Syncify

What Syncify does

Syncify AB is a Swedish integration-platform-as-a-service (iPaaS) company headquartered in Mölnlycke, near Gothenburg, that connects business systems — primarily Nordic ERPs and accounting platforms such as Visma (multiple products), Fortnox, e-conomic, Tripletex, Microsoft Dynamics, QuickBooks, Monitor, BL Administration, and Exact Online — with service-side systems in CRM (Salesforce, HubSpot, Lime, Zoho, SuperOffice, Upsales), fintech and billing (Swedbank PayEx, Billogram, Qred, Finqr, Norra Finans, Invoice Finance), and e-signing (Scrive, Verified). The platform exposes standardized, pre-built connectors and a low-code integration engine that triggers automated, event-driven data flows (Customer Sync, Invoice Sync, Order Sync, Article Sync, Inventory Sync) to eliminate manual re-entry between ERP and service systems.

Under the hood, the Syncify Integration Platform combines API management, real-time connectors, and a workflow automation layer that can run synchronously on events such as a placed order or on a five-minute polling cadence, with error capture and resilience for downstream-system downtime. Productization extends to fintech-specific modules (Invoice Connect, Seamless Transactions, Data-Driven Insights) and a Digital Signing Integration for e-signature workflows, all accessible through the Syncify Marketplace.

The business is operated as a private Swedish aktiebolag with 1-10 employees, generates revenue primarily from subscription-based access to the platform, uses a partner-led B2B2B go-to-market in which service providers embed Syncify into their own offerings, and offers a free initial self-serve connection with quote-based enterprise pricing on a monthly billing cadence. GDPR compliance is maintained with EU-hosted data environments. Customer base is anchored by named references such as Lime Technologies and Billogram, and the company states an ambition to integrate all of the Nordics' business systems.

Name

Syncify

Legal name

Syncify AB

Website

https://syncify.se

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Syncify is a Swedish iPaaS that connects Nordic ERP and accounting systems with CRM, fintech, and e-signing service providers through standardized, pre-built integrations, serving businesses and software vendors seeking automated data flow between their systems.

Ownership category

akta.pro rank

Headquarters

HQ city

Mölnlycke

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Integration Platform Subscription: Syncify provides an integration platform that connects business systems and service systems. Companies connect their ERP or business system to Syncify to enable automated flows with various service providers. The platform uses standardized connections to eliminate expensive consultant costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Syncify is an iPaaS (Integration Platform as a Service) that connects business systems — primarily ERP and accounting platforms such as Fortnox, Visma, e-conomic, Microsoft Dynamics NAV, and SAP Business One — with external service providers including CRM, fintech, banking, and e-signing SaaS vendors. The platform delivers standardized, pre-built integrations across 40+ business systems through a single connection point, enabling organizations to replace custom consultant-built point-to-point integrations with self-service configuration.

Product overview

Syncify is an iPaaS (Integration Platform as a Service) company that provides a unified integration platform connecting business systems (ERP systems) with service providers. The core Syncify Integration Platform enables automated data synchronization and workflow orchestration. The product portfolio includes synchronization modules for CRM integrations: Customer Sync (kundsynk), Invoice Sync (fakturasynk), Order Sync (ordersynk), Article Sync (artikelsynk), and Inventory Sync (lagersynk). For fintech and banking integrations, they offer Invoice Connect, Seamless Transactions, and Data-Driven Insights. They also provide Digital Signing Integration for e-signature workflows. All capabilities are accessible through the Syncify Marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Syncify Integration Platform
• Syncify Marketplace

Quantifiable outcome

• Automates nearly all accounting processes
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration36 records

Feature3 records

Partnerships

26 partnerships are on record, tiered core.

