What Apolar Imoveis does

Apolar Imoveis is a Brazilian real estate franchise network headquartered in Curitiba, operating since 1973 with 50+ years of continuous market presence. The company runs an integrated hybrid model combining 60+ physical franchise stores across Brazil and Paraguay with a digital portal (Portal Apolar) that records approximately 1 million monthly and 12,000 daily accesses. Its inventory spans more than 10,000 active properties covering residential (apartments, houses, land, studios), commercial (offices, retail, warehouses), and premium (Triple A) segments, with R$3+ billion in accumulated historical sales value. The platform is complemented by a stack of specialized sub-brands — Lançamentos (new developments), Feirão (discount property fairs), ShortStay (short-term rentals), Procura (property matching), Consórcio (consortium financing), and Built for Business (commercial) — that address distinct transactional use cases within the same franchise ecosystem.

The underlying technology is a real estate marketplace platform with multi-channel listing distribution, advanced filtering across property types, and franchise network management. A dedicated Portugal portal and an investor-focused portal extend the platform's reach to cross-border buyers. Revenue is generated primarily through transaction commissions on residential and commercial sales and rentals, complemented by franchise fees and royalties from network expansion (including in Paraguay) and managed services from the Consórcio Apolar consortium product. Customer segments include residential buyers, commercial buyers, renters, real estate investors, and high-value luxury property seekers, served via a hybrid go-to-market that combines direct field sales at franchise locations with online self-service search and inquiry submission.

The company operates as an independent private business with no disclosed parent, institutional investors, or funding rounds. Marketing is conducted through its portal and franchise network alongside social channels (Facebook, Instagram, LinkedIn, YouTube, Twitter). Despite a 50+ year operating history and 1,001–5,000 employees, no revenue figure has been publicly disclosed, limiting financial visibility into the franchise network's aggregate scale.

Name

Apolar Imoveis

Legal name

Apolar Imóveis

Website

https://apolar.com.br

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Apolar Imoveis is a Brazilian real estate franchise network, founded in 1973 and headquartered in Curitiba, that operates 60+ stores and a digital portal offering residential and commercial property sales, rentals, consortium financing, and related services across Brazil and Paraguay.

Ownership category

akta.pro rank

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Property Sales Commission: Commission-based revenue from facilitating residential and commercial property sales through the network of franchises.
2. Property Rental Services: Revenue from rental transactions including monthly rentals, commercial rentals, and seasonal/temporary stays.
3. Franchise Fees: Revenue from franchise network expansion, with operations in Brazil and Paraguay.
4. Consorcio Apolar: Real estate consortium services enabling property acquisition through group savings plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Apolar Imoveis is a real estate brokerage and marketplace company that facilitates residential and commercial property sales, rentals, and consortium acquisitions through a network of over 60 franchise stores across Brazil and Paraguay complemented by the Portal Apolar online platform with 10,000+ listings. The company provides specialized sub-brands covering premium properties (Triple A), new developments (Lançamentos), short-term rentals (ShortStay), property matching (Procura), consortium financing (Consórcio Apolar), and commercial solutions (Built for Business).

Product overview

Apolar Imoveis operates as a multi-platform real estate company with a unified product portfolio consisting of the core Apolar Imóveis platform complemented by specialized sub-brands and services. The main platform handles residential and commercial property sales and rentals, while Apolar Lançamentos focuses on new development projects, Apolar Triple A serves the premium property segment, and Feirão Apolar offers discounted properties. Supporting services include Apolar Procura (property matching), Apolar Consórcio (consortium financing), Apolar Short Stay (temporary rentals), and Ops! Aluguei (rental assistance), all supported by a franchise network of over 60 stores across Brazil and Paraguay.

Differentiator

Problem solved

Functional benefit

Brands

• Apolar Triple A: High-standard luxury real estate properties with personalized advisory services
• Apolar Short Stay
• Apolar Procura
• Feirão Apolar
• Built for Business

Products and services

• Apolar Imóveis (Core Property Sales and Rentals) The main Apolar real estate brokerage platform offering residential and commercial properties for sale and rent in Curitiba and surrounding regions, with over 10,000 properties available and a network of more than 60 franchise stores supporting transactions.
• Apolar Lançamentos Specialized service for new real estate developments and pre-launch properties, featuring upcoming construction projects and newly completed properties ready for occupancy.
• Apolar Triple A Premium high-end property segment offering exclusive and personalized real estate brokerage with architectural styles including minimalist, exclusive, contemporary, and vintage options.
• Feirão Apolar Property fair event featuring properties with special pricing and incredible values, offering discounted real estate deals to buyers.
• Apolar Procura Property search matching service that connects property owners with potential buyers by matching specific property requirements when buyers cannot find listings matching their criteria.
• Apolar Consórcio Real estate consortium service enabling property acquisition through group savings plans with special conditions, offering an alternative financing route to traditional mortgages.
• Apolar Short Stay Short-term rental service for temporary accommodations, offering flexibility for travelers and those needing temporary housing for seasonal or short-duration stays.
• Ops! Aluguei Rental platform service helping tenants find rental properties with streamlined processes for property rental matching and lease initiation.
• Franquias Apolar Franchise opportunity offering real estate franchise partnerships with over 50 years of experience, solid business model, and constant support for franchisees across Brazil and Paraguay.
• Built for Business (B4B) Business-oriented real estate solutions targeting commercial clients and business property investments, offering specialized services for companies seeking commercial properties.

Quantifiable outcome

• 1 million+ monthly portal accesses indicating strong market reach and customer engagement
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• QuintoAndar: Brazil's leading proptech for rentals and sales; competes directly with Apolar's residential rental and sales offerings through a digital-first, vertically integrated platform with significant capital backing.
• RE/MAX Brasil: Global real estate franchise network with major Brazilian operations; comparable franchise-driven brokerage model serving residential and commercial buyers and sellers.
• Lopes (LPS Brasil): One of Brazil's largest traditional real estate brokerage franchises; comparable franchise-plus-portal model and broad product offering make it Apolar's closest traditional peer.
• Imovel Web: Brazilian real estate classifieds portal aggregating listings from brokers and owners; comparable to Portal Apolar in listing model and target audience of buyers and renters.
• Century 21 Brasil: Global franchise operating in Brazil under a national master franchise; directly comparable franchise model, brand-driven brokerage, and multi-product real estate services in overlapping markets.
• Viva Real (ZAP+): Major Brazilian real estate marketplace aggregating listings from brokers and developers; competes with Portal Apolar for buyer and renter traffic at a national scale.
• Loft: Brazilian proptech operating a digital brokerage and iBuyer model; competes with Apolar in residential sales and increasingly in adjacent services like listings and lead generation.
• ZAP Imóveis: Brazilian property portal affiliated with OLX; competes with Apolar's portal for listings and consumer demand, particularly in major urban markets.

Emerging players

• Emcasa: Brazilian digital-first brokerage offering concierge-style buying services; an emerging competitor targeting the same residential buyer segments Apolar serves, with a more tech-led UX.

Broad incumbents

• OLX Brasil (Imóveis): Brazilian horizontal classifieds marketplace with a major real estate vertical; competes with Portal Apolar for self-service rental and sale listings across Brazil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ApolarAhu
• YouTubeyoutube.com/user/apolarweb
• Facebookpt-br.facebook.com/ApolarImoveis
• LinkedInpt.linkedin.com/company/apolar-imoveis
• Instagraminstagram.com/apolarimoveis/?hl=pt-br

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apolar Imoveis