Clean Advantage

What Clean Advantage does

Clean Advantage Corporation is a privately held, family-owned janitorial and property services company founded in 1979 and headquartered in Lanham, Maryland. It delivers commercial janitorial, residential janitorial, and school cleaning services, alongside concierge and virtual concierge (via partner VirCierge), electrostatic disinfection, floor and carpet care, pressure washing, bulk trash removal, and bundled 'Comprehensive Services' packages. Customers are primarily mid-market property managers, HOAs, educational institutions, and commercial building owners in the Washington D.C. metropolitan area, including Maryland suburbs and Northern Virginia.

The company runs a sales-led, B2B go-to-market with direct field sales, 4-hour on-site needs assessments, and quote-based annual contracts. Its operational backbone consists of a proprietary cloud-based mobile platform (the SWEPT app) for real-time communication between supervisors, crews, and customers, GPS tracking across a 40+ vehicle majority-hybrid fleet, electrostatic disinfection equipment, and a distributed network of satellite offices in Annapolis, Alexandria, Lanham, and Olney that covers 30+ cities. Revenue is generated through recurring subscription-style janitorial and concierge contracts plus project-based specialty work, with supplies included in pricing and bundle discounts positioned against single-service competitors. The firm is owned and led by CEO Jim Belliveau, with a sales and operations leadership team, and reports over 500 long-term employees with low turnover and a multi-layered quality control structure differentiating it from high-churn industry peers.

Name

Clean Advantage

Legal name

Clean Advantage Corporation

Website

https://cleanadv.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Clean Advantage is a family-owned janitorial and property services company founded in 1979, delivering commercial, residential, and school cleaning plus concierge services to property managers, HOAs, and institutions across Maryland, Washington D.C., and Northern Virginia.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (561720), Janitorial Services (56172), Carpet and Upholstery Cleaning Services (56174)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Miscellaneous Business Services (7380), Sanitary Services (4950)

akta.pro primary industry

General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)

akta.pro secondary industries

Post-Construction & Final Clean Services (BPABABAD), Specialty Cleaning (Deep Cleaning, Floor Care, Disinfection, Post-Construction) (EDAEAAAL), Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO), Bedroom & Living Area Recurring Cleaning (Dust/Vacuum/Tidy) (HSAEAAAE)

Keywords

• Commercial janitorial services
• Residential cleaning services
• Property concierge services
• Electrostatic disinfection
• Floor and carpet care

Headquarters

HQ city

Lanham

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Contracted Janitorial Services: Recurring commercial and residential janitorial contracts providing ongoing cleaning services to properties. Services include routine maintenance, deep cleaning, and specialized services bundled into single contracts.
2. Concierge Services: Property concierge and virtual concierge (VirCierge) services providing day-to-day resident/tenant support including guest greeting, package handling, and emergency assistance.
3. Specialized Cleaning Services: One-time and periodic services including carpet cleaning, floor waxing, pressure washing, graffiti removal, and electrostatic disinfection that can be added to existing contracts or contracted separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Clean Advantage provides recurring contracted janitorial and cleaning services for commercial, residential, and educational properties across the Washington D.C. metropolitan area. The company offers a bundled service model combining core janitorial services with specialty offerings like electrostatic disinfection, floor and carpet care, pressure washing, and on-site/virtual concierge services delivered under single contracts with supplies included.

Product overview

Clean Advantage is a commercial and residential cleaning services company serving the Washington D.C. metropolitan area. The company offers a bundled service model combining core cleaning services (commercial janitorial, residential janitorial, school janitorial) with specialty services (electrostatic disinfection, floor/carpet cleaning, pressure washing) and concierge offerings. Services can be bundled under single contracts for cost savings, with supplies included in contracts. The company operates through multiple satellite offices throughout Maryland, D.C., and Northern Virginia, and partners with VirCierge for virtual concierge services.

Differentiator

Problem solved

Functional benefit

Brands

• VirCierge: Virtual Concierge Services - A partner network providing 24/7 concierge services including 3rd shift coverage, resident support, guest management, amenity oversight, and package handling at reduced cost compared to traditional staffing.

