What FORCAR does

FORCAR SDN BHD is a Malaysian automotive aftermarket technology company operating an S2B2C (Supply-to-Business-to-Consumer) platform that connects vehicle owners with automotive service providers through a mobile superapp. Founded in 2021 and headquartered in Kajang, Selangor, the company is structured as a private limited company (FORCAR SDN BHD) with 11–50 employees and supports a consumer-facing app, a merchant-facing operational app, and a merchant-facing supply-chain e-commerce division, all available via Google Play, Apple App Store, and Huawei AppGallery.

The platform is built around three core product surfaces: the FORCAR Consumer Superapp (for service quotation, appointment booking, service records and maintenance/insurance reminders, battery delivery and installation, repair-bill installments, and a voucher rewards programme); the FORCAR Merchant Operation System or OS (a free operational app for workshops covering task management, communications, sales monitoring, personnel, invoicing, CRM, and reporting); and the FORCAR Merchant Mall (a supply-chain e-commerce division giving independent workshops direct access to first-hand distributors and importers, with 0% installment options and group purchasing power). Underpinning features include FORCAR Protection Policy (escrow-based payment protection with a 24-hour consumer checking period), a financial services industry (FSI) aggregation layer for insurance and financing, and supporting modules branded as FORCAR CARE, FORCAR MALL, FORCAR CHANNEL, FORCAR MAINTENANCE, FORCAR BATTERY SUPPORT, and FORCAR Voucher Programme. The technology stack is mobile-first with dual consumer and merchant apps and a merchant OS; no API, SDK, or AI/ML capabilities are publicly disclosed.

FORCAR monetises through a mix of partner service fees (transaction-based, rates undisclosed), affiliate/referral fees from regulated financial institution partners for aggregated insurance and financing products, and acting as a collection agent for partners on consumer charges (which allows retention of fees from the payment flow). The consumer app is free to use and the Merchant OS is free for merchants, making the model primarily take-rate and FSI-referral driven. The company is single-geography (Malaysia) with one disclosed but undocumented funding round in March 2023, no disclosed revenue or GMV, and no named institutional investors.

Name

FORCAR

Legal name

FORCAR SDN BHD

Website

https://forcar.com.my

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

FORCAR SDN BHD operates a Malaysian S2B2C automotive aftermarket superapp connecting car owners with independent workshops, offering service booking, Merchant OS tooling, and Merchant Mall supply-chain e-commerce with FSI aggregation for insurance and installment financing.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Digital Platform

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Automotive aftermarket platform
• Vehicle maintenance services
• Merchant supply chain
• Car owner superapp
• Digital auto marketplace

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Partner Service Fees: FORCAR charges merchants/partners a fee for using the Service. Partners are required to pay applicable service fees as per the Terms of Use. Settlement from FORCAR to Partners takes up to five working days.
2. Financial Services Aggregation: Aggregation of consumer Financial Services Industry (FSI) products and services including insurance, financing options, reviews, guides and promotions. FORCAR earns referral/affiliate fees from regulated financial institution partners for directing customers to their products.
3. Collection Agent Services: FORCAR acts as collection agent for partners, administering and collecting consumer charges on behalf of merchants. This allows FORCAR to retain fees from the payment flow.
4. Platform/Subscription Services: Revenue from merchant subscriptions and premium services on the platform. Merchant OS is free but premium features or future tiers may generate recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

FORCAR operates an S2B2C digital platform connecting Malaysian car owners with automotive aftermarket merchants via a consumer superapp and a separate merchant OS plus Merchant Mall for supplies. The platform enables service booking, maintenance reminders, battery delivery, insurance aggregation, installment payments, and merchant operations/inventory procurement.

Product overview

FORCAR is a technology-driven S2B2C startup operating an all-in-one automotive aftermarket platform with a unified superapp architecture. The platform connects car owners (consumers) with automotive service providers (merchants) through multiple integrated products: the Consumer Superapp for vehicle management, maintenance scheduling, battery support, and installment payments; the Merchant Operation System for workshop management; and the Merchant Mall for supply-chain e-commerce. Supporting service modules include FORCAR CARE, FORCAR MALL, FORCAR CHANNEL, FORCAR MAINTENANCE, FORCAR Installment Options, and FORCAR Battery Support, all facilitated by a FORCAR Voucher Programme loyalty system and FORCAR Protection Policy buyer safeguard.

