX (Centralita Virtual IP) and VoIP telephony, augmented by SIP trunking, business mobile telephony delivered through its OMV/MVNO arrangement, symmetric fiber optic internet up to 1Gb, hybrid IP/TDM PBX systems for legacy migrations, cloud servers billed on consumption, M2M SIM connectivity for IoT deployments, and unified communications built around 3CX (as a Platinum Partner) and Zoom. Technology is largely assembled from third-party platforms — 3CX for PBX, Zoom for video, ESpanix peering for IP transit, and underlying carrier networks for mobile and fiber — rather than developed as proprietary infrastructure; the company's own additions are the Softphone Citelia client, the Citelia Meeting videoconferencing brand, and integration/service-layer orchestration.

Citelia sells predominantly to Spanish SMEs and self-employed professionals (autónomos), with secondary targeting of large enterprises and the hospitality vertical. Its go-to-market combines a direct field-sales model through 30 physical delegations nationwide with content-driven SEO and social channels, supported by quote-based, monthly recurring subscriptions for telecom services and usage-based pricing for cloud servers. The firm differentiates on contractual flexibility (no permanence commitments or penalties), its position as the first national operator specifically serving businesses, the highest customer retention ratio among Spanish operators according to AOP, and Platinum-level standing in the 3CX channel. Revenue mechanics are diversified across subscription telephony, mobile, fiber, usage-based cloud, and professional services, with no major funding rounds, M&A activity, or AI/ML capability disclosures in the available data.

Name

Citelia

Legal name

Citelia

Website

https://citelia.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Citelia is a privately held Spanish B2B telecom operator based in Madrid, delivering VoIP, virtual PBX, fiber internet, mobile (via MVNO), cloud servers, M2M, and unified communications to SMEs, autónomos, and select large enterprises across Spain through 30 regional delegations.

Ownership category

akta.pro rank

Product category

Business Telecommunications Services

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

Keywords

• Business VoIP services
• Virtual PBX systems
• Business fiber internet
• Cloud server hosting
• Unified communications

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Telecommunications Services (VoIP, SIP Trunk, Mobile): Recurring subscription and usage-based revenue from providing VoIP telephony services, SIP trunk connections, virtual PBX systems, and business mobile services. Customers pay recurring fees for service access plus usage charges where applicable.
2. Cloud Server Hosting: Pay-per-use cloud infrastructure services where customers pay for processor, RAM, storage, and bandwidth resources consumed. Servers are billed on consumption with immediate scalability options.
3. Internet Connectivity (Fiber, WiMAX): Recurring fees for business internet connectivity including fiber optic lines and wireless broadband services. Pricing based on contracted speed tiers.
4. Professional Services and Implementation: Technical implementation, configuration, and ongoing support services for telecommunications systems deployment and management.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Citelia is a Spanish national telecommunications operator that provides businesses with an integrated portfolio of IP telephony, virtual PBX, fiber optic internet, mobile telephony, cloud servers, and M2M connectivity services. The company combines VoIP, SIP Trunk, hybrid IP/TDM PBX, symmetric fiber up to 1Gb, mobile OMV services, and replicated cloud servers into customized packages, delivered through 30 physical delegations across Spain under a no-permanence-commitment commercial model.

Product overview

Citelia is a national telecommunications operator and managed service provider offering an integrated portfolio of VoIP, cloud, and connectivity solutions for businesses. The core offering centers on the Centralita Virtual IP (cloud PBX), complemented by on-premise hybrid Central IP y TDM systems. Connectivity services include fiber optic internet (Fibra Óptica) with symmetric options up to 1Gb, mobile telephony via their OMV network, and WiMAX for areas lacking cable infrastructure. The product suite extends to cloud servers, M2M connectivity, and unified communications, with Zoom videoconferencing offered as a third-party integration. Key differentiators include no-contract flexibility, 30+ regional offices across Spain, and their status as a 3CX Platinum Partner.

