FTM Materials Handling

What FTM Materials Handling does

FTM Materials Handling Ltd. is a privately held UK materials handling equipment dealership and service company headquartered in Bridgend, Wales. Founded in 1981 by Barry Radley and Ken Donoghue, the company operates as an authorised dealer for Toyota Industrial Equipment and Manitou, with additional distribution partnerships for Gehl (telescopic articulated loaders), CNF (mini dumpers), and Euromec (sweepers). Its core offering spans the full materials handling lifecycle: new and used equipment sales through its Truck Store, short- and long-term equipment hire from a fleet exceeding 250 units, genuine parts supply via manufacturer online ordering systems with 24-hour availability, and routine maintenance, thorough examinations, and emergency breakdown services delivered by manufacturer-trained engineers operating from GPS-tracked mobile service vans across South, East, West, and Mid Wales. The company also sells attachments including paper roll clamps, appliance clamps, fork positioners, and man baskets from brands such as Cascade, Kaup, and Whites.

The customer base is vertically diversified across industrial and commercial businesses, construction, and local government, with named enterprise customers including Associated British Ports, Continental Teves, Rockwool, O P Chocolates, International Greetings, and Bridgend & Rhondda Cynon Taf County Council. Revenue is generated through four streams: one-time equipment and parts sales (transactional pricing), subscription-style hire contracts with fixed weekly/monthly pricing and full maintenance included, recurring maintenance and service packages, and occasional consignment-style sales on behalf of customers. Unit pricing ranges from approximately £350 for consumables (tyre sets) to £55,000 for new telescopic handlers, with most used equipment in the £500–£4,000 range.

The company operates from a single depot at FTM House, Bridgend Industrial Estate, with 11–50 employees. Go-to-market is direct — phone, email, website enquiry form, and field sales — supplemented by the brand equity of its manufacturer principals (Toyota, Manitou, Gehl, CNF, Euromec). The business model is fundamentally regional and service-led: geographic scope is concentrated in Wales with sourcing capability extending to UK and international locations through the manufacturer dealership network, but no active international sales effort is evident. No external funding, acquisitions, parent company, or institutional investment has been disclosed.

Name

FTM Materials Handling

Legal name

FTM Materials Handling Ltd.

Website

https://ftmbridgend.co.uk

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

FTM Materials Handling Ltd. is a Bridgend, Wales-based authorised dealership (founded 1981) for Toyota, Manitou, Gehl, CNF, and Euromec materials handling equipment, offering equipment sales, a 250+ unit hire fleet, parts supply, and maintenance services to industrial, construction, and public sector customers across Wales.

Ownership category

akta.pro rank

Product category

Industrial Equipment Dealership

NAICS

Material Handling Equipment Manufacturing (33392)

SIC

Construction Machinery & Equip (3531), Wholesale-Motor Vehicle Supplies & New Parts (5013), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Construction Site Vehicles (Dumpers, Site Carriers, Telehandlers) (IMAHAIAB)

Keywords

• Forklift truck dealership
• Materials handling equipment
• Equipment hire services
• Industrial maintenance services
• Spare parts supply

Headquarters

HQ city

Bridgend

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of new and used materials handling equipment including forklift trucks, reach trucks, telescopic loaders, rough terrain forklifts, access platforms, and attachments.
2. Equipment Hire: Comprehensive hire fleet of over 250 units available for both long and short term hire with fixed weekly/monthly pricing, full maintenance, and guaranteed replacement in breakdown events.
3. Parts Sales: Sales of genuine Toyota and Manitou spare parts through in-stock inventory and online ordering systems. Parts typically available within 24 hours if not in stock.
4. Maintenance and Service: Wide range of maintenance/service packages including routine maintenance, servicing, Thorough Examinations, and emergency breakdown cover throughout South Wales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

FTM Materials Handling is an authorized dealer and service centre supplying materials handling equipment from Toyota, Manitou, Gehl, CNF and Euromec. The company sells new and used forklift trucks, reach trucks, telescopic loaders and rough terrain forklifts through its Truck Store, runs a hire fleet of more than 250 units, distributes genuine spare parts via online ordering, and delivers routine maintenance, thorough examinations and emergency breakdown support across South Wales from its Bridgend headquarters.

