Horton Emergency Vehicles

What Horton Emergency Vehicles does

Horton Emergency Vehicles, founded in 1968 by Carl Horton and headquartered in Grove City, Ohio, designs and manufactures custom ambulances for U.S. fire departments, EMS agencies, hospitals, and government/municipal buyers. The company operates three core ambulance platforms — Type 1 ("The Workhorse," truck-chassis), Type 3 ("The First Response," van cutaway), and Critical Care Transport ("The Specialist") — plus a High Risk Infection Control Type 1 variant. Each unit is configured to order on chassis from Ford, Chevrolet, RAM, International, and Freightliner, and integrates a portfolio of proprietary in-house innovations including HOPS featuring MBrace (patent-pending airbag-in-harness occupant protection co-developed with IMMI), Vi-Tech body mounting (neoprene inserts tested to 35Gs), Cool-Tech HVAC, Power-Tech/Intelliplex i4G fourth-generation multiplex electrical system with integrated mobile app, HORTON 360 camera system, HO2rton oxygen system, and Horton QuietGuard sound-deadening. Bodies are all-aluminum modular construction on single-flow LEAN assembly, with 50+ years of voluntary dynamic crash-testing history and validation to ECE R29, SAE J2420, SAE J422, and SAE J3026 standards. The company supports a 30-year structural warranty and 2-year/24,000-mile standard warranty.

Horton's business model is direct custom hardware sales plus aftermarket retrofit services, with revenue generated through one-time configured-to-order ambulance sales routed almost exclusively through a 50-state authorized dealer network of Certified Emergency Vehicle Technicians — Atlantic Emergency Solutions, FESCO, VCI, Greenwood, Foster Coach, Professional Sales and Services, Siddons-Martin, SERVS, ETR, Premier Specialty Vehicles, Emergency Vehicles Plus, Specialty Truck, Lynn Kolaja, and Southern Emergency Consultants. Pricing is quote-based with no public MSRP disclosed. As of January 2025, the company transitioned its previously in-house Ohio sales to Atlantic Emergency Solutions, making the dealer channel the sole distribution path. HOPS/MBrace retrofits for existing Horton fleets generate incremental parts-and-service revenue through the dealer network. Horton is a wholly-owned brand/subsidiary of REV Group, Inc. (NYSE: REVG) and operates from a 100,000+ sq ft Grove City facility augmented by an adjacent 20,000 sq ft building purchased in November 2025 for $2.6 million to expand final assembly and delivery throughput, with operations expected to begin in early 2026.

Name

Horton Emergency Vehicles

Legal name

Horton Emergency Vehicles (a subsidiary/brand of REV Group, Inc.)

Website

https://hortonambulance.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Horton Emergency Vehicles, a wholly-owned brand of REV Group Inc., designs and manufactures custom Type 1, Type 3, and Critical Care Transport ambulances for U.S. fire departments, EMS agencies, hospitals, and municipal buyers, distributed exclusively through a 50-state authorized dealer network from its Grove City, Ohio manufacturing facility.

Ownership category

akta.pro rank

Product category

Ambulance Manufacturing

NAICS

Heavy Duty Truck Manufacturing (336120)

SIC

Truck & Bus Bodies (3713), Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Ambulance Fleet, Equipment & Logistics Services (HLAFANAN)

Keywords

• Custom ambulance manufacturing
• Emergency medical vehicles
• Critical care transport
• Modular ambulance bodies
• Ambulance safety systems