Differentiator

Problem solved

Functional benefit

Brands

• Citelia Meeting: Video conferencing service offered by Citelia for businesses
• Softphone Citelia

Products and services

• Centralita Virtual IP Cloud-based virtual IP telephone system (PBX) providing businesses with call routing, operator console, IVR, voicemail, call recording, and mobile integration deployed entirely in the cloud without on-premise hardware.
• Telefonía IP Empresas
• Servidores VoIP
• Internet Fibra Óptica Empresas
• Telefonía Móvil Empresas
• Tarjetas M2M
• Servidores Cloud
• Central IP y TDM
• Centralita 3CX
• Videoconferencia Zoom
• Comunicaciones Unificadas

Quantifiable outcome

• 708 numbers gained in April 2022 from porting, ranking third among business operators
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• 3CXcoreChannel Partner/ Reseller/ DistributorCitelia operates as a Partner Platinum for 3CX, reselling and implementing their PBX, virtual centralita, and unified communications solutions. This partnership enables Citelia to offer advanced IP-based telephone systems with features like call routing, IVR, and softphone capabilities.
• ZoomcoreChannel Partner/ Reseller/ DistributorCitelia offers Zoom video conferencing solutions as part of their business communications portfolio, providing audio and videoconferencing services to enterprises across Spain.
• ESpanixcoreTechnology or IntegrationCitelia is a member of ESpanix, the largest Spanish Internet neutral exchange node. This membership provides enhanced infrastructure connectivity allowing Citelia to exchange traffic with other operators and improve service quality through reduced latency and improved routing efficiency.
• Asociación de Operadores para la Portabilidad (AOP)minorOthersCitelia participates in portability reporting through AOP, receiving recognition for their performance metrics including customer retention rates and porting activity in the Spanish telecommunications market.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avatel Telecom: Spanish telecom operator with a regional branch model serving SMEs and resellers across Spain through fiber, mobile and voice services, comparable to Citelia in customer segment and go-to-market approach.
• Sarenet: Spanish operator specializing in business connectivity, VoIP and cloud services for SMEs, professionals and mid-market — overlapping strongly with Citelia's target segments and product stack.
• Aire Networks: Spanish B2B-focused telecom operator providing fiber, VoIP, mobile, and cloud services to SMEs and enterprises nationwide — directly comparable in customer profile, service mix, and country focus.
• Netelip: Spanish VoIP/UCaaS provider for SMBs and professionals, offering virtual PBX, SIP trunking and cloud telephony — directly overlapping with Citelia's core Centralita Virtual IP and Telefonía IP Empresas offerings.
• VozTelecom (Gamma Communications): Closest direct peer — a Spain-headquartered B2B operator focused on cloud communications, VoIP and unified communications for SMEs and mid-market, with a very similar product portfolio (cloud PBX, SIP trunking, fiber) and overlapping target customers.

Emerging players

• Dinahosting: Spanish hosting and cloud provider that has expanded into cloud servers and connectivity services for SMEs — partially overlapping with Citelia's cloud-server and fiber offerings, especially on the digital/SMB side.

Broad incumbents

• Orange Spain: Tier-1 Spanish operator with deep fiber and mobile coverage for SMEs and large enterprises; competes with Citelia in the same SMB segment but with vastly greater scale and a broader consumer portfolio.
• MásMóvil / Grupo MásMóvil: Spain's fourth-largest converged operator (with brands Yoigo, Pepephone, O2, Jazztel, Euskaltel, Digi) offering fiber, mobile and VoIP to consumers and SMEs — a much larger incumbent operating broadly in the same SMB voice/connectivity market.
• Vodafone Spain: Major Spanish operator offering fiber, mobile, VoIP and unified communications to businesses of all sizes — a broad incumbent with overlapping capability but a much wider national and enterprise footprint than Citelia.

Others

• Movistar (Telefónica España): Incumbent Spanish telecom operator with dominant fiber and mobile share, serving SMEs and large enterprises with bundled voice, data, and cloud solutions — the largest competitor in Citelia's core SMB voice-and-connectivity segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CiteliaTelecomunicaciones
• LinkedInlinkedin.com/company/citelia
• Xx.com/citelia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citelia