Products and services

• Commercial Janitorial Services Professional cleaning services for commercial properties including lobbies, core areas, general office spaces, bathrooms, and interior/exterior cleaning for medical offices, schools, professional spaces, and common areas.
• Residential Janitorial Services Cleaning services for condominium complexes, apartment buildings, and residential communities ensuring common areas and high-touch point spots are thoroughly sanitized and disinfected.
• School Janitorial Services Specialized cleaning and disinfection services for educational facilities including universities, public and private schools, preschools, and daycare centers, with flexible scheduling around the academic calendar.
• Concierge Services On-site concierge services including greeting guests, receiving packages, providing emergency and safety assistance, and day-to-day comforts and conveniences for residents, tenants, and guests.
• FTE Hybrid | Porter + Route Hybrid staffing solution combining full-time employee porter services with route-based cleaning to maximize efficiency and budget utilization.
• Commercial Floor and Carpet Cleaning Professional floor care including deep carpet cleaning, floor scrubbing, waxing, and grout cleaning using advanced low-moisture and deep-clean systems.
• Commercial Pressure Washing Exterior cleaning services including pressure washing for parking garages, building facades, pool decks, sidewalks, and graffiti removal.
• Bulk Trash Removal Removal services for large-scale waste and debris from commercial and residential properties.
• Electrostatic Disinfection Touchless disinfection service using electrostatic technology that evenly coats surfaces with charged sanitizing particles, reaching crevices and microscopic areas, ideal for high-traffic areas, schools, and workspaces.
• Comprehensive Services Full-service bundled package combining multiple cleaning and maintenance offerings including graffiti removal, parking garage cleanup, pressure washing, floor care, and carpet cleaning.
• VirCierge | Virtual Concierge Remote/virtual concierge and surveillance services offered in partnership with VirCierge, combining trained professionals with high-quality equipment to augment or improve economics of concierge services at 60% lower cost than traditional concierge.

Quantifiable outcome

• 18% annual savings achieved by one D.C. property by consolidating cleaning and concierge services
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• VirCiergecoreStrategic or Co-development PartnerVirtual concierge services partner providing remote concierge and surveillance capabilities that augment or replace on-site concierge staff at 60% lower cost than traditional concierge. Allows properties to provide round-the-clock resident support, guest management, amenity oversight, and package handling through combined cleaning and virtual concierge packages.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• AthSyn janitorial-style peer: JAN-PRO Franchising: JAN-PRO is one of the largest commercial cleaning franchise networks in North America, offering recurring contract janitorial services to offices, schools, medical facilities, and commercial properties—directly competing with Clean Advantage's core commercial janitorial offering.
• Coverall Health-Based Cleaning System: Coverall is a franchised commercial cleaning franchise network providing recurring janitorial and disinfection services to office, medical, and educational facilities—directly comparable to Clean Advantage's service mix and target verticals.
• Pritchard Industries: Pritchard Industries provides janitorial, floor care, and facility services across the Mid-Atlantic and Southeast, with significant presence in Virginia and D.C. markets. It is a direct competitor for commercial janitorial contracts in the same geography as Clean Advantage.
• Office Pride Commercial Cleaning Services: Office Pride is a values-based franchised commercial cleaning company serving offices, churches, and schools across the U.S., with multiple DMV-area franchisees. It competes head-to-head with Clean Advantage for mid-market commercial and school janitorial contracts.
• Anago Cleaning Systems: Anago is a commercial cleaning franchise specializing in janitorial and disinfection services for offices, medical facilities, and schools. Its franchise model and service mix closely mirror Clean Advantage's recurring contract cleaning offering.
• Buildingstars (commercial cleaning): Buildingstars is a commercial janitorial services franchise with operations across the Mid-Atlantic, providing recurring cleaning for offices, schools, medical, and industrial properties—directly competing for Clean Advantage's target contracts in the DMV region.
• OpenWorks (commercial janitorial network): OpenWorks is a commercial cleaning franchise offering recurring janitorial and floor care services to office, medical, and educational facilities, with established mid-Atlantic franchisees competing directly with Clean Advantage for similar property management customers.

Broad incumbents

• ServiceMaster Clean (commercial janitorial division): ServiceMaster Clean is a national brand offering commercial janitorial, disinfection, and specialty cleaning services to offices, schools, and healthcare facilities. It overlaps with Clean Advantage's commercial and school janitorial services as part of a much broader national portfolio.
• ABM Industries: ABM is a large, publicly traded facility services company offering janitorial, parking, and integrated building services to commercial properties across North America. While far larger and broader than Clean Advantage, ABM directly competes for the same commercial property janitorial contracts in the DMV region.

Emerging players

• System4 Facility Services: System4 is a facility services management company providing janitorial, maintenance, and specialty cleaning services to commercial properties through franchise locations. It is comparable to Clean Advantage in service breadth but typically operates at a smaller per-territory scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CleanAdvantageCorporation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Advantage