Headquarters

HQ city

Grove City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom ambulance sales: Primary revenue stream is the design, manufacture, and one-time sale of custom-built ambulances (Type 1, Type 3, and Critical Care Transport) to fire departments, EMS agencies, and hospitals across the United States. Each unit is configured to order and built to customer specifications, with comprehensive warranty coverage (2-year/24,000-mile standard, 30-year structural). Aftersales service and parts are routed through the authorized dealer network.
2. Remount and retrofit services: HOPS featuring MBrace and other safety upgrades are offered as retrofit options for most existing and remount Horton models, generating incremental parts-and-service revenue through the dealer network.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Horton Emergency Vehicles designs, manufactures, and sells custom-built ambulances — Type 1 truck-chassis units, Type 3 van-cutaway units, and Critical Care Transport (CCT) units — on commercial chassis from Ford, Chevrolet, RAM, International, and Freightliner. Every unit is configured-to-order with proprietary integrated modules including the HOPS featuring MBrace occupant protection system, Power-Tech/Intelliplex i4G multiplex electrical system, Cool-Tech HVAC, Vi-Tech body mounting, HO2rton oxygen system, and Horton 360 camera system, backed by a 30-year structural warranty and a 50-state authorized dealer network.

Product overview

Horton Emergency Vehicles, a brand of REV Group Inc., is a custom ambulance manufacturer organized around three core vehicle platforms: Type 1 Ambulances ('The Workhorse'), Type 3 Ambulances ('The First Response'), and Critical Care Transport (CCT) units ('The Specialist'), plus a specialty High Risk Infection Control Type 1 variant. Each platform is delivered as a single unified custom build that integrates a portfolio of proprietary modules and innovations — including the HOPS™ featuring MBrace™ occupant protection system, Cool-Tech® HVAC system, Vi-Tech™ body mounting system, HO2rton™ oxygen system, Horton QuietGuard™ sound deadening, Power-Tech by Horton™ (Intelliplex i4G™) multiplex electrical system, HORTON 360™ camera system, Directional Safety Lighting, Custom Backlit Panels, Custom Rub Rail Lighting, and Custom Graphics — which are engineered into every Horton ambulance and combine to deliver Horton's distinctive safety, customization, strength, and service value proposition.

Differentiator

Problem solved

Functional benefit

Products and services

• Type 1 Ambulance Branded 'The Workhorse,' the Type 1 is a truck-chassis ambulance widely used in the Fire/EMS world, suitable for large city fleets as well as suburban and rural communities, with dependable support and optional rugged four-wheel drive. Available in Models 453 (149"), 457 (157"), 603 (167"), and 623 (173"), all 96" wide with 72" headroom, on Ford, RAM, Chevrolet, International, and Freightliner chassis.
• Type 3 Ambulance Branded 'The First Response,' the Type 3 is a van cutaway chassis ambulance offering a car-like ride with a tight turning radius. Available in Models 523 (Ford), 533 (Ford, 163"), and 553 (169") with a variety of headroom options and configurable compartment and cabinet layouts.
• Critical Care Transport (CCT) Branded 'The Specialist,' CCT units are built-to-order emergency vehicles engineered to a level most ambulance manufacturers won't build to, with fully customized interiors, neonatal care capability, and the durability of a heavy-duty truck combined with scene-by-scene flexibility.
• High Risk Infection Control Ambulance (Type 1 variant) A specialized Type 1 configuration ('The Workhorse') purpose-built for high risk infection control scenarios, built on a truck chassis with optional four-wheel drive and applicable for large city fleets as well as suburban and rural communities.
• Remount and Retrofit Services Aftersales parts-and-service offering through the authorized dealer network, including HOPS featuring MBrace and other safety upgrades offered as retrofit options for most existing and remount Horton models, supporting long-term fleet continuity for customer departments.

Named customers21 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

13 partnerships are on record, tiered core / event sponsorship, core / ohio coverage, flagship / parent company, flagship / technology co-development, core / chassis supply and qualification, secondary / chassis supply, core / testing partner, minor / cooperative purchasing, minor / charitable donation recipient and flagship / sole distribution channel.

