iGV
iGV (iGVault) is a London-based peer-to-peer online marketplace, founded in 2006, where 30,000+ professional sellers list game accounts, coins, items, top-ups, and rentals for 6 million+ registered gamers across 500+ titles, monetizing via marketplace transaction commissions.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What iGV does
iGV (iGVault) is a London-based, privately held online marketplace founded in 2006 that facilitates peer-to-peer trading of virtual game property across more than 500 supported titles. Its core product surface spans five categories: game accounts, in-game currency (coins), items, top-up services, and account rentals, plus an add-on Account Worth Calculator tool that estimates market value across multiple games. The platform operates with 30,000+ professional sellers and 6,000,000+ registered gamers and has facilitated over 3.5 million transactions since inception, with 15 million page views recorded in 2021.
The technology stack is a standard e-commerce marketplace frontend with category navigation, seller listings, and trust features such as iGV Verified badges, theft insurance with 100% refund protection, instant delivery, and 24/7 customer support. Distribution is global and self-serve through igv.com, supported by organic social channels (Twitter/X, YouTube, TikTok, Facebook), a content blog, an affiliate program, and Trustpilot-mediated earned media. The company does not disclose APIs, SDKs, or mobile applications.
iGV generates revenue through marketplace commissions on completed buyer-seller transactions. Pricing is largely seller-determined; the only publicly disclosed price points are rental entries at $0.10 and a 5x points-back first-order reward. The company is founder/independently owned with no disclosed venture capital, no parent entity, no acquisitions, and no published financial figures. Customer concentration is diffused across millions of individual gamers, while key risks include regulatory and publisher policy exposure on virtual goods trading.
iGV firmographics
Firmographics- Name
- iGV
- Legal name
- iGVault Limited
- Website
- https://igv.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- iGV (iGVault) is a London-based peer-to-peer online marketplace, founded in 2006, where 30,000+ professional sellers list game accounts, coins, items, top-ups, and rentals for 6 million+ registered gamers across 500+ titles, monetizing via marketplace transaction commissions.
- Ownership category
- akta.pro rank
iGV industry classification
Industry- Product category
- Gaming Virtual Goods Marketplace
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)
Keywords
Where iGV is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
iGV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Marketplace Transaction Fees: iGV operates as a marketplace platform facilitating peer-to-peer trades of virtual game property including accounts, coins, items, and top-up services. The platform generates revenue through transaction fees collected on completed trades between buyers and sellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Account rental starting price |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
iGV product offering
Product offeringCore offering
iGV (iGVault) operates a player-to-player online marketplace where individual gamers and 30,000+ professional sellers list and trade virtual game property across 500+ games. The platform offers five core categories: game accounts, in-game currency (coins), items, top-up services, and account rentals. iGV monetizes by facilitating these peer-to-peer transactions, earning commissions on completed trades while providing buyer protection (theft insurance, instant delivery, verified sellers) and seller support.
Product overview
iGV (iGVault) operates as a unified player-to-player marketplace for video game virtual property, encompassing five core service categories: Game Accounts Marketplace, Game Coins Marketplace, Game Items Marketplace, Top-Up Services, and Account Rental. The platform supports over 500 games including Fortnite, Dofus, FC, Clash of Clan, Genshin Impact, GTA V, and many more. Additional offerings include an Account Worth Calculator tool for valuation services, a blog for gaming content, and an affiliate program. The platform differentiates through trust mechanisms including iGV Verified seller badges, 100% theft insurance/refund protection, and 24/7 customer support, having served over 6 million gamers since 2006.
Differentiator
Problem solved
Functional benefit
Products and services
- Game Accounts Marketplace
Companies that use iGV
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
iGV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
iGV partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Affiliate PartnersminoriGV offers an Affiliate and Sponsorship Program where partners can earn commissions by referring customers to the platform. Partners promote the marketplace and receive compensation for generated sales.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
iGV competitors and assessment
Company assessmentDirect peers
- MuleFactory: MuleFactory offers in-game currency, accounts, and items with a focus on MMO and RPG titles such as WoW, FFXIV, and Lost Ark. It overlaps directly with iGV's biggest revenue-driving games.
- G2G: G2G is one of the larger P2P marketplaces for game items, accounts, gold, and boosting services. It overlaps directly with iGV's core categories and competes for the same seller network across MMOs, MOBAs, and competitive titles.
- Eldorado.gg: Eldorado.gg is a P2P marketplace for in-game items, accounts, currency, and boosting with verified sellers and buyer protection. It is a direct competitor to iGV in both product mix and trust-based go-to-market approach.
- FunPay: FunPay is a global P2P marketplace specializing in game currency, items, accounts, and services. It is one of the largest virtual goods platforms in Eastern Europe and competes with iGV for cross-border gamer trading volume.
- PlayerAuctions: PlayerAuctions is a direct competitor in the player-to-player marketplace for game accounts, items, currency, and services. It uses a similar PlayerGuardian protection framework and targets the same gamer audience, with comparable pricing and trust mechanisms.
- Gameflip: Gameflip is a marketplace for in-game items, gift cards, game accounts, and increasingly NFT-based digital goods. It targets the same gamer buyer persona and competes with iGV on trust, selection, and fee structure.
- Kinguin: Kinguin is a digital marketplace primarily for game keys that has expanded into items, gift cards, and virtual goods. It competes with iGV for gamer mindshare and digital-wallet share across multiple categories.
Emerging players
- Skinport: Skinport is a marketplace specialized in CS:GO/CS2 skins with verified trading and a polished UX. While narrower in game scope, it represents the modern, well-funded approach to virtual goods marketplaces and overlaps with iGV's items vertical.
Broad incumbents
- IGE (Igamegold): IGE is one of the oldest virtual goods trading companies, offering gold, items, and accounts across many games. As a legacy incumbent, it is a comparable peer for iGV in the older segment of the same market.
Regional players
- GameTrade: GameTrade is a Brazilian-led P2P marketplace for game accounts, items, and currency. It serves the same function as iGV but is regionally concentrated in Latin America, making it a regional peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
iGV social profiles
Digital presenceiGV financial estimates
Financial estimateRevenue estimate
Valuation estimate
iGV leadership team
Management profileNumber of profiles
iGV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iGV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iGV
What does iGV do?
iGV (iGVault) operates a player-to-player online marketplace where individual gamers and 30,000+ professional sellers list and trade virtual game property across 500+ games. The platform offers five core categories: game accounts, in-game currency (coins), items, top-up services, and account rentals. iGV monetizes by facilitating these peer-to-peer transactions, earning commissions on completed trades while providing buyer protection (theft insurance, instant delivery, verified sellers) and seller support.
Is iGV a public or private company?
iGV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iGV founded?
iGV was founded in 2006. It employs 101 to 250 people.
Where is iGV based?
iGV is headquartered in London, United Kingdom, in the Europe region.
How does iGV make money?
One revenue line is on record: marketplace Transaction Fees.
Who are iGV's main competitors?
Direct peers on record are MuleFactory, G2G, Eldorado.gg, FunPay, PlayerAuctions, Gameflip and Kinguin. Skinport is listed as an emerging player. IGE (Igamegold) is listed as a broad incumbent. GameTrade is listed as a regional player.
Does iGV have an API?
No public API is recorded for iGV.
What industry is iGV in?
iGV's product category is Gaming Virtual Goods Marketplace. Its primary akta.pro industry code is MPAEAKAG, Game Aggregation, Content Distribution & RGS (Remote Game Servers). Its NAICS code is 45912 and its SIC code is 7900.