What Upbott does

Upbott Consulting, Inc. is a Minneapolis-based digital software agency founded in 2008 that delivers eCommerce consulting, implementation, and managed services to enterprise retailers, manufacturers, and agencies operating online businesses. Its offering is organized around six service pillars: Custom Technology Development, Experience & Design, eCommerce Strategy & Digital Transformation, Managed Hosting, Growth Marketing & Innovation, and Middleware Implementation. The firm maintains certified delivery capability across leading commerce platforms — Magento Enterprise, Shopify, BigCommerce, Hyva, and Shopware — and operates an ecosystem of complementary technology partnerships spanning hosting (Nexcess, Jetrails, Webscale), marketing automation (Klaviyo, Yotpo, Netcore), customer support (Gorgias), search/discovery (Unbxd), and integration middleware (Celigo).

Upbott monetizes through professional services engagements — project-based implementations and likely retainer/managed-services contracts — sold via direct, consultative enterprise sales. Its client base skews to category-leading mid-market and enterprise customers across manufacturing (military/tactical gear, refrigeration), retail (apparel, bedding), and distribution (consumer goods, promotional products). The firm claims 17+ years of operating history, 100+ technology implementations, and 100% referenceable-client retention, though no revenue, headcount, funding, or ownership information is publicly disclosed. The company is privately held with no parent entity, no institutional investors on record, and an 11–50 employee footprint.

Name

Upbott

Legal name

Upbott Consulting, Inc.

Website

https://upbott.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Upbott Consulting is a Minneapolis-based eCommerce consultancy that implements and supports Magento, Shopify, BigCommerce, Hyva, and Shopware platforms for enterprise retailers, manufacturers, and agencies across multiple verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Consulting Services: Upbott generates revenue through professional consulting services for eCommerce strategy, digital transformation, custom technology development, experience and design, managed hosting, growth marketing, and middleware implementation. As a consulting firm, they likely operate on project-based or retainer contracts with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Upbott is an eCommerce consulting and implementation firm that designs, builds, and operates digital commerce solutions for enterprise retailers, manufacturers, and agencies. Its offering spans six integrated capabilities: Custom Technology Development, Experience & Design, eCommerce Strategy & Digital Transformation, Managed Hosting Services, Growth Marketing & Innovation, and Middleware Implementation, delivered with partner-level expertise across Magento, Shopify, BigCommerce, Hyva, and Shopware.

Product overview

Upbott offers a unified portfolio of e-commerce consulting and implementation services rather than a single software product. The service offering is organized around six core capabilities: Custom Technology Development, Experience & Design, eCommerce Strategy & Digital Transformation, Managed Hosting Services, Growth Marketing & Innovation, and Middleware Implementation. These services work together to provide end-to-end support for brands looking to build, optimize, and scale their digital commerce operations, with particular expertise across platforms like Magento, Shopify, BigCommerce, Hyva, and Shopware.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Technology Development Custom technology development services for building tailored e-commerce solutions aligned with client business objectives, covering bespoke application and storefront development.
• Experience & Design User experience and visual design services for creating engaging digital commerce interfaces and customer journeys.
• eCommerce Strategy & Digital Transformation Strategic consulting and digital transformation services to help brands transition and grow in the e-commerce landscape.
• Managed Hosting Services Infrastructure management and hosting services for e-commerce platforms, ensuring performance and reliability through partners such as Nexcess, Jetrails, and Webscale.
• Growth Marketing & Innovation Digital marketing services focused on growth, innovation, and customer acquisition for e-commerce brands, leveraging integrations such as Klaviyo, Yotpo, and Netcore.
• Middleware Implementation Integration and middleware services connecting various e-commerce platforms, tools, and third-party systems, including partners such as Celigo, Gorgias, and Unbxd.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core.

• Magento EnterprisecoreTechnology or IntegrationMagento Enterprise is a robust, flexible and scalable commerce platform for retailers that helps businesses build online stores that engage and convert customers. Upbott is a Magento partner providing expertise in building and implementing Magento-based eCommerce solutions.
• ShopifycoreTechnology or IntegrationShopify is a comprehensive, cost-effective fully hosted eCommerce solution designed to support the expansion of retail brands and merchants. Upbott provides Shopify implementation and development services as a Shopify partner.
• BigCommercecoreTechnology or IntegrationBigCommerce is a cloud-based e-commerce solution designed to support fast growing B2C and B2B brands with substantial revenues and extensive inventories. Upbott offers BigCommerce implementation services as a partner.
• HyvacoreTechnology or IntegrationUpbott has extensive expertise in Hyva, a modern Magento theme framework, providing specialized implementation services.
• ShopwarecoreTechnology or IntegrationUpbott offers expertise in Shopware, a German eCommerce platform, expanding their platform coverage.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Codal: Digital commerce and design agency with expertise across Shopify, BigCommerce, and other platforms serving enterprise B2B and B2C brands. Comparable in service mix, customer profile, and platform partnership strategy.
• Vaimo: Global eCommerce solutions provider and Adobe/Magento, Shopify, and BigCommerce partner serving enterprise retailers and B2B brands. Directly comparable as a multi-platform digital commerce agency with similar service portfolio and partnership ecosystem.
• Atwix: Magento and Adobe Commerce-focused digital agency providing implementation, development, and support services. Highly comparable as a specialized commerce implementation firm competing in similar mid-market and enterprise deals.
• DCKAP: Digital commerce and ERP integration services provider with expertise across platforms like Magento, Shopify, BigCommerce, and Akeneo. Comparable in multi-platform commerce implementation focus and B2B/B2C enterprise customer base.
• Absolunet: North American digital commerce agency specializing in eCommerce platform implementations for retailers and brands. Highly comparable to Upbott in target customer (enterprise retailers/manufacturers), multi-platform expertise, and project-based consulting model.
• Rightpoint: Digital experience and commerce consultancy (acquired by Genpact) offering end-to-end strategy, design, and platform implementation. Comparable in service breadth and enterprise retail/manufacturing customer profile.

Broad incumbents

• Publicis Sapient: Global digital transformation consultancy with a large commerce practice serving enterprise retailers. Competes with Upbott on large multi-year digital commerce engagements with a broader strategic and technology footprint.
• Deloitte Digital: The digital arm of Deloitte providing end-to-end commerce strategy, implementation, and managed services for global enterprises. Competes for the largest enterprise digital commerce mandates alongside Upbott's target customers.
• Blue Acorn iCommerce (Capgemini Invent): Acquired by Capgemini, Blue Acorn iCommerce was a leading Adobe/Magento-focused digital commerce agency. Now part of a global consulting giant, it represents the scaled-incumbent path Upbott could follow and competes for the same enterprise eCommerce deals.
• Gorilla Group (now Capgemini): Magento-specialist digital commerce agency now part of Capgemini. Represents another scaled incumbent competitor targeting the same enterprise retail and brand customers Upbott serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/upbott-consulting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upbott