• Fire Truck Training Conference (FTTC)core / event sponsorshipGTM or Marketing Partner · 1 January 2026Horton Ambulance is a proud sponsor of the 2026 Fire Truck Training Conference (FTTC) at the Lansing Center, Lansing, MI, September 20–25, 2026 — one of the most hands-on, experience-driven training events in the fire service.
• Atlantic Emergency Solutionscore / ohio coverageChannel Partner/ Reseller/ Distributor · 28 January 2025Atlantic Emergency Solutions was named the Horton dealer for Ohio effective January 28, 2025 — the first time Atlantic represented the Horton brand. Atlantic also serves as the dealer for two other REV Ambulance Group brands (Wheeled Coach and Road Rescue) in the Eastern U.S. (excluding Ohio). Atlantic operates seven Ohio-based locations including five service centers in Columbus, Findlay, McConnelsville, Springboro, and Macedonia, plus two collision repair centers in Macedonia and McConnelsville, with a team of over 100 people.
• REV Groupflagship / parent companyStrategic or Co-development PartnerREV Group is the parent company of Horton Emergency Vehicles. REV Group allocated the $2.6M capital expenditure for Horton's 2025 Grove City expansion. Horton is one of four REV Group ambulance brands showcased together at industry events (alongside American Emergency Vehicles, Road Rescue, and Wheeled Coach). All Horton intellectual property is owned by REV Group per the website Terms of Use. Relationship is Them to Us (REV Group provides capital, corporate infrastructure, and brand portfolio context to Horton).
• IMMIflagship / technology co-developmentStrategic or Co-development PartnerHorton partnered with IMMI — described as the industry leader in the design and manufacturing of safety systems — on the research, engineering, and design of MBrace, the first advanced airbag-in-harness safety system for ambulances. HOPS featuring MBrace underwent years of extensive validation and dynamic testing at the Center for Advanced Product Evaluation (CAPE), recognized worldwide as a premier testing facility for commercial and specialty vehicles.
• Ford (Ford Pro)core / chassis supply and qualificationOEM/ Whitelabel/ Licensing PartnerFord is a primary chassis supplier for Horton Type 1 and Type 3 ambulances (Ford F-series chassis including the E-450 cutaway). Horton displays the Ford Pro Upfitter Qualified Badge, certifying Horton as a qualified Ford upfitter. Ford chassis underpin best-selling Horton configurations including the Delaware City Type 3 (Ford E-450) and Type 1 models.
• International (Navistar)secondary / chassis supplyOEM/ Whitelabel/ Licensing PartnerInternational (Navistar) is listed as a chassis option for the Horton Type 1 Model 623 ambulance.
• Freightlinersecondary / chassis supplyOEM/ Whitelabel/ Licensing PartnerFreightliner is listed as a chassis option for the Horton Type 1 Model 623 ambulance.
• RAMsecondary / chassis supplyOEM/ Whitelabel/ Licensing PartnerRAM is listed as a chassis option for the Horton Type 1 Models 453 and 457.
• Chevroletsecondary / chassis supplyOEM/ Whitelabel/ Licensing PartnerChevrolet is listed as a chassis option for the Horton Type 1 Model 623 and Type 3 ambulances.
• Center for Advanced Product Evaluation (CAPE)core / testing partnerImplementation/ SI/ Consulting PartnerCAPE — recognized worldwide as the premier testing facility for commercial and specialty vehicles — conducted the years of extensive validation and dynamic testing for HOPS featuring MBrace.
• Savvik Buying Groupminor / cooperative purchasingGTM or Marketing PartnerHorton displays the Savvik Buying Group logo in the site footer (linked to savvik.com), a public-safety cooperative purchasing organization that aggregates buying power for member agencies.
• Tunnel to Towers Foundationminor / charitable donation recipientOthersTerex's Fire and Ambulance Groups (which includes Horton and peer REV Group brands in joint showcase context) donated $10,000 to the Tunnel to Towers Foundation in remembrance of the 25th anniversary of September 11, 2001.