Differentiator

Problem solved

Functional benefit

Brands

• FORCAR CARE: Service offering within the FORCAR platform for automotive care solutions
• FORCAR MALL
• FORCAR CHANNEL
• FORCAR MAINTENANCE
• FORCAR MERCHANT MALL
• FORCAR BATTERY SUPPORT
• FORCAR Protection
• FORCAR Merchant Operation System (OS)
• FORCAR Voucher Programme

Products and services

• FORCAR Consumer Superapp A mobile superapp for car owners to request quotations, book service appointments with multiple providers, store service records, receive maintenance and insurance renewal reminders, request battery delivery and installation, apply for installments on repair bills, and earn rewards.
• FORCAR Merchant Operation System (OS) A free operational app for automotive aftermarket merchants to manage operations, tasks, communications (including voice messages with images), monitor sales, manage personnel, handle invoicing, perform customer relationship management, and generate reports.
• FORCAR Merchant Mall An automotive aftermarket supply-chain e-commerce division offering independent workshops direct purchase access to supplies from multiple first-hand distributors and importers, with 0% installment options for purchasing to improve cash flow.
• FORCAR MAINTENANCE Vehicle maintenance management service module within the FORCAR Solutions ecosystem, covering scheduled maintenance and repair workflows for consumers.
• FORCAR BATTERY SUPPORT Battery support service providing free battery delivery and installation to consumers through the FORCAR platform.
• FORCAR Installment Options Financial installment options service for consumers to spread payments for automotive services and purchases, delivered in partnership with regulated financial institutions.
• FORCAR Insurance Services Insurance aggregation and renewal services for vehicles offered to consumers through regulated financial institution partners on the FORCAR platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Regulated Financial Institution PartnerscoreStrategic or Co-development PartnerFORCAR partners with regulated financial institutions (banks, insurers) for aggregation of Financial Services Industry (FSI) products. These partnerships enable FORCAR to offer insurance products, financing/installment options, reviews, guides, and value-added services to consumers. Any monetary exchange for financial products occurs directly between consumers and the regulated financial institutions.
• First-hand Distributors and ImporterscoreChannel Partner/ Reseller/ DistributorFORCAR Merchant Mall provides access to multiple first-hand distributors and importers for automotive aftermarket supplies. These supply chain partnerships enable merchants to purchase directly from source, ensuring product authenticity and better profit margins through group purchasing power.
• Automotive Service ProviderscoreChannel Partner/ Reseller/ DistributorIndependent automotive service providers (car service centers, detailing centers, accessories providers) serve as Partners on the FORCAR platform, providing Solutions to Consumers. FORCAR's role is to link consumers with these Partners; Partners bear liability for goods and services provided.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Carsome: Malaysian-headquartered auto platform operating across Southeast Asia with used car marketplace, financing, and after-sales services. Comparable to FORCAR as a Malaysian-rooted multi-sided auto ecosystem targeting both consumers and merchants.
• Carro: Singapore-based Southeast Asian auto marketplace and used car platform with financing and dealer tooling. Comparable to FORCAR in its marketplace model targeting both consumers and automotive businesses across the region.
• iCar Asia: Malaysian auto classifieds and marketplace platform operating in Malaysia, Indonesia, and Thailand. Comparable to FORCAR as a Malaysia-anchored digital auto platform serving consumers and automotive service providers.
• GoMechanic: India-based multi-sided platform for car servicing and repairs, connecting car owners with service workshops. Highly comparable to FORCAR's consumer-to-merchant service booking model in a fragmented auto aftermarket.
• Droom: India's online automobile marketplace offering vehicles, services, financing, and aftermarket support. Comparable to FORCAR's multi-line approach combining marketplace, financing aggregation, and after-sales services.

Broad incumbents

• Fixico: Netherlands-based digital platform for vehicle repair and claims management, connecting drivers, repairers, and insurers. Comparable to FORCAR's orchestration of consumer, merchant, and insurance partners in auto service workflows.

Emerging players

• AutoLeap: Cloud-based shop management software for auto repair businesses, providing workflow, CRM, and reporting tools. Comparable to FORCAR's free Merchant OS targeting independent auto service merchants.
• Tekmetric: US-based shop management platform for auto repair shops with workflow, estimates, and customer communication features. Comparable to FORCAR's Merchant OS in digitizing operations for independent automotive service providers.
• ShopMonkey: Auto repair shop management software providing estimates, invoicing, CRM, and digital inspection tools. Comparable to FORCAR's free Merchant OS as workflow software for independent automotive service centers.
• Kukui: Marketing and customer engagement platform specifically built for auto repair shops. Comparable to FORCAR in targeting independent auto service merchants with digital tools to acquire and retain customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/everythingforyourcar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FORCAR