• Swedbank PayExcoreTechnology or IntegrationSwedbank PayEx is a fintech/banking partner integrated with Syncify. Their payment and billing services connect to customer business systems for automated invoice handling and payment reconciliation.
• Billogram ABcoreTechnology or IntegrationBillogram is a billing service provider integrated with Syncify. The integration enables automated invoice flows between Billogram and customer ERP/business systems.
• VismacoreTechnology or IntegrationVisma is a major ERP/accounting software provider. Syncify provides integrations across multiple Visma products including Visma Administration, Visma Business, Visma Global, Visma NET, Visma Nova, and Visma eEkonomi.
• FortnoxcoreTechnology or IntegrationFortnox is a Swedish cloud-based accounting and business system. Syncify provides automated integration connecting Fortnox with CRM, billing, and fintech services.
• Lime Technologies ABcoreTechnology or IntegrationLime Technologies provides Lime CRM and Lime GO systems. Syncify integrates these CRM platforms with various ERP and business systems for automated customer data flow.
• MicrosoftcoreTechnology or IntegrationMicrosoft business systems including Microsoft Business Central, Microsoft Dynamics NAV, and Microsoft Dynamics 365 Finance & Operations are integrated with Syncify for connections to CRM, billing, and fintech services.
• SalesforcecoreTechnology or IntegrationSalesforce CRM is integrated with Syncify, enabling automated customer data synchronization with various ERP and accounting systems.
• QuickBookscoreTechnology or IntegrationIntuit QuickBooks accounting software is integrated with Syncify, connecting it to various CRM, billing, and fintech services for automated workflows.
• SuperOfficecoreTechnology or IntegrationSuperOffice CRM is integrated with Syncify for automated customer data synchronization with business systems.
• UpsalescoreTechnology or IntegrationUpsales CRM is integrated with Syncify enabling automated synchronization of customer and sales data with various ERP systems.
• ZohocoreTechnology or IntegrationZoho suite including Zoho CRM, Zoho Books, and Zoho Invoice is integrated with Syncify for automated data flows with business systems.
• e-conomiccoreTechnology or Integratione-conomic cloud accounting software is integrated with Syncify connecting it to CRM, billing, and fintech services.
• TripletexcoreTechnology or IntegrationTripletex cloud ERP and accounting system is integrated with Syncify for automated connections to CRM and fintech services.
• UnicontacoreTechnology or IntegrationUniconta ERP system is integrated with Syncify for connections to CRM, billing, and fintech platforms.
• MonitorcoreTechnology or IntegrationMonitor ERP system is integrated with Syncify enabling automated workflows with CRM and billing services.
• Exact OnlinecoreTechnology or IntegrationExact Online cloud ERP is integrated with Syncify for connections to CRM and fintech services.
• Deltek MaconomycoreTechnology or IntegrationDeltek Maconomy ERP system is integrated with Syncify for automated workflows with CRM and billing platforms.
• Power Office GocoreTechnology or IntegrationPower Office Go accounting system is integrated with Syncify for connections to CRM and fintech services.
• QredcoreTechnology or IntegrationQred fintech service is integrated with Syncify for automated invoice financing flows with various ERP systems.
• FinqrcoreTechnology or IntegrationFinqr fintech service is integrated with Syncify for automated invoice factoring connections with business systems.
• Norra FinanscoreTechnology or IntegrationNorra Finans financial services are integrated with Syncify for automated invoice financing flows with ERP systems.
• Invoice FinancecoreTechnology or IntegrationInvoice Finance invoice financing service is integrated with Syncify for automated factoring workflows with various ERP systems.
• ScrivecoreTechnology or IntegrationScrive e-signing service is integrated with Syncify for automated contract signing workflows connected to business systems.
• VerifiedcoreTechnology or IntegrationVerified e-signing service is integrated with Syncify for digital contract signing automation connected to ERP systems.
• BL AdministrationcoreTechnology or IntegrationBL Administration ERP system is integrated with Syncify for connections to CRM and fintech services.
• XledgercoreTechnology or IntegrationXledger cloud ERP system is integrated with Syncify for automated connections to CRM, billing, and fintech platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MuleSoft (Salesforce): Enterprise-grade integration platform owned by Salesforce, offering API-led connectivity across ERP, CRM, and SaaS systems. A broad incumbent against which Syncify's lightweight Nordic SMB positioning competes.
• Boomi: Enterprise iPaaS with a broad connector library and unified platform for application, data, and API integration. A larger incumbent serving overlapping enterprise and mid-market integration use cases.

Direct peers

• Zapier: Consumer and SMB-focused automation platform connecting thousands of apps including CRMs, payment, and e-signing services. Competes for the same workflow-automation use cases, especially with non-technical SMB users.
• Tray.io: General-purpose iPaaS targeting both technical and business users with API integration and workflow orchestration. Direct competitor in the integration-platform-as-a-service category.
• Make (formerly Integromat): Visual automation/iPaaS platform connecting thousands of SaaS apps and business systems, including ERPs and fintech services. Direct competitor in the SMB-leaning integration-platform category.
• Celigo: iPaaS focused on business process automation and ERP/finance integrations (NetSuite, Salesforce, etc.). Comparable to Syncify in targeting ERP-to-SaaS automation, though at a larger enterprise scale.
• Workato: Enterprise iPaaS platform connecting business systems, ERPs, and SaaS applications with pre-built connectors and workflow automation — the most direct global comparable to Syncify's positioning.
• n8n: Open-source workflow automation and iPaaS platform with hundreds of integrations to business systems, finance, and CRM tools. Overlaps with Syncify on connector-driven workflow automation for technical SMB buyers.

Emerging players

• Pipedream: Developer-focused integration and workflow platform with thousands of pre-built integrations to SaaS APIs. Comparable in connector breadth and developer ergonomics, though more code-centric than Syncify's SMB-friendly positioning.
• Albato: No-code iPaaS targeting SMBs with pre-built integrations to CRMs, payment, and business apps. Closely comparable in SMB-focused product-led positioning and ERP/fintech integration coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/syncifya

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Syncify