Product overview

FTM Materials Handling is an authorized dealer/distributor offering a comprehensive portfolio of materials handling equipment from Toyota, Manitou, CNF, Euromec, and Gehl brands. The product portfolio spans hand held pallet trucks, reach trucks, fork lift trucks (electric, gas, and diesel), telescopic loaders, rough terrain forklift trucks, and access platforms. The company operates a Truck Store for new and used equipment sales, maintains a hire fleet exceeding 250 units for short and long-term rental, provides genuine parts supply with 24-hour ordering capability, and delivers maintenance and service packages throughout South Wales. Attachments including paper roll clamps, appliance clamps, fork positioners, and man baskets are also available from brands such as Cascade, Kaup, and Whites.

Differentiator

Problem solved

Functional benefit

Products and services

• Truck Store Equipment Sales

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Toyota (Toyota Industrial Equipment)coreChannel Partner/ Reseller/ DistributorFTM is an authorised dealer for Toyota Industrial Equipment, offering Toyota forklift trucks, reach trucks, and related equipment. Engineers are trained at Toyota UK training facilities. Toyota and Manitou online ordering systems are used for parts ordering.
• ManitoucoreChannel Partner/ Reseller/ DistributorFTM is an authorised dealer for Manitou equipment including telescopic loaders, rough terrain forklifts, and access platforms. Engineers trained at Manitou UK training facilities with access to Manitou online ordering systems for parts.
• GehlcoreChannel Partner/ Reseller/ DistributorFTM is an authorised dealer for Gehl products including telescopic articulated loaders, complementing their Manitou range.
• CNF (Mini Dumpers)minorChannel Partner/ Reseller/ DistributorFTM is an authorised dealer for CNF mini dumpers, offering CNF T70 High Tip Mini Dumper and related equipment.
• EuromecminorChannel Partner/ Reseller/ DistributorFTM is an authorised dealer for Euromec sweepers, providing cleaning equipment for use with materials handling operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Briggs Equipment: UK-wide materials handling and equipment dealer offering forklift truck sales, hire, service and parts across multiple OEM brands — directly comparable to FTM's authorised-dealer plus recurring-service model.
• Forkway Group: UK forklift and materials handling dealer supplying new and used equipment, hire and maintenance across multiple brands — competing head-to-head with FTM for the same mid-market industrial customer.
• Molson Group: UK multi-brand authorised dealer for construction and materials handling equipment (including Manitou franchises in adjacent regions) — runs the same authorised-multi-brand dealership model as FTM.

Broad incumbents

• Jungheinrich UK: UK arm of German intralogistics OEM, selling forklifts, warehouse equipment and integrated intralogistics solutions directly and through a dealer network — establishes a direct OEM competitor in the same product category.
• Toyota Material Handling UK: UK sales and service arm of Toyota's materials handling business, the principal OEM FTM is authorised for — represents both the supply partner and the upstream competitive threat for direct sales.
• Linde Material Handling UK: KION-owned forklift OEM with UK sales and service network, providing counterbalance and warehouse trucks plus maintenance contracts — directly overlapping with FTM's product-and-service portfolio.
• Hyster-Yale UK: UK subsidiary of the Hyster-Yale group, distributing Hyster and Yale forklifts via dealers and direct channels — competing for the same industrial truck sales and service revenue that FTM depends on.
• STILL UK: UK arm of STILL, a KION-owned German intralogistics OEM, offering forklifts, warehouse equipment and service contracts — overlaps with FTM's counterbalance truck, warehouse truck and aftersales business.
• Doosan Industrial Vehicle UK: UK operation of Doosan's industrial truck business supplying forklifts and warehouse equipment through dealer and direct channels — competes with FTM on counterbalance and warehouse truck sales and service.

Others

• Manitou UK: UK arm of the Manitou OEM, one of FTM's two core principal partnerships; relevant as the upstream supplier and ecosystem participant whose UK strategy directly shapes FTM's authorisation economics and territory rights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ftmhandling
• Facebookfacebook.com/FTMBridgend
• LinkedInlinkedin.com/company/ftm-materials-handling-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FTM Materials Handling