• Authorized Dealer Network (multi-state)flagship / sole distribution channelChannel Partner/ Reseller/ DistributorHorton's sole distribution channel is a nationwide network of authorized dealers covering all 50 U.S. states, including Atlantic Emergency Solutions (OH), FESCO Emergency Sales (GA/SC/NC/VA/WV/MD/DE), VCI Emergency Vehicle Specialists (NY/NJ/DE/PA), Greenwood Emergency Vehicles (New England), Foster Coach Sales (WI/IA/MO/IL), Professional Sales and Services (Western U.S.), Siddons-Martin Emergency Group (AR/MS/TN), SERVS (NE/CO/NM/TX/KS/OK/LA), ETR (FL), Premier Specialty Vehicles (ND/SD/MN), Emergency Vehicles Plus (IN/MI), Specialty Truck (KY), Lynn Kolaja Fire Equipment Sales (NY/PA), and Southern Emergency Consultants (AL). Each dealer employs Certified Emergency Vehicle Technicians and receives ongoing Horton training.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wheeled Coach Industries: Wheeled Coach is a sister REV Group ambulance brand manufacturing Type I, Type II, Type III, and Medium-Duty ambulances. As a fellow REV Group subsidiary, it competes directly with Horton for the same municipal and EMS fleet contracts and is showcased alongside Horton at REV Group industry events.
• Road Rescue: Road Rescue, also under REV Group, manufactures Type 1 and Type 3 ambulances and critical care transport units. It is one of the four REV ambulance brands showcased at FDIC and competes head-to-head with Horton on the same dealer channels and end-customer RFPs.
• American Emergency Vehicles (AEV): AEV is another REV Group ambulance brand producing Type I, Type II, Type III, Medium-Duty, and Critical Care ambulances. It overlaps directly with Horton's product portfolio and dealer footprint, making it the closest internal sibling competitor.
• Braun Industries: Braun Industries is an independent ambulance manufacturer producing Type I, Type II, and Type III ambulances as well as Chief XL custom vehicles. It directly competes with Horton for municipal and private EMS fleet sales across the U.S.
• Excellance Inc. Excellance is a U.S. ambulance manufacturer producing Type I, Type II, Type III, and Critical Care Transport units. It competes with Horton for the same municipal and hospital-based transport fleet customers.
• Osage Ambulances: Osage Ambulances builds custom Type I, Type II, and Type III ambulances, including critical care and neonatal transport configurations. It is comparable to Horton on configured-to-order manufacturing and specialty EMS vehicle builds.
• Medix Specialty Vehicles: Medix Specialty Vehicles is a REV Group brand (formerly part of the same REV ambulance portfolio) that produces Type I, Type II, and Type III ambulances. It is comparable to Horton on product category and customer base, sitting within the broader REV Group ambulance competitive set.

Regional players

• Crestline Coach: Crestline Coach is a Canadian manufacturer of ambulances, including Type I, Type II, Type III, and specialty vehicles. It is comparable to Horton on product category and customization depth, but its primary geographic focus is Canada with U.S. expansion rather than direct U.S. nationwide coverage.
• Demers Ambulances: Demers manufactures Type I, Type II, Type III, and Braun-modified ambulances with North American operations. It is comparable to Horton on ambulance body manufacturing and customization, with primary strength in Canadian and select U.S. markets.

Broad incumbents

• REV Group, Inc. (parent): REV Group is the publicly-traded parent (NYSE: REVG) of Horton and three other ambulance brands plus broader specialty vehicle, fire apparatus, and recreational segments. It is comparable to Horton as the capital provider, corporate parent, and portfolio context in which Horton operates.

Market position

Strengths5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjuimjxGZ279DxJEDOygg6Q
• Facebookfacebook.com/hortonvehicles
• LinkedInlinkedin.com/company/horton-emergency-vehicles
• Instagraminstagram.com/horton_emergency_vehicles
• Xx.com/hortonvehicles

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horton Emergency Vehicles